What is Social Media Analytics Software?

Social media has become a necessary marketing resource over the past decade, evolving well beyond a basic brand awareness tactic. Social networks such as Twitter, LinkedIn, and Facebook have developed into viable sources of leads, particularly with the help of social advertisements. In addition, these networks are great places to engage prospects or current clients to help bolster relationships. Employees can quickly and easily become brand advocates and influencers by posting and engaging on social media. Just as social media usage has exploded in recent years, so has the need for a business to harness and understand its company data—and social media data is no different. It is crucial for social media managers and marketing teams to know how social media campaigns are performing across all social channels, how and why accounts are growing in followers and engagements, and even track how competitors are performing. As companies continue to spend more money on social advertisements, the need to know which campaigns are performing well (and which are not) becomes all the more critical. Seeing this data and information is great, but with social media analytics software, users can digest all of this data and metrics in easy-to-understand visualizations. This is not only beneficial for social media managers or marketers that do not have data analysis knowledge, but also for their managers or chief marketing officers who may be trying to better judge the results of their hard work. Having this data readily accessible is a powerful tool for businesses and employees alike. With social media analytics software, you can: Monitor and report on overall social media performance to track performance and justify social media as a viable marketing channel Understand social media following through audience demographics Identify the content that best resonates with audiences to use as a basis for future marketing strategies Discover influencers to tap into as potential brand advocates Track performance of paid social media campaigns to determine ROI Gain insights on competitors through competitive analysis functionality

Why Use Social Media Analytics Software?

There are a number of reasons to use social media analytics beyond the obvious need to track the performance of social media posts and campaigns; one example is the ability to form data-driven strategies around social media. By leveraging social media analytics, social media managers and companies can accurately decipher which posts or paid campaigns generate the most interactions and engagements. Understanding why certain initiatives are successful allows users to build strategies that they know will perform well. Additionally, social media managers can analyze how certain pieces of contain attract engagement on posts. Pushing content marketing through social media has become a much more popular way to spread brand awareness and provide a useful, beneficial piece of content to a potential prospect, customer, or user. Knowing which headlines attract certain demographics or target markets helps inform content marketers of what they should be writing about. Again, repeating these successful tactics is made possible by leveraging social media analytics solutions. Honing in on specific social media strategies ensures a business can grow brand awareness and influence other key performance indicators and metrics, such as traffic or lead generation. Social media analytics tools also track attribution, so social media managers can monitor the click path of users that come to the company website from social media posts and eventually determine if they were able to convert into a customer. This is a great way for social media managers and marketing teams to justify paid social ad spending.

Who Uses Social Media Analytics Software?

What was once a very niche user base has expanded greatly, as the need for analytics and the growth of social media marketing efforts for businesses has increased exponentially in recent years. The employees most commonly utilizing social media analytics are social media managers. Many businesses, particularly mid-market and enterprise companies, have dedicated social media managers on their marketing teams to run all social accounts. Social media analytics tools are an excellent way for social media managers to track their goals and metrics. These products also help inform the decisions and strategies of social media managers. Marketing managers, marketing directors, or chief marketing officers may choose to use social media analytics products to track how well their social media manager is growing their presence on different outlets. It is also an easy way to ensure they are hitting goals and driving leads and traffic. For small businesses that might not have the resources to hire a social media manager, social media management might be allocated to a general marketer who wears many hats. Therefore, social media analytics software can be an easy, fast, and straightforward way of tracking social media campaigns for marketers who do not have the time to deep dive into performance. Because social media analytics tools have digestible visualizations, it is very simple for marketers to track metrics. Additionally, brand influencers and industry thought leaders may use social media analytics tools to track their interactions and engagements. Influencers are always trying to grow their followings; social media analytics solutions enable this through performance tracking and utilizing social media best practices. Brand advocates may also put out sponsored content for companies; justifying and defending their tactics to those companies is much easier with the help of social media analytics software. A customer service manager is another role that might take advantage of social media analytics. More and more customers are connecting with companies on social media when they are having issues with products or services. Oftentimes, it can be faster to tweet or direct message a company and explain the problems you are experiencing than it is to phone a call center and wait for a representative to assist you. Customer service teams can track complaints that come in through social media and ensure that issues are taken care of promptly.

Page 12 | Best Social Media Analytics Software: User Reviews from September 2026

True Anthem

True Anthem is an AI-powered social media publishing platform trusted by leading publishers to automate, optimize, and scale content distribution across major social platforms. Designed for digital media teams, True Anthem helps publishers grow website traffic, improve social media performance, and streamline their social workflows with intelligent automation. Our platform curates and schedules the best mix of breaking news, evergreen, and recently published content using real-time signals from your site and audience. With advanced reporting and AI-driven scheduling, True Anthem supports seamless publishing to Facebook, X (formerly Twitter), Threads, TikTok, BlueSky, LinkedIn, Youtube, Instagram (including link-in-bio support), and Pinterest—all in one place. Used by over 500 publishers, including the Associated Press, Reuters, NBC News, Dotdash Meredith, McClatchy, CBS/Paramount, and Gannett, True Anthem empowers media organizations to achieve measurable results with less manual effort.

Average Rating: 4.3/5.0

Total Reviews: 3

How Do G2 Users Rate True Anthem?

Scalability: 10.0/10 (Category avg: 8.6/10)
Report Customizability: 6.7/10 (Category avg: 8.1/10)

Who Is the Company Behind True Anthem?

Seller: JW Player
Year Founded: 2004
HQ Location: New York, US
LinkedIn® Page: www.linkedin.com
229 employees on LinkedIn®

Who Uses This Product?

Company Size: 67% Medium

What Do G2 Reviewers Say About True Anthem?

AI-generated summary from verified user reviews

Pros

Users praise the clear insights and actionable data from True Anthem, enhancing content decisions and performance understanding.
Users value the effective audience analysis of True Anthem, turning social data into actionable insights effortlessly.
Users value the clear analytics presentation of True Anthem, enabling quick, informed content decisions without complexity.
Users value how easy it is to turn data into actionable content with True Anthem's clear insights and recommendations.
Users value the clarity of insights from True Anthem, enabling quick action and smarter content decisions.

Cons

Users desire better tracking for collaboration post data, which could elevate the tool's effectiveness and scoring.
Users find that insight limitations require time to understand, with delays in data refresh affecting real-time performance.
Users note a need for improved guidance for new users, especially during the onboarding process with insights.
Users note that learning complexity of True Anthem requires improvement, particularly for new users needing guidance.
Users find the learning curve challenging, particularly with insights comprehension and data refresh delays on True Anthem.

What Are Recent G2 Reviews of True Anthem?

"True Anthem Saves Time with Smarter, Highly Scaleable, Automated Social Scheduling"

Rating: 4.5/5.0 stars

— Rachel S.

Best Social Media Analytics Software - Page 12

How Many Social Media Analytics Software Products Does G2 Track?

Category Stats (Sep 2026)

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G2 Grid® for Social Media Analytics Software

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