# Best Retail Execution Software - Page 7

  *By [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)*

   Retail execution software helps plan, manage, and monitor in-store activities in the consumer packaged goods (CPG) industry. These solutions facilitate improved collaboration between CPG companies and retailers to optimize in-store sales and increase profits. Retail execution software is used by merchandisers and marketing professionals in the CPG industry. It can also be used by field sales employees to manage sales activities.

Retail execution software can be delivered as a single product or as a mix of multiple solutions. This type of software integrates with [trade promotion management software](https://www.g2.com/categories/trade-promotion-management) and [retail POS software](https://www.g2.com/categories/retail-pos).

To qualify for inclusion in the Retail Execution category, a product must:

- Plan retail execution activities for sales and marketing
- Manage territories and associated teams and activities
- Ensure compliance with brand policies or pricing rules
- Monitor the performance of field and in-store retail activities
- Provide intelligence to support retail execution activities




  
## How Many Retail Execution Software Products Does G2 Track?
**Total Products under this Category:** 94

### Category Stats (May 2026)
- **Average Rating**: 4.28/5
- **New Reviews This Quarter**: 7
- **Buyer Segments**: Small-Business 56% │ Mid-Market 33% │ Enterprise 11%
- **Top Trending Product**: FieldPie (+0.008)
*Last updated: May 18, 2026*

  
## How Does G2 Rank Retail Execution Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 94+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

  
## Which Retail Execution Software Is Best for Your Use Case?

- **Leader:** [Cegid Retail Store Excellence](https://www.g2.com/products/cegid-retail-store-excellence/reviews)
- **Highest Performer:** [SimplyDepo](https://www.g2.com/products/simplydepo/reviews)
- **Easiest to Use:** [Zipline](https://www.g2.com/products/zipline/reviews)
- **Top Trending:** [Zipline](https://www.g2.com/products/zipline/reviews)
- **Best Free Software:** [YOOBIC](https://www.g2.com/products/yoobic/reviews)

  
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### Map My Customers

Map My Customers is a field sales execution platform that helps teams run the field with clarity and control. Most sales tools show you what already happened, but they don’t help reps decide what to do next. Map My Customers brings planning and execution into one place so reps know where to go, who to prioritize, and how to spend their time in the field, while leaders get real visibility into what’s actually happening day to day. Turn Field Activity into a System: Give your team a clear, repeatable way to plan and execute their day. \* Visualize your book of business and territory on a map \* Identify high-value opportunities and coverage gaps \* Prioritize accounts based on activity and potential Plan and Execute in the Field: Help reps make better decisions in the moment. \* Build optimized routes in seconds \* Find nearby opportunities between meetings \* Make every trip more productive Capture Work as It Happens: Reduce seller burden and eliminate end-of-day admin. \* Log visits in seconds with voice-to-text notes \* Automatically capture field activity \* Keep CRM data accurate without extra effort Give Leaders Real Visibility: Move beyond delayed reporting and incomplete data. \* See field activity as it happens \* Understand what’s working across reps and territories \* Coach and improve performance with real insight Built for the Tools You Already Use: Map My Customers integrates with Salesforce, HubSpot, and other core systems to extend your CRM into the field, not replace it.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1964&secure%5Bdisplayable_resource_id%5D=1189&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1189&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=14469&secure%5Bresource_id%5D=1964&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fretail-execution%3Fpage%3D7&secure%5Btoken%5D=93bf949b06811029cd65ba4fe4b8252907969e0a84b91514caa94064873a120c&secure%5Burl%5D=https%3A%2F%2Fwww.mapmycustomers.com%3Futm_source%3Dg2%26utm_medium%3Dreferral%26utm_campaign%3Dg2_profile%26utm_content%3Dvisit_website_button&secure%5Burl_type%5D=custom_url)

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    ## What Is Retail Execution Software?
  [Consumer Goods Software](https://www.g2.com/categories/consumer-goods-software)
  ## What Software Categories Are Similar to Retail Execution Software?
    - [Field Sales Software](https://www.g2.com/categories/field-sales)
    - [Retail Task Management Software](https://www.g2.com/categories/retail-task-management)
    - [Retail Analytics Software](https://www.g2.com/categories/retail-analytics)