ConnectedWare is a modular marketing automation platform designed to streamline and enhance marketing operations across various channels. It supports marketing teams from data management and planning to the execution and consistent monitoring of all multichannel activities. The platform offers modules for Marketing Asset Management, Marketing Planning and Controlling, and automated multi-channel marketing for print, web, and social media activities. Each customer can determine the desired level of automation for their ConnectedWare solution.
Key Features and Functionality:
- Marketing Asset Management : Centralized storage and management of all marketing assets, including products, images, videos, press articles, documents, contracts, and feeds.
- Product Information Management : Efficient handling and organization of product information to ensure consistency across all marketing channels.
- Automated Multi-Channel Marketing: Automation of marketing activities across print, web, and social media platforms, facilitating consistent messaging and branding.
- Marketing Planning and Controlling: Comprehensive tools for planning marketing campaigns, managing tasks, budgeting, and controlling, including budget comparisons and key performance indicators .
- Customizable Modules : Flexible modules that allow customers to expand desired processes or channels in a modular fashion, providing automated support tailored to specific needs.
Primary Value and Solutions Provided:
ConnectedWare addresses the complexities faced by marketing departments dealing with numerous communication channels, diverse partners, and intricate projects. By offering a modular and scalable platform, it enables businesses to integrate, plan, execute, and monitor their marketing activities efficiently. The platform ensures that all involved channels are supplied with consistent information and data, enhancing collaboration and operational efficiency. Its customizable nature allows organizations to tailor the solution to their specific requirements, ensuring that marketing efforts are both effective and aligned with corporate objectives.
