Cartona is a B2B e-commerce platform based in Egypt, designed to streamline and enhance the supply chain for retailers and suppliers in the Fast-Moving Consumer Goods (FMCG) sector. The platform facilitates seamless interactions between manufacturers, wholesalers, and retailers by allowing users to browse, order, and receive a wide variety of products efficiently. Focused on simplifying procurement processes, Cartona aims to provide a reliable and transparent marketplace for businesses in the region.