Entrata
Entrata is a comprehensive property management operating system for multifamily communities worldwide. It unifies leasing, operations, and resident engagement into a single, connected system. Through unified workflows and a shared data layer, Entrata eliminates silos and reduces manual processes, creating a system that doesn’t just support work, but actively executes it. The result is greater efficiency, fewer operational gaps, and improved performance at scale. At the center of this platform is Entrata’s Layered Intelligence (ELI+), which delivers purpose-built AI across the most critical moments in the resident lifecycle, including leasing, payments, renewals, and maintenance. From lead conversion to lease signing, ELI+ automates follow-ups, answers prospect inquiries, schedules tours, optimizes rent collection, ensures secure renewals, and streamlines service requests. By embedding intelligence directly into workflows, ELI+ enables teams to operate more efficiently while focusing on high-impact work that drives stronger NOI. Entrata is powered by two core experience platforms: the Operations Experience Platform (OXP) and the Homebody Resident Experience Platform (RXP). OXP transforms property management into an AI-native operating environment where human teams and AI agents work together seamlessly. With built-in automation, governance, and visibility through tools like OXP Studio, operators can manage, monitor, and scale their operations with greater consistency, control, and confidence. On the resident side, Homebody Resident Experience Platform (RXP) delivers a modern, unified app that brings every interaction into one place. Residents can make payments, submit service requests, access renters insurance and deposit alternatives, build credit through rent reporting, and engage with their community, all within a single experience. For operators, this unified platform enhances resident satisfaction and retention while unlocking new ancillary revenue opportunities and enabling customizable, brand-aligned experiences. Together, these capabilities power Entrata’s vision for Autonomous Property Management™, an AI-native, agentic approach where workflows are coordinated and executed across the entire property lifecycle. Instead of relying on teams to manage every task manually, Entrata enables a system where technology and automation drive consistency, speed, and better outcomes, giving operators the freedom to scale efficiently and operate on their own terms.
Average Rating: 4.6/5.0
Total Reviews: 826
How Do G2 Users Rate Entrata?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.8/10)
- Tenant Portal: 9.2/10 (Category avg: 8.7/10)
- Integration with Rental Payment Solution: 9.2/10 (Category avg: 8.1/10)
- Maintenance Management: 9.3/10 (Category avg: 8.8/10)
Who Is the Company Behind Entrata?
- Seller: Entrata, Inc.
- Company Website:
- Year Founded: 2003
- HQ Location: Lehi, UT
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LinkedIn® Page: www.linkedin.com
2,553 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Property Manager, Leasing Consultant
- Top Industries: Real Estate, Commercial Real Estate
- Company Size: 44% Medium, 43% Small
What Do G2 Reviewers Say About Entrata?
AI-generated summary from verified user reviews
Pros
- Users find Entrata easy to use and learn, appreciating its intuitive navigation and efficient task completion.
- Users appreciate the user-friendly design of Entrata, finding it easy and intuitive for beginners to navigate.
- Users find Entrata's easy navigation enhances their workflow and simplifies task management for beginners.
- Users find Entrata's efficiency remarkable, streamlining tasks and improving organization with easy report generation and bank reconciliation.
- Users value the responsive customer support of Entrata, ensuring prompt resolutions to issues and smooth operations.
Cons
- Users desire more accessible features in Entrata for easier communication and improved management capabilities.
- Users note the inconsistent updates that hinder usability and complicate the transition to new features.
- Users experience reporting issues with Entrata, noting delays and confusion over data accuracy from various filters.
- Users express concerns about the poor customer support, highlighting slow responses and lack of accessibility for urgent issues.
- Users find Entrata has poor usability, experiencing slow performance and a cluttered interface that complicates tasks.
What Are Recent G2 Reviews of Entrata?
"Very User-Friendly and a Joy to Use"
Rating: 5.0/5.0 stars
— Kaylin J.
"Extremely Easy to Navigate With the Best Help Center"
Rating: 5.0/5.0 stars
— Jennifer P.
