# Best Online Reputation Management Software - Page 18

## How Many Online Reputation Management Software Products Does G2 Track?

**Total Products under this Category:** 359

### Category Stats (Aug 2026)

- **Average Rating:** 4.54/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ReputationStacker (+0.67%) - Among all products in this category, ReputationStacker recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Online Reputation Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 40,200+ Authentic Reviews
- 359+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Online Reputation Management Software
 ![G2 Grid® for Online Reputation Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/online-reputation-management/grids.png?focus%5B%5D=19432&focus%5B%5D=39215&focus%5B%5D=4177&focus%5B%5D=14864&focus%5B%5D=1679&focus%5B%5D=10366&focus%5B%5D=84697&focus%5B%5D=1196045)

Highlighted products: Birdeye, SOCi, Reputation, Yext, G2 Marketing Solutions, Podium, Experience.com, and Liftify.

Underlying data: [Grid® JSON](https://www.g2.com/categories/online-reputation-management/grids.json?focus%5B%5D=birdeye&focus%5B%5D=soci&focus%5B%5D=reputation&focus%5B%5D=yext&focus%5B%5D=g2&focus%5B%5D=podium&focus%5B%5D=experience-com&focus%5B%5D=liftify)

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### [OpsScaleIQ](https://www.g2.com/products/opsscaleiq/reviews)

OpsScaleIQ is an operational intelligence platform designed for multi-location franchise operators managing anywhere from 5 to 5,000+ locations. It connects customer review data from Google, Yelp, Trustpilot, and TripAdvisor to internal operational workflows — closing the gap between what customers say publicly and what location managers do to resolve issues. The platform uses AI-powered review triage to automatically classify every incoming review into one of 25 operational failure categories, such as food quality, cleanliness, staff behavior, service speed, and order accuracy. Each review is assigned a severity level (1 through 3), and actionable reviews are converted into tasks assigned to the responsible location manager with SLA-enforced deadlines and a requirement for photo proof of resolution. Key capabilities: • AI review triage — 25 categories across 22 industry verticals, 3 severity levels • Task management — automated assignment with SLA enforcement and photo proof of resolution • Auto-Pilot — AI-drafted review responses in your brand voice, with automatic publishing for 4★/5★ reviews (Growth+) • OpsScore™ — composite operational health score benchmarkable across all locations • SOP playbooks — AI-generated standard operating procedures tied to failure categories • Shift heatmaps — complaint volume by day-of-week and time-of-day • Multi-location benchmarking — side-by-side comparison across all locations • SMS campaigns — review request sequences (100–200 credits/location/mo by tier) • Content Pipeline — AI-generated social collages from top-rated reviews • Franchise compliance exports — one-click PDF reports for franchisor audits • Brand Portal — enterprise dashboard for franchise corporate HQ • RBAC — Owner, Regional Manager, Store Manager, Corporate Auditor • SSO / SAML — Okta, Azure AD, Google Workspace (Enterprise) Verticals: QSR, fitness, auto repair, hospitality, casual dining, retail, healthcare, salons, education, home services, pet services, professional services, and more.

#### Who Is the Company Behind OpsScaleIQ?

- **Seller:** [OpsScaleIQ](https://www.g2.com/sellers/opsscaleiq)
- **Year Founded:** 2026
- **HQ Location:** Atlanta, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=acc4a7f4f5f85f1c46ef898ad4e0812ec28c85b300daf48fb47cbe085ca589ae&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fopsscaleiq%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ORM Service](https://www.g2.com/products/orm-service/reviews)

ORM Service is a B2B online reputation management platform that combines a centralized review monitoring dashboard with a dedicated team of human specialists handling review responses, disputes, and review generation across major review sites including Google, Yelp, Facebook, Tripadvisor, OpenTable, Angi, Nextdoor, Trustpilot, and Thumbtack. Built for multi-location operators — restaurants, healthcare practices, legal firms, home service contractors, agencies, and e-commerce brands — the platform unifies multi-platform review feeds, real-time negative review alerts, competitor benchmarking, automated review request campaigns, and location-specific QR codes into one workspace. Every plan includes a dedicated cross-functional team: an analyst monitoring trends, a legal specialist preparing documented dispute requests against platform policies, a designer producing review campaign assets, and a personal account manager coordinating execution. Target response SLAs range from 24–48 hours on Starter to 2–4 hours on Enterprise. Pricing is transparent and per-location: Starter at $299/month, Growth at $399/month, and Enterprise at $549/month. No setup fees, no per-review charges. A 48-hour free trial and live platform demo are available. ORM Service is built for businesses that treat reviews as a measurable revenue channel and want a managed solution that combines software visibility with done-for-you execution — without staffing an in-house reputation team.

#### Who Is the Company Behind ORM Service?

- **Seller:** [ORM Solutions](https://www.g2.com/sellers/orm-solutions)
- **HQ Location:** N/A
- **Twitter:** @orm\_service\_
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9bf4b4c389f18721c41d5bf9d34f458b303a8dbf360a88c16d8cbfabd83f62df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Form-service%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Otiview](https://www.g2.com/products/otiview/reviews)

Automate your review collection with smart Email and SMS campaigns. Centralize reviews from Google and Facebook in one dashboard. Get AI-powered insights to improve your online reputation. Send quick invites via link or QR code for instant feedback. Multi-language support (20 languages), smart filtering, multi-business management, and detailed analytics. Free 7-day trial.

#### Who Is the Company Behind Otiview?

- **Seller:** [Otiview](https://www.g2.com/sellers/otiview)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=56db4a42c9287f28cf5e8f486d774259669e465de400e6c5dfb80b82c32ecd77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fotiview%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PetRep](https://www.g2.com/products/petrep/reviews)

PetRep is reputation management software built specifically for pet groomers, dog walkers, pet sitters, and other pet service businesses. It automates Google review requests via SMS, helping pet businesses collect more 5-star reviews at exactly the right moment after an appointment. PetRep smart timing engine sends personalized review request messages within the optimal window when customers are most likely to leave a review, driving consistent review velocity without manual effort. Key features include automated SMS review requests, Google Business Profile integration, review response templates, multi-location support, and an analytics dashboard to track review growth over time. PetRep helps independent pet businesses compete with corporate chains by building the online reputation that drives local search rankings and new client trust.

#### Who Is the Company Behind PetRep?

- **Seller:** [Polsia](https://www.g2.com/sellers/polsia-296e4a80-2873-43cb-ace6-9c532a7e997e)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f852400a919ba866471ae1c370191f23f50ccb573524e74a3665695fba525477&secure%5Burl%5D=https%3A%2F%2Flinkedin.com%2Fcompany%2Fpolsia%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [PinMeTo](https://www.g2.com/products/pinmeto/reviews)

PinMeTo is the Agentic AI platform designed for multi-location brands to win where discovery happens today. We help enterprise teams manage listings, reviews, social posts, and customer conversations across 100+ networks and 130+ countries - all from one unified dashboard. At the core of our technology is PLACES AI, the intelligence layer that connects every product. By combining location data with agentic AI workflows, we turn complex insights into "next winning actions." Whether you are managing hundreds of locations or hundreds of thousands, PinMeTo provides the precision and control needed to ensure every storefront is found, chosen, and trusted. Global leaders like H&M, Boots, Starbucks, and 7-Eleven use PinMeTo to stay visible across AI, search, maps, and social media. As the landscape shifts from search bars to AI assistants and social feeds, we ensure your brand remains accurate and authoritative, no matter how the world searches next. We believe powerful technology is at its best when paired with human expertise. Every customer receives dedicated one-on-one onboarding and ongoing strategic support. Founded in 2013 in Sweden, PinMeTo now serves 900+ enterprise brands with a global team of 100+ professionals across six offices.

**Average Rating:** 4.8/5.0

**Total Reviews:** 14

#### How Do G2 Users Rate PinMeTo?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.0/10)

#### Who Is the Company Behind PinMeTo?

- **Seller:** [PinMeTo](https://www.g2.com/sellers/pinmeto)
- **Year Founded:** 2004
- **HQ Location:** Malmoe, Sweden
- **Twitter:** @pinmeto  
367 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8d67ce657c3f1e427a3f2875b943f3c8cd867a31bf242864705a0ffea5b206c0&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpinmeto%2F&secure%5Burl_type%5D=linkedin_company_website)  
104 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Retail
- **Company Size:** 43% Medium, 43% Small

#### What Are Recent G2 Reviews of PinMeTo?

**["Great product and service."](https://www.g2.com/survey_responses/pinmeto-review-7027707)**

**Rating:** 5.0/5.0 stars

_— Ana S._

[Read full review](https://www.g2.com/survey_responses/pinmeto-review-7027707)

**["PinMeTo is a "must have" for organizations with multiple locations"](https://www.g2.com/survey_responses/pinmeto-review-7027538)**

**Rating:** 5.0/5.0 stars

_— Magnus P._

[Read full review](https://www.g2.com/survey_responses/pinmeto-review-7027538)

#### What Are G2 Users Discussing About PinMeTo?

- [What is PinMeTo used for?](https://www.g2.com/discussions/what-is-pinmeto-used-for)

### [Promio](https://www.g2.com/products/promio/reviews)

Promio offers local marketing solutions for local business and franchises.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Promio?

- **Seller:** [Surefire Local](https://www.g2.com/sellers/surefire-local)
- **Year Founded:** 2010
- **HQ Location:** Vienna, VA
- **Twitter:** @SurefireLocal  
2,027 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=05d7b64147d08b1e0266167c589a8ce373008e7d8196df70a6d692b97592797f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsurefire-local%2F&secure%5Burl_type%5D=linkedin_company_website)  
164 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Promio?

**["A great marketing software"](https://www.g2.com/survey_responses/promio-review-5074532)**

**Rating:** 4.5/5.0 stars

_— Verified User in Civil Engineering_

[Read full review](https://www.g2.com/survey_responses/promio-review-5074532)

#### What Are G2 Users Discussing About Promio?

- [What is Promio used for?](https://www.g2.com/discussions/what-is-promio-used-for)

### [Prosperly.com](https://www.g2.com/products/prosperly-com/reviews)

Prosperly is on a mission to help 5000 small local businesses to each get 200 positive Google reviews. We help local business owners collect Google reviews and customer referrals on autopilot.

#### Who Is the Company Behind Prosperly.com?

- **Seller:** [Prosperly](https://www.g2.com/sellers/prosperly)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=394350d2f68328570dde873a5ad6e9bfeba0f73d8a3ecbbc5526218e0b11db74&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprosperly%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ProsperQR](https://www.g2.com/products/prosperqr/reviews)

ProsperQR helps local businesses get more Google reviews and rank higher on Google Maps. QR code and NFC review stands and tap cards route happy customers straight to your Google review page, AI drafts a reply to every review, and our Business Profile optimizer keeps your listing complete. Built for restaurants, home & field-service teams, salons, retail, medical and dental, law, medspas and clinics.

#### Who Is the Company Behind ProsperQR?

- **Seller:** [ProsperQR](https://www.g2.com/sellers/prosperqr)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [QalifyMe](https://www.g2.com/products/qalifyme/reviews)

SaaS platform for managing reviews with AI and SEO positioning on major platforms like TripAdvisor, Google Places, Yelp…

#### Who Is the Company Behind QalifyMe?

- **Seller:** [Qalifyme](https://www.g2.com/sellers/qalifyme)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Rank Ahead](https://www.g2.com/products/rank-ahead/reviews)

Introducing Rank Ahead, your key to fast, hassle-free website indexing on Google! Experience quicker indexing in under 48 hours. With our Auto Indexing feature, effortlessly set your website's Google indexing on autopilot.

#### Who Is the Company Behind Rank Ahead?

- **Seller:** [RankAhead](https://www.g2.com/sellers/rankahead)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RateMyBiz](https://www.g2.com/products/ratemybiz/reviews)

AI Powered Online Review and Reputation Platform

#### Who Is the Company Behind RateMyBiz?

- **Seller:** [Expevo Digital](https://www.g2.com/sellers/expevo-digital)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a5bd6af9e751eca30e7bda82de1f2cb3601de7cf0d302720c7c9f90da5d27006&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fratemybiz&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [RatingE](https://www.g2.com/products/ratinge/reviews)

RatingE is a multi-platform review management solution that helps businesses monitor, collect, and respond to customer feedback across all major online review sites and platforms. Built to support industries like restaurants, clinics, e-commerce, educational institutions, service-based companies, and more, RatingE brings all your customer reviews into one unified dashboard. With automated review collection workflows, customizable feedback forms, and platform-wise sentiment tracking, businesses can get a clear picture of their online reputation. RatingE also helps you request reviews via WhatsApp, SMS, email, and QR codes, ensuring you reach your customers where they’re most active. Key features include: • Multi-platform integration: Manage reviews from Google, Facebook, Trustpilot, Yelp, Zomato, Practo, and others in one place. • Automated review requests: Send requests post-service or post-purchase via WhatsApp, SMS, or email. • Sentiment analysis: Understand customer sentiment through AI-powered insights. • Role-based access: Teams and branches can manage location-specific reviews securely. • Multi-location support: Perfect for chains and franchises with centralized control. • Real-time alerts: Get notified instantly on new reviews or negative feedback. • Performance analytics: Track review trends, ratings, and customer experience metrics over time. RatingE is industry-agnostic and works equally well for small businesses, enterprises, and multi-location networks aiming to build stronger customer trust and service quality through consistent review monitoring and response.

#### Who Is the Company Behind RatingE?

- **Seller:** [RatingE](https://www.g2.com/sellers/ratinge)
- **Year Founded:** 2024
- **HQ Location:** sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c41615874af074c990aaeb48eaf044f7fd3d8038085f552994eedc8b50d193b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fratinge%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [RatingHub](https://www.g2.com/products/ratinghub/reviews)

RatingHub is an AI-assisted review management SaaS platform that seamlessly syncs reviews from various channels, including Google, Facebook, and Tripadvisor. It provides AI-powered comprehensive analysis, intuitive charts and graphs, and advanced review filtering capabilities, enabling businesses to gain insights into their operations and make data-driven decisions.

#### Who Is the Company Behind RatingHub?

- **Seller:** [RatingHub](https://www.g2.com/sellers/ratinghub)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Reccommendly](https://www.g2.com/products/reccommendly/reviews)

Authentic Peer Reviews For Hiring Unlock the Power of Peer Insight. Make Confident Hiring Decisions Based on Authentic Reviews from Those Who Know Best. At Reccommendly, we're dedicated to bridging the gap between trust and transparency. Our platform serves as a conduit for genuine feedback exchange, empowering users to share valuable insights anonymously. Through our innovative approach, we ensure that every review maintains the utmost reliability and authenticity. Rest assured, with Reccommendly, you'll find a trustworthy source for making informed decisions and fostering a culture of honesty and integrity.

#### Who Is the Company Behind Reccommendly?

- **Seller:** [Reccommendly](https://www.g2.com/sellers/reccommendly)
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b1e4a7685caa60c31fad965981c782e81b2b90adfd46eda8834823d56c7cc54e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Freccommendly%2F&secure%5Burl_type%5D=linkedin_company_website)

### [Recutation](https://www.g2.com/products/recutation/reviews)

Recutation is an independent review platform built exclusively for recruitment agencies and consultants. Our philosophy is people connect with people, so each consultant can build their own profile ratings and reviews, which then feed into the agency rating. There is no better social proof than sharing your customer stories. Our platform is built by recruiters, for recruiters and we believe our bespoke platform provides a simple and effective way to collect, market and monitor your success stories. Key Features: - Simple 5 Star Reviews - Consultant Profiles and Ratings, which feed into the Agency Profile/Rating - Bespoke Recruitment Review Questionnaire - Draft and Schedule Reviews - time them to perfection to increase response rates - CRM Integration to Automate Review Requests - Seamless social posting of reviews - Analytics dashboard to track progress and detail on reviews - Agency Leader board to help drive and incentive customer experience We are on a journey to improve the service levels across the industry through accountability and believe the exclusive directory of great recruiters we are building, will be benefit clients and candidates looking for support.

#### Who Is the Company Behind Recutation?

- **Seller:** [Recutation](https://www.g2.com/sellers/recutation)
- **Year Founded:** 2023
- **HQ Location:** Leeds, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5df6d7608e586bd511a1315b34b89f3aa963908f14addc067314c5475ceec759&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frecutation%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

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[Browse Online Reputation Management Themes](/categories/online-reputation-management/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna&nbsp;Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Online reputation management software allows companies to monitor users’ online reviews and promote positive experiences through online review platforms. Companies hoping to promote their brand through positive online user reviews will use online reputation management software to capture negative experiences. The products also provide mechanisms for users to submit new reviews through email or advertising campaigns. The products provide platforms that marketing teams use to aggregate and interpret their company’s online reputation. Teams will often utilize digital forms provided by the platform to conduct email campaigns and harness new reviews. Many products also possess monitoring tools to discover discussions and posts from users on social media. These products differ from [social media monitoring](https://www.g2.com/categories/social-media-monitoring) software in that they aim to collect online reviews, but can include social media features. There is confusion, but little crossover with [product review](https://www.g2.com/categories/product-reviews) software. Those tools host customer reviews on e-commerce sites and provide little monitoring or management capabilities.

To qualify for inclusion in the Online Reputation Management category, a product must:

- Monitor online review sites for new and existing negative reviews
- Have a management platform to aggregate and interpret online reviews
- Create alerts and reports regarding a brand's current online reputation
- Provide forms or a vehicle to garner new online reviews

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