# Best SMS Marketing Software - Page 24 ## How Many SMS Marketing Software Products Does G2 Track? **Total Products under this Category:** 527 ### Category Stats (Jul 2026) - **Average Rating:** 4.5/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** TxtCart (+6.65%) - Among all products in this category, TxtCart recorded the largest rating increase compared to last month _Last updated: July 21, 2026_ ## How Does G2 Rank SMS Marketing Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 92,300+ Authentic Reviews - 527+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for SMS Marketing Software ![G2 Grid® for SMS Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/sms-marketing/grids.png?focus%5B%5D=88175&focus%5B%5D=43119&focus%5B%5D=19432&focus%5B%5D=18809&focus%5B%5D=10366&focus%5B%5D=124128&focus%5B%5D=18815&focus%5B%5D=22329) Highlighted products: Attentive, Insider One, Birdeye, SlickText, Podium, HighLevel, Textedly, and Klaviyo. Underlying data: [Grid® JSON](https://www.g2.com/categories/sms-marketing/grids.json?focus%5B%5D=attentive&focus%5B%5D=insider-one&focus%5B%5D=birdeye&focus%5B%5D=slicktext&focus%5B%5D=podium&focus%5B%5D=highlevel&focus%5B%5D=textedly&focus%5B%5D=klaviyo) **Sponsored** ### Vibes Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA). [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1781&secure%5Bchosen_at%5D=2026-07-30T21%3A21%3A49Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=1781&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fsms-marketing%3Fpage%3D24&secure%5Btoken%5D=e9de69e5166dba74b9c7ef0f1dfb45678d3cfed4216e97d7f729d188efdd4262&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url) ### [All In One Toolkit](https://www.g2.com/products/all-in-one-toolkit/reviews) All In One Toolkit is an all-in-one CRM and sales & marketing automation platform designed to grow your business all under one dashboard. When using All In One Toolkit, you’ll easily make game changing moves in your business to remove manual tasks while easily being able to capture, organise, and nurture all of your leads to increase appointments, sales and top line revenue within your operation. To ensure imminent success, the All In One Toolkit team also helps you get onboarded to take advantage of our immediate features of our platform for ultra-fast results. We’re dedicated to supporting the entrepreneur and small business community. #### Who Is the Company Behind All In One Toolkit? - **Seller:** [All In One Toolkit](https://www.g2.com/sellers/all-in-one-toolkit) - **Year Founded:** 2021 - **HQ Location:** London, GB - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be0085ddb2ba96e206cbb1acb266451dc7bfbf71d352cb58022a224970ea847a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fallinonetoolkit%2F%3ForiginalSubdomain%3Duk&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [allmysms](https://www.g2.com/products/allmysms/reviews) allmysms is an SMS marketing software that includes tools to send bulk SMS marketing campaigns throughout web or APIs but also transactional and single SMS. #### Who Is the Company Behind allmysms? - **Seller:** [MS InNovations](https://www.g2.com/sellers/ms-innovations) - **Year Founded:** 2002 - **HQ Location:** NICE, FR - **Twitter:** @allmysms 316 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a3ede9c7e0d499ad34e165f36086b7d3d11e48300cda2a7b526e8e9304f1a93e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmsinnovations&secure%5Burl_type%5D=linkedin_company_website) 4 employees on LinkedIn® ### [Analytic Call Tracking](https://www.g2.com/products/analytic-call-tracking/reviews) Analytic Call Tracking by identifies the marketing channels that make your phone ring and has the flexibility to assign phone numbers to each marketing channel like Youtube, Google Places, Facebook, etc. **Average Rating:** 5.0/5.0 **Total Reviews:** 2 #### How Do G2 Users Rate Analytic Call Tracking? - **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10) #### Who Is the Company Behind Analytic Call Tracking? - **Seller:** [Analytic Call Tracking](https://www.g2.com/sellers/analytic-call-tracking) - **HQ Location:** Lake Park, us - **Twitter:** @ACTCallTracking 6 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=85528b1ea61884a66829b28a18b8b72c3ba935c67ee2555ce9d965a78a466677&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fanalytic-call-tracking%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of Analytic Call Tracking? **["Great Call Tracking Solution at a great price!"](https://www.g2.com/survey_responses/analytic-call-tracking-review-39221)** **Rating:** 5.0/5.0 stars _— James P._ [Read full review](https://www.g2.com/survey_responses/analytic-call-tracking-review-39221) **["Host Your Own Call Tracking Solution"](https://www.g2.com/survey_responses/analytic-call-tracking-review-48785)** **Rating:** 5.0/5.0 stars _— Jeff B._ [Read full review](https://www.g2.com/survey_responses/analytic-call-tracking-review-48785) ### [Appointible](https://www.g2.com/products/appointible/reviews) Appointible is the go-to appointment scheduling software for beauty services providers who want seamlessly manage bookings and grow their businesses. We support individual beauty service providers, beauty salons, beauty clinics, laser clinics, spas, med spas, nail salons, barbershops, nail artists, hair salons, massage centers, health clinics, and more. Appointible is the best Online Booking System for your beauty business. We help protect against no-shows with automated text reminders and to increase your bottom line with the text marketing solution. - Appointment scheduling: access your and your team's schedule on the go. Create unlimited appointments, make adjustments, add notes, and more. - Calendar: navigate through your personal and your team's appointment calendar. - Online bookings: your customers can book services online 24/7 with you. You can publish a link to your online booking page on your Facebook or Instagram. - Reminders: reduce no-shows and missed appointments, protect your time, and avoid lost revenue by using text reminders. - Client management (CRM): search for clients, view the history of their visit, take notes, and add before and after photos. - Text marketing: send rebooking reminders, send mass texts to your clients with a promotion or update. - Price list: manage services and service providers, price, and duration. - Sync data across multiple devices: your appointment calendar is the same across all your devices. - Analytics: go through the most important metrics of your business in a visually simple way. - Staff management: add your admin and bookable staff members, grant access permissions for each user, and effectively organize your team in one place! - Multi-location business support: with Appointible, you can manage a multi-location business that operates in multiple time zones. Get your free account up and running in no time. Sign up for the best available booking software to automate your appointment scheduling, send appointment reminders, manage your team and grow your business! https://appointible.com/biz/ #### Who Is the Company Behind Appointible? - **Seller:** [Appointible](https://www.g2.com/sellers/appointible) - **Year Founded:** 2021 - **HQ Location:** Kaunas, LT - **Twitter:** @appointible 14 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=94786ffd1f323de4306eff42ab94e4378afcdc532770bad5b30d474ee5b12295&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fappointible%2F&secure%5Burl_type%5D=linkedin_company_website) 3 employees on LinkedIn® ### [Atlas CRM](https://www.g2.com/products/atlas-software-atlas-crm/reviews) Atlas is an intuitive and elegant management platform designed for small businesses. It simplifies order tracking, client communication, and workflow organization with features like custom statuses, calendar and Kanban views, and built-in two-way SMS messaging. Perfect for service-oriented businesses, Atlas helps you stay organized, improve client relationships, and enhance productivity—all in one seamless solution. #### Who Is the Company Behind Atlas CRM? - **Seller:** [Atlas Software](https://www.g2.com/sellers/atlas-software-06b9fbb1-5bfa-49c8-971d-6bec21586cac) - **HQ Location:** United States - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=077c37218505498c4fa228dc5f270576b12f75cba2c2011571cfe1b613526a41&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fatlas-software%2F&secure%5Burl_type%5D=linkedin_company_website) 40 employees on LinkedIn® ### [Auto SMS | Dynamic CRM Solutions](https://www.g2.com/products/auto-sms-dynamic-crm-solutions/reviews) Auto SMS is a cutting-edge integration that bridges CRM and third-party text messaging platforms. Say goodbye to manual texting and hello to automatic notifications for case creation, closure, updates, and record assignments. The add-on streamlines communication by enabling bulk SMS creation and automating lead status, actions, and inquiry updates, enhancing your CRM efficiency. #### Who Is the Company Behind Auto SMS | Dynamic CRM Solutions? - **Seller:** [Dotsquares](https://www.g2.com/sellers/dotsquares) - **Year Founded:** 2002 - **HQ Location:** London - **Twitter:** @dotsquares 1,696 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2e158e46a6004189b015d0830758d3229870b1fc4fd881d21c0a48e48a4a552b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdotsquares%2F&secure%5Burl_type%5D=linkedin_company_website) 1,489 employees on LinkedIn® ### [Baytech Mobile](https://www.g2.com/products/baytech-mobile/reviews) Baytech Mobile is an affordable text marketing software and sms software designed to connect instantly with customers on the mobile devices. #### Who Is the Company Behind Baytech Mobile? - **Seller:** [Baytech Mobile](https://www.g2.com/sellers/baytech-mobile) - **Year Founded:** 2011 - **HQ Location:** São Paulo, BR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=12451b58d19e6e3bf65a6d29d84b5f9da2bbe66f50f38522e038e3c4093822a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbizapp-crm&secure%5Burl_type%5D=linkedin_company_website) 77 employees on LinkedIn® ### [Bespeak](https://www.g2.com/products/bespeak/reviews) Automatically send personalized text messages Send personalized text messages to your entire database of opted-in customers or target individuals based on customer activity. #### Who Is the Company Behind Bespeak? - **Seller:** [Bespeak](https://www.g2.com/sellers/bespeak) - **HQ Location:** Austin, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b9bd3a3f84a826fc53d7e3fab0564e4fcbc80e094dc213eae6efadf2b01f31f5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fignite-technologies&secure%5Burl_type%5D=linkedin_company_website) 309 employees on LinkedIn® ### [Betwext](https://www.g2.com/products/betwext/reviews) Powerful, Easy To Use, Texting Software To Reinvigorate Your Business #### Who Is the Company Behind Betwext? - **Seller:** [Betwext.com](https://www.g2.com/sellers/betwext-com) - **Year Founded:** 2010 - **HQ Location:** Gilbert, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68903642a6ae6bd25a2dd209c4c5f50373694c63d33ad4767c7cfbf949c469fe&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbetwext&secure%5Burl_type%5D=linkedin_company_website) 6 employees on LinkedIn® ### [Bhashsms](https://www.g2.com/products/bhashsms/reviews) BhashSMS offers a comprehensive suite of communication solutions including bulk SMS, bulk WhatsApp messaging, WhatsApp Business API, RCS messaging, and voice calls. Their services cater to a diverse range of industries such as e-commerce, healthcare, real estate, and banking, enabling effective customer engagement and streamlined communication. With a user-friendly platform, customizable pricing plans, and exceptional customer support, BhashSMS is designed to meet the needs of both startups and large enterprises across India. The company prides itself on high delivery rates and secure services, ensuring reliable communication for businesses nationwide. #### Who Is the Company Behind Bhashsms? - **Seller:** [Bhash Software Labs](https://www.g2.com/sellers/bhash-software-labs) - **HQ Location:** Bengaluru, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8cffd800e7843bc8cf2e9627c87e28a335069bea58b108926c0c440add032422&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbhash-software-labs%2F&secure%5Burl_type%5D=linkedin_company_website) 149 employees on LinkedIn® ### [Birdeye Marketing Automation](https://www.g2.com/products/birdeye-marketing-automation/reviews) Birdeye Marketing Automation — Built for Multi-Location Brands Birdeye Marketing Automation is an agentic approach to marketing automation built for the complexity of multi-location brands. Traditional marketing automation platforms were designed for centralized organizations with a single brand, a single funnel, and simple workflows. Multi-location brands operate in a fundamentally different reality — with distributed locations, fragmented data, and the need to localize engagement without losing brand control. Location Intelligence: Agents personalize campaigns based on location, business hours, offers, ratings, and local context. Agent-First Automation: Marketers describe campaign goals in plain English, and agents build and execute workflows — from audience selection to content personalization to optimization across email and SMS. Unified Customer Data: Birdeye stitches together customer data from past interactions, visits, survey responses, and CRM sources to build 360° customer profiles. Agents use these profiles to personalize outreach by choosing the best time and channel for each customer, across every location. Built for enterprise-grade compliance (HIPAA, FINRA) with customizable templates and location-level reporting **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind Birdeye Marketing Automation? - **Seller:** [Birdeye](https://www.g2.com/sellers/birdeye) - **Year Founded:** 2012 - **HQ Location:** Palo Alto, CA - **Twitter:** @BirdEye\_ 5,232 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=97d4071e3de7fd002a6d125d6f043e9a3aa1186c59d8ddbd5983a7913f96581e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2837064%2F&secure%5Burl_type%5D=linkedin_company_website) 1,442 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Large #### What Are Recent G2 Reviews of Birdeye Marketing Automation? **["Very User-Friendly and Easy to Work With"](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797)** **Rating:** 5.0/5.0 stars _— Nicole W._ [Read full review](https://www.g2.com/survey_responses/birdeye-marketing-automation-review-13055797) ### [Boomerang Messaging](https://www.g2.com/products/boomerang-messaging/reviews) The suite of Boomerang products, underpinned by patented technology, also facilitates sending SMS from an e-mail client, sorting and sending bulk messages and allowing control and management of multiple notifications over various communications media. #### Who Is the Company Behind Boomerang Messaging? - **Seller:** [Boomerang Messaging](https://www.g2.com/sellers/boomerang-messaging) - **Year Founded:** 2010 - **HQ Location:** London, Greater London - **Twitter:** @Boom\_messaging 262 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3125768ae34ad2782830107579a9f7769a7c9f730dd73bea83772ef6308cfc99&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fboomerang-sms&secure%5Burl_type%5D=linkedin_company_website) 11 employees on LinkedIn® ### [Bossteq](https://www.g2.com/products/bossteq/reviews) The best field service management with GPS apps, job scheduling and text reminders. Less text. More jobs. Happier customers. Automatically send automated texts to workers and customers before each job with Bossteq's Autoshare. Manage teams and jobs with a simple GPS app. Fully and seamlessly integrated with your Google Calendar. #### Who Is the Company Behind Bossteq? - **Seller:** [Bossteq](https://www.g2.com/sellers/bossteq) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [BulkText](https://www.g2.com/products/bulktext/reviews) If there's one thing the business world recognizes, it's the power of effective communication. This is where BulkText.com, an exceptional text marketing and SMS marketing platform, makes its mark. It is not just a tool, but a comprehensive solution for all your business communication requirements, specifically designed to cater to your dynamic needs. The strength of BulkText.com lies in its versatility. It's not just a text marketing platform but also an SMS marketing platform, offering a wide array of services. From sending instant notifications and alerts to scheduling important reminders and confirmations, it ensures your messages reach their destination swiftly and securely. #### Who Is the Company Behind BulkText? - **Seller:** [BulkText.com](https://www.g2.com/sellers/bulktext-com) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Bulletin](https://www.g2.com/products/https-bulletin-net-bulletin/reviews) Smart Mobile Messaging Solutions We help you communicate with your customers and staff at scale with easy to use tools that lead #### Who Is the Company Behind Bulletin? - **Seller:** [https://bulletin.net/](https://www.g2.com/sellers/https-bulletin-net) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/sms-marketing?order=g2_score&page=23#product-list) - [1](/categories/sms-marketing?order=g2_score#product-list) - [2](/categories/sms-marketing?order=g2_score&page=2#product-list) - … - [20](/categories/sms-marketing?order=g2_score&page=20#product-list) - [21](/categories/sms-marketing?order=g2_score&page=21#product-list) - [22](/categories/sms-marketing?order=g2_score&page=22#product-list) - [23](/categories/sms-marketing?order=g2_score&page=23#product-list) - 24 - [25](/categories/sms-marketing?order=g2_score&page=25#product-list) - [26](/categories/sms-marketing?order=g2_score&page=26#product-list) - [27](/categories/sms-marketing?order=g2_score&page=27#product-list) - [28](/categories/sms-marketing?order=g2_score&page=28#product-list) - … - [35](/categories/sms-marketing?order=g2_score&page=35#product-list) - [36](/categories/sms-marketing?order=g2_score&page=36#product-list) - [Next ›Next ›](/categories/sms-marketing?order=g2_score&page=25#product-list) Spotlight Categories [Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i) [Communication Platform as a Service (cPaaS) Platforms](https://www.g2.com/categories/communication-platform-as-a-service) [Robotic Process Automation (RPA) Software](https://www.g2.com/categories/robotic-process-automation-rpa) [Project Management Software](https://www.g2.com/categories/project-management) [Third Party & Supplier Risk Management Software](https://www.g2.com/categories/third-party-supplier-risk-management) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse SMS Marketing Themes](/categories/sms-marketing/themes) ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh") A Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh) Updated July 14, 2026 SMS marketing software, also known as text message marketing, helps companies plan and execute mobile-focused marketing campaigns by sending targeted, permission-based SMS and MMS messages to customers and prospects. These tools support personalized outreach, bulk messaging, and two-way messaging to drive customer engagement and loyalty. SMS marketing software often functions within broader omnichannel journey orchestration, using customer data to deliver coordinated and personalized customer experiences. Modern platforms leverage AI for content generation, predictive send-time optimization, behavioral segmentation, and can work with [conversational marketing software](https://www.g2.com/categories/conversational-marketing) to enable businesses to engage customers through personalized two-way messaging and automated responses. ### Core capabilities of SMS marketing software To qualify for inclusion in the SMS Marketing category, a product must: - Reach mobile users via SMS messaging - Provide an opt-in opportunity for new subscribers - Track interaction data related to each SMS campaign - Provide analytics or insights into SMS marketing efforts ### Common use cases for SMS marketing software - Sending promotional messages, discounts, and limited-time offers to drive immediate customer action - Running bulk outreach campaigns to announce product launches, seasonal sales, or important updates - Delivering personalized reminders for appointments, reservations, renewals, or order pickups - Supporting two-way customer communication for inquiries, feedback collection, and service interactions - Sending transactional alerts such as order confirmations, shipping updates, and payment notifications - Managing subscriber lists, opt-ins, and segmented audience groups for targeted messaging - Conducting quick surveys, polls, and SMS-based engagement activities to gather customer insights - Enhancing omnichannel marketing strategies by complementing email, social, and push notifications with timely text outreach - Re-engaging inactive customers through personalized follow-up messages or win-back campaigns ### How SMS marketing software differs from other tools SMS marketing software focuses specifically on mobile messaging, enabling marketers to deliver timely, personalized texts at scale and support digital promotions such as polls, coupons, and surveys. While many tools integrate through APIs or appear as features within platforms like [marketing automation software](https://www.g2.com/categories/marketing-automation) or [email marketing software](https://www.g2.com/categories/email-marketing), businesses needing deeper mobile engagement may also consider mobile communication channels such as [WhatsApp marketing software](https://www.g2.com/categories/whatsapp-marketing), [RCS business messaging software](https://www.g2.com/categories/rcs-business-messaging), [push notification software](https://www.g2.com/categories/push-notification), and [mobile marketing software](https://www.g2.com/categories/mobile-marketing). Show More * * * ## How Do You Choose the Right SMS Marketing Software? ### What You Should Know About SMS Marketing Software ### SMS Marketing Software buying insights at a glance [SMS marketing software](https://www.g2.com/categories/sms-marketing) enables businesses to reach customers directly through text messaging, making it one of the most immediate and high-engagement communication channels available today. As attention spans shrink and inboxes become more crowded, I’ve seen sms marketing platforms evolve into a critical part of modern marketing strategies. The best sms marketing software helps teams automate campaigns, segment audiences, and deliver timely, personalized messages that drive conversions and customer engagement. ([Source 1](https://www.g2.com/categories/sms-marketing)) In practice, businesses use sms marketing solutions for promotional campaigns, transactional alerts, appointment reminders, and customer support follow-ups. I consistently see companies adopt sms marketing software to increase response rates, improve customer communication, and create more direct engagement compared to email or social channels. As organizations scale, the best sms marketing software becomes less about sending messages and more about orchestrating multi-touch customer journeys across channels. Buyers evaluating sms marketing platforms tend to focus on deliverability, automation capabilities, and ease of campaign management. Across the category, usability and speed to launch are key differentiators. Pricing typically depends on message volume, contact lists, and feature access, with many sms marketing companies offering usage-based or tiered pricing models. Pricing for SMS marketing software is typically based on message volume or credits used, with many platforms offering usage-based or tiered pricing models. Costs tend to increase as businesses adopt more advanced features like automation workflows, audience segmentation, and integrations with other systems. As a result, buyers often evaluate scalability carefully, especially as contact lists expand and campaign frequency increases over time. #### Top 5 FAQs from software buyers: - What is the best sms marketing software for high-volume campaigns? - How do sms marketing platforms handle compliance and opt-in management? - Which sms marketing solutions integrate with CRM and ecommerce tools? - How quickly can I launch campaigns using sms marketing software? - What features define the best sms marketing software for personalization? G2’s top-rated SMS marketing software, based on verified reviews, includes [Attentive](https://www.g2.com/products/attentive/reviews), [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews), [EZ Texting](https://www.g2.com/products/ez-texting/reviews), and [BirdEye](https://www.g2.com/products/birdeye/reviews). ### What are the top-reviewed SMS Marketing Software on G2? These are 5 of the top-reviewed sms marketing software: - [**Attentive**](https://www.g2.com/products/attentive/reviews) - Number of Reviews: 1,275 - Satisfaction: 99 - Market Presence: 95 - G2 Score: 97 - [**Klaviyo**](https://www.g2.com/products/klaviyo/reviews) - Number of Reviews: 1,298 - Satisfaction: 50 - Market Presence: 94 - G2 Score: 72 - [**EZ Texting**](https://www.g2.com/products/ez-texting/reviews) - Number of Reviews: 725 - Satisfaction: 77 - Market Presence: 67 - G2 Score: 72 - [**BirdEye**](https://www.g2.com/products/birdeye/reviews) - Number of Reviews: 3,900 - Satisfaction: 82 - Market Presence: 88 - G2 Score: 85 - [**Podium**](https://www.g2.com/products/podium/reviews) - Number of Reviews: 2,066 - Satisfaction: 79 - Market Presence: 95 - G2 Score: 87 Satisfaction score reflects how happy users are with a product, based on multiple experience factors beyond star ratings. ([Source 2](https://www.g2.com/reports)) Market Presence score reflects a product’s reach and scale in the market using a combination of adoption and company data. ([Source 2](https://www.g2.com/reports)) G2 Score is the overall score used to rank products within the category, calculated from Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports)) ### What I Often See in SMS Marketing Software **Feedback Pros: What Users Consistently Appreciate** **Easy campaign setup with intuitive dashboards and message scheduling workflows** - _“What’s not to love? The ease of use in the drag-and-drop editor makes my weekly newsletters super easy to build. We use Klaviyo multiple times a week to check our revenue attribution and tweak our flows.Its also was easy to implement it with our current workflow. It integrates well with everything from our Shopify store to even Canva! I was worried the number of features would be overwhelming, but the UI is clean enough that you don't get lost. Plus, whenever I’ve hit a snag, customer support has been quick to point me in the right direction. Worth every penny for a growing brand.” -_ [_Angela W_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12466313)_. Klaviyo Review_ **High message delivery rates with reliable real time customer engagement tracking** - _“Working alongside our Customer Success Manager is an absolute pleasure. The team is extremely knowledgeable, helpful, and supportive, and they’re willing to do whatever it takes to help ensure our SMS Marketing program is successful. We also have clear, transparent conversations about product development and enhancements, including platform features as well as improvements that are specific to our program. They are a leader in the SMS industry and have provided great insight as it pertains to iOS26 privacy updates; leading to sustainable delivery and engagement rates. We also will begin using RCS Business Messaging thanks to the team's innovative updates.” -_ [_Isabella C_](https://www.g2.com/products/attentive/reviews/attentive-review-11207229)_. Attentive Review_ **Seamless integrations with crm ecommerce platforms streamline marketing automation processes** - _“What I like most about Klaviyo is how well it connects with the rest of an e-commerce stack, especially Shopify. The integration is seamless, and it pulls in customer behavior, purchase history, and engagement data automatically. That consolidated data makes it much easier to build meaningful segments and customer journeys. The platform itself is also very intuitive. Building campaigns and automated flows is straightforward, and the flow library gives you frameworks to work with so you can quickly customize for your brand. On top of that, Klaviyo’s revenue attribution and analytics make it very clear what your emails and flows are generating, which helps you understand exactly how email is impacting store revenue.” -_ [_Dorothy N_](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160)_. Klaviyo Review_ **Cons: Where Many Platforms Fall Short** **Limited message customization options restrict advanced segmentation and personalization capabilities** - _“...Entry-level plans may have strict bulk messaging limits (such as 250 per month) with no rollover for unused credits, which can be frustrating for businesses running monthly marketing campaigns. Many reviews highlight a significant drop in support quality after the initial onboarding phase, citing long wait times to reach a human and a lack of accountability when technical issues arise. Some users were disappointed to find a lack of Yelp integration or that certain promised CRM integrations were slower or more difficult to set up than expected.” -_ [_Murgan_](https://www.g2.com/products/podium/reviews/podium-review-12192861)_. Podium Review_ **Pricing structures become expensive quickly with high volume messaging campaigns** - _“One downside of Klaviyo is the pricing structure. You’re typically paying based on the number of active profiles in your account and your email sending volume, which can add up quickly as your list grows.”_ - [Dorothy N](https://www.g2.com/products/klaviyo/reviews/klaviyo-review-12464160). Klaviyo Review **Occasional delays or delivery inconsistencies impact time sensitive campaign performance** - _“What I haven't figured out how to fix yet is to send a text to known good numbers that keep bouncing (5-7x) I was once one of the bounced #s that came up when I sent out a campaign text. Somehow, about 30% of the 124 contacts I sent a text to bounced. Sent a ticket and still havent heard back.” -_ [_Lloyd A_](https://www.g2.com/products/ez-texting/reviews/ez-texting-review-11839305)_. EZ Texting Review_ ### My Expert Takeaway on SMS Marketing Software in 2026 What stands out to me is how sms marketing software is increasingly being used as a core engagement channel, not just a supplemental tool. High-performing teams treat sms marketing platforms as part of a broader customer communication strategy, integrating them with email, CRM systems, and ecommerce platforms to create cohesive customer journeys. The teams that get the most value from sms marketing solutions are those that lean into automation and segmentation. Instead of sending one-off campaigns, they build triggered workflows based on customer behavior, lifecycle stage, or purchase history. This is where the best sms marketing software clearly separates itself from more basic tools. I also see strong adoption in industries like ecommerce, retail, and local services, where real-time communication drives immediate action. These teams prioritize fast campaign execution, reliable delivery, and clear performance tracking. The best sms marketing software stands out when it combines speed, automation, and personalization. It is not just about sending messages. It is about creating timely, relevant interactions that drive engagement and revenue at scale. ### SMS Marketing Software FAQs #### What is the best SMS marketing software for small businesses? Small businesses typically prioritize ease of use, affordability, and quick setup. These platforms are commonly favored: - [EZ Texting](https://www.g2.com/products/ez-texting/reviews) – Simple interface with fast campaign setup and strong core features. - [SimpleTexting](https://www.g2.com/products/simpletexting/reviews) – Easy-to-use platform with solid customer support and scalability. - [TextMagic](https://www.g2.com/products/textmagic/reviews) – Flexible pay-as-you-go pricing ideal for smaller teams. #### What is the most reliable SMS marketing platform for retailers? Retailers need high deliverability, segmentation, and real-time engagement. These platforms are often used in retail environments: - [Attentive](https://www.g2.com/products/attentive/reviews) – Built for ecommerce with strong personalization and campaign performance. - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Deep integration with ecommerce platforms and customer data. - [Postscript](https://www.g2.com/products/postscript/reviews) – Designed specifically for Shopify stores with strong automation flows. #### What is the best SMS marketing service with automation features? Automation is key for scaling campaigns and customer journeys. These tools are known for strong automation capabilities: - [Klaviyo SMS](https://www.g2.com/products/klaviyo/reviews) – Advanced segmentation and automated lifecycle messaging. - [Attentive](https://www.g2.com/products/attentive/reviews) – Behavioral triggers and personalized messaging at scale. - [Postscript](https://www.g2.com/products/postscript/reviews) – Automated flows tailored for ecommerce use cases. #### What are the benefits of SMS marketing software? SMS marketing software allows businesses to communicate directly with customers in real time, often resulting in higher open and response rates compared to other channels. It helps teams automate campaigns, send time-sensitive alerts, and personalize messaging based on customer behavior. SMS marketing platforms also improve engagement by reaching customers on devices they check frequently, making it an effective channel for promotions, reminders, and transactional updates. #### Which software combines email and SMS marketing? Some platforms combine both email and SMS to support multi-channel campaigns. These tools are commonly used for that purpose: - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) – Strong combined email and SMS marketing with unified customer data. - [HubSpot](https://www.g2.com/products/hubspot-marketing-hub/reviews) – Offers integrated marketing automation across email, SMS, and CRM. - [Omnisend](https://www.g2.com/products/omnisend/reviews) – Built for ecommerce with combined email and SMS workflows. ### Sources 1. [G2 category](https://www.g2.com/categories/sms-marketing) definition and inclusion criteria for SMS Marketing Software 2. [G2 Research Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*rm4vvy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuODE3MDU4MTE5LjE3NzE3OTA0MzAuMTc3MTc5MDQyOQ..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzI0ODg3NTckbzE2MSRnMSR0MTc3MjQ5MDQ3MCRqNjAkbDAkaDA.)(Satisfaction, Market Presence, and G2 Score definitions). **Researched by:** [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh?_gl=1*nvv7gy*_gcl_au*Mzc5OTIzMzA5LjE3NzEyNDk4ODQuNzU1ODM0NTYzLjE3NzM4NDEyNzQuMTc3Mzg0MTI3Mw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NzM4NTI0NjYkbzE5NCRnMSR0MTc3Mzg1NDE0MyRqNTgkbDAkaDA.) **Last Updated on:** March 19, 2026