# Best Enterprise Nonprofit CRM Software *By [Emma Stein](https://research.g2.com/insights/author/emma-stein)* Products classified in the overall Nonprofit CRM category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Nonprofit CRM to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Nonprofit CRM category. In addition to qualifying for inclusion in the Nonprofit CRM Software category, to qualify for inclusion in the Enterprise Business Nonprofit CRM Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. ## Best Nonprofit CRM Software At A Glance - **Best for Small Businesses:** [Givebutter](https://www.g2.com/products/givebutter/reviews) - **Best for Mid-Market:** [Blackbaud Raiser's Edge NXT](https://www.g2.com/products/blackbaud-raiser-s-edge-nxt/reviews) - **Highest User Satisfaction:** [Zeffy](https://www.g2.com/products/zeffy/reviews) - **Best Free Software:** [Givebutter](https://www.g2.com/products/givebutter/reviews) --- **Sponsored** ### Neon CRM Neon CRM is the nonprofit relationship management platform that empowers small and midsize nonprofits to make and maintain the personal connections that drive real, long-term growth. Instead of juggling disconnected tools and spreadsheets, your team can manage fundraising, communications, events, and supporter data in one intuitive, modern platform—giving you a complete view of every supporter relationship. With all your data and tools in one place, Neon CRM provides a true 360° view of your supporters. You can see how donors give over time, how volunteers engage, and how participants show up across campaigns and events. This insight makes it easier to spot opportunities, like turning a first-time donor into a monthly supporter or nurturing a long-time volunteer into a future major giver. Neon CRM’s powerful fundraising tools help you raise more while building a stronger, more connected community. Create flexible, conversion-friendly donation forms, run targeted campaigns, and grow a sustainable recurring giving program. Engage supporters with built-in tools for peer-to-peer fundraising, volunteer management, memberships, and events—all fully connected to your donor data so every interaction deepens the relationship. As your organization grows, Neon CRM helps ensure you’re always communicating with purpose. You can easily set up automated welcome series, timely thank-you messages, and thoughtful re-engagement emails that feel personal and authentic. These automations save your team hours of manual work while ensuring supporters receive the right message at the right time—strengthening trust and increasing donor loyalty. Putting personal connections first leads to measurable results. Nonprofits using Neon CRM see an average donation growth of 33% in their first year. By unifying data, reducing manual work, and enabling more meaningful engagement, Neon CRM helps organizations grow without losing the human touch that makes their mission matter. With a dedicated U.S.-based support hub, 24/7 intelligent troubleshooting, faster response times, and expanded weekend availability, Neon One now provides industry-leading customer support. At Neon One, we believe your technology should grow with you. That’s why Neon CRM offers fair, affordable pricing on a sliding scale based on your organization’s revenue, not the number of contacts in your database. You can focus on building relationships and increasing impact, confident that your platform is designed to support you at every stage of growth. [Book a Demo](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=482&secure%5Bdisplayable_resource_id%5D=482&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=482&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=4435&secure%5Bresource_id%5D=482&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fnonprofit-crm%2Fenterprise&secure%5Btoken%5D=2c0cb616c5eeb4930a65bb5b2fac04a88720de1e3ed6f3b48476af8362052af6&secure%5Burl%5D=https%3A%2F%2Fneonone.com%2Fsolutions%2Fneon-crm-overview%2F%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2_bofu_neon_crm&secure%5Burl_type%5D=book_demo) --- ## Parent Category [Nonprofit Software](https://www.g2.com/categories/nonprofit) ## Related Categories - [Fundraising Software](https://www.g2.com/categories/fundraising) - [Donor Management Software](https://www.g2.com/categories/donor-management) - [Admission-Based Nonprofit Software](https://www.g2.com/categories/admission-based-nonprofit) --- ## Buyer Guide ### What You Should Know About Nonprofit CRM Software ### What is Nonprofit CRM Software? Traditionally, businesses engaging in sales use [customer relationship management (CRM) software](https://www.g2.com/categories/crm) to align strategy and outreach with documented customer interactions. Having a holistic view of the customer allows businesses to make smarter decisions and craft the perfect pitch to drive revenue, while optimizing staff productivity. In a similar vein, nonprofit organizations rely on specialized versions of these solutions to achieve marketing, fundraising, and outreach goals. For nonprofit CRM software, constituent (as opposed to customer) relationship management better captures its essence. Often, nonprofit CRM software and [donor management software](https://www.g2crowd.com/categories/donor-management) are used interchangeably. Nonprofit CRM software can be distinguished from donor management software by the increased level of constituent data management and integration with other software that broadly improve nonprofit operations in multiple departments. Nonprofit CRM solutions provide all the essential tools an organization needs to track and manage their relationships with constituents, which include donors, alumni, volunteers, members, and event attendees. Nonprofits can record an individual’s past engagement and all relevant biographical data, informing fundraising and marketing strategies and optimizing data reporting processes. These solutions allow nonprofits to capture a detailed picture of their supporters and tailor their engagement goals accordingly. Nonprofit CRM software elevates an organization’s success in cultivating and retaining donors and volunteers. Key Benefits of Nonprofit CRM Software - Strengthen donor cultivation by collecting deeper biographical insights - Track and manage a diverse base of constituents - Improve marketing outreach to targeted supporter groups - Integrate multiple data points into one centralized constituent profile - Reduce administrative burden by automating stewardship and data reporting processes ### Why Use Nonprofit CRM Software? Nonprofit CRM software enables organizations to collect a broad range of important information about their prospective and current donors and supporters. These solutions organize constituent data and unify reporting, fundraising, receipting, contact, and email functions into one centralized, customizable location. When equipped with this 360-degree view, nonprofits manage their relationships more effectively and achieve stronger fundraising results. Armed with this information, staff are empowered to tailor marketing campaigns for specific donors, strategize prospect lists for annual appeals, and streamline the cultivation pipeline when multiple staff members are engaged with constituents. Nonprofit CRM software collects and integrates vital constituent information, including: - Biographical information - Donation and membership fee history - Event attendance - Familial, organizational, and corporate connections - Philanthropic interests and giving history - All past and present points of communication with the organization ### Who Uses Nonprofit CRM Software? Nonprofits use nonprofit CRM software to manage their constituents. From fundraising staff to marketing, PR, and finance staff, nonprofit CRM software has the functionality to serve a variety of needs to improve relationships and achieve fundraising and engagement goals. These solutions work for nonprofit organizations of all kinds, including colleges and universities, museums and cultural institutions, advocacy and grassroots groups, human services organizations, conservation groups, etc. Any nonprofit that needs to engage with a constituent base for philanthropic and volunteer support benefits greatly from using nonprofit CRM software. Key nonprofit staff who may use this software include: **Fundraising and development staff —** Fundraising and development staff use nonprofit CRM software to manage all contact points with each constituent. Knowing a constituent’s previous giving history, event attendance, and personal interests and hobbies helps fundraisers have more insight to inform their future interactions with a prospect or current donor. Similarly, grant writers use this software to track all public and private grant-related deadlines throughout the submission process. Through nonprofit CRM software, fundraising and development staff segment out specific constituents to target for cultivation events, annual gift renewals, or other related stewardship tasks. They can also look at appeal response rates to see how fundraising campaigns perform year over year. **Marketing and communications staff —** Marketing and communications staff rely on insights gained from the robust constituent profiles housed in their nonprofit CRM software. These solutions allow for segmented target groups, which could include lapsed donors, previous volunteers, program-specific donors, and so on. Marketers use this information to create relevant content for any given demographic or data parameter. For example, a nonprofit CRM software can allow marketing and communications staff to identify all constituents between a certain age range to send a promotional email for an organization’s associate board or young professionals group. Or they can tailor event invitations for invitees who attended a previous year. **Event staff —** Event staff monitor event attendance and performance through nonprofit CRM software, typically for fundraising galas and special donor events. These solutions allow for registration form integration to import ticket sales, guest names, and even dietary restrictions directly into the constituent’s profile. This automation assists event staff in building seating charts, identifying catering needs, and ensuring event goals are on track. **Finance staff —** Finance staff use nonprofit CRM software as an additional tool to keep track of all revenue and expenses, in addition to their own [nonprofit accounting software](https://www.g2.com/categories/nonprofit-accounting). Typically, finance staff and fundraising staff will collaborate to conduct monthly, quarterly, or annual reconciliation to ensure what is tracked in the nonprofit CRM software also matches up with the accounting software records. Finance staff can use nonprofit CRM software for specialized revenue reports broken out by constituent type and time period. ### Nonprofit CRM Software Features Nonprofit CRM software often contains the following features: **Robust constituent profiles —** Track and quickly update all relevant background information about constituents, empowering fundraising staff to cultivate leads more efficiently. Create custom fields depending on the specificity of information being tracked. **Reporting —** Nonprofit staff collect a variety of data related to fundraising, event attendance, marketing metrics, and communications. Nonprofit CRM software removes the administrative burden of referencing multiple programs to view all the data. By centralizing and visualizing this data, these solutions provide almost instant turnaround for all reporting needs, and in a digestible format. **Revenue management —** Nonprofit CRM software simplifies the gift recording and tracking process, particularly with online giving. A donor or event attendee’s contact information automatically populates a record, saving time on manual data entry. These solutions can be preset to code donations or registration fees to the desired attribution. **Task automation —** Nonprofit CRM software eases or entirely removes many administrative tasks that compete with other priorities. Users have the option to schedule email blasts, contact reminders, gift acknowledgements, and more. These solutions also integrate with [email platforms](https://www.g2.com/categories/email) to remind fundraising and marketing staff about important follow-up tasks with constituents. They often have the ability to flag and prevent duplicated information and records from cluttering the database as well. **Event management —** Nonprofit CRM software provides all the tools an organization needs to run a successful event. From attendance tracking, to payment processing, to establishing ticket levels, and even post-event analysis, these solutions assist with planning and implementing the crucial events that contribute to overall fundraising success. **Constituent segmentation —** As an organization’s support base grows, fundraising and marketing staff require the option to build segmented lists for constituents that meet certain criteria. By categorizing constituents in certain ways, targeted campaigns are more likely to succeed. **Integration and customization —** By default, nonprofit CRM software provides organizations with a large number of functions and a lot of capability. However, the option to integrate additional systems into the software can ensure a greater range of data capture. These options could include [nonprofit accounting software](https://www.g2.com/categories/nonprofit-accounting), [event registration and ticketing software](https://www.g2.com/categories/event-registration-ticketing), and [donor prospect research software](https://www.g2.com/categories/donor-prospect-research). Additionally, nonprofit CRM software offers an extremely customizable platform for organizations to tailor it to their specific needs, ensuring that the appropriate information can be recorded for any given constituent base. **Mobile access —** For many fundraising and marketing staff, on-the-go workflows often require real-time access to their nonprofit CRM software. This option allows for constituent profiles to be accessed and updated as needed, perhaps at a networking event or after a promising one-on-one donor lunch. Other Features of Nonprofit CRM Software: [Automated Reports Capabilities](https://www.g2.com/categories/nonprofit-crm/f/automated-reports), [Lead Management Capabilities](https://www.g2.com/categories/nonprofit-crm/f/lead-management), [Online Portal Capabilities](https://www.g2.com/categories/nonprofit-crm/f/online-portal), [Sales POS Capabilities](https://www.g2.com/categories/nonprofit-crm/f/sales-pos) ### Trends Related to Nonprofit CRM Software As traditional CRM software continues to adapt, nonprofit CRM software will likely benefit from ongoing trends such as: **Voice command —** In the same way that voice commands have optimized smartphone and similar devices, nonprofit CRM software will see some functionality for voice commands to allow users to access information more quickly, whether through desktop or mobile. **Mobile optimization —** As nonprofits begin to engage younger generations who are digital natives, mobile optimization for all nonprofit CRM software features will be a priority. From building text-to-give or text-to-register features to increasing the accessibility that fundraisers have via the mobile application, ensuring that desktop and mobile experiences not only integrate but match each other in efficacy will be vital. Fundraising and marketing staff spend a great deal of time engaging in the community and, therefore, need access to a useful mobile solution. **Scalability —** Much like [donor management software](https://www.g2crowd.com/categories/donor-management), nonprofit CRM software serves nonprofits of all sizes. Typically, these solutions offer price points based on the total number of constituent records, as well as the total number of software users. Nonprofits should be critical in evaluating both the existing constituent base and the intended growth of new supporters and donors including associated goals in doing so. Certain nonprofit CRM software are optimized for small to midsize organizations as opposed to large organizations. Cloud-based nonprofit CRM software are another rising solution within the nonprofit sector, allowing for easier remote access and on-demand scalability as an organization grows. ### Potential Issues with Nonprofit CRM Software Nonprofit CRM software excels at providing customization suited to an organization’s specific needs. Depending on the solution, users should expect a degree of staff training, data migration, module and platform integration, and sometimes design configurations. These can require resources that an organization may not have initially budgeted for but should still be considered if nonprofit CRM software will boost a nonprofit's long-term fundraising and engagement goals. These solutions are far more robust with the functionality they provide to nonprofits. Before considering a nonprofit CRM software, users should determine the needs of their organization. A donor management software may be better suited to smaller organizations working with a limited budget. If marketing and event staff do not use the solution, nonprofits could be wasting money on additional features and user profiles. ### Software and Services Related to Nonprofit CRM Software Nonprofit CRM software broadly serves a nonprofit’s technological needs. Within the nonprofit software ecosystem, this solution allows for various integration points with the following: [**Fundraising software**](https://www.g2crowd.com/categories/fundraising) **—** Fundraising software powers the giving insights that a nonprofit CRM solution stores. Being able to integrate donations from online and manual entry is important to keep constituent records as accurate as possible and allows users to monitor fiscal year progress against goals for a fundraising team. [**Donor management software**](https://www.g2crowd.com/categories/donor-management) **—** Donor management software is often interchangeable with a nonprofit CRM solution, but the difference lies in the depth of customization and categorization for different constituent types. Donor management software can be a more effective option for smaller organizations that don’t have a large variety of constituent types to manage but still need to track relationships with ongoing prospects and existing donors. [**Donor prospect research software**](https://www.g2crowd.com/categories/donor-prospect-research) **—** Donor prospect research software gathers a broad range of biographical and other pertinent information about prospects and existing donors to integrate into their records. These solutions inform fundraising teams about where prospects and donors have given before, their income level, their professional affiliations, and more, empowering fundraisers to steward each individual accordingly. [**Nonprofit accounting software**](https://www.g2crowd.com/categories/nonprofit-accounting) **—** Nonprofit accounting software that integrates with nonprofit CRM solutions ensures all donations are captured and centralized in one system, reducing duplicate data entry and easing the reconciliation process for audits. [**Nonprofit payment gateway software**](https://www.g2crowd.com/categories/nonprofit-payment-gateway) **—** Nonprofit payment gateway software integrates with nonprofit CRM solutions to import ticket sales, event registrations, and other revenue sources generated from online forms. These solutions can be customized to ensure each response to a form is coded properly and automatically, reducing time spent on data entry.