Entrata
Entrata is a comprehensive property management operating system for multifamily communities worldwide. It unifies leasing, operations, and resident engagement into a single, connected system. Through unified workflows and a shared data layer, Entrata eliminates silos and reduces manual processes, creating a system that doesn’t just support work, but actively executes it. The result is greater efficiency, fewer operational gaps, and improved performance at scale. At the center of this platform is Entrata’s Layered Intelligence (ELI+), which delivers purpose-built AI across the most critical moments in the resident lifecycle, including leasing, payments, renewals, and maintenance. From lead conversion to lease signing, ELI+ automates follow-ups, answers prospect inquiries, schedules tours, optimizes rent collection, ensures secure renewals, and streamlines service requests. By embedding intelligence directly into workflows, ELI+ enables teams to operate more efficiently while focusing on high-impact work that drives stronger NOI. Entrata is powered by two core experience platforms: the Operations Experience Platform (OXP) and the Homebody Resident Experience Platform (RXP). OXP transforms property management into an AI-native operating environment where human teams and AI agents work together seamlessly. With built-in automation, governance, and visibility through tools like OXP Studio, operators can manage, monitor, and scale their operations with greater consistency, control, and confidence. On the resident side, Homebody Resident Experience Platform (RXP) delivers a modern, unified app that brings every interaction into one place. Residents can make payments, submit service requests, access renters insurance and deposit alternatives, build credit through rent reporting, and engage with their community, all within a single experience. For operators, this unified platform enhances resident satisfaction and retention while unlocking new ancillary revenue opportunities and enabling customizable, brand-aligned experiences. Together, these capabilities power Entrata’s vision for Autonomous Property Management™, an AI-native, agentic approach where workflows are coordinated and executed across the entire property lifecycle. Instead of relying on teams to manage every task manually, Entrata enables a system where technology and automation drive consistency, speed, and better outcomes, giving operators the freedom to scale efficiently and operate on their own terms.
Average Rating: 4.6/5.0
Total Reviews: 807
How Do G2 Users Rate Entrata?
- Has the product been a good partner in doing business?: 9.2/10 (Category avg: 8.4/10)
- Tenant Portal: 9.2/10 (Category avg: 8.6/10)
- Integration with Rental Payment Solution: 9.2/10 (Category avg: 7.9/10)
- Maintenance Management: 9.3/10 (Category avg: 8.7/10)
Who Is the Company Behind Entrata?
- Seller: Entrata, Inc.
- Company Website:
- Year Founded: 2003
- HQ Location: Lehi, UT
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Twitter: @EntrataSoftware
6,794 Twitter followers -
LinkedIn® Page: www.linkedin.com
2,552 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Property Manager, Leasing Consultant
- Top Industries: Real Estate, Commercial Real Estate
- Company Size: 44% Medium, 43% Small
What Do G2 Reviewers Say About Entrata?
AI-generated summary from verified user reviews
Pros
- Users highlight the ease of use of Entrata, appreciating the centralized functions and helpful training resources.
- Users appreciate the user-friendly interface of Entrata, enabling efficient workflows with minimal training required.
- Users appreciate the easy navigation of Entrata, allowing for quick access to features and efficient property management.
- Users value the exceptional customer support from Entrata, ensuring solutions and feedback are prioritized for their needs.
- Users value the efficiency of Entrata, with seamless management from prospect to move-in and easy navigation.
Cons
- Users express frustration with missing bulk functions and issues leading to duplicate applications in Entrata.
- Users experience poor usability with Entrata, particularly regarding optimization and tedious processes in navigation and feedback.
- Users often face reporting issues with Entrata, as changes to reports can disrupt their workflow and usage.
- Users often face update issues with Entrata, leading to confusion and reliance on outdated reports.
- Users report poor customer support, often frustrated by unresolved questions and uncommunicative ticket closures.
What Are Recent G2 Reviews of Entrata?
"All-in-One Maintenance Management That Boosts Efficiency"
Rating: 5.0/5.0 stars
— Ty C.
"Entrata Keeps Everything in One Place With Helpful Automation"
Rating: 5.0/5.0 stars
— Kimberley H.
