Best Marketing Analytics Tools - Page 20

How Many Marketing Analytics Software Products Does G2 Track?

Total Products under this Category: 649

Category Stats (Oct 2026)

  • Average Rating: 4.53/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: October 13, 2026

How Does G2 Rank Marketing Analytics Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 72,200+ Authentic Reviews
  • 649+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Marketing Analytics Software

G2 Grid® for Marketing Analytics Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, Semrush, CallRail, impact.com, Klaviyo, LocaliQ, CleverTap, and AgencyAnalytics.

Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-analytics/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=semrush&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=klaviyo&focus%5B%5D=localiq&focus%5B%5D=clevertap&focus%5B%5D=agencyanalytics)

Uplifter all-in-one campaign analytics

Track all campaign traffic, get useful insights from UTMs, CIDs, Short links and QR codes you trust. Great campaigns are built on solid data – and that means rock-solid links. One small typo and you lose traffic and derail all your tracking. You lose marketing data, and with it, your competitive advantage. Don't build your next campaign on spreadsheets and best efforts. Generate dependable UTM codes based on your own taxonomy. Push clean, granular campaign data to Google Analytics or Adobe Analytics. Automatically find, flag and fix errors, and make every penny of your budget count. Key features ✔ UTM Builder > Error-free campaign links every time ✔ URL Shortener > Get more clicks with trusted links ✔ QR Code Generator > Track every touchpoint ✔ Campaign Dashboards > Get your whole team data-driven Benefits for marketing teams: ✔ Measure, understand and improve your campaigns Get your whole marketing team on one page, tracking and analysing campaigns the same way, and making brilliant decisions, fast. ✔ Track all your marketing Create and manage all your UTMs, short links and QR codes in one platform. Format data just how you want it, making campaign performance clear and easy to compare. ✔ Benchmark and improve Easily report on all your campaigns and benchmark performance globally. Allow your team to share learnings and optimise as they go – no more dependency on the analyst. Benefits for analytics teams: ✔ Take control of your campaign data Built by analysts, used by everyone. Uplifter makes it easy for your marketing team to create perfect UTM codes, short links, QR codes and campaign reports, themselves. ✔ Reports for everyone Free up time serving low-level requests by giving marketers self-serve campaign reports. Stitch together data from onsite analytics, ad servers, email marketing and CRM, with our simple, one-click integrations. Count actual clickthroughs without using cookies and get the truth about ad performance. Benefits for agencies: ✔ Grow your accounts Build trust, identify opportunity and prove marketing ROI with campaign analytics. ✔ Help clients see your value sales were the result of campaigns. Many clients struggle to grasp the true value you bring to their marketing. They look in Google Analytics and can’t see that those sales were the result of your campaigns. There’s a disconnect in the data. Their UTM taxonomies and processes don’t align with yours, or with those of their other agencies. This makes reporting very difficult and attribution almost impossible. Lots of challenging questions, lots of time explaining why the numbers don’t add up, lots of confused faces… Uplifter solves these issues by getting everyone using the same UTM taxonomy, the same campaign process and the same reporting view for all marketing activity.

Average Rating: 4.8/5.0

Total Reviews: 3

How Do G2 Users Rate Uplifter all-in-one campaign analytics?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Uplifter all-in-one campaign analytics?

  • Seller: Uplifter (UK LTD)
  • Year Founded: 2019
  • HQ Location: London, GB
  • LinkedIn® Page: www.linkedin.com
    7 employees on LinkedIn®
  • Ownership: Private
  • Phone: +44 20 3287 5000

Who Uses This Product?

  • Company Size: 67% Small, 33% Large

What Do G2 Reviewers Say About Uplifter all-in-one campaign analytics?

AI-generated summary from verified user reviews

Pros
  • Users love the all-in-one management features of Uplifter for efficiently handling their marketing campaigns.
  • Users value the variety of options in Uplifter, finding it a great tool for comprehensive campaign management.
  • Users love the team collaboration in Uplifter, making campaign management seamless and efficient.
  • Users value the effective tracking capabilities of Uplifter, enhancing their ability to manage campaigns seamlessly.

What Are Recent G2 Reviews of Uplifter all-in-one campaign analytics?

Varos

Varos helps DTC brands anonymously benchmark CACs and other marketing KPIs to similar companies to see how they compare in real time. Built as an advanced and private crowdsourcing platform, Varos has 100s of leading DTC brands actively driving insights in our community. Varos integrates with your Facebook Ads, Google Ads, and Shopify accounts, and we’re adding more integrations. There’s no setup required to use Varos. All you need to do is register for free in order to start seeing your real-time dashboard comparing your KPIs to your peers’ (literally takes 30 seconds to sign up). Finally, you can know for sure whether iOS14, iOS15, Black Friday, etc are affecting other companies as much as yours.

Average Rating: 5.0/5.0

Total Reviews: 2

Who Is the Company Behind Varos?

  • Seller: Varos
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Varos?

What Are G2 Users Discussing About Varos?

Zyler AI

Zyler AI helps business owners understand their marketing data without needing experts or technical skills. Most people have marketing information spread across Google Analytics, Google Ads, SEO tools, and YouTube but don't know what it means or how to use it. Zyler AI connects all these tools together and answers your business questions with one click. Instead of staring at confusing charts and numbers, you pick from ready-made business questions and get clear answers. For example, click "Why did my sales drop?" and Zyler might tell you "Your YouTube videos bring better customers than your Google Ads, but you spend ten times more on ads. Move half your ad budget to making more videos." The platform works with Google Analytics, Google Ads, Search Console, and YouTube Analytics. Our special technology makes sure the AI gives you correct answers, not made-up ones. You can get quick insights or do deeper analysis when needed. This solves the problem of business owners spending hours trying to understand which marketing works. No more guessing or hiring expensive analysts.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Zyler AI?

  • Has the product been a good partner in doing business?: 9.2/10 (Category avg: 9.3/10)
  • Data Collection: 6.7/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 0.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Zyler AI?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Zyler AI?

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AdClicks

Manage all of your work on our user-friendly dashboard. Access white label reporting features, report automation, and custom digital marketing reporting dashboards & templates. AdClicks also offers access to real-time data, top-notch customer service, and more.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate AdClicks?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AdClicks?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of AdClicks?

Adcredo

Adcredo is a cloud-based advertising management platform that enables marketers, brands, and agencies to manage paid media campaigns across multiple digital channels from a single AI-assisted interface. Designed to simplify complex advertising workflows, the platform helps users reduce manual work, increase efficiency, and gain full visibility into their performance data. Adcredo supports campaign creation, optimization, and reporting across platforms including Google Ads, Meta, TikTok, LinkedIn, Microsoft Ads, Snapchat, and more. It allows users to monitor results in real time, automate repetitive tasks, and generate white-labeled reports for clients or internal stakeholders - all without switching between ad platforms. Core capabilities include: • Cross-channel campaign management from one unified workspace • Real-time performance dashboards and trend monitoring • White-labeled reporting with export options and flexible formatting • Role-based access for team members or agency partners • Support for multiple ad accounts and scalable account structures • AI-powered assistants for insight summaries, data analysis, and workflow support Adcredo is suitable for both solo marketers and in-house teams working independently or in collaboration with agencies. Users can start small - with one connected account - and scale up as needed by adding more accounts, channels, or collaborators. The platform is built to give users full control over their marketing operations while retaining data ownership and flexibility. Whether creating a campaign, reviewing monthly results, or managing multiple markets, Adcredo helps users stay organized, reduce tool fragmentation, and make faster, more informed decisions. By combining automation, collaboration, and insight in one interface, Adcredo provides a structured approach to digital advertising that supports long-term efficiency and growth.

Average Rating: 4.5/5.0

Total Reviews: 2

How Do G2 Users Rate Adcredo?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adcredo?

  • Seller: Adcredo
  • Year Founded: 2020
  • HQ Location: Stockholm, SE
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Do G2 Reviewers Say About Adcredo?

AI-generated summary from verified user reviews

Pros
  • Users enjoy the smoother campaign management and time-saving benefits that Adcredo provides, enhancing organization and efficiency.
  • Users find Adcredo's ease of learning refreshing, making campaign management smoother and more efficient.
  • Users value the ease of use of Adcredo, finding it intuitive and streamlining their campaign management effectively.
  • Users find Adcredo's easy management features incredibly intuitive, significantly streamlining their campaign processes and saving resources.
  • Users value the efficiency of Adcredo, leading to smoother campaign management and significant time savings.

What Are Recent G2 Reviews of Adcredo?

Adigami

Adigami is a web analytics and search marketing company. We have developed a robust analytics platform for evaluating and improving online marketing efforts. Our product can be used by individual business owners, marketing departments, and advertising...

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Adigami?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 8.3/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Adigami?

  • Seller: Adigami
  • Year Founded: 2008
  • HQ Location: Newport Beach, US
  • Twitter: @adigami
    78 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Adigami?

Admo.tv

Admo.tv is a web analytics software that boosts offline advertising performances.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Admo.tv?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Admo.tv?

  • Seller: Admo.tv
  • Year Founded: 2015
  • HQ Location: Paris, FR
  • LinkedIn® Page: www.linkedin.com
    12 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Admo.tv?

Adobe Mix Modeler

Fragmented measurement methodologies, slow time-to-insight, the deprecation of cookies, and other factors have made it increasingly difficult to measure the true impact of marketing efforts. Adobe Mix Modeler is an AI-powered marketing measurement and planning application that consolidates and harmonizes marketing performance, conversion, internal and external factors, and other data to holistically measure, model, and efficiently plan marketing budget allocations across paid, earned, and owned channels. Key Features - Unified marketing measurement - Unify ROI measurement and planning across channels—whether online or offline – by connecting and integrating summary- and touchpoint-level data analysis in a user-friendly application. Using our patent-pending, bi-directional transfer learning technology that integrates multi-touch attribution (MTA) and marketing mix modeling (MMM) methodologies, unlock consistent, comprehensive measurement insights. - Marketing measurement models – Provides users the ability to easily customize AI- and ML-powered models for unique business characteristics and objectives, improving relevancy and forecasting for optimal marketing mix and budget allocations. Seamless UI workflows also make it possible to quickly adapt to business and market changes by re-training models and re-scoring the latest marketing data to produce insights that match current market realities. - Marketing scenario planning - Quickly generate, compare, and adjust multiple marketing plans to forecast the results of varying scenarios directly in the UI — empowering your team to make confident, expedited marketing investment decisions. - In-flight optimizations – Performance-to-plan reporting dashboards help marketers monitor up-to-date marketing performance and make data-driven, in-flight optimizations during campaigns that boost ROI.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Adobe Mix Modeler?

  • Seller: Adobe
  • Year Founded: 1982
  • HQ Location: San Jose, CA
  • Twitter: @Adobe
    956,842 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    42,975 employees on LinkedIn®
  • Ownership: NASDAQ:ADBE

Who Uses This Product?

  • Company Size: 100% Large

What Do G2 Reviewers Say About Adobe Mix Modeler?

AI-generated summary from verified user reviews

Pros
  • Users value the automation capabilities of Adobe Mix Modeler, streamlining processes for efficient media management.

What Are Recent G2 Reviews of Adobe Mix Modeler?

Ad.Style

Ad.style is a content recommendation and discovery platform serving 65B ad impressions to more than 210M unique visitors each month. We display only premium ad content based on audience preferences. Our partners include Estee Lauder, Booking.com, Nestle, and many others.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Ad.Style?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Ad.Style?

  • Seller: Ad Style
  • Year Founded: 2015
  • HQ Location: Boca Raton, US
  • LinkedIn® Page: www.linkedin.com
    20 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Ad.Style?

AI CMO

AI-CMO.net is a unique resource that goes beyond tool listings by providing the strategic layer—templates and reports—that marketers actually need to succeed with AI. It’s an essential bookmark for any marketing professional looking to level up their tech stack with calculated precision.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate AI CMO?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind AI CMO?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of AI CMO?

Blackwood Seven

Blackwood Seven is a media analytics platform designed to increase the effect of company’s media spend using artificial intelligence and machine learning.

Average Rating: 4.0/5.0

Total Reviews: 1

Who Is the Company Behind Blackwood Seven?

  • Seller: Blackwood Seven
  • Year Founded: 2013
  • HQ Location: Copenhagen, DK
  • Twitter: @BlackwoodSeven
    362 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    35 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Blackwood Seven?

What Are G2 Users Discussing About Blackwood Seven?

Buzz Radar

Because the brain processes imagery 60,000 times faster than words, we collate, simplify and visualise your data.

Average Rating: 5.0/5.0

Total Reviews: 1

Who Is the Company Behind Buzz Radar?

  • Seller: Buzz Radar
  • Year Founded: 2012
  • HQ Location: London, GB
  • Twitter: @buzzradar
    1,530 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    14 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Buzz Radar?

What Are G2 Users Discussing About Buzz Radar?

Calypsus

Calypsus introduces a seamless way to centralize all your online marketing data into 1 single reporting tool. Connect your favorite data sources, build cross-channel reports, share & export to whatever file type you prefer.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Calypsus?

  • Data Collection: 10.0/10 (Category avg: 9.0/10)
  • Multichannel Tracking: 6.7/10 (Category avg: 8.7/10)
  • Campaign Insights: 8.3/10 (Category avg: 8.8/10)

Who Is the Company Behind Calypsus?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Calypsus?

Campaygn

Campaygn: More than a platform, your strategic partner for impactful influence. Powered by YKONE, Campaygn is an advanced, data-driven influencer marketing platform engineered for premier luxury, fashion, and lifestyle brands worldwide. It seamlessly combines AI-powered creator discovery, campaign forecasting, competitive intelligence, and real-time performance tracking into an all-in-one collaborative workspace. Designed to empower large enterprises, marketing teams, and agencies, Campaygn maximizes campaign impact across every stage of the influencer lifecycle: ◾ Global Discovery & AI Logo Detection: Search 44M+ influencer profiles to identify authentic celebrities, niche creators, and emerging talent across Instagram, TikTok, YouTube, and Douyin. Utilize computer vision to automatically detect brand logos in visual content and unsponsored posts. ◾ Audience Quality & Verification: Audit true audience authenticity, unique follower percentages, demographic breakdowns, and engagement metrics. ◾ Smart Casting & Collaboration: Build customized casting decks and share real-time talent lists with clients and internal teams in just a few clicks. ◾ AI Insights & Live Monitoring: Gain real-time intelligence in campaign monitors, using AI to extract qualitative insights, track sentiment, and identify high-performing content automatically. ◾ Forecasting & Performance Reporting: Predict campaign ROI, benchmark against competitors, execute social listening, and export comprehensive analysis reports. Trusted by leading global brands including PUMA, TAG Heuer, Audemars Piguet, BOSS, Prada, Sisley, Montblanc, and NBA.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Campaygn?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)

Who Is the Company Behind Campaygn?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of Campaygn?

Captain Growth

Captain Growth is an AI that automates users' marketing analytics. Captain Growth extracts valuable insights from users' data.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate Captain Growth?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.3/10)
  • Multichannel Tracking: 10.0/10 (Category avg: 8.7/10)
  • Campaign Insights: 10.0/10 (Category avg: 8.8/10)

Who Is the Company Behind Captain Growth?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Captain Growth?

What Are G2 Users Discussing About Captain Growth?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 23, 2026