G2

Raisul I.

Product Manager, Growth & Analytics

Small-Business (50 or fewer emp.)

6/26/2026

"Cleaner UTM Tracking Without the Spreadsheet Mess"

5/5

What do you like best about Uplifter all-in-one campaign analytics?

I like that Uplifter makes UTM tracking much easier to manage. We use the UTM builder regularly, and it stops people from creating campaign links in different formats or making small mistakes that affect reporting.

It has made our campaign data cleaner and easier to trust. The short links and QR code features have also been really useful for event and webinar campaigns. Review collected by and hosted on G2.com.

What do you dislike about Uplifter all-in-one campaign analytics?

There is not much I strongly dislike, but I do think copying or reusing existing campaign links could be quicker. At the moment, if I want to clone a link, I need to select the link first, open the Actions menu, and then choose “Clone and edit”.

It would be helpful to have a direct duplicate or clone button on each link row. That would make it faster to create similar links across different channels, campaigns, or content variations. Review collected by and hosted on G2.com.

What problems is Uplifter all-in-one campaign analytics solving and how is that benefiting you?

Before using Uplifter, campaign tracking could easily become messy because links were created manually and UTM values were not always consistent. Uplifter gives us one process for creating campaign links, so we spend less time checking links and fixing tracking issues later.

The biggest benefit is cleaner data in GA4 and more confidence in campaign reporting. It also helps when we run events or webinar campaigns, because we can create tracked links, short links, and QR codes from one place instead of managing everything separately. Review collected by and hosted on G2.com.