Very easy to use and well documented, both in the user GUIs and in the Webcarrots Academy videos. Support is excellent, and last but not least, the reports have helped us close content gaps, identify our real competitors, do the analysis, and improve our visibility. Review collected by and hosted on G2.com.
Maybe the only downside is that it has so many options and such a deep level of analysis. Our SEO person actually prefers fewer options, and it ends up making him spend time exploring instead of getting straight to what he needs. I’m not sure I’d call it a real “dislike,” but a version with a simpler, guided wizard for “lazy” people could work well too. Review collected by and hosted on G2.com.