# Best Marketing Resource Management Software - Page 5 ## How Many Marketing Resource Management Software Products Does G2 Track? **Total Products under this Category:** 74 ### Category Stats (Jul 2026) - **Average Rating:** 4.41/5 (↓0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** Aprimo (+0.19%) - Among all products in this category, Aprimo recorded the largest rating increase compared to last month _Last updated: July 31, 2026_ ## How Does G2 Rank Marketing Resource Management Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 42,200+ Authentic Reviews - 74+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Resource Management Software ![G2 Grid® for Marketing Resource Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-resource-management/grids.png?focus%5B%5D=278&focus%5B%5D=16194&focus%5B%5D=1382&focus%5B%5D=114376&focus%5B%5D=24756&focus%5B%5D=3199&focus%5B%5D=27036&focus%5B%5D=4295) Highlighted products: Asana, monday AI Work Platform, Wrike, The Ansira platform, Aprimo, Adobe Marketo Measure (formerly Bizible), Hive, and Opal. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-resource-management/grids.json?focus%5B%5D=asana&focus%5B%5D=monday-com&focus%5B%5D=wrike&focus%5B%5D=the-ansira-platform&focus%5B%5D=aprimo&focus%5B%5D=adobe-marketo-measure-formerly-bizible&focus%5B%5D=hive-hive-hive&focus%5B%5D=opal) **Sponsored** ### Screendragon Screendragon is an enterprise work management and orchestrated intelligence platform built for complex marketing, and agency operations.​ It combines structured work management with AI-powered workflow orchestration, giving organisations real-time operational intelligence across projects, people, budgets, approvals, and performance. By connecting planning, execution, governance, and reporting in one platform, Screendragon helps teams run work with confidence at scale.​ Designed for organisations managing high volumes of work, multiple stakeholders, and strict governance requirements, Screendragon is commonly used by enterprise content teams, in-house agencies, external agencies, and marketing project teams that need visibility, control, and automation beyond basic task management.​ Key capabilities include configurable workflows, automated and AI-assisted approvals, resource and capacity planning, financial forecasting, and advanced operational reporting. The platform adapts to existing processes rather than forcing rigid templates, making it well suited to complex or regulated environments.​ Screendragon is designed to work as part of a broader enterprise ecosystem. It integrates with existing tools and platforms and provides an open API, enabling organisations to extend workflows, automate data exchange, and connect Screendragon to their wider technology stack.​ Trusted by global organisations including Kellogg’s, BP, TBWA, and McCann Worldgroup. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=7&secure%5Bchosen_at%5D=2026-07-31T21%3A55%3A45Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=61482&secure%5Bresource_id%5D=7&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-resource-management%3Fpage%3D5&secure%5Btoken%5D=9e415a6eb437227fdad881071747d4449dffb678d1e1915091f77d99142ebaea&secure%5Burl%5D=https%3A%2F%2Fwww.screendragon.com%2Fsolutions%2F&secure%5Burl_type%5D=paid_promos) ### [ConnectedWare](https://www.g2.com/products/connectedware/reviews) ConnectedWare is a modular marketing automation platform designed to streamline and enhance marketing operations across various channels. It supports marketing teams from data management and planning to the execution and consistent monitoring of all multichannel activities. The platform offers modules for Marketing Asset Management, Marketing Planning and Controlling, and automated multi-channel marketing for print, web, and social media activities. Each customer can determine the desired level of automation for their ConnectedWare solution. Key Features and Functionality: - Marketing Asset Management : Centralized storage and management of all marketing assets, including products, images, videos, press articles, documents, contracts, and feeds. - Product Information Management : Efficient handling and organization of product information to ensure consistency across all marketing channels. - Automated Multi-Channel Marketing: Automation of marketing activities across print, web, and social media platforms, facilitating consistent messaging and branding. - Marketing Planning and Controlling: Comprehensive tools for planning marketing campaigns, managing tasks, budgeting, and controlling, including budget comparisons and key performance indicators . - Customizable Modules : Flexible modules that allow customers to expand desired processes or channels in a modular fashion, providing automated support tailored to specific needs. Primary Value and Solutions Provided: ConnectedWare addresses the complexities faced by marketing departments dealing with numerous communication channels, diverse partners, and intricate projects. By offering a modular and scalable platform, it enables businesses to integrate, plan, execute, and monitor their marketing activities efficiently. The platform ensures that all involved channels are supplied with consistent information and data, enhancing collaboration and operational efficiency. Its customizable nature allows organizations to tailor the solution to their specific requirements, ensuring that marketing efforts are both effective and aligned with corporate objectives. #### Who Is the Company Behind ConnectedWare? - **Seller:** [ConnectedWare](https://www.g2.com/sellers/connectedware) - **Year Founded:** 2013 - **HQ Location:** Hörsching, AT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=be655d501baef0961dc394bd032522cbd08807ce0cd7b7549ce28ddc76b3f830&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fconnectedware-gmbh&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [eKyte](https://www.g2.com/products/ekyte/reviews) O eKyte é uma Plataforma de Gestão de Trabalho em Equipe e Produtividade. Solução completa com ferramentas integradas para gestão de Projetos, Tarefas, Processos, Atendimento e Marketing. Adiciona o poder da Inteligência Artificial em cada etapa. Aumenta a produtividade e a lucratividade das empresas, acelerando as equipes e reduzindo gargalos e desperdícios nos fluxos de trabalho. Integra todas as áreas da empresa e seus clientes: Marketing, TI, RH, Operações, Atendimento, Comercial, Administrativo, etc. Plataforma completa. Atendimento elogiado. Preço incomparável. ✅ Aumente a Produtividade ✅ Reduza Custos ✅ Automatize a Gestão ✅ Eleve a lucratividade ✅ Facilite a Colaboração ✅ Compartilhe Conhecimento ✅ Seja Guiado por Dados ✅ Evolua Rapidamente ✅ Encante seus clientes Somos uma empresa brasileira e conhecemos os seus desafios. Vamos juntos conquistar a produtividade extrema. Fale conosco e descubra como +90 mil marcas já decolaram com eKyte. Acelere sua equipe. Decole suas metas. Somos investidos por Hotmart e Bossa Invest, líderes na América Latina. Pronto para voar? www.ekyte.com **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind eKyte? - **Seller:** [eKyte](https://www.g2.com/sellers/ekyte) - **Year Founded:** 2017 - **HQ Location:** Joinville, BR - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=dcaee4e7448ffd50447d11a5663b4e4af9d79d425daf79b941dfc6ef5981e663&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fekyte&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 67% Medium, 33% Small #### What Are Recent G2 Reviews of eKyte? **["marketing campaign tool"](https://www.g2.com/survey_responses/ekyte-review-11658228)** **Rating:** 5.0/5.0 stars _— Felipe M._ [Read full review](https://www.g2.com/survey_responses/ekyte-review-11658228) **["Supercharges Team Workflow and Collaboration"](https://www.g2.com/survey_responses/ekyte-review-13037480)** **Rating:** 5.0/5.0 stars _— Verified User_ [Read full review](https://www.g2.com/survey_responses/ekyte-review-13037480) ### [Funnel Plan](https://www.g2.com/products/funnel-plan/reviews) Fuel world-class results faster with a world-class B2B sales and marketing plan #### Who Is the Company Behind Funnel Plan? - **Seller:** [Funnel Plan](https://www.g2.com/sellers/funnel-plan) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [GrowthMap](https://www.g2.com/products/growthmap/reviews) GrowthMap turns Shopify marketing into simple, gamified daily steps — Duolingo-style. Instead of an overwhelming to-do list, it guides merchants through short, focused tasks that build consistent marketing habits and steady momentum, with progress tracking to keep you moving. Built by JMS Dev Lab for small merchants who want a clear, repeatable path to growth rather than another dashboard to ignore. From $9.99/month with a free trial; honest, transparent billing. #### Who Is the Company Behind GrowthMap? - **Seller:** [JMS Dev Lab](https://www.g2.com/sellers/jms-dev-lab) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MarCom On Demand](https://www.g2.com/products/marcom-on-demand/reviews) See how MarCom On Demand enables marketers to exceed expectations and overcome challenges in managing the people, processes and content that drive their brand and marketing efforts. #### Who Is the Company Behind MarCom On Demand? - **Seller:** [MarCom On Demand](https://www.g2.com/sellers/marcom-on-demand) - **Year Founded:** 1986 - **HQ Location:** Plymouth Meeting, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6d3bf239f0f002362d0c96e37085a0b5797329e07c65bc15c2a3b75dfc7ad76d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmovad&secure%5Burl_type%5D=linkedin_company_website) 5 employees on LinkedIn® ### [MarketerBoard](https://www.g2.com/products/marketerboard/reviews) Marketerboard is a SaaS platform that empowers marketers to plan, organize, manage & execute their marketing campaigns. "Precisely, it is a platform for team & customer marketing that makes your planning, organizing & management efforts simple, easy & sorted. The saas marketing platform is designed for marketers, start-ups, entrepreneurs, solopreneurs, agencies, organizations, and small & medium businesses who want seamless, agile, and scalable intuitive marketing campaign solutions. It helps organizations to centralize all their marketing plans, strategies, and campaigns under one dashboard, thus making it easy for them to track and manage all marketing channels through one platform. What you can do with Marketerboard - - A holistic view of project/campaign - Plan for integrated channels from a single platform - Prepare content calendar - Plan, schedule and send Emails, SMS and press releases. - Collaborate and stay connected with your team through (Tasks, Notes, Documents and Meetings) Marketerboard wants you to do more with less. So we offer flexible pricing, that doesn’t cost your pocket and has a solution for everyone in your team. It has a 30 days free trial, to explore the collaborative customer marketing platform." #### Who Is the Company Behind MarketerBoard? - **Seller:** [MarketerBoard](https://www.g2.com/sellers/marketerboard) - **Year Founded:** 2016 - **HQ Location:** Pune, IN - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ea005bb3e3c3861d778d5507f0958a5d5ca6d897e9b2e37bcdda548fb5ac46d8&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmarketerboard&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [MarketerPRO](https://www.g2.com/products/marketerpro/reviews) MarketerPRO is Crosscap's omnichannel marketing planning platform — replacing the disconnected spreadsheets, shared drives, and email threads that enterprise marketing teams use to plan campaigns across channels, banners, and regions. Built for retailers running hundreds to thousands of campaigns per year, MarketerPRO creates one structured, real-time plan that every role — from CMO to campaign coordinator — works from. Core capabilities: • Unified Strategic & Tactical Planning — extensible plan hierarchy from leadership strategy to brand execution; User-Defined Attributes for region, banner, segment, product line • Customizable Marketing Views — Timeline View, Monthly View, and Workspaces; every role sees the plan calibrated to their work • Omnichannel Coverage Map — real-time heatmaps showing campaign reach across channels; in-context commenting replaces email threads • Data-Driven Decisions — embedded KPIs, Year-over-Year comparison, and Daily Digest of organizational changes • Enterprise-Scale Efficiency — bulk import, role-based permissions, Public API, private cloud hosting **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### Who Is the Company Behind MarketerPRO? - **Seller:** [Crosscap](https://www.g2.com/sellers/crosscap) - **Year Founded:** 2001 - **HQ Location:** San Francisco, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b64cf675a1d82c1487c7d1e96c27b57715234f3b5d730dcd11ee375aecf7552a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcrosscap&secure%5Burl_type%5D=linkedin_company_website) 39 employees on LinkedIn® #### What Are Recent G2 Reviews of MarketerPRO? **["You'd thank yourself for choosing CrossCap!"](https://www.g2.com/survey_responses/marketerpro-review-4696397)** **Rating:** 5.0/5.0 stars _— Jami C._ [Read full review](https://www.g2.com/survey_responses/marketerpro-review-4696397) #### What Are G2 Users Discussing About MarketerPRO? - [What is CrossCap Marketing Calendar used for?](https://www.g2.com/discussions/what-is-crosscap-marketing-calendar-used-for) ### [MarketingOne](https://www.g2.com/products/marketingone/reviews) Paragon's user-friendly marketing platform MarketingOne is versatile and streamlines processes, saving you time and money. Continuously improved and updated to keep it up to scratch. MarketingOne is the marketing software suite where marketing and compliance meet. A platform that has been tried and refined over the years. It is designed to be useful in many different types of businesses and applications. Users benefit from time and cost savings as it provides consistency across media channels and assets. MarketingOne's modules enhance the efficiency of your marketing efforts, from planning and execution to evaluation. ​The platform allows you to coordinate all your marketing materials nationally and internationally while allowing for local adaptations. MarketingOne enables teamwork across the organisation with rapid responses to changing circumstances. It helps you to integrate all your communications while allowing you to modify and add processes according to the requirements of your business. **Average Rating:** 4.5/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate MarketingOne? - **Quality of Support:** 6.7/10 (Category avg: 9.2/10) - **Ease of Use:** 8.3/10 (Category avg: 8.7/10) #### Who Is the Company Behind MarketingOne? - **Seller:** [Paragon.eu](https://www.g2.com/sellers/paragon-eu) - **Year Founded:** 1995 - **HQ Location:** Deventer, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bdf7caf514e4c5eff2948051d68be132d7ca63f70b5b8a3e7ec5b30ddcefe4da&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fparagon.eu&secure%5Burl_type%5D=linkedin_company_website) 7 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of MarketingOne? **["Inovation for Intelligence"](https://www.g2.com/survey_responses/marketingone-review-8244765)** **Rating:** 4.5/5.0 stars _— Ryan W._ [Read full review](https://www.g2.com/survey_responses/marketingone-review-8244765) ### [NXT](https://www.g2.com/products/nxt-nxt/reviews) NXT is a cloud-based marketing operations platform designed to help teams more effectively run their work. It makes creating, managing, evaluating and sharing marketing plans easy and intuitive. NXT’s Expense Manager helps reconcile and manage invoices as well as run approval flows seamlessly. Small, medium and large business rely on NXT to manage marketing strategies at scale. For more information, visit www.joinnxt.com #### Who Is the Company Behind NXT? - **Seller:** [NXT](https://www.g2.com/sellers/nxt-acfe3bc2-d873-49e0-b1ea-0f15d9a709b6) - **Year Founded:** 2021 - **HQ Location:** Swieqi, MT - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=23c66637c8cd533fc95b423079e02cc8920c5e40c89a5f131df2fea8f2b9ee02&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F80914132&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [OptinCollect](https://www.g2.com/products/optincollect/reviews) OptinCollect offers solutions for lead generation and collection. #### Who Is the Company Behind OptinCollect? - **Seller:** [WebRivage](https://www.g2.com/sellers/webrivage) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® ### [Resolut Marketing Planner](https://www.g2.com/products/resolut-marketing-planner/reviews) Marketing Planner is a solution designed to assists users in planning, publishing, and following up on central and local marketing activities. #### Who Is the Company Behind Resolut Marketing Planner? - **Seller:** [Resolut Marketing Systems](https://www.g2.com/sellers/resolut-marketing-systems) - **Year Founded:** 2000 - **HQ Location:** Oslo, NO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b213c9d09111ee6320e271c871d10356e3e5bc40a6c158c14b6ce0a7444820b4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpapirfly&secure%5Burl_type%5D=linkedin_company_website) 186 employees on LinkedIn® ### [Revup Marketing](https://www.g2.com/products/revup-marketing/reviews) Measure complete marketing ROI, align marketing objectives to business goals, manage your budget, track expenses, and conduct scenario planning. Revup is your marketing financial performance solution for focused planning, optimized execution and ultimately, measurable performance. #### Who Is the Company Behind Revup Marketing? - **Seller:** [Revup Marketing](https://www.g2.com/sellers/revup-marketing) - **Year Founded:** 2023 - **HQ Location:** St Charles, US - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2259c40b66d1bba854986e6f21648d6a81ce5888eb30763a47db9c5e6d3cf010&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Frevup&secure%5Burl_type%5D=linkedin_company_website) 2 employees on LinkedIn® ### [SMART Marketing](https://www.g2.com/products/smart-marketing/reviews) SMART Marketing is a comprehensive solution for managing client segments and omnichannel marketing communications from a single window of a CRM system. The system is based on one of the best Low-code/No-code platforms, Microsoft Power Platform, and is integrated with Office 365. Benefits: • Ready out-of-box solution • Builder of required tools • Fast deployment • Easy setup and administration • Standardization of business processes • GDPR and CCPA compliant • Integration with modern services and providers • Ready documentation and training • Regular releases and feature extensions • Available analytics 24/7 and control of the results of marketing activities • Ready-made security roles for users **Average Rating:** 5.0/5.0 **Total Reviews:** 1 #### How Do G2 Users Rate SMART Marketing? - **Quality of Support:** 10.0/10 (Category avg: 9.2/10) - **Ease of Use:** 10.0/10 (Category avg: 8.7/10) #### Who Is the Company Behind SMART Marketing? - **Seller:** [SMART business](https://www.g2.com/sellers/smart-business) - **Year Founded:** 2009 - **HQ Location:** Kyiv, UA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0371167292b0da14029db3b05c2e024dec5db327011269702102fcd4b0b351f1&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsmart-business%2F&secure%5Burl_type%5D=linkedin_company_website) 480 employees on LinkedIn® #### Who Uses This Product? - **Company Size:** 100% Small #### What Are Recent G2 Reviews of SMART Marketing? **["Review of product"](https://www.g2.com/survey_responses/smart-marketing-review-11098708)** **Rating:** 5.0/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/smart-marketing-review-11098708) ### [Trans4m Marketing](https://www.g2.com/products/trans4m-marketing/reviews) Founded in London in 2012, Transcend360 is an international business, with teams in the US and UK. Transcend360 focuses on helping organisations better manage central and local marketing functions. Our "Trans4mMarketing" Marketing Operations Management (MOM) Solution is a cloud based platform designed to improve the productivity of marketing teams. The solution has a number of ingredients all designed with marketing in mind. From marketing planning, managing budgets and marketing development funds, delivering assets to local marketers or partners, governance, approvals, content creation, managing innovation, customer journey / campaign planning, through to content publishing, workflow automation and insightful analytics, we bring together your people, unify your brand, and provide end to end transparency across everything you do. #### Who Is the Company Behind Trans4m Marketing? - **Seller:** [Transcend360 Group Limited](https://www.g2.com/sellers/transcend360-group-limited) - **HQ Location:** N/A - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website) 1 employees on LinkedIn® - [‹ Prev‹ Prev](/categories/marketing-resource-management?order=g2_score&page=4#product-list) - [1](/categories/marketing-resource-management?order=g2_score#product-list) - [2](/categories/marketing-resource-management?order=g2_score&page=2#product-list) - [3](/categories/marketing-resource-management?order=g2_score&page=3#product-list) - [4](/categories/marketing-resource-management?order=g2_score&page=4#product-list) - 5 - Next ›Next › Spotlight Categories [Knowledge Base Software](https://www.g2.com/categories/knowledge-base-software) [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [Integration Platform as a Service (iPaaS) Solutions](https://www.g2.com/categories/ipaas) [Applicant Tracking Systems (ATS)](https://www.g2.com/categories/applicant-tracking-systems-ats) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Resource Management Themes](/categories/marketing-resource-management/themes) ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi") YR Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi) Updated October 3, 2024 Marketing resource management software helps marketers manage their marketing assets and better plan and budget for marketing initiatives. Marketing resource management software can be a key component of a company’s marketing operations strategy, as the software can help to define marketing plans, collect and share marketing assets, execute on campaigns, and track marketing assets. This provides marketers a single unified system for all marketing material, which in turn ensures consistency of branding and messaging. It also enables marketers to create workflows and processes to streamline marketing operations. Marketing resource management products are often used in conjunction with other marketing software such as [marketing automation software](https://www.g2.com/categories/marketing-automation), [email marketing software](https://www.g2.com/categories/email-marketing), and [marketing analytics software](https://www.g2.com/categories/marketing-analytics), and are also commonly integrated with [CRM software](https://www.g2.com/categories/crm). Marketing resource management platforms may also integrate with broader [digital asset management software](https://www.g2.com/categories/digital-asset-management). To qualify for inclusion in the Marketing Resource Management category, a product must: - Serve as a single hub for marketing assets across multiple channels such as print, social, email, direct mail, or display ads - Manage marketing department budgets and offer features for budget and campaign planning - Track and report on marketing assets - Integrate with third-party marketing tools to execute marketing campaigns or offer proprietary execution features within the platform Show More