---
title: GU Trade Reviews
meta_title: 'GU Trade Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter reviews by the users' company size, role or industry to find
  out how GU Trade works for a business like yours.
date_modified: '2026-06-30'
parent_category:
  name: Consumer Goods Software
  url: https://www.g2.com/categories/consumer-goods-software
---


# GU Trade Reviews
**Vendor:** GU Trade  
**Category:** [Retail Execution Software](https://www.g2.com/categories/retail-execution)
## About GU Trade
GU Trade is a retail execution and trade marketing platform built for consumer packaged goods manufacturers, distributors, and retailers. It captures real-time data from every point of sale through mobile data collection, AI-powered image recognition, and smart route planning — turning field activity into actionable KPIs like on-shelf availability, planogram compliance, out-of-stock rates, and promotion execution. Trusted by +200 companies across Latin America.






- [View GU Trade pricing details and edition comparison](https://www.g2.com/products/gu-trade/reviews?section=pricing&secure%5Bexpires_at%5D=2026-08-17+12%3A30%3A35+-0500&secure%5Bsession_id%5D=37bc2719-032c-4765-9b35-dd32ed126b6c&secure%5Btoken%5D=bc3842b3f3b2d268a96ee743ab131d5d138759706bd587d4a0d2eee716140652&format=llm_user)

## GU Trade Features
**Planning**
- Strategy
- Activities
- Inventory Management
- Field Sales Management
- Task Management
- Promotions Management
- Returns Management
- Calendar Management
- Workforce Management
- Order Management
- Audit Management
- Compliance Management
- Communication Management
- Contract/License Management

**Execution**
- Collaboration
- Field Execution
- Data Collection
- Real-Time Data
- In-Store Execution

**Performance**
- Team
- Retailer
- Compliance

**Additional Functionality**
- Third-Party Integrations
- Image Capture
- For Sales Teams/Organizations
- Employee Scheduling
- Sales Trend Analysis
- Sales History
- Form Builder
- Reminders
- Merchandising
- Image Recognition
- For Retail
- Multi-Location
- Clock In/Out
- On-Shelf Availability
- Route Optimization
- Collaboration Tools
- AI Copilot
- Geographic Maps
- Surveys & Feedback
- AI/Machine Learning
- Role-Based Permissions
- Generative AI
- Activity Dashboard
- Electronic Signature
- Search/Filter
- Data Import/Export
- Reporting/Analytics
- Alerts/Notifications
- Checklists
- Performance Metrics
- Mobile Access
- Workflow Automation

## Top GU Trade Alternatives
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