Best Marketing Automation Software - Page 36

How Many Marketing Automation Software Products Does G2 Track?

Total Products under this Category: 722

Category Stats (Oct 2026)

  • Average Rating: 4.4/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: AXL — AI-native sales & marketing all-in-one OS with MCP (+11.11%) - Among all products in this category, AXL — AI-native sales & marketing all-in-one OS with MCP recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank Marketing Automation Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 95,100+ Authentic Reviews
  • 722+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Automation Software

G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, ActiveCampaign, Insider One, Braze, Agentforce Marketing (formerly Salesforce Marketing Cloud), Adobe Marketo Engage, Attentive, and Klaviyo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=activecampaign&focus%5B%5D=insider-one&focus%5B%5D=braze&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=attentive&focus%5B%5D=klaviyo)

Ignize

Who Is the Company Behind Ignize?

Impulzo

Who Is the Company Behind Impulzo?

  • Seller: Impulzo
  • Year Founded: 2025
  • HQ Location: Orlando, US
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Inkie Marketing

Inkie is an AI-powered marketing platform for small business owners. After a one-time onboarding conversation, it generates daily social media posts, weekly SEO blog posts, and fortnightly email newsletters written in the user's voice. Content is scheduled and published automatically to connected platforms including social channels, WordPress, and Wix. Users review and update their business information monthly to keep content relevant. Priced at £39 per month.

Who Is the Company Behind Inkie Marketing?

  • Seller: Inkie
  • Year Founded: 2023
  • HQ Location: Haywards Heath, GB
  • LinkedIn® Page: www.linkedin.com
    6 employees on LinkedIn®

Insertr: Marketing Automation

The marketing channel with 100% open rate—your existing orders. Insertr lets Shopify merchants automatically add physical marketing inserts to orders based on customer behavior. Thank you cards for first orders. Free samples to introduce new products. Discount codes for VIP customers. Subscription upsell cards for one-time buyers. No manual work. Set up rules once. Insertr adds inserts as $0 line items that your warehouse picks and packs like any other product. Measure everything. Track conversions, calculate ROI, and A/B test different inserts to find what drives repeat purchases. Rule types include: Order count, customer lifetime value, product tags, shipping country, customer language, subscription status, and more. Built by a former Shopify engineer who ran a subscription box business.

Who Is the Company Behind Insertr: Marketing Automation?

Who Uses This Product?

  • Company Size: 100% Medium

InTarget

InTarget is an iGaming-native CRM and marketing automation platform built for casino, sportsbook, and gaming operators scaling their retention operations. The platform unifies all core CRM, lifecycle marketing, and analytics tools in a single interface designed to be operated by small CRM teams — often a single CRM manager — without engineering support. Core capabilities include a unified player timeline, behavior-based segmentation, lifecycle automation, a visual campaign and journey builder, a drag-and-drop email template builder, omnichannel messaging across email, SMS, push, and in-app, real-time event triggers, real-time analytics and reporting, and built-in attribution tracking. Unlike enterprise iGaming CRM platforms that require multi-month implementations and large CRM teams, InTarget is designed to launch in about a week, with migration support included. It serves as a practical alternative for growth-stage operators moving away from generic tools like Mailchimp, HubSpot, or SendGrid — most of which prohibit gambling content or lack iGaming-specific behavioral triggers, lifecycle automation, and player-level analytics. InTarget is best suited for operators scaling retention operations, transitioning from email tools to CRM, and managing growth-stage to mid-size player bases.

Who Is the Company Behind InTarget?

InvokeIQ

InvokeIQ is AI-powered cold email automation software for personalized outreach at scale. It uses artificial intelligence to craft context-aware opening lines, surpassing basic variable substitution. AI columns connect to data sources like websites, LinkedIn profiles, and company info, turning contact details into actionable insights. Multi-step sequences enable campaigns with intelligent delays, while multi-inbox rotation spreads sends across multiple accounts to maintain deliverability and avoid spam filters. Replies from all accounts are aggregated into a unified inbox for centralized management. Analytics provide visibility into metrics like reply rates and email status. Shared workspaces support team collaboration, and API access allows advanced integrations. Plans range from a free tier with limited contacts to higher tiers offering unlimited campaigns and up to fifty sending accounts.

Who Is the Company Behind InvokeIQ?

Iriscale your Chief Marketing Agent

Iriscale's Chief Marketing Agent is the first AI that doesn't just advise — it plans, recommends, and executes your entire marketing operation. Connected to 13 live data sources across your business — competitors, keywords, content pipelines, social channels, and AI search rankings — the CMA runs a full marketing health check, builds phased action strategies, and pinpoints the single highest-impact next move. Then it executes. Say "go" and it writes blog articles sourced from real customer conversations on Reddit, generates and schedules social posts across six platforms, optimises your brand's visibility in AI search engines like ChatGPT and Gemini, and sets up agents that find your next opportunities automatically. All through one chat interface. No dashboards to navigate. No tools to connect. One conversation that plans, creates, and distributes — the first true AI marketing department.

Who Is the Company Behind Iriscale your Chief Marketing Agent?

Who Uses This Product?

  • Company Size: 100% Medium

iSend

Who Is the Company Behind iSend?

  • Seller: iSend
  • Year Founded: 2004
  • HQ Location: Porto Alegre, BR
  • LinkedIn® Page: www.linkedin.com
    5 employees on LinkedIn®

Jade Wolf Marketing

Jadewolf is a luxury marketing agency specialized in generating high-net-worth leads and sales for aviation, yachting, hospitality and travel companies. https://www.jadewolfmarketing.com/services/

Who Is the Company Behind Jade Wolf Marketing?

  • Seller: Jadewolf
  • Year Founded: 2019
  • HQ Location: Cheyenne, US
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Jaxx

Who Is the Company Behind Jaxx?

JustRelate Home

JustRelate Home is a composable marketing technology orchestration platform that helps organizations unify, manage, and coordinate their entire martech stack through a centralized command center designed for modern marketing operations and cross-functional collaboration. Our Home platform represents the evolution of marketing technology management, transforming fragmented tool collections into cohesive, orchestrated ecosystems. Built on composable architecture principles, JustRelate Home serves as the operational foundation that connects marketing automation, CRM, email building, web development, and analytics tools within structured workflows organized around brands, campaigns, and projects. The platform addresses the critical challenge facing modern marketing teams: managing complexity while maintaining agility. As organizations adopt specialized tools for different marketing functions, operational fragmentation often undermines efficiency and strategic alignment. JustRelate Home eliminates this friction by providing a unified workspace where teams can orchestrate campaigns, manage assets, and coordinate activities across their entire technology stack without losing context or duplicating effort. Through intelligent project hierarchies and contextual AI integration, the platform enables marketing teams to operate with both creative freedom and systematic precision. Teams can leverage best-of-breed tools while maintaining centralized oversight, brand consistency, and streamlined collaboration across internal teams and external partners. Composable Architecture & Tool Orchestration: • Unified Workspace: Centralized command center organizing all marketing activities around Brand → Campaign → Project hierarchies for clear operational structure • API-First Integration: Native connectivity with marketing automation, CRM, email builders, analytics platforms, and third-party tools through standardized interfaces • Contextual AI Assistance: Retrieval-Augmented Generation (RAG) and Model Context Protocol (MCP) providing brand-aware content generation and workflow automation • No-Code/Low-Code Capabilities: Marketing-led configuration and workflow creation without technical dependencies or IT intervention Collaboration & Workflow Management: • Cross-Functional Coordination: Shared workspaces enabling seamless collaboration between marketing, sales, service teams, and external agencies • Asset Management: Centralized brand guidelines, content libraries, and campaign assets with version control and approval workflows • Performance Analytics: Unified reporting across all connected tools providing comprehensive campaign insights and ROI measurement • Scalable Governance: Flexible permission systems and role-based access controls supporting complex organizational structures and compliance requirements JustRelate Home transforms marketing technology from a collection of disconnected tools into an intelligent, responsive system that amplifies team capabilities while reducing operational complexity.

Who Is the Company Behind JustRelate Home?

Who Uses This Product?

  • Company Size: 100% Small

Kamihaya MA

Who Is the Company Behind Kamihaya MA?

  • Seller: Genero
  • Year Founded: 2009
  • HQ Location: Melbourne, AU
  • LinkedIn® Page: www.linkedin.com
    70 employees on LinkedIn®
Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated July 10, 2025