# Best Publisher Ad Server Software - Page 4

*By [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)*


Publisher ad servers, commonly referred to as ad servers, help website publishers earn money from their websites through online advertising. It allows publishers to generate revenue from their content by selling ads on their site while keeping that content free for their audiences.

Publishers use ad servers to manage ad operations such as creating ad units, setting inventory price minimums, trafficking ads, and tracking conversions and advertisers’ budgets.

Ad servers are complemented by advertiser campaign management software that marketers use to buy the ad inventory made available by publishers. Publisher ad servers make inventory available to sell through [ad networks software](https://www.g2.com/categories/ad-networks), which packages ad units from multiple publishers together to sell to advertisers.

 

Publisher ad servers commonly function as [supply side platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp) as well, and many products in the ad server category are also in the SSP category. Ad servers may also provide functionalities otherwise found in [mobile app monetization software](https://www.g2.com/categories/app-monetization-platforms).

To qualify for inclusion in the Publisher Ad Server category, a product must:

- Be able to create and manage ad units on websites
- Integrate with third-party ad networks and exchanges, and offer access to its own proprietary ad inventory offerings
- Automate processes for trafficking and managing ads
- Track ad conversion and audience demographic information






## G2 Grid® for Publisher Ad Server Software
![G2 Grid® for Publisher Ad Server Software plotting products by satisfaction and market presence](https://www.g2.com/categories/publisher-ad-server/grids.png?focus%5B%5D=54267&focus%5B%5D=5110&focus%5B%5D=1405571&focus%5B%5D=170207&focus%5B%5D=63667&focus%5B%5D=121742&focus%5B%5D=5436&focus%5B%5D=79350)
Highlighted products: AdSense, Google Ad Manager, Opti Digital, SAS Customer Intelligence 360, EX.CO, Sizmek Ad Server, AdButler, and Adpushup.
Underlying data: [Grid® JSON](https://www.g2.com/categories/publisher-ad-server/grids.json?focus%5B%5D=adsense&focus%5B%5D=google-ad-manager&focus%5B%5D=opti-digital&focus%5B%5D=sas-customer-intelligence-360-sas&focus%5B%5D=ex-co&focus%5B%5D=sizmek-ad-server&focus%5B%5D=adbutler&focus%5B%5D=adpushup)


## How Many Publisher Ad Server Software Products Does G2 Track?
**Total Products under this Category:** 130

### Category Stats (Jul 2026)
- **Average Rating**: 4.32/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product**: Opti Digital (+0.72%) - Among all products in this category, Opti Digital recorded the largest rating increase compared to last month
*Last updated: July 13, 2026*


## How Does G2 Rank Publisher Ad Server Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,700+ Authentic Reviews
- 130+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Which Publisher Ad Server Software Is Best for Your Use Case?

- **Leader:** [AdSense](https://www.g2.com/products/adsense/reviews)
- **Highest Performer:** [Opti Digital](https://www.g2.com/products/opti-digital/reviews)
- **Easiest to Use:** [Broadstreet](https://www.g2.com/products/broadstreet/reviews)
- **Top Trending:** [EX.CO](https://www.g2.com/products/ex-co/reviews)
- **Best Free Software:** [AdButler](https://www.g2.com/products/adbutler/reviews)


---

**Sponsored**

### BidMachine

BidMachine is a mobile advertising platform that helps app publishers grow in-app ad revenue and gives advertisers, DSPs, and agencies access to SDK-direct in-app inventory with first-party signals. The platform operates as both an in-app bidding solution and a supply-side platform, connecting mobile publishers to programmatic demand through a lightweight SDK integration. Publishers add incremental demand sources to their existing monetization stack, run transparent real-time auctions, and access brand advertiser budgets through direct, SPO-aligned supply paths. BidMachine processes over 1 trillion ad requests monthly and reaches 600 million verified SDK users across gaming, utility, and lifestyle apps. Core features: SDK: lightweight in-app bidding integration that adds premium global demand to publisher auctions, built to minimize latency and preserve app performance Mediation: transparent auction mechanics with full visibility into how demand sources compete, including pricing, fill data, and demand prioritization controls Exchange: PMP and open auction access for DSPs and agencies buying SDK-powered in-app inventory with first-party signals and SPO-aligned supply paths UA: performance campaign tools for advertisers and UA teams, with CPI and ROAS optimization powered by rich in-app signals and unified reporting across inventory, creatives, and geos DIRECT Placements: a dedicated supply path that routes brand advertiser budgets to premium publishers through SDK-direct, SPO-aligned inventory, with onboarding taking approximately two weeks after agreement signing and ads.txt update Who uses BidMachine: Publishers and monetization managers growing ARPDAU and LTV by adding incremental demand alongside existing networks Advertisers and UA teams running performance campaigns who need high-quality, SDK-direct in-app supply DSPs and agencies seeking cleaner supply paths with richer first-party signals for programmatic buying Publishers can get started via self-serve sign-up or by contacting the sales team directly.



[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=616&secure%5Bchosen_at%5D=2026-07-13T19%3A54%3A20Z&secure%5Bdisplayable_resource_id%5D=615&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=615&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1702679&secure%5Bresource_id%5D=616&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fpublisher-ad-server%3Fpage%3D6&secure%5Btoken%5D=799be1b03a3dc7f4868c3e0abd0107d963708159e0223115b725f74034ce1b66&secure%5Burl%5D=https%3A%2F%2Fhubs.ly%2FQ04j068b0&secure%5Burl_type%5D=custom_url)

---

## What Are the Top-Rated Publisher Ad Server Software Products in 2026?
### 1. [Getintent](https://www.g2.com/products/getintent/reviews)
Getintent. AI-powered bidder, service powered by people. Getintent is the platform that fuels programmatic business. The Getintent highly customizable AI-powered programmatic suite empowers agencies, ad networks and publishers with an essential tool to grow their programmatic revenues. Why Getintent? • Proprietary technology stack; • Transparency and real-time reporting; • Self-service UI and real-time API • AI-based performance optimization; • Service with a human face; • Flexible and affordable.


**Average Rating:** 4.5/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Getintent?**

- **Ease of Use:** 8.9/10 (Category avg: 8.7/10)

**Who Is the Company Behind Getintent?**

- **Seller:** [Getintent](https://www.g2.com/sellers/getintent)
- **Year Founded:** 2013
- **HQ Location:** New York, US
- **Twitter:** @GetIntentCom (85 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/3928305/ (23 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Getintent?

**"[The most transparent DSP with advanced controls/targeting that I've ever used!](https://www.g2.com/survey_responses/getintent-review-2508241)"**

**Rating:** 4.0/5.0 stars
*— Jennifer C.*

[Read full review](https://www.g2.com/survey_responses/getintent-review-2508241)

---

**"[VP, Strategy & Engagement](https://www.g2.com/survey_responses/getintent-review-2346992)"**

**Rating:** 4.5/5.0 stars
*— Sean C.*

[Read full review](https://www.g2.com/survey_responses/getintent-review-2346992)

---


#### What Are G2 Users Discussing About Getintent?

- [What is Getintent used for?](https://www.g2.com/discussions/what-is-getintent-used-for)

### 2. [IndustryBrains for Publishers](https://www.g2.com/products/industrybrains-for-publishers/reviews)
Premium site-specific marketing solutions for advertisers and publishers.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate IndustryBrains for Publishers?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind IndustryBrains for Publishers?**

- **Seller:** [Adiant](https://www.g2.com/sellers/adiant)
- **Year Founded:** 2008
- **HQ Location:** Somerville, US
- **Twitter:** @AdiantMedia (4,045 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/2438298 (41 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of IndustryBrains for Publishers?

**"[Well organized Advertising managment](https://www.g2.com/survey_responses/industrybrains-for-publishers-review-452315)"**

**Rating:** 5.0/5.0 stars
*— Autumn P.*

[Read full review](https://www.g2.com/survey_responses/industrybrains-for-publishers-review-452315)

---


#### What Are G2 Users Discussing About IndustryBrains for Publishers?

- [What is IndustryBrains for Publishers used for?](https://www.g2.com/discussions/industrybrains-for-publishers-what-is-industrybrains-for-publishers-used-for)
- [What is IndustryBrains for Publishers used for?](https://www.g2.com/discussions/what-is-industrybrains-for-publishers-used-for)

### 3. [Jubna](https://www.g2.com/products/jubna/reviews)
Jubna is an Arabic content recommendation and amplification network.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Jubna?**

- **Seller:** [Jubna](https://www.g2.com/sellers/jubna)
- **Year Founded:** 2014
- **HQ Location:** Dubai, AE
- **Twitter:** @JubnaMENA (117 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/jubna---arabic-content-amplification/?trk=top_nav_home (21 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Jubna?

**"[GREAT COMPANY](https://www.g2.com/survey_responses/jubna-review-8982874)"**

**Rating:** 4.5/5.0 stars
*— Ken O.*

[Read full review](https://www.g2.com/survey_responses/jubna-review-8982874)

---



### 4. [Kritter Ad Trading Stack](https://www.g2.com/products/kritter-ad-trading-stack/reviews)
Kritter Software Technology Kritter's ad trading stack enables organizations to run their own campaigns, manage publisher inventory, and integrate demand and supply partners of all kinds. Our highly customizable, white-label, on-premise software platforms are deployed on-location (on our partners' servers) to help our partners completely in-house their programmatic advertising in as little as 2 weeks, versus white-label solutions from other companies that host the software on their own servers (SaaS). Organizations can also use Kritter's Data Management Platform with the Ad Trading Stack to harness first-party and third-party data and tailor, improve and re-define the content experience across the internet. The ready-to-go ad trading stack that can be used as an ad server, demand-sided platform (DSP), supply-side platform (SSP) and an ad-exchange. More on our products... AD TRADING STACK: - Onboard various kinds of demand and supply players in the digital advertising industry. Demand players can include direct advertisers, API advertisers and DSPs, and compatible supply partners consist of direct publishers, API publishers, SSPs and ad exchanges. - Aggregate ad space supply from publishers and match it with the right demand. - Manage trade with multiple demand and supply partners through a single interface. - Manage bids for ads using our machine learning algorithm, even at the domain level - Manage advertising space inventory, offer impressions to as many potential buyers as possible, and maximize revenue through automated sales of online media space. - Deliver the right advertisements to most conversion-likely consumers all from a central ad server using real-time bidding. - Enable targeting, tracking and reporting of impressions. DATA MANAGEMENT PLATFORM: - Store, manage and sell all kinds of first-party data, as well as purchase and store third-party data from multiple sources, all through a single interface. - House data about user activity and tie user data together from multiple sources - Create campaign and audience segments and use these with the ATS for targeting and optimizing future media buys. - Understand user information and patterns to monetize accordingly. Check our website out for more information on our team, our product features, and pricing!


**Average Rating:** 3.4/5.0
**Total Reviews:** 4
**How Do G2 Users Rate Kritter Ad Trading Stack?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 9.4/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind Kritter Ad Trading Stack?**

- **Seller:** [Kritter](https://www.g2.com/sellers/kritter)
- **Year Founded:** 2013
- **HQ Location:** Bengaluru, IN
- **Twitter:** @tweetingkritter (159 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/kritter/ (28 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Mid-Market, 50% Small-Business


#### What Are Kritter Ad Trading Stack's Pros and Cons?

**Pros:**

- Advertising (1 reviews)
- Advertising Management (1 reviews)
- Affordable (1 reviews)
- Audience Targeting (1 reviews)
- Campaign Management (1 reviews)

**Cons:**

- Adjustment Difficulty (1 reviews)
- Ad Management Issues (1 reviews)
- Campaign Management (1 reviews)
- Complex Interface (1 reviews)
- Complex Management (1 reviews)


### What Do G2 Reviewers Say About Kritter Ad Trading Stack?
*AI-generated summary from verified user reviews*

**Pros:**

- Users value the **customizable ads experience** and fast data processing capabilities of Kritter Ad Trading Stack.
- Users appreciate the **customizable ad experience** of Kritter Ad Trading Stack, enhancing their marketing effectiveness efficiently.
- Users value the **affordability** of Kritter Ad Trading Stack, enabling effective marketing without breaking the bank.
- Users value the **customizable audience targeting** in Kritter Ad Trading Stack, enhancing their marketing effectiveness and speed.
- Users value the **customizable ad experience** of Kritter Ad Trading Stack, enhancing their marketing strategies effectively.

**Cons:**

- Users indicate that **adjustment difficulty** is a challenge, especially for those new to programmatic advertising.
- Users find **ad management challenging** , especially those without prior experience in programmatic advertising.
- Users find that a **lack of user-friendliness** can complicate campaign management for those new to programmatic advertising.
- Users feel that the **complex interface** makes it challenging for newcomers to manage and maintain the system effectively.
- Users find the **complex management** challenging, especially those with limited experience in programmatic advertising.

#### What Are Recent G2 Reviews of Kritter Ad Trading Stack?

**"[Use your data to grow your business](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)"**

**Rating:** 4.0/5.0 stars
*— K W.*

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-4977615)

---

**"[Great software for grow your business.](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)"**

**Rating:** 5.0/5.0 stars
*— SHAMS MD RAGIB  S.*

[Read full review](https://www.g2.com/survey_responses/kritter-ad-trading-stack-review-5288526)

---


#### What Are G2 Users Discussing About Kritter Ad Trading Stack?

- [What is Kritter Ad Trading Stack used for?](https://www.g2.com/discussions/what-is-kritter-ad-trading-stack-used-for)

### 5. [MediaAlpha](https://www.g2.com/products/mediaalpha/reviews)
MediaAlpha offers real-time programmatic technology platform for vertical search media.


**Average Rating:** 3.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate MediaAlpha?**

- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind MediaAlpha?**

- **Seller:** [MediaAlpha](https://www.g2.com/sellers/mediaalpha)
- **Year Founded:** 2011
- **HQ Location:** Los Angeles, California, United States
- **LinkedIn® Page:** https://www.linkedin.com/company/mediaalpha (141 employees on LinkedIn®)
- **Ownership:** NYSE: MAX

**Who Uses This Product?**
- **Company Size:** 100% Enterprise





### 6. [Nova](https://www.g2.com/products/nova-nova/reviews)
MediaVoice is used to create, present, service and report your direct-sold native and programs with CMS, ad server and the ability to be used across all devices.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Nova?**

- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)

**Who Is the Company Behind Nova?**

- **Seller:** [Nova](https://www.g2.com/sellers/nova-9615caf5-de97-4547-9fa7-45de9eff0fac)
- **Year Founded:** 2008
- **HQ Location:** Toronto, CA
- **Twitter:** @aboutpolar (2,434 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/polar-mobile (120 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Nova?

**"[This product is very beneficial to my website. ](https://www.g2.com/survey_responses/nova-review-95358)"**

**Rating:** 4.0/5.0 stars
*— Beth P.*

[Read full review](https://www.g2.com/survey_responses/nova-review-95358)

---


#### What Are G2 Users Discussing About Nova?

- [What is MediaVoice used for?](https://www.g2.com/discussions/what-is-mediavoice-used-for)

### 7. [OIO Publisher](https://www.g2.com/products/oio-publisher/reviews)
OIO Publisher sells and serves ads on any website, using php ad management script.


**Average Rating:** 2.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate OIO Publisher?**

- **Ease of Use:** 6.7/10 (Category avg: 8.7/10)

**Who Is the Company Behind OIO Publisher?**

- **Seller:** [OIO Publisher](https://www.g2.com/sellers/oio-publisher)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market




#### What Are G2 Users Discussing About OIO Publisher?

- [What is OIO Publisher used for?](https://www.g2.com/discussions/what-is-oio-publisher-used-for)

### 8. [OrbitSoft Ad Server](https://www.g2.com/products/orbitsoft-orbitsoft-ad-server/reviews)
OrbitSoft allows you to manage and review the inventory of all your ad space from one convenient, uniform management interface: - Create all of your website lists, channels, and ad codes easily in one place - Review statistics of your entire inventory - Improve your pricing and management efficiency - Set your own rules for inventory: who can buy it and at what price? You decide which ads to display on which websites with just a few clicks. Enjoy one-click easy targeting options and detailed analytic reports that minimize your time needed and maximize your revenue earned.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate OrbitSoft Ad Server?**

- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind OrbitSoft Ad Server?**

- **Seller:** [OrbitSoft](https://www.g2.com/sellers/orbitsoft)
- **Year Founded:** 2001
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** https://www.linkedin.com/company/orbitsoft (29 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of OrbitSoft Ad Server?

**"[Using the OrbitSoft Ad Server technology to help with market expansion](https://www.g2.com/survey_responses/orbitsoft-ad-server-review-10269601)"**

**Rating:** 4.5/5.0 stars
*— Thaker Y.*

[Read full review](https://www.g2.com/survey_responses/orbitsoft-ad-server-review-10269601)

---



### 9. [Popcash](https://www.g2.com/products/popcash/reviews)
Launched in early 2012, PopCash is a highly specialized popunder network, with global coverage and a dynamic bidding system, ready to help advertisers get valuable traffic and publishers monetize their space to its full potential.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1

**Who Is the Company Behind Popcash?**

- **Seller:** [PopCash.net](https://www.g2.com/sellers/popcash-net)
- **Year Founded:** 2012
- **HQ Location:** Bucharest, RO
- **LinkedIn® Page:** http://linkedin.com/company/popcash-net (17 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Popcash?

**"[Pop Cash is pretty simple and easy to use](https://www.g2.com/survey_responses/popcash-review-1929649)"**

**Rating:** 4.5/5.0 stars
*— TMD E.*

[Read full review](https://www.g2.com/survey_responses/popcash-review-1929649)

---


#### What Are G2 Users Discussing About Popcash?

- [What is Popcash used for?](https://www.g2.com/discussions/what-is-popcash-used-for)

### 10. [Revive AdServer](https://www.g2.com/products/revive-adserver/reviews)
Revive Adserver is a free, open source ad serving system that enables publishers, ad networks and advertisers to: Serve ads on websites, in apps, and in video players, and collect detailed statistics about impressions, clicks and conversions; manage and run campaigns for multiple advertisers, and from ad exchanges and ad networks, all at once, via an easy to use interface Define rules for delivery of campaigns and ads, including frequency capping, URL targeting, geo-targeting; track and report campaign performance, including impressions, clicks, click-through rates, conversion rates, revenue, eCPM, and conversion details, like basket value and number of items purchased.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Revive AdServer?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Revive AdServer?**

- **Seller:** [Revive](https://www.g2.com/sellers/revive)
- **Year Founded:** 2013
- **HQ Location:** Jonkersvaart, NL
- **Twitter:** @revive_adserver (466 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/reviveadserver/ (3 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Revive AdServer?

**"[Great cost effect adserver for start up companies](https://www.g2.com/survey_responses/revive-adserver-review-5044761)"**

**Rating:** 4.0/5.0 stars
*— James R.*

[Read full review](https://www.g2.com/survey_responses/revive-adserver-review-5044761)

---


#### What Are G2 Users Discussing About Revive AdServer?

- [What is Revive AdServer used for?](https://www.g2.com/discussions/what-is-revive-adserver-used-for)

### 11. [Roxot](https://www.g2.com/products/roxot/reviews)
Roxot provides publishers with the technology they need to protect their position on the global ad market and to make informed decisions, it has a machine-learning algorithm to analyzes incoming data about visitors, content, bids, ad placements, and networks/exchanges.


**Average Rating:** 3.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Roxot?**

- **Ease of Use:** 6.7/10 (Category avg: 8.7/10)
- **Ease of Setup:** 10.0/10 (Category avg: 8.6/10)

**Who Is the Company Behind Roxot?**

- **Seller:** [Roxot](https://www.g2.com/sellers/roxot)
- **Year Founded:** 2016
- **HQ Location:** New York, US
- **Twitter:** @roxot_team (219 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/10641906 (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market





### 12. [Spartan Ad](https://www.g2.com/products/spartan-ad/reviews)
"Publishers can now take back control of their ad stack. Spartan ensures you only monetize real people. Improve your site's quality score and attract higher paying campaigns. It's a win-win scenario. Ad fraud costs advertisers billions of dollars a year, but what isn't talked about is how much that fraud hurts honest publishers. Spartan helps publishers regain control over their ad stacks and unlock more value in their content. Not only does our software provide unparalleled insight into your website traffic, it also provides ways for you to optimize your ad stack and understand what ad tech vendors are doing on your site."


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Spartan Ad?**

- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)

**Who Is the Company Behind Spartan Ad?**

- **Seller:** [Spartan Ad](https://www.g2.com/sellers/spartan-ad)
- **HQ Location:** New York, US
- **LinkedIn® Page:** http://www.linkedin.com/company/spartan-ad (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of Spartan Ad?

**"[Usage of spartan ads](https://www.g2.com/survey_responses/spartan-ad-review-8413282)"**

**Rating:** 4.0/5.0 stars
*— darshan b.*

[Read full review](https://www.g2.com/survey_responses/spartan-ad-review-8413282)

---



### 13. [TrafficHaus Publishers](https://www.g2.com/products/traffichaus-publishers/reviews)
TrafficHaus is proud to use a platform built for publishers by publishers to give them greater control of their inventory and ultimately help them increase traffic.


**Average Rating:** 4.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate TrafficHaus Publishers?**

- **Ease of Use:** 5.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind TrafficHaus Publishers?**

- **Seller:** [TrafficHaus](https://www.g2.com/sellers/traffichaus)
- **HQ Location:** san diego, US
- **LinkedIn® Page:** https://www.linkedin.com/company/traffichaus/ (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Small-Business



#### What Are Recent G2 Reviews of TrafficHaus Publishers?

**"[Solid for publishers to monetize traffic but not for those seeking high CPM rates](https://www.g2.com/survey_responses/traffichaus-publishers-review-9808579)"**

**Rating:** 4.0/5.0 stars
*— Rachit S.*

[Read full review](https://www.g2.com/survey_responses/traffichaus-publishers-review-9808579)

---



### 14. [Verizon Media SSP](https://www.g2.com/products/verizon-media-ssp/reviews)
Verizon Media's Supply Side Platform is a comprehensive solution designed to help publishers maximize their advertising revenue by efficiently managing and monetizing their digital inventory. By integrating advanced technologies and data-driven insights, the platform enables publishers to connect with premium demand sources, ensuring optimal fill rates and competitive pricing. Key Features and Functionality: - Unified Auction Mechanism: The SSP employs a real-time, unified auction process that allows programmatic demand to compete with reserved bids within the publisher’s ad server. This ensures that each ad opportunity is filled with the highest bid, regardless of the demand source. - Advanced Advertising Tools: The platform offers tools like Smartplay Prebid, a server-side integration that exposes inventory to more demand partners using the prebid open-source framework. This enhances transparency in the bidding process and provides visibility into content value with price transparency. - Comprehensive Inventory Access: Publishers gain access to a diverse range of demand sources, including Verizon Media's own demand-side platform , which is integrated with the SSP. This integration facilitates a seamless connection between supply and demand, optimizing revenue potential. - Enhanced Transparency and Control: The SSP provides publishers with greater transparency into auction dynamics, allowing them to better understand the value of their inventory and make informed decisions to optimize their monetization strategies. Primary Value and User Solutions: Verizon Media's SSP addresses the challenges publishers face in the evolving digital advertising landscape by offering a unified platform that streamlines the management and monetization of digital inventory. By facilitating access to premium demand sources and implementing advanced auction mechanisms, the SSP ensures that publishers can maximize their revenue potential. Additionally, the platform's emphasis on transparency and control empowers publishers to make data-driven decisions, enhancing their ability to adapt to market changes and maintain a competitive edge.


**Average Rating:** 4.5/5.0
**Total Reviews:** 3
**How Do G2 Users Rate Verizon Media SSP?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Verizon Media SSP?**

- **Seller:** [Verizon Media](https://www.g2.com/sellers/verizon-media)
- **Year Founded:** 2005
- **HQ Location:** San Francisco, CA
- **Twitter:** @FlurryMobile (16,225 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/430650/ (12 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 67% Small-Business, 33% Enterprise



#### What Are Recent G2 Reviews of Verizon Media SSP?

**"[Verison media is very apt and useful platform to use.](https://www.g2.com/survey_responses/verizon-media-ssp-review-8477742)"**

**Rating:** 5.0/5.0 stars
*— Sagar G.*

[Read full review](https://www.g2.com/survey_responses/verizon-media-ssp-review-8477742)

---

**"[My review for Verizon media ssp](https://www.g2.com/survey_responses/verizon-media-ssp-review-8583252)"**

**Rating:** 4.0/5.0 stars
*— Naeem B.*

[Read full review](https://www.g2.com/survey_responses/verizon-media-ssp-review-8583252)

---



### 15. [Viztrade](https://www.g2.com/products/viztrade/reviews)
Viztrade makes complex digital advertising simple. Our fully customisable, white label, self-serve advertising platform makes selling ad inventory easy. We work with media owners across the world to simplify the ad selling process. We automate the creation of ad orders in a media owners ad-server, we enable advertisers to build their own creative assets, we provide detailed analytics for each campaign and we reduce the amount of resources required for ad operations. Viztrade removes all the cumbersome tasks associated with creating digital campaigns so media owners can focus on building revenue.


**Average Rating:** 5.0/5.0
**Total Reviews:** 1
**How Do G2 Users Rate Viztrade?**

- **Ease of Admin:** 8.3/10 (Category avg: 8.6/10)
- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Use:** 10.0/10 (Category avg: 8.7/10)
- **Ease of Setup:** 8.3/10 (Category avg: 8.6/10)

**Who Is the Company Behind Viztrade?**

- **Seller:** [Viztrade](https://www.g2.com/sellers/viztrade)
- **Year Founded:** 2018
- **HQ Location:** Geelong, AU
- **Twitter:** @ViztradeSupport (1 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/viztrade/ (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market



#### What Are Recent G2 Reviews of Viztrade?

**"[Brilliantly effective self serve advertising tool](https://www.g2.com/survey_responses/viztrade-review-9051501)"**

**Rating:** 5.0/5.0 stars
*— neil w.*

[Read full review](https://www.g2.com/survey_responses/viztrade-review-9051501)

---



### 16. [Admixer.HB+](https://www.g2.com/products/admixer-hb/reviews)
Admixer.HB+ is a header bidding platform that empowers publishers to maximize their ad revenue. With its competitive marketplace, streamlined management tools, and focus on user experience, Admixer.HB+ helps publishers drive significant revenue growth and achieve their digital advertising goals. Key features of Admixer.HB+ header bidding platform: - a pull of premium demand partners - consolidation of all monetization sources, including Google Ad Manager (GAM) and Prebid-compatible - SSPs, into one unified platform - Multi-Size Ad Units - CPM Floor Management to maximize revenue from each impression - The Media Trust's Real-Time Media Filter integration ensures protection from malicious ads, scams, and inappropriate content with - The Creative Management Module for granular control over ad categories, advertisers, and individual creatives, ensuring that a website remains safe and compliant with evolving industry standards - Lexicon UIM integration to monetize your inventory without the reliance on third-party cookies, ensuring compliance with evolving industry standards and prioritizing user privacy - user-friendly interface with streamlined navigation - in-platform tips and comprehensive help center - real-time notifications - extensive reporting with real-time data feeds - streamlined payments page - plug-and-play solution for simple website integration - in-view rendering and auction autorefresh functions



**Who Is the Company Behind Admixer.HB+?**

- **Seller:** [Admixer](https://www.g2.com/sellers/admixer)
- **Year Founded:** 2008
- **HQ Location:** London, GB
- **Twitter:** @admixer (135 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/258884/ (91 employees on LinkedIn®)






### 17. [Adoppler Exchange](https://www.g2.com/products/adoppler-exchange/reviews)
Adoppler is the product of Geomotiv, inheriting its experience, skills, and, what is more important, people. The companies provide a combined offering which has not been available on the market before: Geomotiv uses its unique expertise in both linear & digital TV, bespoke ad tech, and Big Data, and provides its clients with a solution based on the Trusted Marketplace platform.



**Who Is the Company Behind Adoppler Exchange?**

- **Seller:** [Adoppler](https://www.g2.com/sellers/adoppler)
- **Year Founded:** 2017
- **HQ Location:** Alexandria, US
- **LinkedIn® Page:** https://www.linkedin.com/company/adoppler/ (6 employees on LinkedIn®)






### 18. [AdOpsOne](https://www.g2.com/products/adopsone/reviews)
AdOpsOne is an AI-powered ad operations assistant for digital content publishers using Google Ad Manager (GAM). AdOpsOne manages all the day-to-day ad operations - setting up new demand partners, inventory allocation, reporting, yield optimization, adjusting pricing floors, A-B testing, and lots more on behalf of the publisher. All operations functions are carried out on publisher's own GAM, so publisher has 100% transparency and control. Publisher's are provided with a centralised dashboard where all the core business metrics (like revenue, impressions, viewability, page views, etc) come together in one interface. By using AdOpsOne, publisher's have experienced up to 3x improvement in their eCPMs. AdOpsOne operates for a flat SAAS fee, as opposed to revenue share charged by other players in the industry.



**Who Is the Company Behind AdOpsOne?**

- **Seller:** [Pratik Kolhatkar](https://www.g2.com/sellers/pratik-kolhatkar)
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** https://www.linkedin.com/company/76534115/ (4 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market





### 19. [AdOrbit](https://www.g2.com/products/aysling-adorbit/reviews)
Aysling Vendor Management is the cloud-based Vendor Management System that puts you in control of your vendors and freelancers. It streamlines your vendor contracts, payments, and projects. With no startup fees, no user fees, and no hidden fees, Aysling Vendor Managements time tracking and payment modules improve your back office operations by ensuring you pick the right vendors for the job and they get paid exactly what they are owed.


**Average Rating:** 4.5/5.0
**Total Reviews:** 1
**How Do G2 Users Rate AdOrbit?**

- **Ease of Use:** 8.3/10 (Category avg: 8.7/10)
- **Ease of Setup:** 6.7/10 (Category avg: 8.6/10)

**Who Is the Company Behind AdOrbit?**

- **Seller:** [Aysling](https://www.g2.com/sellers/aysling)
- **Year Founded:** 2005
- **HQ Location:** Saline, Michigan
- **Twitter:** @aysling (310 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/495686 (20 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 100% Mid-Market


#### What Are AdOrbit's Pros and Cons?


**Cons:**

- UX Improvement (1 reviews)


### What Do G2 Reviewers Say About AdOrbit?
*AI-generated summary from verified user reviews*


**Cons:**

- Users suggest a stronger emphasis on **UI improvements** despite appreciating the good features of AdOrbit.

#### What Are Recent G2 Reviews of AdOrbit?

**"[Very Nice](https://www.g2.com/survey_responses/adorbit-review-11636500)"**

**Rating:** 4.5/5.0 stars
*— Istiaq A.*

[Read full review](https://www.g2.com/survey_responses/adorbit-review-11636500)

---



### 20. [ADYOULIKE](https://www.g2.com/products/adyoulike/reviews)
The company enables brands to scale native advertising campaigns across premium and niche publishers, while publishers benefit from access to ADYOULIKE’s marketplace.


**Average Rating:** 4.3/5.0
**Total Reviews:** 2
**How Do G2 Users Rate ADYOULIKE?**

- **Ease of Use:** 7.5/10 (Category avg: 8.7/10)

**Who Is the Company Behind ADYOULIKE?**

- **Seller:** [ADYOULIKE](https://www.g2.com/sellers/adyoulike)
- **Year Founded:** 2011
- **HQ Location:** MAIDENHEAD, GB
- **Twitter:** @Adyoulike (1,991 Twitter followers)
- **LinkedIn® Page:** http://www.linkedin.com/company/adyoulike-limited (1 employees on LinkedIn®)

**Who Uses This Product?**
- **Company Size:** 50% Enterprise, 50% Mid-Market



#### What Are Recent G2 Reviews of ADYOULIKE?

**"[Easy to use](https://www.g2.com/survey_responses/adyoulike-review-1071191)"**

**Rating:** 5.0/5.0 stars
*— Verified User in Non-Profit Organization Management*

[Read full review](https://www.g2.com/survey_responses/adyoulike-review-1071191)

---


#### What Are G2 Users Discussing About ADYOULIKE?

- [What is ADYOULIKE used for?](https://www.g2.com/discussions/what-is-adyoulike-used-for)

### 21. [Amplify by Kiosked](https://www.g2.com/products/amplify-by-kiosked/reviews)
Kiosked is a publisher monetization platform for mobile and desktop.



**Who Is the Company Behind Amplify by Kiosked?**

- **Seller:** [Kiosked](https://www.g2.com/sellers/kiosked-13f02092-3ac8-4bac-a024-5f1f3e2b7a63)
- **Year Founded:** 2010
- **HQ Location:** Helsinki, FI
- **LinkedIn® Page:** https://www.linkedin.com/company/kiosked (24 employees on LinkedIn®)






### 22. [Blendee Marketing Operating System](https://www.g2.com/products/blendee-marketing-operating-system/reviews)
ad.agio is a muli-channel ad server enabling brands to deliver advertising across all platforms and devices.



**Who Is the Company Behind Blendee Marketing Operating System?**

- **Seller:** [Neodata Group](https://www.g2.com/sellers/neodata-group)
- **Year Founded:** 2004
- **HQ Location:** Milan, MI
- **Twitter:** @Neodatagroup (145 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/neodata-group/ (32 employees on LinkedIn®)






### 23. [Brightcove Ad Monetization](https://www.g2.com/products/brightcove-ad-monetization/reviews)
Brightcove Ad Monetization is our monetization service for organizations that want to generate revenue with an advertising strategy. Using the latest yield optimization tools, we support both live and on-demand monetization through strategic integrations, unmatched industry expertise, and unique insights that combine both player and ad data.



**Who Is the Company Behind Brightcove Ad Monetization?**

- **Seller:** [Brightcove](https://www.g2.com/sellers/brightcove)
- **Year Founded:** 2004
- **HQ Location:** Boston, MA
- **Twitter:** @Brightcove (18,056 Twitter followers)
- **LinkedIn® Page:** https://www.linkedin.com/company/brightcove/ (351 employees on LinkedIn®)
- **Ownership:** NASDAQ:BCOV






### 24. [CafeMedia](https://www.g2.com/products/cafemedia/reviews)
Contact us about how we combines exclusive demand with proven optimization tactics to increase revenue, reduce costs, and eliminate complexity.



**Who Is the Company Behind CafeMedia?**

- **Seller:** [CAFEMEDIA](https://www.g2.com/sellers/cafemedia)
- **HQ Location:** New York, US
- **LinkedIn® Page:** https://www.linkedin.com/company/weareraptive/ (527 employees on LinkedIn®)






### 25. [CastarSDK](https://www.g2.com/products/castarsdk/reviews)
We are a team focused on providing developers with innovative app monetization solutions. By integrating our SDK, your app can realize a steady passive income without compromising the user experience. Earn up to $500 USD per 1,000 effective exposures, with earnings based on the number of active users and and different country regions, very transparent.We have no ads! Our SDK will not cause any interference to users or change the application experience. It runs completely silently and users will not even notice its existence.



**Who Is the Company Behind CastarSDK?**

- **Seller:** [CastarSDK](https://www.g2.com/sellers/castarsdk)
- **HQ Location:** N/A
- **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®)







## What Is Publisher Ad Server Software?

[Digital Advertising Tech](https://www.g2.com/categories/digital-advertising-tech)

## What Software Categories Are Similar to Publisher Ad Server Software?

- [Video Advertising Software](https://www.g2.com/categories/video-advertising)
- [Supply Side Platforms (SSP)](https://www.g2.com/categories/supply-side-platform-ssp)
- [App Monetization Platforms](https://www.g2.com/categories/app-monetization-platforms)


---

## How Do You Choose the Right Publisher Ad Server Software?

### What You Should Know About Publisher Ad Server Software

### What is an Ad Server? 

An ad server is a fundamental [advertising technology](https://www.g2.com/articles/history-of-advertising) responsible for placing ads on websites and apps. It manages and delivers digital ads, ensuring they reach the right audiences. Publisher ad servers store ad data and distribute ads across multiple platforms, tracking impressions, clicks, and other vital statistics. They can also target specific ads to users based on predefined criteria, enhancing relevance and engagement.

Two main types of publisher ad server software exist: hosted solutions, which are maintained by a third party, and self-hosted solutions, managed in-house on a private server. Selecting the top publisher ad servers depends on your business needs, considering factors such as scalability and user features. The best publisher ad server software offers seamless integration with ad networks, robust analytics, and advanced targeting, positioning it as a critical tool in optimizing ad effectiveness and revenue.

### Why do Publishers Need Ad Servers?

Ad servers are essential for publishers aiming to monetize digital content effectively. Here’s a closer look at why publishers rely heavily on ad server technologies.

- **Efficient ad management:** Ad servers automate the delivery and tracking of ads, enabling publishers to manage diverse ad formats with ease and precision. This automation ensures that [advertising](https://www.g2.com/articles/types-of-advertising) efforts are both scalable and efficient.
- **Maximizing revenue streams:** By connecting with a larger pool of advertisers and managing inventory effectively, ad servers help publishers increase their revenue potential through targeted ad placements and competitive pricing strategies.
- **Real-time analytics and reporting:** Ad servers provide detailed insights into campaign performance, allowing publishers to make data-driven decisions. This real-time feedback loop helps optimize ad strategies for better engagement and profitability.
- **Inventory control and pricing:** With an ad server, publishers can maintain control over their ad inventory and set pricing strategies that align with their financial goals, ensuring transparent and profitable ad operations.
- **Integration with ad networks and exchanges:** Ad servers support seamless integration with various ad networks and exchanges, broadening exposure to potential advertisers and enhancing ad fill rates, which boosts overall revenue.
- **Strategic advantage:** Ad servers enable effective [app monetization strategies](https://www.g2.com/articles/app-monetization), ensuring publishers remain agile and competitive.

### What are the Common Features of Publisher Ad Server Software?

The following are some core features within publisher ad server programs that can help users identify if this type of software will meet their business needs:

- **Ad creation and management:** Publisher ad servers enable efficient creation and management of ads and campaigns. They facilitate inventory sales through ad networks, bundling ad units across publishers for advertisers.
- **Third-party integrations:** The best ad server software integrates easily with third-party ad networks and exchanges, offering proprietary ad inventory. They often function as SSPs, allowing real-time, impression-based marketplace transactions.
- **Ad automation:** Top publisher ad servers automate ad deployment to achieve campaign goals such as views and clicks. They have customizable settings (e.g., time frame, location) that align with business objectives and require minimal user intervention.
- **Tracking and analytics:** Publisher ad server software provides robust analytics for tracking ad performance and revenue generation. These tools offer insights into audience behavior to inform future ad strategies and enhance effectiveness.

### What are the Benefits of Publisher Ad Server Software?

Ad server software has many benefits, whether for a small company with a limited budget or large conglomerates. Below are some examples: 

- **Easy implementation:** This software often requires little setup. Once bought, the total onboarding to publishing time is relatively short. This helps the publisher move quickly and efficiently in starting revenue flow. 
- **Simple publishing tools:** Publisher ad server software's goal is to generate revenue from advertisements. However, the goal is also to save time and effort to maximize profit. Therefore, the simplicity of a single dashboard to run all elements of a campaign is preferred. 
- **Diverse revenue stream:** Publishers are often reliant on a singular method of income. These tools allow them to incorporate different types of ads digitally (also in multiple formats) to bring a more consistent revenue stream. 

### Who Uses Publisher Ad Server Software?

While multiple stakeholders can use publisher ad server software, its purpose is very specific. 

- **Marketing professionals:** The entire purpose of this software is to create an easy and accessible way to manage advertisements across a variety of channels, regardless of industry. This could mean anyone with the ability to learn how to use the software can, but more often than not, a marketing or social media professional would be tasked with this role. 
- **Growth marketing managers:** Creating and publishing ads that meet the requirements, publication on an ad exchange, plus formatting and creating the content for them can be a large job. This responsibility will often fall to a marketing manager or a growth marketing manager. They have the skill set to run said ads while maintaining them and tracking their analytics. 

### Challenges with Publisher Ad Server Software

Below are the top challenges of using these tools:

- **Finding the right publisher:** It’s common experience to look for the right fit for any software that is well-trusted and has a good reputation. Publisher ad servers are no different, especially since they are attached to revenue goals. Be sure to check if the functionality suits the business needs and that the server is financially stable to facilitate a smooth payout. 
- **ROI:** Since an ad server is used to create an alternative revenue stream, the main goal is actually to make money. One should ask if the [return on investment (ROI)](https://www.g2.com/glossary/return-on-investment-definition) is worth the software. It’s crucial to monitor the targeting and performance, which can affect revenue goals. 

### Which Companies Should Buy Publisher Ad Server Software?

- **Digital marketing agencies or services:** Creating advertisements (via native or mobile) costs time and money. Some agencies and independent services provide end-to-end creation, campaign deployment, and monetization services, so they’ll need to utilize publisher ad servers to generate additional revenue for clients. Depending on the type of agency and the type of ad goals one is trying to accomplish, it could be more cost-effective to use this type of service. 
- **Any business looking to increase digital ad revenue:** Because of its simplicity, a publisher ad server can be utilized by many different industries and businesses. Any [type of digital ad](https://www.g2.com/articles/types-of-advertising) (mobile, native, digital, out-of-home, display, etc.) can be created and run from a publisher ad server. Finding software solutions to speed up that process without compromising the product can be invaluable. 

### How to Buy Publisher Ad Server Software?

Start by systematically approaching the purchase of top publisher ad server software to ensure alignment with business goals and requirements. Follow these steps for gathering requirements, comparing products, and making informed decisions.

- **Requirements gathering (RFI/RFP):** Identify software that enables digital publishers to monetize their websites effectively through online ads. Ensure the product aligns with core business objectives.
- **Create a long list:** Start by understanding which products don't meet your key needs. Focus on essential features—like publishing channels and content types—and exclude options lacking these. Remember, if a product offers non-essential, unique features that don't align with primary goals, it's prudent to exclude it.
- **Create a Shortlist:** Select products that closely match your necessary features and business requirements. Utilize reviews and third-party evaluations to refine your choices further and ensure reliability.
- **Conduct Demos:** Opt for free trials, often between one week and a month, to evaluate how the software suits your needs. Use this period to assess features and prepare questions crucial to your purchasing decision. Review tiered pricing plans to ensure they align with your business size and needs during discussions with sales contacts.

### How to choose the best Publisher Ad Server Software?

Selecting the best publisher ad server software involves careful consideration and collaboration with internal teams to match the software's capabilities with business needs. Follow these outlined steps to make a wise investment.

- **Choose a selection team:** Involve key internal stakeholders, like managers and department heads, in the purchasing decision to align strategy and ensure transparency in cost and implementation. Consider both financial implications and implementation timelines.
- **Negotiation:** While negotiation may not always be necessary, never compromise on essential features, add-ons, or services. Evaluate extra costs for potentially beneficial features and attempt to include them in the base package where possible.
- **Final decision:** Base the decision on aligning with business objectives and staying within budget. Ensure all stakeholders agree on how this software will enhance business outcomes.

_Researched and written by_ [_Victoria Blackwell_](https://research.g2.com/insights/author/victoria-blackwell)