Best Marketing Automation Software - Page 26

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 706

Category Stats (Sep 2026)

  • Average Rating: 4.39/5 (↓0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Jobin.cloud (+1.58%) - Among all products in this category, Jobin.cloud recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 93,400+ Authentic Reviews
  • 706+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Insider One, ActiveCampaign, Braze, Attentive, Klaviyo, Customer.io, and Omnisend.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=insider-one&focus%5B%5D=activecampaign&focus%5B%5D=braze&focus%5B%5D=attentive&focus%5B%5D=klaviyo&focus%5B%5D=customer-io&focus%5B%5D=omnisend)

Insertr: Marketing Automation

The marketing channel with 100% open rate—your existing orders. Insertr lets Shopify merchants automatically add physical marketing inserts to orders based on customer behavior. Thank you cards for first orders. Free samples to introduce new products. Discount codes for VIP customers. Subscription upsell cards for one-time buyers. No manual work. Set up rules once. Insertr adds inserts as $0 line items that your warehouse picks and packs like any other product. Measure everything. Track conversions, calculate ROI, and A/B test different inserts to find what drives repeat purchases. Rule types include: Order count, customer lifetime value, product tags, shipping country, customer language, subscription status, and more. Built by a former Shopify engineer who ran a subscription box business.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Insertr: Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Insertr: Marketing Automation?

iPresso

Integrated Marketing Automation platform for professional marketers. Industry-specific, with support, without a break from development. iPresso is more than just a technology... … and more than automation - everything counts: understanding the industry and business, support oriented to needs and problems, analytics, integration, continuous development. Make your marketing more effective! It’s not just a slogan but our mantra, which we use to develop the system. The core assumption of iPresso is to support professional marketers in their everyday work: integrate data, tools, design and conduct personalized, multi-channel campaigns, measure results and constantly improve them. How do we do it? We are continuously working on making iPresso maximally accessible and intuitive. iPresso is used by marketers from companies and brands operating all over the world. Discover what iPresso places at their disposal. Marketing Automation is complicated and hard to launch? ‍Not with iPresso! Technology is for all people. Marketing Automation was created especially for selected marketers, entrepreneurs and designers. We believe and know from experience that you do not expect a tool overloaded with redundant features.You need iPresso to be as flexible, friendly and integrated as possible. MAiA: The AI Assistant Built Into iPresso One of iPresso's key competitive advantages is MAiA (Marketing AI Assistant) - a built-in artificial intelligence assistant that transforms the way marketers work with campaign data.MAiA automates campaign performance reporting and reduces analysis time from hours to seconds. Instead of manually browsing dashboards and exporting data, a marketer asks a question in natural language and receives a ready-made interpretation of results, optimization recommendations, and actionable conclusions. What MAiA can do: - Generate campaign reports on demand, without manual configuration - Interpret anomalies and trends in data in real time - Compress analytical work from multi-hour sessions to instant answers - Support data-driven marketing decisions at every stage of the funnel - MAiA directly addresses one of the biggest challenges facing modern marketers: data overload combined with a chronic lack of time for interpretation. Adjust iPresso to your industry and business We possess competences and additional functionalities that better match iPresso to a particular industry. iPresso Enterprise is a dedicated marketing automation service for: finance, FMCG, telecommunications, automotive, airlines, media and entertainment, B2B – it’s an option worth considering.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind iPresso?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of iPresso?

What Are G2 Users Discussing About iPresso?

Iriscale your Chief Marketing Agent

Iriscale's Chief Marketing Agent is the first AI that doesn't just advise — it plans, recommends, and executes your entire marketing operation. Connected to 13 live data sources across your business — competitors, keywords, content pipelines, social channels, and AI search rankings — the CMA runs a full marketing health check, builds phased action strategies, and pinpoints the single highest-impact next move. Then it executes. Say "go" and it writes blog articles sourced from real customer conversations on Reddit, generates and schedules social posts across six platforms, optimises your brand's visibility in AI search engines like ChatGPT and Gemini, and sets up agents that find your next opportunities automatically. All through one chat interface. No dashboards to navigate. No tools to connect. One conversation that plans, creates, and distributes — the first true AI marketing department.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Iriscale your Chief Marketing Agent?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Iriscale your Chief Marketing Agent?

ItsBot

ItsBot is an all-in-one AI platform offering smart marketing and support tools to help businesses automate customer engagement. From AI-powered chat agents and voice assistants to email marketing bots and inbox warm-up tools, ItsBot helps businesses boost efficiency, improve response time, and drive conversions. Designed for startups, enterprises, and agencies, ItsBot simplifies communication and delivers 24/7 support without the need for complex setups.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind ItsBot?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of ItsBot?

JustRelate Home

JustRelate Home is a composable marketing technology orchestration platform that helps organizations unify, manage, and coordinate their entire martech stack through a centralized command center designed for modern marketing operations and cross-functional collaboration. Our Home platform represents the evolution of marketing technology management, transforming fragmented tool collections into cohesive, orchestrated ecosystems. Built on composable architecture principles, JustRelate Home serves as the operational foundation that connects marketing automation, CRM, email building, web development, and analytics tools within structured workflows organized around brands, campaigns, and projects. The platform addresses the critical challenge facing modern marketing teams: managing complexity while maintaining agility. As organizations adopt specialized tools for different marketing functions, operational fragmentation often undermines efficiency and strategic alignment. JustRelate Home eliminates this friction by providing a unified workspace where teams can orchestrate campaigns, manage assets, and coordinate activities across their entire technology stack without losing context or duplicating effort. Through intelligent project hierarchies and contextual AI integration, the platform enables marketing teams to operate with both creative freedom and systematic precision. Teams can leverage best-of-breed tools while maintaining centralized oversight, brand consistency, and streamlined collaboration across internal teams and external partners. Composable Architecture & Tool Orchestration: • Unified Workspace: Centralized command center organizing all marketing activities around Brand → Campaign → Project hierarchies for clear operational structure • API-First Integration: Native connectivity with marketing automation, CRM, email builders, analytics platforms, and third-party tools through standardized interfaces • Contextual AI Assistance: Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP) providing brand-aware content generation and workflow automation • No-Code/Low-Code Capabilities: Marketing-led configuration and workflow creation without technical dependencies or IT intervention Collaboration & Workflow Management: • Cross-Functional Coordination: Shared workspaces enabling seamless collaboration between marketing, sales, service teams, and external agencies • Asset Management: Centralized brand guidelines, content libraries, and campaign assets with version control and approval workflows • Performance Analytics: Unified reporting across all connected tools providing comprehensive campaign insights and ROI measurement • Scalable Governance: Flexible permission systems and role-based access controls supporting complex organizational structures and compliance requirements JustRelate Home transforms marketing technology from a collection of disconnected tools into an intelligent, responsive system that amplifies team capabilities while reducing operational complexity.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind JustRelate Home?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of JustRelate Home?

kutoma

Full-service online Shop HighStreetPharma services to all of your needs,

Average Rating: 3.0/5.0

Total Reviews: 1

Who Is the Company Behind kutoma?

Who Uses This Product?

  • Company Size: 100% Small

LeadMetrics

Lead-Metrics is a marketing attribution and lead tracking platform focused primarily on lead tracking and performance measurement for businesses that rely on inbound leads. The platform helps businesses understand which marketing channels are actually driving qualified leads and revenue, rather than just clicks or impressions.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind LeadMetrics?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of LeadMetrics?

MacroStack

Macrostack is an AI-powered marketing suite built for fast-moving growth teams. It unifies campaign creation, audience targeting, lead forms, and cross-channel automation across Meta, Google, email, and WhatsApp so you can launch and scale paid campaigns.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate MacroStack?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 8.3/10 (Category avg: 8.5/10)

Who Is the Company Behind MacroStack?

Who Uses This Product?

  • Company Size: 100% Medium

What Do G2 Reviewers Say About MacroStack?

AI-generated summary from verified user reviews

Pros
  • Users value the AI features of MacroStack, which provide predictive insights for optimizing campaigns effectively.
  • Users value the predictive insights from MacroStack, enhancing campaign optimization and driving better business decisions.
  • Users appreciate the user-friendly interface of MacroStack, which simplifies setup and navigation for all users.
  • Users enjoy the easy navigation of MacroStack, highlighting its user-friendly interface for smooth setup and operation.
  • Users find the easy setup of MacroStack to be straightforward, enhancing their overall experience and efficiency.
Cons
  • Users find integration issues due to fewer available options and limited support resources, impacting overall usability.
  • Users note the limited features of MacroStack, particularly regarding integrations and support resources available.
  • Users note the limited integrations available in MacroStack compared to competitors, impacting overall usability and support.
  • Users find the poor customer support frustrating due to limited documentation and resource availability for troubleshooting.

What Are Recent G2 Reviews of MacroStack?

Mana

Mana is an AI marketing automation and lead generation platform designed for local service-based businesses. The software provides tools to automate the customer acquisition lifecycle, focusing on lead capture through one-click Meta ad campaign launches, intelligent follow-up sequences, and cross-platform management.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Mana?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Mana?

Markate

Personalized invoicing, estimates, scheduling, appointment reminders, work orders which can all be emailed on the field

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Markate?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Markate?

  • Seller: Markate
  • Year Founded: 2015
  • HQ Location: Scottsdale, US
  • LinkedIn® Page: www.linkedin.com
    42 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Markate?

AI-generated summary from verified user reviews

Pros
  • Users find Markate to be very easy to use, enhancing daily operations and communication with clients.
  • Users appreciate the responsive customer support of Markate, ensuring timely assistance and communication with clients.
  • Users love the easy communication features of Markate, enhancing client interactions and ensuring prompt customer support.
  • Users value the email marketing capabilities of Markate, enhancing client communication and engagement.
  • Users value the real-time data from Markate, enhancing client communication and visibility on estimates.
Cons
  • Users face bugs and connectivity issues with Markate, particularly with QuickBooks, impacting invoicing and client management.
  • Users experience connection issues with QuickBooks, leading to duplicated invoices and challenges with altered invoices.
  • Users encounter connectivity issues with QuickBooks, leading to complications like duplicated invoices and client data.
  • Users experience delays due to bugs and QuickBooks connections, complicating invoice management and workflow efficiency.
  • Users often face error issues with bugs and invoice problems, but Markate strives to resolve them effectively.

What Are Recent G2 Reviews of Markate?

What Are G2 Users Discussing About Markate?

MarketezeAI

MarketEze.ai is an all-in-one AI-powered marketing platform designed to simplify and automate marketing for businesses. It eliminates the need for multiple tools and expensive agencies by providing a complete marketing solution - from strategy to execution - in a single platform. Starting at £49/month, it offers an affordable alternative to traditional marketing agencies and fragmented tool stacks

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind MarketezeAI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About MarketezeAI?

AI-generated summary from verified user reviews

Pros
  • Users love the ease of use of MarketezeAI, as it simplifies the search for top marketing tools.
  • Users love the time efficiency of MarketezeAI, simplifying the search for top marketing tools with curated lists.
Cons
  • Users find the learning curve steep due to the overwhelming range of tools and lack of beginner guidance.
  • Users find the missing advanced filtering options challenging, making it hard to navigate the extensive tools available.

What Are Recent G2 Reviews of MarketezeAI?

Marketing Automation

Zhiqu Baichuan is a Martech (Marketing Technology) company, focusing on SCRM and marketing automation products in B2B and B2 large-c low-frequency and high-frequency consumer industries, aiming to help enterprises better achieve customer acquisition, transformation and growth, and provide technical infrastructure for enterprises in the process of digital marketing transformation.

Average Rating: 3.0/5.0

Total Reviews: 1

How Do G2 Users Rate Marketing Automation?

  • Has the product been a good partner in doing business?: 5.0/10 (Category avg: 8.9/10)
  • Customization : 5.0/10 (Category avg: 8.4/10)
  • Performance and Reliability: 6.7/10 (Category avg: 8.7/10)
  • Workflow Capability: 5.0/10 (Category avg: 8.5/10)

Who Is the Company Behind Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Small

MarketingOne

Paragon's user-friendly marketing platform MarketingOne is versatile and streamlines processes, saving you time and money. Continuously improved and updated to keep it up to scratch. MarketingOne is the marketing software suite where marketing and compliance meet. A platform that has been tried and refined over the years. It is designed to be useful in many different types of businesses and applications. Users benefit from time and cost savings as it provides consistency across media channels and assets. MarketingOne's modules enhance the efficiency of your marketing efforts, from planning and execution to evaluation. ​The platform allows you to coordinate all your marketing materials nationally and internationally while allowing for local adaptations. MarketingOne enables teamwork across the organisation with rapid responses to changing circumstances. It helps you to integrate all your communications while allowing you to modify and add processes according to the requirements of your business.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate MarketingOne?

  • Customization : 8.3/10 (Category avg: 8.4/10)
  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)
  • Workflow Capability: 10.0/10 (Category avg: 8.5/10)

Who Is the Company Behind MarketingOne?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of MarketingOne?

MarketMasher

MarketMasher turns a single URL into a complete, multi-platform marketing campaign in about 10 minutes. It's a story-first AI marketing automation tool — one of the first to offer story-based campaigns as a distinct mode alongside traditional direct-response copywriting. Drop in a link, pick a copywriter or storyteller voice, and specialized AI agents generate ready-to-publish content across 8 platforms, with affiliate support and AutoPilot scheduling built in.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate MarketMasher?

  • Performance and Reliability: 10.0/10 (Category avg: 8.7/10)

Who Is the Company Behind MarketMasher?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of MarketMasher?

MarketWide

MarketWide is DSI’s innovative database marketing tool that can be used by companies and marketing agencies alike. If you have an existing customer or lead database and want to reach your customers with direct communications,

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind MarketWide?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of MarketWide?

What Are G2 Users Discussing About MarketWide?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025