Verizon Media SSP
Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.
Average Rating: 4.5/5.0
Total Reviews: 3
How Do G2 Users Rate Verizon Media SSP?
- Ease of Admin: 8.3/10 (Category avg: 8.6/10)
- Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.8/10)
- Ease of Use: 8.3/10 (Category avg: 8.8/10)
- Ease of Setup: 8.3/10 (Category avg: 8.6/10)
Who Is the Company Behind Verizon Media SSP?
- Seller: Verizon Media
- Year Founded: 2005
- HQ Location: San Francisco, CA
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Twitter: @FlurryMobile
16,225 Twitter followers -
LinkedIn® Page: www.linkedin.com
11 employees on LinkedIn®
Who Uses This Product?
- Company Size: 67% Small, 33% Large
What Are Recent G2 Reviews of Verizon Media SSP?
"My review for Verizon media ssp"
Rating: 4.0/5.0 stars
— Naeem B.
"Verison media is very apt and useful platform to use."
Rating: 5.0/5.0 stars
— Sagar G.

