# Best Product Information Management (PIM) Systems - Page 14

## How Many Product Information Management (PIM) Systems Products Does G2 Track?

**Total Products under this Category:** 207

### Category Stats (Aug 2026)

- **Average Rating:** 4.53/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Product Information Management (PIM) Systems Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 6,600+ Authentic Reviews
- 207+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Product Information Management (PIM) Systems
 ![G2 Grid® for Product Information Management (PIM) Systems plotting products by satisfaction and market presence](https://www.g2.com/categories/product-information-management-pim/grids.png?focus%5B%5D=16794&focus%5B%5D=36391&focus%5B%5D=114093&focus%5B%5D=8343&focus%5B%5D=51177&focus%5B%5D=8338&focus%5B%5D=18988&focus%5B%5D=19873)

Highlighted products: Plytix Cloud PIM & DAM, Pimberly SaaS PIM & DAM, 1WorldSync, Akeneo PIM, Sales Layer PIM, Inriver, Syndigo, and Catsy DAM & PIM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/product-information-management-pim/grids.json?focus%5B%5D=plytix-cloud-pim-dam&focus%5B%5D=pimberly-saas-pim-dam&focus%5B%5D=1worldsync&focus%5B%5D=akeneo-pim&focus%5B%5D=sales-layer-pim-2025-04-09&focus%5B%5D=inriver&focus%5B%5D=syndigo-syndigo&focus%5B%5D=catsy-dam-pim)

**Sponsored**

### Navan (Formerly TripActions)

Navan is the global AI-powered business travel and expense platform that makes travel easy for frequent travelers. From finding flights and hotels, to automating expense reconciliation, with 24/7 support along the way, Navan delivers an intuitive experience travelers love and finance teams rely on. See how Navan customers benefit and learn more at navan.com.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=412&secure%5Bchosen_at%5D=2026-08-03T17%3A26%3A47Z&secure%5Bdisplayable_resource_id%5D=378&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=39331&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=39331&secure%5Bresource_id%5D=412&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fproduct-information-management-pim%3Fpage%3D14&secure%5Btoken%5D=b4fb82e72ff52c435cb922a31ac001f4862194705df9fe85ee5e05b298f304f9&secure%5Burl%5D=https%3A%2F%2Fnavan.com%2Fget-started%2Fdemo%3Futm_medium%3DPaidReviews%26utm_source%3Dg2%26utm_campaign%3DReviewsite_G2_AMER_All_US_EN_TravExp_Pro_NA_All_All_All_Keyword_Review_Demo_Demo_Gated_FY26Q2_H&secure%5Burl_type%5D=custom_url)

### [Talend Data Inventory](https://www.g2.com/products/talend-data-inventory/reviews)

Talend Data Inventory accelerates data-to-value with easy dataset documentation, quality proofing and promotion. It pinpoints data silos across data sources and targets to achieve reusable and shareable data assets.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Talend Data Inventory?

- **Seller:** [Qlik](https://www.g2.com/sellers/qlik)
- **Year Founded:** 1993
- **HQ Location:** Radnor, PA
- **Twitter:** @qlik  
64,130 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cd147c14c7daf80e08bf113d2cae24ca3693e49a87c147350c31e8b0961c7297&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10162%2F&secure%5Burl_type%5D=linkedin_company_website)  
4,551 employees on LinkedIn®
- **Phone:** 1 (888) 994-9854

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Talend Data Inventory?

**["Good tool for data governance and collaboration"](https://www.g2.com/survey_responses/talend-data-inventory-review-11184863)**

**Rating:** 5.0/5.0 stars

_— Swapnil J._

[Read full review](https://www.g2.com/survey_responses/talend-data-inventory-review-11184863)

### [theshop.dev](https://www.g2.com/products/theshop-dev/reviews)

Use TheShop PIM to optimizing product information management for your business. It allows you to effectively save time while ensuring a consistent, quality experience for your customers across all sales channels. The result is increased customer satisfaction. TheShop PIM is designed to meet the needs of today's business. In addition to supporting multiple languages and currencies, you can rely on the flexibility of a headless architecture that provides adaptability for growing businesses. TheShop PIM is the ideal solution for companies that are already operating in multiple markets or are just preparing for their expansion.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind theshop.dev?

- **Seller:** [theshop](https://www.g2.com/sellers/theshop)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of theshop.dev?

**["Very good e-commerce platform"](https://www.g2.com/survey_responses/theshop-dev-review-7843886)**

**Rating:** 5.0/5.0 stars

_— Ivana M._

[Read full review](https://www.g2.com/survey_responses/theshop-dev-review-7843886)

### [Thomas Connect](https://www.g2.com/products/thomas-publishing-company-thomas-connect/reviews)

Thomas Connect, built upon a proven product experience management platform that has helped OEMs and distributors sell millions of products and components online, helps level the online playing field for small and midsized suppliers.

#### Who Is the Company Behind Thomas Connect?

- **Seller:** [Thomas Publishing Company](https://www.g2.com/sellers/thomas-publishing-company)
- **Year Founded:** 1898
- **HQ Location:** New York, US
- **Twitter:** @Thomasnet  
16,567 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9fa76639b946ac68216e00338e4e3aaf8e371c5374d343463f76572ad537579a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthomasforindustry%2F&secure%5Burl_type%5D=linkedin_company_website)  
986 employees on LinkedIn®

### [TIM connect](https://www.g2.com/products/tim-connect/reviews)

TIM connect is a product information management system that allows you to organize your product information intuitively based on your individual product model in all languages. Enhance your fact-based product information with emotional content such as pictures and descriptions. All product information can be interlinked and dependencies displayed.

#### Who Is the Company Behind TIM connect?

- **Seller:** [Fischer Information Technology](https://www.g2.com/sellers/fischer-information-technology)
- **Year Founded:** 1985
- **HQ Location:** Radolfzell, DE
- **Twitter:** @die\_fischers  
185 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=446c9d3fd6a20970132ac5e53fe4b1796792b8665ef6a3a12f15f48e6812cf5a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffischer-information%2F&secure%5Burl_type%5D=linkedin_company_website)  
35 employees on LinkedIn®

### [Toriut PIM](https://www.g2.com/products/toriut-pim/reviews)

One master catalog. Many sales channels. Edit once, push everywhere. Toriut is a PIM with a built-in DAM engine for brands managing multiple Shopify stores. Every product lives as a single master record. Each connected store sits on top as a channel layer — override price, copy, media, visibility, or variants per store without duplicating the product. WHAT TORIUT REPLACES — The 10 spreadsheets where product data is scattered between catalog managers, suppliers, and Shopify admin — The "open five Shopify admins and copy-paste" ritual for multi-store brands — Two days every season spent reformatting supplier CSVs — Photo folders where variant images get mixed up and nobody knows which version is current — Premature launches when someone publishes a draft straight to a live storefront KEY CAPABILITIES — Master Catalog with unlimited products, variants, and 9 custom field types — Multi-store channel layers — connect multiple Shopify stores, override per store — Variant Manager — bypass Shopify's 100-option and 2,000-variant limits — Built-in DAM (Pics.io engine) — renditions, bulk format conversion, versioning, tags — CSV Import with auto-suggest column mapping and saved templates — Channel-staged publishing — draft, review, publish on demand — Roles & permissions, sample data mode, no store connection required to start WHAT MAKES TORIUT DIFFERENT Built on a real DAM. Most PIMs treat media as an afterthought. Toriut runs on Pics.io — a production-grade DAM with renditions, versioning, and tag-based organization. Platform-independent. Product data lives in Toriut, not inside Shopify. Magento, WooCommerce, Amazon, and eBay connectors are on the roadmap. Toriut is currently free during early access. Paid plans are in development.

#### Who Is the Company Behind Toriut PIM?

- **Seller:** [TopTechPhoto](https://www.g2.com/sellers/toptechphoto)
- **Year Founded:** 2012
- **HQ Location:** New York, NY
- **Twitter:** @TopTechPhoto  
1,727 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2768e81db4dd718cf16f02e2cddd5a0386931b77c2eceadebbd58aa4182401ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpics-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
21 employees on LinkedIn®

### [TRIMIT PIR](https://www.g2.com/products/trimit-pir/reviews)

TRIMIT PIR is a web based solution designed to help various channels utilize data to serve buyers better.

#### Who Is the Company Behind TRIMIT PIR?

- **Seller:** [TRIMIT](https://www.g2.com/sellers/trimit)
- **Year Founded:** 1990
- **HQ Location:** Viborg, DK
- **Twitter:** @TRIMITsolutions  
193 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d4801391ce5ccd8f88275d79404dcca199c7fe90acfba458863a0343e9fdfbb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ftrimit-a-s&secure%5Burl_type%5D=linkedin_company_website)  
122 employees on LinkedIn®

### [UnoPim](https://www.g2.com/products/unopim/reviews)

UnoPim is an open-source Product Information Management (PIM) system built on the Laravel framework. It helps businesses organize, manage, and enrich their product information in one central repository. Features 1) Centralized Product Management- Manage all your product data at one place. 2) Data Enrichment- Enhance your product information with detailed attributes. 3) Category Management- Organize products into categories for easier navigation, with customizable category fields. 4) User Management- Control user access and permissions. 5) API Integration- Seamlessly integrate with other systems via RESTful APIs. 6) Localization- Support for multiple languages and locales. 7) Import/Export Functionality- Easily import and export product data using CSV and XLSX formats, with a quick export feature for streamlined data handling. 8) Magic AI for Product Content Generation- Automatically generate engaging product content using advanced LLM (Large Language Model) technology. 9) Multi-Channel Support- Manage and distribute your product data across multiple sales channels from a single platform.

#### Who Is the Company Behind UnoPim?

- **Seller:** [Webkul Softwares](https://www.g2.com/sellers/webkul-softwares)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9c2c1449a24b4c566e89dd2846ed9325ebfb0882d0a4bcf1e9924564e650ebef&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Funopim&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [UpStart Commerce](https://www.g2.com/products/upstart-commerce/reviews)

NoChannel™ Portal is a single platform to manage and update the management APIs. Through this portal, you can make changes and improvements to your management operations in just a few clicks. Our easy-to-use platform saves you time, energy, and cost.

#### Who Is the Company Behind UpStart Commerce?

- **Seller:** [UpStart Commerce](https://www.g2.com/sellers/upstart-commerce)
- **Year Founded:** 2016
- **HQ Location:** Manchester, New Hampshire, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f61c892fd652aefd3dc5ec0c1512667c6e1afed44a00aa81c6f563f1fc3ce9c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fupstart-commerce&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [VeloPIM.](https://www.g2.com/products/velopim/reviews)

VeloPIM is a product information management software that helps bike manufacturers and suppliers centralise product data into a single source of truth. It simplifies the management process by providing tools to import, enhance, categorise, publish and distribute product information across multiple sales and e-commerce platforms. At the heart of VeloPIM is a bespoke data structure that has been specifically designed to comprehensively capture product details for bikes, bike components and accessories. It includes industry-specific data formats, interfaces and export capabilities as standard features, ensuring that the PIM system can be quickly deployed and seamlessly integrated into existing workflows.

#### Who Is the Company Behind VeloPIM.?

- **Seller:** [Campudus](https://www.g2.com/sellers/campudus)
- **Year Founded:** 2012
- **HQ Location:** Landshut, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9f590ee0ec6d0ea9e5cd2de496f22dc937c9e405e3a303bf5b320d8194c638e4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcampudus%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

### [viingx](https://www.g2.com/products/viingx/reviews)

viingx is the Marketing Content Hub that unites Digital Asset Management (DAM), Product Information Management (PIM), and headless content delivery in one platform. With more than 1,200 connectors and an API-first architecture, viingx sits at the center of the marketing technology ecosystem. Marketing teams use it to aggregate, enrich, organize, and deliver every type of content, from images, videos, and documents to complex structured product data, across all channels from a single system. viingx was built as the modern alternative to traditional DAM, MAM, PIM, and multi-domain content management systems. Before founding viingx in 2019 in Lucerne, Switzerland, the founders spent many years building and implementing the censhare omnichannel content platform for enterprises worldwide. That experience shaped a clear conviction. Marketing teams do not need heavier enterprise systems. They need a lightweight, flexible platform that delivers enterprise-grade content capabilities without monolithic architecture, months of implementation, or permanent consulting dependency. What viingx is used for: Digital Asset Management (DAM): One central repository and single source of truth for every digital marketing asset, including images, videos, texts, templates, brand guidelines, and product data. Teams find any asset in seconds thanks to fast search, version control, and granular permissions. Product Information Management (PIM): Structured product data of any complexity, managed centrally, linked to the matching media assets, and delivered consistently to every sales channel, from e-commerce and web to print and marketplaces. Marketing Content Hub: viingx breaks down content silos and connects content sources and marketing channels into one seamless ecosystem. Planning, creation, review, and publishing happen in one place. Headless CMS: Content is managed media-neutrally and delivered via API to websites, online shops, and apps. Created once, reused across brands, regions, and use cases. Marketing production automation: Templates for print and digital fill themselves with current content. Regional and language variants of entire campaigns are generated in minutes, not days. Key capabilities: No-code configuration: Content types of any complexity, workflows, input masks, and language variants are set up through the graphical interface. The marketing team implements new requirements itself, without developer support. 1,200+ connectors: Ready-made integrations for e-commerce platforms, CRM systems, marketing automation, CMS, and creative tools, plus a well-documented API for everything else. Collaboration workflows: From creation to approval, teams, agencies, and partners work with clear responsibilities and transparent asset statuses. Feedback happens directly in the system, no file downloads required. AI-assisted content work: Built-in AI tools take over recurring tasks such as image creation and content optimization, freeing the team for creative work. SaaS delivery: Automatic updates, no local operation costs, and a simple, transparent pricing model that scales from small teams to large organizations. Who viingx is for: viingx is built for marketing teams, content managers, and brand managers in mid-sized companies and enterprises. It replaces fragmented tool landscapes and complex legacy platforms such as traditional DAM and PIM suites and universal content hubs. Typical evaluation contexts include the search for censhare alternatives, Pimcore alternatives, or a unified replacement for separate DAM and PIM systems. The result is faster time-to-market for campaigns, lower content operations overhead, and a team that spends its time on creative work instead of routine tasks. Onboarding takes days rather than months, and viingx delivers value from week one.

#### Who Is the Company Behind viingx?

- **Seller:** [viingx](https://www.g2.com/sellers/viingx)
- **Year Founded:** 2019
- **HQ Location:** Luzern, CH
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1addce1787a3920970ed25e736603394a8f3269292acbb300fec1f537f102bee&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fviingx-ag&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [WISEPIM](https://www.g2.com/products/wisepim/reviews)

Product information isn't just data, it's the foundation of customer experience, marketing and business growth. WISEPIM exists to transform this critical asset from an operational burden into a strategic advantage. WISEPIM transforms your product data like descriptions and specification with Sales-Driven Product Translation & Enrichment. Our AI-powered system transforms what once took weeks into a matter of seconds and a few clicks. From seamless product imports to automatic AI enhancements and effortless multi-platform syncing, WISEPIM is the magic wand E-commerce has been waiting for.

#### Who Is the Company Behind WISEPIM?

- **Seller:** [WISEPIM](https://www.g2.com/sellers/wisepim)
- **Year Founded:** 2024
- **HQ Location:** Enschede, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=af8a8e45eca541e24cd988795f68912e90398ef16df6f16cef004c0bf52fb767&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwisepim%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Yodify](https://www.g2.com/products/yodify/reviews)

Yodify unifies Distributed Enterprise Catalogs (DEC) with advanced ecommerce capabilities, giving brands and their channel networks a single platform to manage how product data is structured, distributed, and sold across every channel. At its foundation, Yodify DEC centralizes structured product data so it can be deployed anywhere—your website, distributor portals, dealer networks, and partner ecosystems. Instead of managing disconnected catalogs across multiple systems, you create and maintain product content once, then dynamically syndicate it everywhere your products are found. The result is consistent, accurate product data delivered faster, without manual duplication. The DEC framework also enables sophisticated product organization, attributes, and relationships, powering advanced filtering, search, and guided selling experiences wherever your products appear. Whether on your own ecommerce site or on dozens of connected partner sites, your catalog is always presented correctly and optimized to convert. On top of this, Yodify delivers a powerful ecommerce engine built for both retail ease and B2B complexity. It supports everything from simple online transactions to fully customized, quote-driven workflows. With native CPQ (Configure, Price, Quote), users can configure products, apply customer-specific pricing, and generate real-time quotes—streamlining sales processes and accelerating deal cycles.

#### Who Is the Company Behind Yodify?

- **Seller:** [Yodify](https://www.g2.com/sellers/yodify)
- **Year Founded:** 2014
- **HQ Location:** Calgary, CA
- **Twitter:** @YodifyInc  
68 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=68fbb013ddb3493cdd7531894c0b0d889fcba16f6f11d0a38d75828db7b1c7c7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fyodify%2F&secure%5Burl_type%5D=linkedin_company_website)  
10 employees on LinkedIn®

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[Browse Product Information Management (PIM) Themes](/categories/product-information-management-pim/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated June 24, 2026

Product information management (PIM) systems centralize and manage an e-commerce business’ product information to ensure a single, accurate view of product data. PIM tools facilitate the maintenance of consistent and quality product data and information. This type of software is used by product managers and data teams to collect data from multiple data sources and to identify and fix problematic data. Marketing teams use PIM system to push product data out to all desired distribution channels.

Product experience management (PXM) is an advanced version of PIM that focuses on improving the buyer experience by using product data and digital assets. While PXM usually includes features for [digital asset management](https://www.g2.com/categories/digital-asset-management) (DAM), PIM solutions integrate with DAM tools to enhance product data. PIM software also integrates with [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) to make product data available on online stores and with [ERP systems](https://www.g2.com/categories/erp-systems) or [product data management (PDM) software](https://www.g2.com/categories/product-data-management-pdm) to capture product technical specifications.

To qualify for inclusion in the Product Information Management (PIM) category, a product must:

- Collect and unify product information from various, separate files into one source
- Identify and fix problematic or inconsistent product data and metadata
- Provide search and filtering functions that can be used internally or online by buyers
- Organize product data based on their characteristics, attributes, and similarities
- Push product information out to e-commerce, retail, social media, and marketplaces
- Analyze product data, its quality, and usage across multiple channels

Show More

* * *

## How Do You Choose the Right Product Information Management (PIM) Systems?

### What You Should Know About Product Information Management Systems

### What are Product Information Management Systems?

The importance of PIM software may not be so evident since other solutions can be used to manage products (such as [enterprise resource planning (ERP](https://www.g2.com/categories/erp-systems)), [product lifecycle management (PLM)](https://www.g2.com/categories/plm), or [inventory management](https://www.g2.com/categories/inventory-management) solutions). Therefore, buyers must understand when they need PIM systems and why.

The main reasons why a company should use PIM systems are:

- The number of products or combinations of items is so high that it cannot be managed efficiently using other systems (such as an ERP)
- The business model of the company focuses on regularly launching new products or iterations of existing products
- The company distributes products from many providers in different markets
- The industry of the company experiences significant fluctuations in demand based on seasonality

Buyers also need to understand where PIM fits into their software ecosystem and how it may overlap with other solutions. In a nutshell, product data is initially created using PLM or other design solutions. The data is then transferred to ERP to create bills of materials for production and determine each product's cost and price. When product information is imported into PIM solutions, most product details are already defined and will only change when the company decides to adapt its offering to changes in demand.

From a business perspective, it is essential to understand the role PIM plays in the lifecycle of a product and its stages: design, production, sales, after sales, and end of life. While this type of software can provide companies with valuable information at any stage of a product lifecycle, it is most beneficial after the product launch and during the sales and after-sales stages.

Finally, PIM systems should not be confused with:

- Product data management, which is usually part of PLM solutions and helps designers and engineers manage product metadata
- Inventory management, which is never part of PIM; buyers need separate solutions to manage their stock
- [Master data management (MDM)](https://www.g2.com/categories/master-data-management-mdm), which can be used to manage product information, but this type of software is not specifically designed for this need and does not offer all the features included in a typical PIM solution

### Why Use PIM Systems?

Companies that sell a large number of products benefit most from using PIM software. PIM can also be handy for companies that sell many variations of the same products, such as multiple colors and sizes for the [apparel](https://www.g2.com/categories/apparel) industry

When companies need to manage hundreds or thousands of products, it is vital for them to have a central repository that contains all product details such as name, description, price, and physical characteristics such as volume, weight, or color.

### Who Uses PIM Systems?

Product managers use PIM to define and track products and categories of products. PIM also helps with managing the relationships between products. For instance, some products may be sold together as kits, while similar items may replace other products.

A company’s marketing department can use PIM systems to create printed or online catalogs. Marketing departments also need product information and images to create promotional campaigns or brochures.

E-commerce managers need PIM to ensure they make the right products, with the correct characteristics, available online. PIM also helps companies update their e-commerce stores with any changes they make to their products.

Manufacturing companies use PIM to sell their products on multiple channels, such as websites, e-commerce, or online marketplaces like Amazon and eBay. Manufacturers may also use PIM to transfer product information to other systems such as ERP or PLM.

### What is the best PIM software for small retail businesses?

Depending on your or the company's specific needs, G2 offers a variety of options for Product Information Management (PIM) platforms for [small retail businesses](https://www.g2.com/categories/product-information-management-pim/small-business). Here are a few top options:

- [Plytix](https://www.g2.com/products/plytix-cloud-pim-dam/reviews): Known by G2 users for its affordability and user-friendly interface ideal for SMBs and medium businesses.
- [Pimcore](https://www.g2.com/products/pimcore/reviews): Free, open-source PIM software that offers scalability and flexibility across small to large inventories.
- [PIMworks](https://www.g2.com/products/pimworks/reviews): Great for multichannel optimization and integrations, helping you streamline product information across a variety of sales channels.

These mobile marketing tools have one of the best capabilities for retail businesses.

### What PIM software has the best customer reviews?

Based on G2 user reviews, these are some of the best customer-reviewed PIM software:

- [Quable PIM](https://www.g2.com/products/quable-pim/reviews): With 100+ reviews, Quable PIM is ideal for brands and distributors. This SaaS platform centers around product experiences and offers multichannel distribution.
- [Akeneo PIM](https://www.g2.com/products/akeneo-pim/reviews): Highly rated PIM software with 200+ reviews, this app offers built-in task management, open-source flexibility, and customization.
- [Salsify PXM](https://www.g2.com/products/salsify-pxm/reviews): Ideal for enterprise-level companies seeking intensive product experience management and deep e-commerce integrations. With 100+ reviews, this software offers tons of features.
- [Syndigo](https://www.g2.com/products/syndigo-syndigo/reviews): With 150+ reviews, this enterprise-focused platform offers strong integration with major retailers, advanced analytics, and robust data management.

### Kinds of PIM Systems

While most PIM providers offer proprietary software, some vendors choose to build their solutions on an open-source model. Open-source vendors usually provide a community edition that is free to use and can be a good starting point for companies that may not want to invest significantly in this type of software. The drawbacks of community editions of PIM are that buyers need to manage the implementation and maintenance on their own and the solution is sometimes delivered on-premises, which means that it needs to be downloaded and installed on a server managed by the customer.

From a functional perspective, some vendors focus on PIM only, while others offer related modules or solutions such as [digital asset management](https://www.g2.com/categories/digital-asset-management). There are also [business intelligence (BI)](https://www.g2.com/categories/business-intelligence-platforms) and data management vendors who adapt their solutions to compete with PIM providers.

### PIM Systems Features

The following features are must-haves for an effective PIM:

- The ability to consolidate product information from multiple sources, including all types of databases, software such as ERP or e-commerce, and files such as [spreadsheets](https://www.g2.com/categories/spreadsheets)
- Customizable workflows and processes that define which users can publish or update product information and users who can approve changes 
- Filters and search options that allow users to quickly find products using criteria such as the physical characteristics of the product (size, color, or weight), price, name, or description 
- The ability to make mass updates to product information, which can be beneficial when users need to make changes to large numbers of products. For instance, changing the description for all products in a category should be performed in one operation, instead of having to modify each individual product 
- The management of different types of content about products such as PDFs, images, or videos

#### Additional Product Information Management Features

**Kind –**

For buyers with more complex needs, the following features may be hugely beneficial when used in conjunction with the features described above:

- The ability to allow partners such as dealers and distributors to access the PIM solution and use the product information on their websites or e-commerce stores
- Provide syndication of product information to make it easier to publish on platforms such as Amazon or eBay 
- Data governance and master data management (MDM), which can help large companies better manage large volumes of product information and content

### Trends Related to PIM Systems

Some PIM vendors already use [artificial intelligence (AI)](https://www.g2.com/categories/artificial-intelligence) to improve their offerings, and the trend is expected to continue. AI can improve data management for large volumes of product information and help users with complex tasks.

Another significant trend in the PIM space is related to the focus on the customer experience rather than the products. As customers and consumers become more demanding, brands must adapt their products to the changing market demand. Since many companies sell similar products at comparable prices, their main differentiation can only be the experience they provide to their customers. Furthermore, buying decisions aren’t always made based on product quality and price. New generations of customers are also interested in the values of a company and how its products reflect those values.

### Potential Issues with PIM Systems

PIM software can be complicated and challenging to maintain, especially when the system is installed on-premises, and the buyer is responsible for the IT infrastructure needed to run the solution. Even cloud-hosted PIM software may be challenging when it is delivered as a mix of separate solutions that are not tightly integrated.

Integration with other solutions, such as ERP or e-commerce software, is critical for companies using PIM systems. How product information is transferred between PIM systems and other software can significantly impact sales and revenue. The ideal data migration should be completely automated; this is not always the case, which can cause errors. For instance, if pricing information is inaccurate, companies may lose money.

### Software and Services Related to PIM Systems

**Software:**

PLM software provides the product information that is imported and managed in PIM solutions.

ERP defines product details such as pricing, which is transferred to each product managed by PIM software.

E-commerce software uses PIM data to populate online product profiles and make the information available to shoppers.

Advanced analytics solutions can also be used together with PIM to optimize product data management.

**Services:**

Since not all companies have the internal expertise to define and manage PIM strategies, some vendors offer business analysis consulting to help with this. Companies use this type of service to create product strategies based on best practices and characteristics specific to different kinds of markets.