# Best Enterprise Marketing Automation Software - Page 5 ## How Many Marketing Automation Software Products Does G2 Track? **Total Products under this Category:** 509 ### Category Stats (Aug 2026) - **Average Rating:** 4.41/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** OptifiNow (+16.67%) - Among all products in this category, OptifiNow recorded the largest rating increase compared to last month _Last updated: August 01, 2026_ ## How Does G2 Rank Marketing Automation Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 93,000+ Authentic Reviews - 509+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Automation Software ![G2 Grid® for Marketing Automation Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-automation/grids.png?focus%5B%5D=364&focus%5B%5D=340&focus%5B%5D=20732&focus%5B%5D=43119&focus%5B%5D=419&focus%5B%5D=19432&focus%5B%5D=30396&focus%5B%5D=112089) Highlighted products: HubSpot Marketing Hub, Agentforce Marketing (formerly Salesforce Marketing Cloud), Braze, Insider One, Adobe Marketo Engage, Birdeye, Netcore Customer Engagement Platform, and Evam. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-automation/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=braze&focus%5B%5D=insider-one&focus%5B%5D=adobe-marketo-engage&focus%5B%5D=birdeye&focus%5B%5D=netcore-customer-engagement-platform&focus%5B%5D=evam&segment=enterprise) **Sponsored** ### Act-On Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=36&secure%5Bchosen_at%5D=2026-08-05T16%3A53%3A14Z&secure%5Bdisplayable_resource_id%5D=36&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=36&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1171&secure%5Bresource_id%5D=36&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-automation%2Fenterprise%3Fpage%3D5&secure%5Btoken%5D=d4c7f4160a5f78d81c8bbd6f8364b1286486008db647695f91f37959e709362d&secure%5Burl%5D=https%3A%2F%2Fact-on.com%2F%3Futm_channel%3Dpaid_ppc%26utm_medium%3Dppc_g2%26utm_campaign%3Dppc_g2_2026Q2%26offerAsset_topic%3DOther%26offerAsset_type%3Dother&secure%5Burl_type%5D=custom_url) ### [emfluence Marketing Platform](https://www.g2.com/products/emfluence-marketing-platform/reviews) The emfluence Marketing Platform: Your All-In-One Solution for Email & Marketing Automation Success! The emfluence Marketing Platform is designed with you in mind, offering an intuitive interface and powerful features to streamline your digital marketing efforts. Whether you're launching personalized campaigns, managing multiple brands, or crafting strategies, our platform empowers you to succeed with: - Email Automation: Create automated workflows that nurture leads and drive conversions. - Email Marketing: Design and easily send impactful email campaigns, featuring advanced personalization options like conditional content. - Social Media Management: Schedule, publish, and monitor your social media posts from one place. - SMS Marketing: Engage your audience with timely and relevant SMS campaigns. - Landing Pages: Create high-converting landing pages to capture leads. - Automated Reporting: Understand the impact of your marketing campaigns by leveraging custom reports and analytics across channels, assets, people, and places. - Website Tracking: Track visitor interactions on your website to optimize marketing strategies. - Lead Scoring: Prioritize leads based on their engagement and interactions. - Marketing Calendar: Plan, schedule, and manage your marketing campaigns in a centralized calendar. Experience the perfect balance of usability and functionality with the emfluence Marketing Platform, and take your marketing to the next level. **Average Rating:** 4.3/5.0 **Total Reviews:** 95 #### How Do G2 Users Rate emfluence Marketing Platform? - **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10) - **Customization :** 8.5/10 (Category avg: 8.4/10) - **Performance and Reliability:** 9.3/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.7/10 (Category avg: 8.5/10) #### Who Is the Company Behind emfluence Marketing Platform? - **Seller:** [emfluence](https://www.g2.com/sellers/emfluence) - **Year Founded:** 2003 - **HQ Location:** Kansas City, MO - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9a25b63c4e65dbc28d233ef2f67cd122be3fdd649588eb4b0b779ed8e73fc7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F201590%2F&secure%5Burl_type%5D=linkedin_company_website) 32 employees on LinkedIn® - **Ownership:** Private - **Phone:** 816-472-4455 #### Who Uses This Product? - **Top Industries:** Marketing and Advertising - **Company Size:** 53% Medium, 36% Small #### What Are Recent G2 Reviews of emfluence Marketing Platform? **["Robust Compliance and Streamlined B2B Marketing"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503)** **Rating:** 4.0/5.0 stars _— Verified User in Medical Devices_ [Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12955503) **["Streamlined Marketing with GDPR Compliance"](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994)** **Rating:** 4.5/5.0 stars _— Landrum L._ [Read full review](https://www.g2.com/survey_responses/emfluence-marketing-platform-review-12951994) #### What Are G2 Users Discussing About emfluence Marketing Platform? - [What are the benefits and drawbacks of using emfluence for your email marketing campaigns?](https://www.g2.com/discussions/what-are-the-benefits-and-drawbacks-of-using-emfluence-for-your-email-marketing-campaigns) - [What is emfluence Marketing Platform used for?](https://www.g2.com/discussions/what-is-emfluence-marketing-platform-used-for) - [What is the best marketing automation software?](https://www.g2.com/discussions/emfluence-marketing-platform-what-is-the-best-marketing-automation-software) - [How do I choose a marketing automation platform?](https://www.g2.com/discussions/emfluence-marketing-platform-how-do-i-choose-a-marketing-automation-platform) - 1 comment - [What does a marketing automation platform do?](https://www.g2.com/discussions/what-does-a-marketing-automation-platform-do) ### [Force24](https://www.g2.com/products/force24/reviews) When every moment matters and every minute counts, master marketing automation with Force24. **Average Rating:** 4.4/5.0 **Total Reviews:** 214 #### How Do G2 Users Rate Force24? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.0/10) - **Customization :** 8.1/10 (Category avg: 8.4/10) - **Performance and Reliability:** 8.4/10 (Category avg: 8.7/10) - **Workflow Capability:** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind Force24? - **Seller:** [Force24](https://www.g2.com/sellers/force24) - **Company Website:** www.force24.co.uk - **Year Founded:** 2010 - **HQ Location:** Leeds, England - **Twitter:** @Force24uk 788 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=cac6c1afef4ce69b168ba823e78b32ad887084c29858ee61323cc38ee23e036b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3154900%2F&secure%5Burl_type%5D=linkedin_company_website) 60 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Executive - **Top Industries:** Staffing and Recruiting, Marketing and Advertising - **Company Size:** 54% Small, 39% Medium #### What Do G2 Reviewers Say About Force24? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **seamless automation** of Force24, which enhances campaign efficiency and simplifies marketing efforts greatly. - Users appreciate the **easy setup** of Force24, finding it straightforward to manage and launch campaigns effectively. - Users appreciate the **seamless automation** and intuitive campaign management of Force24, enhancing their marketing efficiency significantly. - Users commend Force24 for its **automation efficiency** , simplifying marketing campaigns and saving valuable time for the team. - Users value the **seamless automation features** of Force24, enhancing campaign efficiency and customer targeting. ##### Cons - Users experience **integration issues** with Force24, especially when connecting to less common third-party tools and slow implementations. - Users find the **learning curve steep** for Force24, particularly with its complex interface and advanced features. - Users face challenges with **limited integrations** , especially when trying to connect to less common third-party tools. - Users find Force24's performance **slow** when handling large contact lists and integrating new features. - Users find the **limited customization** in reporting to be restrictive and not suited to all needs. #### What Are Recent G2 Reviews of Force24? **["Force24 Makes Email Marketing Automation and Targeted Journeys Effortless"](https://www.g2.com/survey_responses/force24-review-13144069)** **Rating:** 5.0/5.0 stars _— Jasmin C._ [Read full review](https://www.g2.com/survey_responses/force24-review-13144069) **["A Powerful Platform for Managing Email Campaigns"](https://www.g2.com/survey_responses/force24-review-12533524)** **Rating:** 4.5/5.0 stars _— Verified User in Marketing and Advertising_ [Read full review](https://www.g2.com/survey_responses/force24-review-12533524) #### What Are G2 Users Discussing About Force24? - [What is Force24 used for?](https://www.g2.com/discussions/what-is-force24-used-for) ### [Simon AI](https://www.g2.com/products/simon-ai/reviews) Simon AI helps marketing teams achieve 1:1 personalization. Simon AI combines a composable CDP with agentic AI, allowing marketers to set goals like reducing churn or increasing repeat purchases, and AI handles the rest. It uncovers hidden signals, activates 100x more data, and automates execution across channels, enabling small teams to perform like large ones. Brands like ASOS and SeatGeek trust Simon for faster launches, scalable personalization, and revenue growth. **Average Rating:** 4.2/5.0 **Total Reviews:** 259 #### How Do G2 Users Rate Simon AI? - **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10) - **Customization :** 10.0/10 (Category avg: 8.4/10) - **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10) - **Workflow Capability:** 3.3/10 (Category avg: 8.5/10) #### Who Is the Company Behind Simon AI? - **Seller:** [Simon AI](https://www.g2.com/sellers/simon-ai) - **Year Founded:** 2014 - **HQ Location:** New York - **Twitter:** @simon\_data 672 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fe12b960f40eb17433d876814392f99cdbe47ca8d1ee22ccc5cf5265cd658346&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10126701%2F&secure%5Burl_type%5D=linkedin_company_website) 63 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Email Marketing Manager, Lifecycle Marketing Manager - **Top Industries:** Retail, Marketing and Advertising - **Company Size:** 55% Medium, 24% Small #### What Do G2 Reviewers Say About Simon AI? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** of Simon AI, enjoying its intuitive design and smooth user experience. - Users praise the **excellent customer support** at Simon AI, noting the quick and helpful assistance from the team. - Users commend the **helpful and responsive support** from Simon AI, enhancing their overall experience and satisfaction. - Users appreciate the **flexible data segmentation** capabilities of Simon AI, enabling precise audience targeting efficiently. - Users value the **easy integration** with various platforms, ensuring efficient management of first-party data. ##### Cons - Users find the **learning curve steep** with Simon AI, requiring training to navigate its complex features effectively. - Users find the **data management limitations** of Simon AI challenging, requiring SQL knowledge and additional support for effective use. - Users find the **slow performance** of Simon AI frustrating, impacting their ability to efficiently build campaigns and search resources. - Users find the **bugs in the UI/UX** frustrating, impacting overall ease of use and campaign building. - Users face **segmentation issues** that complicate data management and can confuse those unfamiliar with the platform's UI. #### What Are Recent G2 Reviews of Simon AI? **["Simon Data is the future of CRM"](https://www.g2.com/survey_responses/simon-ai-review-9575408)** **Rating:** 5.0/5.0 stars _— Michael C._ [Read full review](https://www.g2.com/survey_responses/simon-ai-review-9575408) **["Great platform and quick response"](https://www.g2.com/survey_responses/simon-ai-review-9577589)** **Rating:** 5.0/5.0 stars _— Romani C._ [Read full review](https://www.g2.com/survey_responses/simon-ai-review-9577589) #### What Are G2 Users Discussing About Simon AI? - [What is Simon Data used for?](https://www.g2.com/discussions/what-is-simon-data-used-for) - [‹ Prev‹ Prev](/categories/marketing-automation/enterprise?order=g2_score&page=4#product-list) - [1](/categories/marketing-automation/enterprise?order=g2_score#product-list) - [2](/categories/marketing-automation/enterprise?order=g2_score&page=2#product-list) - [3](/categories/marketing-automation/enterprise?order=g2_score&page=3#product-list) - [4](/categories/marketing-automation/enterprise?order=g2_score&page=4#product-list) - 5 - Next ›Next › Spotlight Categories [Sales Tax and VAT Compliance Software](https://www.g2.com/categories/sales-tax-and-vat-compliance) [Core HR Software](https://www.g2.com/categories/core-hr) [Inbound Call Tracking Software](https://www.g2.com/categories/inbound-call-tracking) [Product Analytics Software](https://www.g2.com/categories/product-analytics) [ERP Systems](https://www.g2.com/categories/erp-systems) Similar Categories - [Account-Based Marketing](/categories/account-based-marketing) - [Affiliate Marketing](/categories/affiliate-marketing) - [App Store Optimization](/categories/app-store-optimization) - [Audience Intelligence Platforms](/categories/audience-intelligence-platforms) - [B2B Services Review Platforms](/categories/b2b-services-review-platforms) - [Blogger Outreach](/categories/blogger-outreach) - [Book Marketing Tools](/categories/book-marketing-tools) - [Brand Intelligence](/categories/brand-intelligence) - [Consumer Insights Platforms](/categories/consumer-insights-platforms) - [Consumer Video Feedback](/categories/consumer-video-feedback) - [Content Curation](/categories/content-curation) - [Content Marketing](/categories/content-marketing) - [Conversational Marketing](/categories/conversational-marketing) - [Conversion Rate Optimization Tools](/categories/conversion-rate-optimization-tools) - [Customer Data Platform (CDP)](/categories/customer-data-platform-cdp) [Browse Marketing Automation Themes](/categories/marketing-automation/themes)