Semcasting
Semcasting is a cookieless identity resolution, audience activation, and measurement platform designed to help organizations accurately identify, reach, and measure real households, individuals, and devices across various digital channels, including Connected TV (CTV), social media, and offline environments. By utilizing a patented identity graph, Semcasting offers a unique approach to resolving identity and precise location using timestamped IP addresses and cross-device signals, all while avoiding reliance on third-party cookies, fingerprinting, or probabilistic modeling. This platform caters to a diverse range of users, including brand marketers, advertising agencies, publishers, and analytics teams across multiple industries such as financial services, healthcare, retail, insurance, B2B, home services, travel, education, and media. Semcasting is particularly beneficial for organizations looking to enhance their marketing strategies through precise audience targeting and measurement capabilities. It serves as a vital tool for identifying anonymous website visitors and ad exposures, onboarding and activating first-party CRM and prospect data, and increasing addressability in CTV and walled-garden platforms. Key features of Semcasting include its ability to measure reach, frequency, lift, and outcomes across various channels, providing users with comprehensive insights into their marketing performance. The platform also supports audience enrichment, allowing organizations to enhance their customer and audience data with household, people-based, and B2B2C attributes. This capability is crucial for businesses aiming to create more personalized and effective marketing campaigns that resonate with their target audiences. Moreover, Semcasting prioritizes privacy and compliance, adhering to standards such as SOC 2 Type II, HITRUST CSF, HIPAA, CCPA, GDPR, and NAI. This commitment to privacy ensures that organizations can utilize the platform's capabilities without compromising the security and confidentiality of their data. By offering a privacy-first solution, Semcasting stands out in the identity resolution landscape, enabling organizations to navigate the complexities of modern marketing while maintaining compliance with evolving regulations.
Average Rating: 4.6/5.0
Total Reviews: 4
How Do G2 Users Rate Semcasting?
- Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
Who Is the Company Behind Semcasting?
- Seller: Semcasting
- Company Website:
- Year Founded: 2009
- HQ Location: North Andover, US
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Twitter: @semcasting
993 Twitter followers -
LinkedIn® Page: www.linkedin.com
38 employees on LinkedIn®
Who Uses This Product?
- Company Size: 50% Medium, 50% Small
What Do G2 Reviewers Say About Semcasting?
AI-generated summary from verified user reviews
Pros
- Users appreciate the automatic audience creation by Semcasting, enhancing their programmatic advertising campaigns efficiently.
- Users commend the responsive customer support of Semcasting, ensuring timely assistance with any issues encountered.
- Users value the automatic audience creation feature of Semcasting, simplifying the process of campaign setup.
- Users appreciate the automation capabilities of Semcasting, which enhance targeted advertising through effective customer profiling.
- Users value the ease of use of Semcasting, allowing effortless audience creation and seamless customer support.
Cons
- Users find the difficult learning curve challenging, hindering their ability to optimize campaigns effectively and determine ROI.
- Users find the inadequate analytics of Semcasting challenging, as it hampers their ability to optimize campaigns effectively.
- Users find the lack of clear conversion tracking challenging, hindering precise campaign adjustments and ROI measurement.
- Users face segmentation issues that hinder accurate tracking of clicks and ROI for their advertising campaigns.
What Are Recent G2 Reviews of Semcasting?
"Semcasting’s Conversion Tracking is Not Clear"
Rating: 4.5/5.0 stars
— Lutfi M.
"An explicit platform that leads to IP targeting in machine learning"
Rating: 4.5/5.0 stars
— Alessio B.
