goTom is media sales software for publishers, sales houses and ad networks. Designed for the sell-side, it runs the complete ad sales cycle in a single system, from proposal to reconciled invoice, across display, video, CTV, digital audio, DOOH, retail and commerce media.
CRM AND PROPOSALS
goTom holds contacts, customer data, activities and the sales pipeline, and generates proposals and quotes (CPQ) from your own product and pricing structures. It handles complex media conditions, rate cards, discount logic and agency commissions, so sellers build a correct offer without leaving the system or rebuilding pricing in a spreadsheet.
INVENTORY FORECASTING AND AVAILABILITY
The ad inventory manager keeps your available inventory visible and up to date per product, placement and channel, with live availability forecasts. Sellers run avails checks at proposal time, so you never oversell.
ORDERS AND AD SERVER SYNC
Orders, line items, targeting and programmatic deals (private marketplace and programmatic guaranteed) are created in goTom and synced bi-directionally with the ad server. goTom integrates with Google Ad Manager, Xandr/Microsoft Monetize, Adition and Smart. Campaign delivery is monitored in goTom, with automatic screenshots as proof of delivery.
RECONCILIATION AND BILLING
goTom ingests delivery data from the connected ad server and reconciles delivered volumes against booked volumes. Invoices are generated from the reconciled figures and sent directly from goTom, with no tool-switching and no manual data fixes. IO and programmatic revenue is mapped to your commercial products and synced to your accounting, ERP and BI systems, including revenue distribution and publisher payouts for ad networks.
KEY CAPABILITIES
- CRM and sales pipeline
- Proposals and quoting (CPQ)
- Inventory forecasting and availability management
- Order management
- Programmatic deal management (PMP and programmatic guaranteed)
- Ad server integration and sync
- Delivery reconciliation
- Invoicing, revenue distribution and publisher payouts
- Reporting and business intelligence
WHO USES GOTOM
Publishers, sales houses and ad networks in Europe, including Ringier, Goldbach, ORF, SMG Swiss Marketplace Group, Krone, RND, Admeira and austria.com+plus.
DEPLOYMENT AND DATA
Cloud platform, no on-premise installation. Customer data is stored exclusively in Germany and Switzerland. goTom AG is headquartered in Zurich, Switzerland.
Average Rating: 4.8/5.0
Total Reviews: 14
How Do G2 Users Rate goTom?
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Has the product been a good partner in doing business?: 9.3/10 (Category avg: 8.8/10)
Who Is the Company Behind goTom?
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Seller: goTom
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Year Founded: 2015
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HQ Location: Zürich, CH
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Twitter: @gotom_official
12 Twitter followers
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LinkedIn® Page: www.linkedin.com
27 employees on LinkedIn®
Who Uses This Product?
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Top Industries: Marketing and Advertising
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Company Size: 43% Medium, 29% Large
What Are G2 Users Discussing About goTom?