There are so many things I love about this DSP. First, the transparency is rivaled to no one. I've never seen a DSP that provides reporting, targeting, and blocking at the URL level which is very helpful for when you're running keyword contextual campaigns and you want to spot check the URL's your targeted keywords run on to see if they are really targeted around the right message context. It's also a really great DSP for contextual site targeting overall due to the ability to search for domains within a specific category, as sometimes overall category targeting isn't very accurate. There's also some great ways to retarget users, based on page depth consumption and even just seeing an ad, because with smaller budgets it helps get frequency up a bit by utilizing that tactic. They also provide great levers for optimizations and you can change your bids by site, supply vendor, unit type, etc. All DSP's should really look to this one as an example of how a DSP should function and provide insightful information to its users.

Easy platform to understand and to use. When I have questions they are quickly answered.

The platform works great for us. The team has done an excellent job optimizing over time. Really good customer service.