Best Publisher Ad Server Software - Page 6

How Many Publisher Ad Server Software Products Does G2 Track?

Total Products under this Category: 139

Category Stats (Sep 2026)

  • Average Rating: 4.32/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: ADvendio (+7.69%) - Among all products in this category, ADvendio recorded the largest rating increase compared to last month

Last updated: September 11, 2026

How Does G2 Rank Publisher Ad Server Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 1,700+ Authentic Reviews
  • 139+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Publisher Ad Server Software

G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence

Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.

Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)

IndustryBrains for Publishers

Premium site-specific marketing solutions for advertisers and publishers.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate IndustryBrains for Publishers?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind IndustryBrains for Publishers?

  • Seller: Adiant
  • Year Founded: 2008
  • HQ Location: Somerville, US
  • Twitter: @AdiantMedia
    4,045 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of IndustryBrains for Publishers?

What Are G2 Users Discussing About IndustryBrains for Publishers?

Jubna

Jubna is an Arabic content recommendation and amplification network.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Jubna?

  • Seller: Jubna
  • Year Founded: 2014
  • HQ Location: Dubai, AE
  • Twitter: @JubnaMENA
    117 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    21 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Jubna?

Kritter Ad Trading Stack

Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing!

Average Rating: 3.4/5.0

Total Reviews: 4

How Do G2 Users Rate Kritter Ad Trading Stack?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 9.4/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind Kritter Ad Trading Stack?

  • Seller: Kritter
  • Year Founded: 2013
  • HQ Location: Bengaluru, IN
  • Twitter: @tweetingkritter
    159 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    28 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Kritter Ad Trading Stack?

AI-generated summary from verified user reviews

Pros
  • Users appreciate the customizable ads experience of Kritter Ad Trading Stack, noting its speed and fraud detection capabilities.
  • Users appreciate the customizable ads experience of Kritter Ad Trading Stack, enhancing marketing effectiveness and speed.
  • Users appreciate the affordable pricing of Kritter Ad Trading Stack, enabling cost-effective custom ad solutions and data processing.
  • Users value the customizable audience targeting in Kritter Ad Trading Stack, enhancing their ad effectiveness and marketing strategies.
  • Users value the customizable ads experience of Kritter Ad Trading Stack, enhancing marketing efforts efficiently.
Cons
  • Users note the adjustment difficulty for those inexperienced in programmatic advertising, impacting effective management and setup.
  • Users find the ad management process challenging, especially those with little experience in programmatic advertising.
  • Users find it challenging to manage and learn due to limited experience required for campaign management in Kritter Ad Trading Stack.
  • Users find the complex interface challenging to navigate, especially without prior programmatic advertising experience.
  • Users find the complex management challenging, especially those unfamiliar with programmatic advertising setup and maintenance.

What Are Recent G2 Reviews of Kritter Ad Trading Stack?

What Are G2 Users Discussing About Kritter Ad Trading Stack?

MediaAlpha

MediaAlpha offers real-time programmatic technology platform for vertical search media.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate MediaAlpha?

  • Ease of Use: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind MediaAlpha?

  • Seller: MediaAlpha
  • Year Founded: 2011
  • HQ Location: Los Angeles, California, United States
  • LinkedIn® Page: www.linkedin.com
    141 employees on LinkedIn®
  • Ownership: NYSE: MAX

Who Uses This Product?

  • Company Size: 100% Large

Nova

MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Nova?

  • Ease of Use: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Nova?

  • Seller: Nova
  • Year Founded: 2008
  • HQ Location: Toronto, CA
  • Twitter: @aboutpolar
    2,434 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    120 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Nova?

What Are G2 Users Discussing About Nova?

OIO Publisher

OIO Publisher sells and serves ads on any website, using php ad management script.

Average Rating: 2.5/5.0

Total Reviews: 1

How Do G2 Users Rate OIO Publisher?

  • Ease of Use: 6.7/10 (Category avg: 8.8/10)

Who Is the Company Behind OIO Publisher?

Who Uses This Product?

  • Company Size: 100% Medium

What Are G2 Users Discussing About OIO Publisher?

OrbitSoft Ad Server

OrbitSoft allows you to manage and review the inventory of all your ad space from one convenient, uniform management interface: - Create all of your website lists, channels, and ad codes easily in one place - Review statistics of your entire inventory - Improve your pricing and management efficiency - Set your own rules for inventory: who can buy it and at what price? You decide which ads to display on which websites with just a few clicks. Enjoy one-click easy targeting options and detailed analytic reports that minimize your time needed and maximize your revenue earned.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate OrbitSoft Ad Server?

  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind OrbitSoft Ad Server?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of OrbitSoft Ad Server?

Popcash

Launched in early 2012, PopCash is a highly specialized popunder network, with global coverage and a dynamic bidding system, ready to help advertisers get valuable traffic and publishers monetize their space to its full potential.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Popcash?

  • Seller: PopCash.net
  • Year Founded: 2012
  • HQ Location: Bucharest, RO
  • LinkedIn® Page: linkedin.com
    17 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Popcash?

What Are G2 Users Discussing About Popcash?

Revive AdServer

Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to: Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions; manage and run campaigns for multiple advertisers, and from ad exchanges and ad networks, all at once, via an easy to use interface Define rules for delivery of campaigns and ads, including frequency capping, URL targeting, geo-targeting; track and report campaign performance, including impressions, clicks, click-through rates, conversion rates, revenue, eCPM, and conversion details, like basket value and number of items purchased.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Revive AdServer?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Revive AdServer?

  • Seller: Revive
  • Year Founded: 2013
  • HQ Location: Jonkersvaart, NL
  • Twitter: @revive_adserver
    466 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    3 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Revive AdServer?

What Are G2 Users Discussing About Revive AdServer?

Roxot

Roxot provides publishers with the technology they need to protect their position on the global ad market and to make informed decisions, it has a machine-learning algorithm to analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate Roxot?

  • Ease of Use: 6.7/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Roxot?

  • Seller: Roxot
  • Year Founded: 2016
  • HQ Location: New York, US
  • Twitter: @roxot_team
    219 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

Setupad

Setupad is a comprehensive monetization platform designed to help publishers maximize ad revenue with flexible solutions and industry expertise. As a Google Certified Publishing Partner (GCPP) and Prebid member, Setupad offers trusted, high-performance options for publishers of all types. The Self-Serve platform allows hands-on publishers to independently manage Prebid settings without IT support, while the Setupad Bidder can be added to existing ad stacks, integrating premium demand sources to boost competition and revenue. For those seeking a fully managed experience, Managed Prebid provides end-to-end optimization managed by Setupad’s expert team. With Setupad’s diverse offerings, publishers can scale their monetization strategies effectively and with confidence.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Setupad?

  • Ease of Admin: 10.0/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 10.0/10 (Category avg: 8.6/10)

Who Is the Company Behind Setupad?

  • Seller: Setupad
  • Year Founded: 2015
  • HQ Location: Riga, LV
  • LinkedIn® Page: www.linkedin.com
    29 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 200% Small

What Are Recent G2 Reviews of Setupad?

Spartan Ad

"Publishers can now take back control of their ad stack. Spartan ensures you only monetize real people. Improve your site's quality score and attract higher paying campaigns. It's a win-win scenario. Ad fraud costs advertisers billions of dollars a year, but what isn't talked about is how much that fraud hurts honest publishers. Spartan helps publishers regain control over their ad stacks and unlock more value in their content. Not only does our software provide unparalleled insight into your website traffic, it also provides ways for you to optimize your ad stack and understand what ad tech vendors are doing on your site."

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Spartan Ad?

  • Ease of Use: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Spartan Ad?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Spartan Ad?

TrafficHaus Publishers

TrafficHaus is proud to use a platform built for publishers by publishers to give them greater control of their inventory and ultimately help them increase traffic.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate TrafficHaus Publishers?

  • Ease of Use: 5.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 6.7/10 (Category avg: 8.6/10)

Who Is the Company Behind TrafficHaus Publishers?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of TrafficHaus Publishers?

Verizon Media SSP

Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.

Average Rating: 4.5/5.0

Total Reviews: 3

How Do G2 Users Rate Verizon Media SSP?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.7/10)
  • Ease of Use: 8.3/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Verizon Media SSP?

  • Seller: Verizon Media
  • Year Founded: 2005
  • HQ Location: San Francisco, CA
  • Twitter: @FlurryMobile
    16,225 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    11 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Are Recent G2 Reviews of Verizon Media SSP?

Viztrade

Viztrade makes complex digital advertising simple. Our fully customisable, white label, self-serve advertising platform makes selling ad inventory easy. We work with media owners across the world to simplify the ad selling process. We automate the creation of ad orders in a media owners ad-server, we enable advertisers to build their own creative assets, we provide detailed analytics for each campaign and we reduce the amount of resources required for ad operations. Viztrade removes all the cumbersome tasks associated with creating digital campaigns so media owners can focus on building revenue.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Viztrade?

  • Ease of Admin: 8.3/10 (Category avg: 8.6/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.7/10)
  • Ease of Use: 10.0/10 (Category avg: 8.8/10)
  • Ease of Setup: 8.3/10 (Category avg: 8.6/10)

Who Is the Company Behind Viztrade?

  • Seller: Viztrade
  • Year Founded: 2018
  • HQ Location: Geelong, AU
  • Twitter: @ViztradeSupport
    1 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    4 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Viztrade?

Yukta Rustagi
YR
Researched and written by Yukta Rustagi
Updated November 8, 2024