Top Free SEO Tools - Page 10

How Many SEO Tools Products Does G2 Track?

Total Products under this Category: 1,213

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: SerpDino (+10.42%) - Among all products in this category, SerpDino recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank SEO Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 34,800+ Authentic Reviews
  • 1,213+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for SEO Tools

G2 Grid® for SEO Tools plotting products by satisfaction and market presence

Highlighted products: Semrush, Google Search Console, Birdeye, SE Ranking, Conductor, Ahrefs, BrightEdge, and Similarweb.

Underlying data: [Grid® JSON](https://www.g2.com/categories/seo-tools/grids.json?focus%5B%5D=semrush&focus%5B%5D=google-search-console&focus%5B%5D=birdeye&focus%5B%5D=se-ranking&focus%5B%5D=conductor&focus%5B%5D=ahrefs&focus%5B%5D=brightedge&focus%5B%5D=similarweb)

NinjaSEO by 500apps

NinjaSEO by 500apps is an SEO software that helps you optimize the performance of your site by performing in-depth auditing and increasing the visibility of the page. Get access to 50 apps for $14.99 per user. Features: Website Crawler: Website Audit Software for in-depth website scanning and fixing errors to improve the performance of your website. Link Bot: To obtain author contact details from various articles. Increases the collaboration> thus increasing the link building. Save time and increase productivity by automating redundant tasks. Keyword Rankings: Increase the position of your website on the search engine results page. Link Building & Backlink Analysis: Improve link-building opportunities by identifying links and connecting with key people. Analyze the backlinks using the Backlink Checker tool

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate NinjaSEO by 500apps?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 9.2/10 (Category avg: 8.0/10)

Who Is the Company Behind NinjaSEO by 500apps?

  • Seller: 500apps
  • Year Founded: 2019
  • HQ Location: New York, California
  • Twitter: @SitePing500apps
    26 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About NinjaSEO by 500apps?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the easy setup of NinjaSEO, making it simple to implement and enhance SEO effectively.
  • Users value the intuitive design of NinjaSEO, making it simple to enhance SEO for clients effectively.
  • Users love the intuitive design and extensive features of NinjaSEO, enhancing SEO for client websites effortlessly.
  • Users appreciate the intuitive design and effective SEO features of NinjaSEO, enhancing client websites with ease.
  • Users appreciate the intuitive design of NinjaSEO, which makes leveraging SEO features simple and effective.
Cons
  • Users find that the learning curve can be steep, making evaluation and keyword suggestions time-consuming and challenging.
  • Users experience delays in website evaluation and find the Chrome extension challenging to use, impacting efficiency.

What Are Recent G2 Reviews of NinjaSEO by 500apps?

Semantic OS | Topical Map Builder

Auto topical map builder from domain intelligence. Pillar, cluster & supporting architecture. Topical gap heatmap with Koray Framework.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Semantic OS | Topical Map Builder?

  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Semantic OS | Topical Map Builder?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Semantic OS | Topical Map Builder?

SERPBOT

SERPBOT is a 3-in-1 SEO tool with Ranking Checker, Keyword Research Tool and Backlink Tracker. 50 fully automated daily keyword ranking checks are free of charge for each account. Learn more at www.serpbot.org

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind SERPBOT?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of SERPBOT?

What Are G2 Users Discussing About SERPBOT?

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SERPtag

SERPtag is a smart rank tracker and comprehensive SEO toolkit designed to help businesses monitor their website rankings and analyze competitors effectively. We offer a low-cost solution, making it easier for you to boost your SEO without breaking the bank. You can try it out for free to see how it can benefit your business.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate SERPtag?

  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind SERPtag?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About SERPtag?

AI-generated summary from verified user reviews

Pros
  • Users find SERPtag to be affordable, offering great value without compromising on essential tracking features.
  • Users love how easy and affordable SERPtag makes keyword tracking, simplifying SEO for everyone.
  • Users appreciate the straightforward competitor comparison of SERPtag, finding it valuable and easy to use for SEO.
  • Users love the interface ease of SERPtag, finding it simple and accessible for effective keyword tracking.
  • Users love the intuitive design of SERPtag, making keyword tracking easy and efficient without unnecessary complications.

What Are Recent G2 Reviews of SERPtag?

SO Connect Platform

Listings helps your local business get found by more customers. Update your company information in one go on 50+ platforms, improve your rankings and receive more website traffic, phone calls and visitors to your location(s). We currently serves more than 100.000 business locations and 50.000 customers in over 30 countries. We aim to empower large and small businesses to engage with their customers and manage their online reputation and reviews while improving local search visibility on a wide range of platforms. Our specialised software includes: Listings - Update your company information on 50+ platforms in one go. Reviews - Collect and manage more reviews in one central location. Website Optimizer - Improve your website SEO and win more customers with a trouble-free website.

Average Rating: 4.0/5.0

Total Reviews: 11

How Do G2 Users Rate SO Connect Platform?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind SO Connect Platform?

  • Seller: SO Connect
  • Year Founded: 2019
  • HQ Location: Amsterdam, Noord Holland
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 83% Small, 8% Large

What Are Recent G2 Reviews of SO Connect Platform?

What Are G2 Users Discussing About SO Connect Platform?

WebCarrots

Next-Gen SEO/GEO AI Visibility Machine. Turn days of SEO/GEO research, scraping, analysis, and reports into minutes with just a few clicks.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate WebCarrots?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind WebCarrots?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of WebCarrots?

Wope

Wope is an AI-powered SEO and content analytics platform that revolutionizes keyword tracking and analysis. With robust yet intuitive features like Blue Ocean finder, rank volatility alerts, historical SERP analysis, and seamless collaboration, Wope empowers businesses to gain actionable insights, outperform competitors, and maximize search visibility. Wope's cutting-edge functionalities simplify SEO management for unparalleled optimization.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Wope?

  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 9.2/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Wope?

  • Seller: Wope
  • Year Founded: 2019
  • HQ Location: Middletown, US
  • LinkedIn® Page: linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Wope?

Agency360.io

Unique and Powerfull White Label Reporting Platform for Marketing-, Web- and Media Agencies. Including Ads, Web leads B2B, SEO, Web Analytics, Social Media, Intuitive Reports, and much more.

Average Rating: 5.0/5.0

Total Reviews: 3

How Do G2 Users Rate Agency360.io?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 8.3/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Agency360.io?

  • Seller: Agency360 ApS
  • HQ Location: København V., DK
  • Twitter: @Agency360io
    5 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Agency360.io?

AI-generated summary from verified user reviews

Pros
  • Users feel confident in their choice of Agency360.io, appreciating its robust analytics for effective business reporting.
  • Users recognize Agency360.io as the best tool available, effectively meeting their reporting needs for client businesses.
Cons
  • Users express concerns over the lack of information, feeling uncertain about certain aspects of Agency360.io.

What Are Recent G2 Reviews of Agency360.io?

What Are G2 Users Discussing About Agency360.io?

Agency Dashboard

A Powerful & Data-Driven Agency Reporting Tool. Tracking & managing multiple marketing campaigns made simpler and faster for agencies via Agency Dashboard. Send accurate & automated performance reports on SEO, PPC and GMB to your clients. Our Features: 1. Rank Tracker - Monitor how keywords are fairing up on popular search engine result pages. 2. 100% White Label - Enhance brand recognition with a company logo, colour scheme & brand message. 3. Automated Reports - Send timely campaign performance reports-daily, weekly or monthly. 4. Agency Management - Managing regular and one-off tasks for agency clients and your staff. 5. All-in-one Dashboard - See your SEO, PPC , GMB on single dashboard. 6. 100+ Integrations - Extract insightful data from 50+ integrations with other marketing platforms. 7. Keyword Research - Discover keyword ideas instantly and ranking opportunities that you won't find elsewhere. 8. Site Audit - Track what's your website's health score?

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Agency Dashboard?

  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)
  • SEO Auditing: 6.7/10 (Category avg: 8.6/10)
  • Competitor Analysis: 6.7/10 (Category avg: 8.0/10)

Who Is the Company Behind Agency Dashboard?

Who Uses This Product?

  • Company Size: 100% Small

AgencyPlatform

Agency Platform is an award-winning white label digital marketing software and services provider built for agencies and resellers. Founded in 2003, it offers a fully brandable dashboard — running on your own domain, logo, and email — covering SEO, PPC, social media, web design, and AI-driven search optimization (AEO/GEO). Trusted by 1,200+ agencies worldwide, it lets you deliver professional marketing services to clients under your own brand, backed by a team of 500+ fulfillment experts, with no long-term contracts.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate AgencyPlatform?

  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind AgencyPlatform?

  • Seller: AgencyPlatform
  • Year Founded: 2003
  • HQ Location: Mumbai, IN
  • Twitter: @AgencyPlatform
    5,239 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AgencyPlatform?

Answerbase

Know what customers need to know before they buy. Answerbase is the Product Knowledge Intelligence™ platform for ecommerce. Instead of guessing what content to create next, Answerbase analyzes customer questions, product reviews, competitor coverage, and product information to identify exactly what shoppers still need to know before purchasing. Answerbase then prioritizes the highest-value opportunities and generates AI-assisted product knowledge—including FAQs, buying guides, product content, and helpful answers—that helps customers purchase with confidence. The result is richer product pages, higher conversion rates, increased organic traffic, and greater AI visibility across modern search experiences. Unlike traditional AI content tools, Answerbase doesn't simply generate content. It discovers the information gaps preventing customers from purchasing and recommends exactly what knowledge should be published next. Product Knowledge Intelligence™ combines: • Customer Demand • Information Gain • Competitor Coverage • Product Reviews • Product Information to prioritize the content that creates the greatest business impact. Whether you're managing hundreds or tens of thousands of products, Answerbase helps transform product knowledge into measurable business growth.

Average Rating: 4.8/5.0

Total Reviews: 5

How Do G2 Users Rate Answerbase?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Answerbase?

  • Seller: Lumin Creative
  • Year Founded: 1997
  • HQ Location: Barcelona, ES
  • Twitter: @Answerbase
    3,195 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 80% Small, 20% Large

What Are Recent G2 Reviews of Answerbase?

BerqWP

BerqWP is a 100% automatic All-In-One speed optimization plugin that ensures your website passes the core web vitals assessment and boosts your website speed score to 90+ for mobile and desktop devices. BerqWP automatically applies all modern speed optimization techniques recommended by Google (web.dev), so your customers and visitors can have the best hassle-free experience.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate BerqWP?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 0.0/10 (Category avg: 8.6/10)
  • Content Insights: 0.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 0.0/10 (Category avg: 8.0/10)

Who Is the Company Behind BerqWP?

  • Seller: Berqier
  • Year Founded: 2023
  • HQ Location: Karachi, PK
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of BerqWP?

Built For SEO

The only web-based SEO platform where you bring your own DataForSEO API Key and connect your GSC, GA4, and GBP data for a truly all-in-one SEO tool.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Built For SEO?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)
  • SEO Auditing: 10.0/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 10.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Built For SEO?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Built For SEO?

Campaign Sherpa

Campaign Sherpa increases lead generation & conversions, enhances organic search engine rankings and visibility, and increases quality and relevant website traffic thorough automated SEO and Website performance reports, as well as knowledge shared by the Campaign Sherpa team. Campaign Sherpa 2.0 includes integration with Google Analytics, mobile and desktop search engine optimization (SEO) reports, Chinese and Thai translations, as well as custom event tracking and expansion of tag detection. The new features will allow you to visualize, track and present improvements in SEO (including mobile), correlated high value lead generation with results and KPI improvement, as well as ensure data collection is reliable across all platforms, especially critical events and conversion pages, and that barriers to conversion are removed. Campaign Sherpa also comes with an enhanced learning library, complete with targeted training that boosts employee skill base across Search Engine Optimization (SEO), website performance and user experience. Campaign Sherpa training helps improve KPIs across digital teams, and comes with LinkedIn Certification for completing exams. The new Measurement and Reporting learning path will define the strategy, best practices, and key reporting requirements from set-up and metric selection to gaining actionable insights and improving performance. Reach out to us for a FREE report!

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Campaign Sherpa?

  • SEO Auditing: 6.7/10 (Category avg: 8.6/10)
  • Content Insights: 10.0/10 (Category avg: 8.4/10)
  • Competitor Analysis: 5.0/10 (Category avg: 8.0/10)

Who Is the Company Behind Campaign Sherpa?

  • Seller: Inetasia
  • Year Founded: 2016
  • HQ Location: Hong Kong SAR, HK
  • Twitter: @CampaignSherpa
    2 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Campaign Sherpa?

Checkbot

Checkbot for Chrome can test that your site follows 50+ SEO, speed and security web best practices.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Checkbot?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Checkbot?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026