# Best Marketplace Software - Page 9

## How Many Marketplace Software Products Does G2 Track?

**Total Products under this Category:** 201

### Category Stats (Aug 2026)

- **Average Rating:** 4.33/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings

_Last updated: August 03, 2026_

## How Does G2 Rank Marketplace Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 1,200+ Authentic Reviews
- 201+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Marketplace Software
 ![G2 Grid® for Marketplace Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketplace/grids.png?focus%5B%5D=1876784&focus%5B%5D=33457&focus%5B%5D=1222111&focus%5B%5D=1284390&focus%5B%5D=96669&focus%5B%5D=99901&focus%5B%5D=1349264&focus%5B%5D=8394)

Highlighted products: Mirakl Connect, Sharetribe, Rokt Catalog (formerly Canal), Shipturtle, Trade India, Anchanto Order Management, Rithum, and Mirakl Inc.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketplace/grids.json?focus%5B%5D=mirakl-connect&focus%5B%5D=sharetribe&focus%5B%5D=rokt-catalog-formerly-canal&focus%5B%5D=shipturtle&focus%5B%5D=trade-india&focus%5B%5D=anchanto-order-management&focus%5B%5D=rithum&focus%5B%5D=mirakl-inc)

**Sponsored**

### Logicbroker

Logicbroker is the Agentic Commerce Orchestration Engine, transforming every LLM search into your storefront, powered by our Intelligent Commerce Network. We help customers master the complexities of their current operations to win in an increasingly AI-driven world. As LLMs shift shopping experiences from websites to AI-driven discovery, Logicbroker ensures your product catalog, availability, and fulfillment capabilities are always in sync and discovered accurately. We orchestrate every step, from query to delivery, enabling brands and retailers to own the entire customer journey. Our platform replaces the chaos of fragmented systems, manual processes, and supply chain uncertainty with a single intelligent commerce network that connects retailers, brands, distributors, manufacturers, and 3PLs in real-time. Using intelligent automation to route, reconcile, and optimize every transaction, we give retailers the control they need to ensure products are discoverable, shoppable, and fulfillable. Whether you're shipping from a warehouse, a store, or a supplier, Logicbroker delivers unmatched flexibility, supply chain visibility, and SLA enforcement, turning commerce operations into a competitive advantage in the age of agentic discovery.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1710&secure%5Bchosen_at%5D=2026-08-15T07%3A03%3A30Z&secure%5Bdisplayable_resource_id%5D=1710&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1710&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=8314&secure%5Bresource_id%5D=1710&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketplace%3Fpage%3D9&secure%5Btoken%5D=7ad2f552314b4a0ffdc9cabb21ff7583ec5c62e1ba7b95d6e2bb2b62bd0fca74&secure%5Burl%5D=https%3A%2F%2Fwww.logicbroker.com&secure%5Burl_type%5D=company_website)

### [dy](https://www.g2.com/products/dy/reviews)

dy is a B2B marketplace where audiovisual creators license product video to agencies and brands. Two formats: filmed footage and AI-generated output. Agencies can also post briefs and receive proposals directly from creators. Creators keep 92% of every sale. Formerly known as DmGby.

#### Who Is the Company Behind dy?

- **Seller:** [dy](https://www.g2.com/sellers/dy)
- **Year Founded:** 2026
- **HQ Location:** Bogotá Colombia
- **Twitter:** @\_dmgby
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Ecommerce Dynamics](https://www.g2.com/products/ecommerce-dynamics/reviews)

Custom Multi-Vendor Ecommerce Marketplace Software What is a Multi-vendor Marketplace? Multi-vendor eCommerce marketplaces are large-scale online stores where multiple vendors can sell their products and services. Vendors take care of day-to-day sales operations like inventory and shipping. You, the merchant, can focus on drawing in customers and increasing marketplace brand recognition. Online Marketplaces are the Future of Ecommerce Multiple vendors sell goods, rentals, services, or downloads through one online store. Instantly increase your product offering when vendors add new goods. You control the marketplace and vendors through a single dashboard. Merchants have their own dashboard for handling orders and products.

#### Who Is the Company Behind Ecommerce Dynamics?

- **Seller:** [MAB Technologies](https://www.g2.com/sellers/mab-technologies)
- **Year Founded:** 2015
- **HQ Location:** Staten Island, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed3103a223b09fd8a16d5a08c1e0b2a345fad72483eb73245d35b628057e27d6&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmab-technologies-usa&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Etaily](https://www.g2.com/products/etaily-etaily/reviews)

Etaily is a comprehensive e-commerce enablement platform designed to assist global consumer brands in establishing and scaling their online presence across Southeast Asia. Founded in 2020, Etaily offers end-to-end solutions that encompass technology, operations, brand management, and data analytics, facilitating seamless entry and expansion into the region's rapidly growing digital marketplace. Key Features and Functionality: - Order Management System (OMS: Streamlines order processing across multiple channels, ensuring efficient fulfillment and real-time tracking. - content management system (CMS): Enables centralized control over digital assets, facilitating consistent and engaging content across various platforms. - Product Information Management (PIM: Manages extensive product catalogs with ease, ensuring accurate and up-to-date information is available to consumers. - Marketplace Integration: Facilitates selling on major e-commerce platforms such as Lazada, Shopee, and Zalora, expanding brand reach and visibility. - Direct-to-Consumer (D2C Commerce: Supports the development of brand-owned online stores, fostering direct relationships with customers. - Point of Sale (POS Integration: Ensures seamless synchronization between online and offline sales channels, providing a unified commerce experience. Primary Value and Solutions Provided: Etaily addresses the complexities of entering and thriving in Southeast Asia's diverse e-commerce landscape by offering a unified platform that integrates all aspects of digital commerce. By leveraging Etaily's technology and services, brands can accelerate their time-to-market, reach millions of consumers, and manage operations efficiently without the need for substantial in-house infrastructure. This comprehensive approach allows brands to focus on product innovation and marketing strategies while Etaily handles the technical and operational challenges, ultimately driving growth and success in the region.

#### Who Is the Company Behind Etaily?

- **Seller:** [Etaily](https://www.g2.com/sellers/etaily)
- **Year Founded:** 2020
- **HQ Location:** The Central, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ae16bdc8e9bed8862943f8bbf07efadc75d437ec4462c7b83649b81a017ddcbf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fetaily%2F&secure%5Burl_type%5D=linkedin_company_website)  
151 employees on LinkedIn®

### [Exantrix](https://www.g2.com/products/exantrix/reviews)

Exantrix is the French platform that connects makers, hobbyists and creators to a professional digital fabrication workshop. Got an idea, an STL file, a garment to customize or a part to fix? Our marketplace turns your DIY projects into real-world objects.

#### Who Is the Company Behind Exantrix?

- **Seller:** [Exantrix](https://www.g2.com/sellers/exantrix)
- **Year Founded:** 2025
- **HQ Location:** Sablé sur sarthe, FR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d652ad5819582c2582bbbbdfece1d6aeaee4fb72ccc58f11ce41aaada38b53d5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fexantrix%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [fesh.](https://www.g2.com/products/fesh/reviews)

eCommerce platform that designed to skyrocket your sales Discover probably, industry's leading toolkit to boost sales, engage customers and grow faster, do all your marketing activity with fesh. free tools and save up to thousands of dollars a year!

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate fesh.?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind fesh.?

- **Seller:** [fesh.](https://www.g2.com/sellers/fesh)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of fesh.?

**["Great online store for small business"](https://www.g2.com/survey_responses/fesh-review-8217772)**

**Rating:** 4.5/5.0 stars

_— David K._

[Read full review](https://www.g2.com/survey_responses/fesh-review-8217772)

**["This product is really amazing"](https://www.g2.com/survey_responses/fesh-review-8045561)**

**Rating:** 4.0/5.0 stars

_— Ekaterina K._

[Read full review](https://www.g2.com/survey_responses/fesh-review-8045561)

#### What Are G2 Users Discussing About fesh.?

- [What is fesh. used for?](https://www.g2.com/discussions/what-is-fesh-used-for)

### [Flowerrie](https://www.g2.com/products/flowerrie/reviews)

Flowerrie is a UK marketplace for weddings and events on web and iOS. Couples and planners search venues and suppliers, save favourites, plan tasks and budgets, message businesses, and confirm bookings in one place. Venues and vendors list for free, manage enquiries in a dashboard, and handle calendar, messaging, contracts, and payments on the same platform. Flowerrie earns when a booking completes, not from monthly listing fees. Search by location, date, and category across venues, photographers, caterers, florists, and more. Availability-led matching helps find options for a chosen date. Integrated planning tools cover tasks, budget, and guest lists. Rolling out across the UK from London into major cities.

#### Who Is the Company Behind Flowerrie?

- **Seller:** [Flowerrie](https://www.g2.com/sellers/flowerrie)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ad27b3faf7d703aebd2dd9599b9043bfe59c417b0a15569fd56da27415e263aa&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fflowerrie%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Foundigy](https://www.g2.com/products/foundigy/reviews)

Foundigy is a business directory and product discovery platform designed to help startups and innovative tools gain visibility online. The platform allows founders and businesses to showcase their products, making it easier for users to explore and discover emerging startups, SaaS tools, and digital solutions in one place. By providing structured listings and product profiles, Foundigy helps businesses present their offerings clearly while enabling users to find relevant platforms based on categories and search queries. The goal is to simplify product discovery and give smaller startups a space where they can be noticed alongside established tools. Built with a founder-first approach, Foundigy focuses on visibility and accessibility, helping startups reach potential users, collaborators, and early adopters without relying heavily on large marketing budgets. The platform serves as a hub where people can explore new products, learn about innovative platforms, and stay updated on emerging startups shaping the future.

#### Who Is the Company Behind Foundigy?

- **Seller:** [Foundigy](https://www.g2.com/sellers/foundigy)
- **Year Founded:** 2025
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aae888d9aed0c26d588b1fe9e9db75b7a305ae74ad5c7ac3f96b8a03d0740b56&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffoundigy%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Garnet Marketplace](https://www.g2.com/products/garnet-marketplace/reviews)

Garnet Marketplace is a SaaS solution that transforms e-commerce stores on platforms such as Shopify into fully functional marketplaces. Our tool enables seamless vendor onboarding and allows vendors to create and edit products, fulfill orders, receive payments, and manage their vendor profiles directly on the marketplace. Founded by a marketplace owner, Garnet Marketplace is more than just a platform, it' is a true partner in your growth, providing dedicated support and guidance to help your business succeed.

#### Who Is the Company Behind Garnet Marketplace?

- **Seller:** [Garnet Marketplace](https://www.g2.com/sellers/garnet-marketplace)
- **Year Founded:** 2023
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=364f867f1f976a401488459412022327c11826c93169889ad5bf17eb732ec2bb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgarnet-marketplace%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Globerce](https://www.g2.com/products/globerce/reviews)

Globerce is a core platform to build multi-vendor marketplaces and one-vendor online stores for banks, other financial organizations, retail businesses and telecom operators. Since the core is ready-to-apply, the adaptation and integration phase takes on average 3 months assuming no other development is prefered and all decisions are made fast. For banks and telecom operators that have e-wallets and e-payments: The platform has integration tools to enable banking products such as goods that are sold in installments or on credit, and payments by cards. We offer various set of opportunities for banks to increase market presence / share, gain new customers by creating bank-led marketplaces and boost sales of your banking products. We have great expertise in building such projects. Same goes for big retail companies, we can consult you on your tech stack, UI/UX, e-com technlogies and trends that will boost your sales and provide those solutions by developing the project you want. We can also integrate banking products like sales in installments or loans, and integrate with parcel services and your delivery office. The latter one includes our another product which is based on AI routing and automatic planning of your deliveries.

#### Who Is the Company Behind Globerce?

- **Seller:** [Globerce Capital](https://www.g2.com/sellers/globerce-capital)
- **Year Founded:** 2013
- **HQ Location:** Алматы, KZ
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0db7fb1532898bf2f2788f11bb2843cb02a47c03121c0ab2a43ea1674da010b6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgloberce-capital%2F&secure%5Burl_type%5D=linkedin_company_website)  
151 employees on LinkedIn®

### [GPUs Market](https://www.g2.com/products/gpus-market/reviews)

GPUs.market is a marketplace for dedicated GPU capacity across verified global infrastructure providers. Teams can launch GPUs by region, price, and hardware type for AI training, fine-tuning, batch compute, rendering, and custom CUDA workloads.

#### Who Is the Company Behind GPUs Market?

- **Seller:** [GPUs.market](https://www.g2.com/sellers/gpus-market)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a58df7664d40ae13b506cd0391cdae66d4b5ac0c53cf682f46321eb060e8db00&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgpus-market&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [‪hagay tarab‬‏](https://www.g2.com/products/hagay-tarab/reviews)

The #1 Crosslisting App For Dropshippers & Resellers Expand your business with support to any marketplace and suppliers you need!

#### Who Is the Company Behind ‪hagay tarab‬‏?

- **Seller:** [ZeeDrop](https://www.g2.com/sellers/zeedrop)
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76c4e9537362b1557dd721d490e50b57e9fd712dfa0325dcce0783aa8483396b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fzeedrop-crosslisting-app-67b532311&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Heavy Parts AI](https://www.g2.com/products/heavy-parts-ai/reviews)

HeavyParts.ai is an AI-powered parts intelligence and sourcing platform for the heavy-equipment industry. It helps equipment owners, fleet managers, technicians, dealers, and parts professionals identify components, research OEM information, verify machine fitment, find alternative or interchangeable parts, access technical specifications, locate product images and parts diagrams, search manuals and private documents, and troubleshoot equipment issues. The platform supports major brands including Caterpillar, Komatsu, Cummins, Volvo CE, Hitachi, John Deere, JCB, Bobcat, Liebherr, Doosan, Hyundai CE, Case CE, Kobelco, Kubota, Takeuchi, and Toyota Material Handling. HeavyParts.ai is also building the Find & Bid Parts marketplace, where buyers can publish structured parts requirements and qualified suppliers can discover opportunities, submit quotations, and communicate through an organized sourcing workflow. The goal is to reduce the time, uncertainty, and manual effort involved in identifying and sourcing heavy-equipment parts.

#### Who Is the Company Behind Heavy Parts AI?

- **Seller:** [Heavy Parts AI](https://www.g2.com/sellers/heavy-parts-ai)
- **Year Founded:** 2026
- **HQ Location:** Sheridan, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d8051ab8e334a0c5303a2b86188902dfbd08a0211ca504a0a113b28600fff81d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F113160321&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Housiko](https://www.g2.com/products/housiko/reviews)

Housiko is a modern real estate platform transforming how people buy, sell, and rent property in Hungary. Designed for property owners, agents, and seekers alike, Housiko offers a seamless, transparent experience with free property listings, direct communication, and powerful search tools. The platform enables users to explore tens of thousands ofproperties across Budapest and all regions through an intuitive, map-based interface. With features such as real-time chat, smart alerts, and bilingual listings, Housiko represents a new generation of digital real estate marketplaces—focused on efficiency, transparency, and user experience.

#### Who Is the Company Behind Housiko?

- **Seller:** [Housiko Group](https://www.g2.com/sellers/housiko-group)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ICTUstad](https://www.g2.com/products/ict-innovations-ictustad/reviews)

ICTUstad is a fully open-source, Laravel-based software solution built to empower entrepreneurs, businesses, and internet service providers to launch their own on-demand home service platform with ease... Whether you are launching a new startup or enhancing your current business model, ICTUstad offers all the necessary tools to manage, automate, and scale professional home services through modern technology.

#### Who Is the Company Behind ICTUstad?

- **Seller:** [ICT Innovations](https://www.g2.com/sellers/ict-innovations)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=431062d8af417a5ca544511c250e9c890f58b7e7abe708ccdc4eed11f344a776&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fictvision%2F%3ForiginalSubdomain%3Dau&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [iScripts MultiCart](https://www.g2.com/products/iscripts-multicart/reviews)

MultiCart is a multi vendor shopping cart software that allows you to easily create your own eCommerce marketplace with multiple vendors.

#### Who Is the Company Behind iScripts MultiCart?

- **Seller:** [iScripts](https://www.g2.com/sellers/iscripts)
- **Year Founded:** 2004
- **HQ Location:** Deerfield, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=1b515833cfe9eb687c2f6d8a07782e7689a4ef3be15b7fa895dc1d9f69edb64b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fiscripts.com%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

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Spotlight Categories

[Core HR Software](https://www.g2.com/categories/core-hr)

[Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

[Event Management Platforms](https://www.g2.com/categories/event-management-platforms)

[Event Registration and Ticketing Software](https://www.g2.com/categories/event-registration-ticketing)

Similar Categories

- [Catalog Management](/categories/catalog-management)
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- [E-Commerce Tools](/categories/e-commerce-tools)
- [E-commerce Fraud Protection](/categories/e-commerce-fraud-protection)
- [E-Merchandising](/categories/e-merchandising)

- [Multichannel Retail](/categories/multichannel-retail)
- [Review Management](/categories/review-management-software)
- [Subscription Management](/categories/subscription-management)
- [Age Verification](/categories/age-verification)
- [Brand Protection](/categories/brand-protection)

- [Conversational Commerce Platforms](/categories/conversational-commerce-platforms)
- [Drop Shipping](/categories/drop-shipping)
- [E-Commerce Analytics](/categories/e-commerce-analytics)
- [E-Commerce Personalization](/categories/e-commerce-personalization)
- [E-Commerce Search](/categories/e-commerce-search)

[Browse Marketplace Themes](/categories/marketplace/themes)

 ![Subhransu Sahu](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Subhransu Sahu")
SS

Researched and written by [Subhransu Sahu](https://research.g2.com/insights/author/subhransu-sahu)

Updated October 3, 2024

Marketplace software, also called multivendor marketplaces, enable users to create and manage digital storefronts that host product and services listings from multiple vendors. These tools simplify and streamline the entire process of creating, hosting, and managing an online marketplace, from website design to vendor communication to shipping.

Marketplace software are very similar to [e-commerce platforms](https://www.g2.com/categories/e-commerce-platforms) in that they facilitate the building and management of digital storefronts; however, e-commerce platforms are intended for a singular vendor, while multivendor e-commerce platforms function as a digital marketplace. Many products are offered as a standalone platform, but others are exclusively, or can be offered, as a plugin for another [web content management system](https://www.g2.com/categories/web-content-management).

To qualify for inclusion in the Marketplace category, a product must:

- Create and host an e-commerce website capable of supporting multiple vendors
- Provide payment tools via integrations or natively within the platform
- Allow vendors to create new listings for products or services
- Offer security and/or encryption of data and information, as well as follow e-commerce regulation
- Provide communication channels between vendors and customers

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