# Experience This Reviews
**Vendor:** Experience This  
**Category:** [Retail Execution Software](https://www.g2.com/categories/retail-execution)
## About Experience This
Experience This is the only platform that automates booking, management and measurement across all on-trade brand activation types for FMCG and drinks brands — consolidating experiential events, POS distribution, staff advocacy, sampling and digital promotions into one centralised system. Built over 12 years from direct feedback from leading drinks brands, the platform replaces spreadsheets, email chains and disconnected tools with automated workflows, live dashboards and always-on ROI tracking. Key capabilities include: Automated booking, briefing and approval flows Dynamic target lists based on customer segmentation Live field visibility and execution tracking Sales data integration via upload or API Centralised asset management with future forecasting Automated ROI reporting and feedback capture Trusted by Diageo, Guinness, Smirnoff, Tanqueray and Captain Morgan across the UK and Ireland.






- [View Experience This pricing details and edition comparison](https://www.g2.com/products/experience-this/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-03+02%3A12%3A06+-0500&secure%5Bsession_id%5D=939597dd-7405-4060-8140-a3a28aec0c26&secure%5Btoken%5D=f8798d5bbe63eea1876d18c5f770875ce7d70090bd29ecb8620e52de4885e958&format=llm_user)

## Experience This Features
**Planning**
- Strategy
- Activities
- Territory Management

**Execution**
- Collaboration
- Field Execution
- Data Collection

**Performance**
- Team
- Retailer
- Compliance

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