Best Marketing Automation Software - Page 38

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 996

Category Stats (Nov 2026)

  • Average Rating: 4.41/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: itracMarketer (+11.11%) - Among all products in this category, itracMarketer recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 105,300+ Authentic Reviews
  • 996+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Braze, Insider One, Adobe Marketo Engage, Attentive, Salesforce Marketing Cloud, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=klaviyo)

cusoso Target

cusoso Target is a cloud-based B2B procurement platform built for mid-market companies that want to modernize purchasing without a lengthy, consultant-heavy implementation. It brings together the core building blocks of professional procurement — purchasing planning, RFQs, e-auctions, and supplier evaluation — in a single, intuitive interface that teams can start using within minutes rather than months. Unlike traditional enterprise procurement suites such as SAP Ariba, Onventis, or Jaggaer, which typically require 3 to 12 months of implementation and dedicated consultants, cusoso Target is self-configurable and productive from day one. Unlike spreadsheet- and email-based purchasing, it replaces manual, error-prone processes with structured workflows, full audit trails, and centralized supplier and article databases — without sacrificing the flexibility smaller teams need. cusoso Target is organized into 10 integrated modules covering the full purchasing lifecycle: demand planning and bundling, RFQ management, e-auctions, supplier evaluation, reporting and analytics, and article and supplier databases. The platform is built to scale from small purchasing teams of 5 users up to enterprise organizations with 500+ users, and pricing is transparent and monthly cancellable — no long-term contracts, no hidden costs. A distinctive strength of cusoso Target is its support for purchasing structures beyond a single company. The platform is designed to serve not only individual procurement departments but also networks of multiple, legally independent members — such as purchasing cooperatives, buying groups, and retail or franchise networks — where visibility rights between members must be carefully separated for competitive and antitrust reasons. This makes cusoso Target particularly well suited for organizations coordinating purchasing volume across independent entities, a use case most procurement software is not built to handle. Technically, cusoso Target offers a REST API and SSO for seamless ERP integration, is GDPR-compliant with EU hosting, and includes role-based access controls. The platform is AI-ready, with agentic AI and RAG-based capabilities built into its architecture, allowing procurement teams to leverage automation as their needs evolve. cusoso Target is developed by cusoso GmbH, a German procurement software company with over 40 years of combined industry experience and more than 1,500 industry partners. The company also offers White-Label and Custom variants of the platform for organizations that need their own branding or fully bespoke procurement solutions, alongside cusoso Managed, a sourcing- and auction-as-a-service offering run by cusoso's own procurement experts. Whether replacing spreadsheets or migrating away from a slow-moving legacy suite, cusoso Target gives procurement teams a fast, transparent, and scalable way to run purchasing planning, sourcing, and supplier management from one platform.

Who Is the Company Behind cusoso Target?

  • Seller: cusoso
  • Year Founded: 2024
  • HQ Location: München, DE
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

CustomerVox

CustomerVox helps growth-focused Shopify stores provide a superior shopping experience through personalized & relevant communication for each individual customer, on every visit. We focus on understanding customers through a process we call a holistic customer experience or journey. Customer journey covers interacting and learning about a customer through their shopping experience and we cover the customer journey in full. Based on data we gather, we then help craft and automate customer communication (popups, emails, and landing pages) with the goal to increase revenue for your online store by maximizing revenue for the business of every potential and existing customer. The best part is you don't need to be a designer or a coder to create your customer interactions.

Who Is the Company Behind CustomerVox?

DataBN

Data BN is an all-in-one marketing software specifically for small and medium businesses (SMBs), startups, digital marketing teams, and agencies. Designed as a unified operational hub, the platform eliminates software bloat and tool sprawl by replacing up to five disconnected applications with a single, accessible system. Its main features include: core customer relationship management (CRM), multi-channel messaging, targeted email campaign execution, content publishing, and real-time performance analytics into one intuitive workflow. At the heart of Data BN is a robust Audience & Contact Management engine featuring location-based filtering, automatic duplicate record cleanup, and multi-source contact importing, including Google Contacts, Gmail, Outlook, WhatsApp setups, and a built-in Google Maps contact scraper. Teams can efficiently organize lead lists using static or dynamic, rule-based segmentation to deliver highly targeted outreach. To streamline customer communication, the Multi-Channel Inbox centralizes incoming and outgoing interactions, incorporating native social messaging across platforms like Instagram. Marketers can execute scheduled or immediate email blasts using a rich email campaign builder with custom SMTP configurations and A/B testing. Beyond direct outreach, the integrated Content & Article Publishing Suite enables teams to write and manage articles directly within the platform using click-tracking links and embedded image tools. With clear analytics tracking email open rates, click delivery, and article engagement. Data BN empowers lean teams to cut subscription costs, eliminate tab-switching friction, and drive predictable ROI through data-driven customer engagement.

Who Is the Company Behind DataBN?

Who Uses This Product?

  • Company Size: 100% Small

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Datarati

Datarati was co-founded by a group of Marketing Automation and CRM entrepreneurs and is now Asia-Pacific's fastest growing Customer Journey & Experience Agency. Datarati's dedicated team provides Lifecycle Marketing Strategy Services, Marketing Automation & CRM Integration Services and Campaign Management Services.

Who Is the Company Behind Datarati?

Datawalt

Who Is the Company Behind Datawalt?

  • Seller: Datawalt
  • Year Founded: 2018
  • HQ Location: Las Condes, CL
  • LinkedIn® Page: www.linkedin.com
    41 employees on LinkedIn®

Demandio

Who Is the Company Behind Demandio?

  • Seller: RealMINT
  • Year Founded: 2023
  • HQ Location: Thessaloniki, GR
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Dentalbase

DentalBase is an AI-powered growth platform built exclusively for dental practices in the United States. We combine digital marketing and AI automation into one integrated system designed around how dental practices actually grow. DentiVoice, our flagship AI receptionist, answers calls 24/7, books appointments directly into the practice management system, and handles patient inquiries automatically, reducing front-desk workload while capturing every inbound lead. Beyond AI reception, DentalBase provides local SEO, Google Ads, social media management, reputation management, website development, video marketing, online scheduling, and multi-location analytics, all managed from a single dashboard with reporting tied to booked appointments, not vanity metrics. DentalBase is not a general marketing agency. Every service is built specifically for dental practices, from solo clinics to multi-location groups, with the goal of turning marketing spend into predictable, measurable patient growth.

Who Is the Company Behind Dentalbase?

Digtective

Digtective helps marketeers optimize ad performance, cut wasted ad spend by 20-50%, and increase revenue growth, for the same amount of advertising cost you spend today ... cookieless. Trusted by marketing, compliance, and executives in Financial Services, SaaS, and Agencies. COOKIELESS CONVERSION TRACKING Digtective's server-side analytics platform helps marketeers track website conversions from any of your Facebook and Google ads, affiliate, organic social media posts, and any other of your online assets. CONNECTS WITH YOUR CRM SYSTEM TO MEASURE MARKETING EFFECT THROUGH THE ENTIRE SALES CYCLE Digtective integrates to both your Facebook and Google ad account, and your CRM system to provide you with actual campaign profitability, based on you ad spend and the sales metrics that matter to your SaaS or eCommerce business. This means that Digtective can use your delayed (offline) conversions and sales metrics in your analytics. REPORTING DONE IN MINUTES ACROSS AD CHANNELS, WEBSITE, & SALES SYSTEM All your marketing data in ONE place. No more data collection that takes up hours and days of your time. Digtective can send your data to Excel, Google Data Studio, or your data warehouse for data visualization and automated reporting. 100% ACCURATE CONVERSION ANALYTICS Digtective integrates directly to your data sources; Ad accounts, CRM system, and webserver, and do not rely on third-party cookies, so your data is now more accurate than ever before. GDPR, CCPA, & e-PRIVACY COMPLIANT Eliminate the risk of unintentionally collecting privacy information in your analytics data. With Digtective you analytics data is GDPR and CCPA compliant, as Digger is not using your visitors browser cookies (third-party cookie) and do not store any privacy data. Our unique tracking code appended to your URL in your ads and online assets, is picked up server-side on your website, thereby rendering the browser cookie completely unnecessary for Digtective.

Average Rating: 4.0/5.0

Total Reviews: 4

How Do G2 Users Rate Digtective?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 8.9/10)

Who Is the Company Behind Digtective?

Who Uses This Product?

  • Company Size: 50% Medium, 25% Large

What Are Recent G2 Reviews of Digtective?

What Are G2 Users Discussing About Digtective?

Directful

Who Is the Company Behind Directful?

  • Seller: SwayPay
  • Year Founded: 2017
  • HQ Location: Dublin, US
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Direct Sidekick

Direct Sidekick is a management software designed to manage business finances, send and track invoices, manage teams and customers as well as automate team member onboarding and customer follow-up.

Who Is the Company Behind Direct Sidekick?

DISPL

DISPL is a platform for top offline marketing performance that combines visitor analytics and Digital Signage. It is based on AI-technology that collects GDPR-compliant data about visitors. This data can be used for better desicion making and to improve offline marketing results by broadcasting targeted content on any digital surfaces. DISPL also has an all-in-one solution that combines hardware and software called DISPL Fast Start Kit.

Who Is the Company Behind DISPL?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025