# Best Enterprise Marketing Account Intelligence Software - Page 3 ## How Many Marketing Account Intelligence Software Products Does G2 Track? **Total Products under this Category:** 123 ### Category Stats (Aug 2026) - **Average Rating:** 4.48/5 (↑0.02 vs Jul 2026) The average rating of products in this category, based on all submitted ratings - **Top Trending Product:** ExecAtlas (+1.95%) - Among all products in this category, ExecAtlas recorded the largest rating increase compared to last month _Last updated: August 03, 2026_ ## How Does G2 Rank Marketing Account Intelligence Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 55,300+ Authentic Reviews - 123+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. ## G2 Grid® for Marketing Account Intelligence Software ![G2 Grid® for Marketing Account Intelligence Software plotting products by satisfaction and market presence](https://www.g2.com/categories/marketing-account-intelligence/grids.png?focus%5B%5D=4228&focus%5B%5D=577&focus%5B%5D=319&focus%5B%5D=135441&focus%5B%5D=88125&focus%5B%5D=57338&focus%5B%5D=1354846&focus%5B%5D=19743) Highlighted products: 6sense Revenue Marketing, GTM Workspace - Powered by ZoomInfo, Demandbase One, GTM Studio - Powered by ZoomInfo, Crossbeam, DemandScience, INFUSE Demand Accelerator, and Apollo.io. Underlying data: [Grid® JSON](https://www.g2.com/categories/marketing-account-intelligence/grids.json?focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=gtm-workspace-powered-by-zoominfo&focus%5B%5D=demandbase-one&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=crossbeam&focus%5B%5D=demandscience-demandscience&focus%5B%5D=infuse-demand-accelerator&focus%5B%5D=apollo-io&segment=enterprise) **Sponsored** ### Octane11 Octane11 is a B2B-focused data analytics and collaboration platform that connects paid, owned, and earned marketing, sales, and product usage data to drive real business results. We help B2B enterprises with $100M+ in revenue to integrate, enrich, and analyze data across teams, and compare performance to industry benchmarks. Clients leverage Octane11’s out-of-the-box visualizations or deliver enhanced data to the BI tool, CDP, CRM, or other endpoint of their choice. Octane11 truly is the missing link in the B2B data stack that turns siloed data into actionable insights and improved performance at a fraction of the time and cost. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1037&secure%5Bchosen_at%5D=2026-08-03T14%3A05%3A36Z&secure%5Bdisplayable_resource_id%5D=1037&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1037&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1283448&secure%5Bresource_id%5D=1037&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fmarketing-account-intelligence%2Fenterprise%3Fpage%3D3&secure%5Btoken%5D=15de79c6a039a6938db26641e5a96e2661de39c52dc8652491a7c8cffc99766b&secure%5Burl%5D=https%3A%2F%2Fwww.octane11.com&secure%5Burl_type%5D=company_website) ### [Bombora Company Surge®](https://www.g2.com/products/bombora-company-surge/reviews) Bombora’s offering identifies which businesses are currently researching what topics and the intensity of those efforts. It scores these signals to then help sales and marketing teams prioritize target accounts, customize their conversations with them, and optimize marketing efforts. Bombora delivers its greatest value to organizations with 100+ employees. **Average Rating:** 4.4/5.0 **Total Reviews:** 145 #### How Do G2 Users Rate Bombora Company Surge®? - **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.1/10) - **Lead Analysis :** 7.3/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 7.9/10 (Category avg: 8.5/10) #### Who Is the Company Behind Bombora Company Surge®? - **Seller:** [Bombora](https://www.g2.com/sellers/bombora) - **Year Founded:** 2014 - **HQ Location:** New York - **Twitter:** @bomboradata 1,432 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5b6b568d82a6e09033c3509b070654067cd673089a479f1bfb07cda1864ef425&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9319439%2F&secure%5Burl_type%5D=linkedin_company_website) 237 employees on LinkedIn® #### Who Uses This Product? - **Top Industries:** Computer Software, Information Technology and Services - **Company Size:** 59% Medium, 22% Small #### What Are Recent G2 Reviews of Bombora Company Surge®? **["Nice to have intent data"](https://www.g2.com/survey_responses/bombora-company-surge-review-9406456)** **Rating:** 4.0/5.0 stars _— Verified User in Computer Software_ [Read full review](https://www.g2.com/survey_responses/bombora-company-surge-review-9406456) **["Powerful Intent Data with Bombora Company Surge for Customer Journey Insights"](https://www.g2.com/survey_responses/bombora-company-surge-review-12788333)** **Rating:** 5.0/5.0 stars _— manjusha l._ [Read full review](https://www.g2.com/survey_responses/bombora-company-surge-review-12788333) #### What Are G2 Users Discussing About Bombora Company Surge®? - [What is Bombora Company Surge® used for?](https://www.g2.com/discussions/what-is-bombora-company-surge-used-for) - 1 comment - [Who owns bombora?](https://www.g2.com/discussions/who-owns-bombora) - [Who is bombora?](https://www.g2.com/discussions/who-is-bombora) - [What is bombora data?](https://www.g2.com/discussions/what-is-bombora-data) - [How much does bombora cost?](https://www.g2.com/discussions/how-much-does-bombora-cost) ### [Clearbit](https://www.g2.com/products/clearbit/reviews) Clearbit Enrichment instantly appends 100+ data points on a company, its technology, and its employees to every record you own — so you can turn leads into customers sooner. • Integrates seamlessly with HubSpot to automate and optimize your workflows. • Stop missing valuable leads — with immediate context you need to score, route, and speed up the buyer's journey. • Shorten forms: Hide or autofill known fields to increase conversions. • Draw from a reliable, accurate source: Act on fresh business data — optimized with machine learning algorithms and highly trained QA — for not just the Fortune 500 set, but every company with a website. • Clearbit Reveal detects the companies visiting and expressing intent on your site. Easily identify and sync these enriched companies directly to HubSpot **Average Rating:** 4.4/5.0 **Total Reviews:** 624 #### How Do G2 Users Rate Clearbit? - **Has the product been a good partner in doing business?:** 8.9/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.5/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Clearbit? - **Seller:** [HubSpot](https://www.g2.com/sellers/hubspot) - **Year Founded:** 2006 - **HQ Location:** Cambridge, Massachusetts, United States - **Twitter:** @HubSpot 784,270 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e7728cdccf3cd40d382e6159b493e5f6534eb2bfad47dc424c39639ed9e0ebf3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F68529%2F&secure%5Burl_type%5D=linkedin_company_website) 12,158 employees on LinkedIn® - **Ownership:** NYSE:HUBS #### Who Uses This Product? - **Who Uses This:** Account Executive, Founder - **Top Industries:** Computer Software, Marketing and Advertising - **Company Size:** 51% Small, 44% Medium #### What Do G2 Reviewers Say About Clearbit? _AI-generated summary from verified user reviews_ ##### Pros - Users value the **easy-to-use interface** of Clearbit, enhancing navigation and streamlining the lead enrichment process. - Users value Clearbit for its **accurate company and contact data** , enhancing targeting and reducing research efforts. - Users value the **accuracy of information** provided by Clearbit, enhancing their understanding of prospects and sales efforts. - Users value the **user-friendly interface** of Clearbit, making prospecting and lead enrichment a seamless experience. - Users find Clearbit's **easy implementation** invaluable, facilitating quick navigation and efficient lead enrichment for seamless outreach. ##### Cons - Users find Clearbit to be **expensive for smaller teams** , especially with advanced features restricted to higher-tier plans. - Users find that **inaccurate data** can lead to embarrassing mistakes and outdated information, impacting their experience. - Users report **inaccurate information** in Clearbit, leading to confusion and potential embarrassment during outreach efforts. - Users face issues with **incorrect company information** , leading to embarrassing situations and affecting overall satisfaction. - Users experience issues with **incorrect information** , leading to embarrassing situations and decreased overall satisfaction. #### What Are Recent G2 Reviews of Clearbit? **["Enhances User Identification with Seamless Setup"](https://www.g2.com/survey_responses/clearbit-review-12693579)** **Rating:** 4.5/5.0 stars _— Hiren P._ [Read full review](https://www.g2.com/survey_responses/clearbit-review-12693579) **["Simple and Fast for Lead Generation and Identification of Website Traffic"](https://www.g2.com/survey_responses/clearbit-review-12634036)** **Rating:** 5.0/5.0 stars _— Rafael A._ [Read full review](https://www.g2.com/survey_responses/clearbit-review-12634036) #### What Are G2 Users Discussing About Clearbit? - [What is Clearbit Data Activation Platform used for?](https://www.g2.com/discussions/what-is-clearbit-data-activation-platform-used-for) - [How does Clearbit get its data?](https://www.g2.com/discussions/how-does-clearbit-get-its-data) - [Is Clearbit connect free?](https://www.g2.com/discussions/is-clearbit-connect-free) - 1 comment - [How much does Clearbit cost?](https://www.g2.com/discussions/how-much-does-clearbit-cost) - 1 comment - [What is Clearbit?](https://www.g2.com/discussions/what-is-clearbit) - 1 comment ### [Act-On](https://www.g2.com/products/act-on/reviews) Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign. **Average Rating:** 4.1/5.0 **Total Reviews:** 1,030 #### How Do G2 Users Rate Act-On? - **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.9/10 (Category avg: 8.6/10) - **Market Insights :** 8.1/10 (Category avg: 8.5/10) #### Who Is the Company Behind Act-On? - **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software) - **Company Website:** www.Act-On.com - **Year Founded:** 2008 - **HQ Location:** Portland, OR - **Twitter:** @ActOnSoftware 32,069 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website) 200 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Marketing Specialist - **Top Industries:** Marketing and Advertising, Computer Software - **Company Size:** 49% Medium, 39% Small #### What Do G2 Reviewers Say About Act-On? _AI-generated summary from verified user reviews_ ##### Pros - Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features. - Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours. - Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews. - Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity. - Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly. ##### Cons - Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities. - Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation. - Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer. - Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues. - Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience. #### What Are Recent G2 Reviews of Act-On? **["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)** **Rating:** 5.0/5.0 stars _— Sarah O._ [Read full review](https://www.g2.com/survey_responses/act-on-review-17560) **["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)** **Rating:** 5.0/5.0 stars _— Don B._ [Read full review](https://www.g2.com/survey_responses/act-on-review-13175213) ### [FullCircl](https://www.g2.com/products/fullcircl/reviews) FullCircl | Start smarter, to grow faster with compliance solved. FullCircl is the first-of-its-kind single orchestration platform that brings regulation fully in step with customer acquisition, to create better business from the start. Our global solutions drive customer acquisition, retention and revenue growth while seamlessly addressing risk and compliance challenges associated with customer onboarding, identity, fraud, financial crime and on-going monitoring. Reduce the cost to acquire and serve, clear the way for positive customer relationships, and accelerate profitable growth. FullCircl identifies millions of actionable insights daily, providing a near real-time record of companies, their officers and shareholders, and the relationships between them. Our customers can verify the identity of corporate entities or individuals and orchestrate many of the time-consuming checks needed to conduct customer due diligence during onboarding, such as KYC, KYB and AML, empowering them to satisfy regulatory requirements and make informed decisions about their customers. By embedding KYB and KYC from the very beginning of the customer engagement, FullCircl has compliance solved. With reach into 160 countries, FullCircl is uniquely positioned at the epicentre of a rapidly growing, multi-billion dollar market. Today it serves 450+ customers, 15,000+ web application users, processes over 300 million checks per month and facilitates the onboarding of 200,000+ customers annually. FullCircl is an nCino company (NASDAQ:NCNO), bringing together people, AI and data to power a new era in regulated business. Visit fullcircl.com to find out more. **Average Rating:** 4.5/5.0 **Total Reviews:** 239 #### How Do G2 Users Rate FullCircl? - **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 7.8/10 (Category avg: 8.6/10) - **Market Insights :** 9.2/10 (Category avg: 8.5/10) #### Who Is the Company Behind FullCircl? - **Seller:** [FullCircl](https://www.g2.com/sellers/fullcircl) - **Year Founded:** 2011 - **HQ Location:** London, England - **Twitter:** @WeAreFullCircl 6,455 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a0f18413ce61e308a5a3b8b9fea22160530462672ef0dca8b5e8e4f5c7995e87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F960609%2F&secure%5Burl_type%5D=linkedin_company_website) 18 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development Manager, Account Manager - **Top Industries:** Financial Services, Information Technology and Services - **Company Size:** 66% Large, 23% Medium #### What Are Recent G2 Reviews of FullCircl? **["Daily user tracking customers, prospects and compteitiors"](https://www.g2.com/survey_responses/fullcircl-review-5211735)** **Rating:** 4.5/5.0 stars _— Stephen G._ [Read full review](https://www.g2.com/survey_responses/fullcircl-review-5211735) **["Artesian is a great tool for identifying and profiling prospects and target accounts."](https://www.g2.com/survey_responses/fullcircl-review-5207750)** **Rating:** 4.0/5.0 stars _— Danny B._ [Read full review](https://www.g2.com/survey_responses/fullcircl-review-5207750) #### What Are G2 Users Discussing About FullCircl? - [What is FullCircl used for?](https://www.g2.com/discussions/what-is-fullcircl-used-for) - 1 comment ### [Spotler Mail+](https://www.g2.com/products/spotler-mail/reviews) Spotler Mail+ is a comprehensive email marketing automation platform that enhances customer engagement and drives conversions. It offers a suite of user-friendly tools that enable businesses to create, manage, and optimise email campaigns effectively. Key Features: Drag-and-Drop Email Editor: Craft visually appealing, responsive email newsletters that align with your brand's identity using the intuitive drag-and-drop editor. Automated Campaigns: Set up sophisticated automated email sequences triggered by specific customer actions or events, such as welcome emails, birthday greetings, or re-engagement campaigns, to nurture leads and maintain customer relationships. Advanced Segmentation and Personalisation: Utilise behavioural data, tags, and scores to segment your audience precisely, allowing for highly personalised content that resonates with each recipient. Landing Pages and Forms: Create dedicated landing pages and web forms for event registrations, information requests, or surveys, seamlessly integrating them into your campaigns to capture leads and gather valuable insights. A/B Testing: Conduct A/B tests on various elements of your emails, such as subject lines, sender names, or content, to determine the most effective strategies and optimise campaign performance. Comprehensive Reporting: Access detailed analytics on email performance, including open rates, click-through rates, and conversions, to measure success and inform future marketing decisions. GDPR Compliance: Ensure your email marketing practices adhere to GDPR regulations with built-in compliance features, including easy management of consent and data subject requests. Integration Capabilities: Spotler Mail+ integrates seamlessly with various CRM systems, e-commerce platforms, and customer data platforms (CDPs), enabling real-time data synchronisation and enhancing the relevance and effectiveness of your email marketing efforts. Support and Services: Beyond the software, Spotler provides extensive support services, including training, technical assistance, and access to a comprehensive help centre, ensuring you can maximise the platform's potential and achieve your marketing objectives. By leveraging Spotler Mail+, businesses can deliver targeted, personalised email communications that foster customer loyalty and drive higher conversion rates. **Average Rating:** 4.4/5.0 **Total Reviews:** 200 #### How Do G2 Users Rate Spotler Mail+? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 8.9/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.2/10 (Category avg: 8.6/10) - **Market Insights :** 9.6/10 (Category avg: 8.5/10) #### Who Is the Company Behind Spotler Mail+? - **Seller:** [Spotler Group](https://www.g2.com/sellers/spotler-group-a3f6b7c0-24fb-4205-9f31-02f8a1d43e29) - **Year Founded:** 2001 - **HQ Location:** Rotterdam, NL - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7b56c0f59c6bec30134538449063af8ce8521d26f28197bced3170e60a9fc965&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspotler-group%2F&secure%5Burl_type%5D=linkedin_company_website) 164 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Marketing Manager, Director - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 50% Small, 41% Medium #### What Do G2 Reviewers Say About Spotler Mail+? _AI-generated summary from verified user reviews_ ##### Pros - Users appreciate the **ease of use** of Spotler Mail+, enhancing their marketing efforts through streamlined processes and simple setup. - Users value the **effective email marketing automation** of Spotler Mail+, enhancing engagement and success in campaigns. - Users value the **efficiency** of Spotler Mail+, streamlining marketing efforts and enhancing email campaign success rates. - Users value the **automation capabilities** of Spotler Mail+, enhancing engagement and streamlining complex marketing campaigns efficiently. - Users value the **automation features** of Spotler Mail+, enhancing engagement and making complex campaigns effortless. ##### Cons - Users find the **learning curve challenging** , requiring patience to master the many functions available in Spotler Mail+. - Users find **template issues** in Spotler Mail+ frustrating, with non-intuitive design and slow code editor response times. - Users are frustrated with the **functionality issues** in Spotler Mail+, especially regarding deliverability tools and pricing options. - Users experience **performance issues** with Spotler Mail+, particularly with freezes during image uploads and delays in email design. - Users experience **poor customer support** , often facing delays in response that exacerbate user frustrations. #### What Are Recent G2 Reviews of Spotler Mail+? **["Best and easy AI Email Marketing Tools"](https://www.g2.com/survey_responses/spotler-mail-review-8938202)** **Rating:** 5.0/5.0 stars _— Ajay K._ [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8938202) **["Great experience for the first year"](https://www.g2.com/survey_responses/spotler-mail-review-8221769)** **Rating:** 4.5/5.0 stars _— Verified User in Publishing_ [Read full review](https://www.g2.com/survey_responses/spotler-mail-review-8221769) #### What Are G2 Users Discussing About Spotler Mail+? - [What is Spotler used for?](https://www.g2.com/discussions/what-is-spotler-used-for) - [What is Pure360 used for?](https://www.g2.com/discussions/what-is-pure360-used-for) ### [Klarity by DemandScience](https://www.g2.com/products/demandscience-klarity-by-demandscience/reviews) DemandScience Audience Builder empowers B2B marketers with smarter data to define, refine, and activate target accounts with precision. Built on a verified global first-party data ecosystem of 247M+ contacts and 26M+ companies, it integrates firmographics, technographics, and intent signals so users can move beyond outdated static lists and build dynamic audiences that align with real buyer behavior. With this intelligence at your fingertips, Audience Builder helps you prioritize accounts showing real interest and engage them with the right message at the right time.  At its core, Audience Builder is designed to bring clarity to your Total Addressable Market (TAM) and Ideal Customer Profile (ICP). It provides tools to size your market accurately, continuously refine your ICP based on the traits of best-fit accounts, and uncover in-market signals that reveal where prospects are actively researching and evaluating solutions similar to yours. This layered insight ensures campaigns are grounded in verified reality—not assumptions—reducing wasted effort on irrelevant accounts.  The platform’s strength lies in its seamless list creation and refinement capabilities. Teams can build and optimize account lists in real time, combining firmographic, technographic, and behavioral intent criteria to construct audiences that reflect evolving buyer behavior. Lists can be exported directly into CRMs or marketing automation platforms, allowing sales and marketing teams to activate insights without friction. All data is backed by DemandScience’s Confirmed Connect™ validation, which guarantees quality and replaces records that don’t meet accuracy standards.  Audience Builder is ideal for ABM practitioners, demand gen leaders, sales teams, and any organization seeking to sharpen targeting, improve TAM/TAL accuracy, and prioritize outreach to high-potential accounts. Whether you’re struggling with unreliable data or looking to align segmentation with messaging across initiatives, it delivers a robust foundation for smarter targeting and more impactful engagement.  By anchoring audience decisions in verified data and real intent signals, DemandScience Audience Builder helps organizations build confidence in their targeting strategy, reduce wasted campaign spend, and drive measurable momentum throughout the demand generation funnel.  **Average Rating:** 4.3/5.0 **Total Reviews:** 165 #### How Do G2 Users Rate Klarity by DemandScience? - **Has the product been a good partner in doing business?:** 9.0/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.2/10 (Category avg: 8.5/10) - **Account-level Insights :** 8.3/10 (Category avg: 8.6/10) - **Market Insights :** 9.4/10 (Category avg: 8.5/10) #### Who Is the Company Behind Klarity by DemandScience? - **Seller:** [DemandScience](https://www.g2.com/sellers/demandscience) - **Year Founded:** 2012 - **HQ Location:** Greater Boston, US - **Twitter:** @DemandScience 305 Twitter followers - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5f9e386a5ff4fe9e24a7143fd58650781c103a45d2ff45e702f2a144435fefde&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdemandscience-com%2F&secure%5Burl_type%5D=linkedin_company_website) 1,053 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Business Development Manager, CEO - **Top Industries:** Marketing and Advertising, Information Technology and Services - **Company Size:** 56% Small, 37% Medium #### What Are Recent G2 Reviews of Klarity by DemandScience? **["Great Platform for Lead Generation"](https://www.g2.com/survey_responses/klarity-by-demandscience-review-8627234)** **Rating:** 5.0/5.0 stars _— Janet L._ [Read full review](https://www.g2.com/survey_responses/klarity-by-demandscience-review-8627234) **["Klarity by DemandScience is the wind beneath my wings"](https://www.g2.com/survey_responses/klarity-by-demandscience-review-8551869)** **Rating:** 4.5/5.0 stars _— David G._ [Read full review](https://www.g2.com/survey_responses/klarity-by-demandscience-review-8551869) #### What Are G2 Users Discussing About Klarity by DemandScience? - [What is DemandScience Intelligence used for?](https://www.g2.com/discussions/what-is-demandscience-intelligence-used-for) ### [FlashRev](https://www.g2.com/products/flashrev/reviews) FlashRev OS is a cutting-edge Agentic AI platform that enhances sales and customer experience (CX) by leveraging autonomous AI agents, omnichannel engagement, and hyper-personalized interactions. Our AI-powered solutions help businesses unlock 30% more conversions and achieve 25% higher customer retention while significantly reducing operational costs. Core Capabilities & Features - Unified GTM stack: FlashRev integrates multiple sales and outreach tools in one interface — from data enrichment, lead generation, outreach sequencing, to calling and engagement. - AI-driven prospecting & lead generation: It can generate high-quality lead lists using large B2B databases and data enrichment, help segment and prioritize leads, and perform real-time company research and analysis. - Omnichannel outreach: Supports outreach via multiple channels — email, phone (call), SMS / messaging / social — allowing companies to reach prospects in the way that works best. - Automated & high-volume calling: Through an “AI Parallel Dialer,” FlashRev can dial many contacts simultaneously (e.g. up to 10 at once), dramatically increasing outreach volume and improving connection rates. - Automated follow-up & messaging sequences: Once leads are identified, FlashRev can run outreach sequences — sending personalized emails or messages automatically, following up, and managing schedule/appointments. - CRM and CRM-stack integration: FlashRev integrates with existing CRM tools, enabling seamless workflow from lead generation to deal tracking. **Average Rating:** 4.6/5.0 **Total Reviews:** 664 #### How Do G2 Users Rate FlashRev? - **Has the product been a good partner in doing business?:** 9.3/10 (Category avg: 9.1/10) - **Lead Analysis :** 9.0/10 (Category avg: 8.5/10) - **Account-level Insights :** 9.0/10 (Category avg: 8.6/10) - **Market Insights :** 8.8/10 (Category avg: 8.5/10) #### Who Is the Company Behind FlashRev? - **Seller:** [FlashIntel](https://www.g2.com/sellers/flashintel) - **Year Founded:** 2022 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=309633225bc85c31d78502734fbe8163357350c96b364dedf5c53503a43e4fdf&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmyflashcloud%2F&secure%5Burl_type%5D=linkedin_company_website) 72 employees on LinkedIn® #### Who Uses This Product? - **Who Uses This:** Account Executive, Sr. BDR - **Top Industries:** Information Technology and Services, Computer Software - **Company Size:** 56% Medium, 37% Small #### What Do G2 Reviewers Say About FlashRev? _AI-generated summary from verified user reviews_ ##### Pros - Users find FlashIntel to be **easy to use** , enhancing team management and streamlining sales processes effectively. - Users praise FlashIntel for its **AI-driven simplicity** , enhancing team management and providing valuable market insights effortlessly. - Users rave about the **efficient lead generation** of FlashIntel, praising its powerful features and data insights. - Users value the **automation features** of FlashIntel, enhancing efficiency in lead generation and team management. - Users value the **effective AI-driven sales intelligence** of FlashIntel, enhancing team monitoring and insightful decision-making. ##### Cons - Users encounter **outdated data** issues that affect accuracy, though it's a common challenge with lead generation tools. - Users experience **outdated information** with FlashIntel, leading to lost time and unreliable sales intelligence. - Users experience **inaccurate data** occasionally, requiring extra effort to filter for the European market's specific needs. - Users report **data inaccuracy** issues with FlashIntel, noting outdated information can hinder effective communication efforts. - Users often face **data accuracy issues** with FlashIntel, as information can be outdated or inaccurate at times. #### What Are Recent G2 Reviews of FlashRev? **["Revolutionary Auto Dialer That 3x Boosts My Outbound Operations"](https://www.g2.com/survey_responses/flashrev-review-11220704)** **Rating:** 5.0/5.0 stars _— Anna k._ [Read full review](https://www.g2.com/survey_responses/flashrev-review-11220704) **["Remarkable Sales Intelligence App, but Calls for Data Refinement"](https://www.g2.com/survey_responses/flashrev-review-11679329)** **Rating:** 4.5/5.0 stars _— Sunnysher H._ [Read full review](https://www.g2.com/survey_responses/flashrev-review-11679329) - [‹ Prev‹ Prev](/categories/marketing-account-intelligence/enterprise?order=g2_score&page=2#product-list) - [1](/categories/marketing-account-intelligence/enterprise?order=g2_score#product-list) - [2](/categories/marketing-account-intelligence/enterprise?order=g2_score&page=2#product-list) - 3 - Next ›Next › Spotlight Categories [Digital Experience Platforms (DXP)](https://www.g2.com/categories/digital-experience-platforms-dxp) [Analytics Platforms](https://www.g2.com/categories/analytics-platforms) [Contract Lifecycle Management (CLM) Software](https://www.g2.com/categories/contract-lifecycle-management-clm) [Core HR Software](https://www.g2.com/categories/core-hr) [Event Management Platforms](https://www.g2.com/categories/event-management-platforms) Similar Categories - [Buyer Intent Data Providers](/categories/buyer-intent-data-providers) - [Competitive Intelligence](/categories/competitive-intelligence) [Browse Marketing Account Intelligence Themes](/categories/marketing-account-intelligence/themes) ![Julie Jung](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Julie Jung") JJ Researched and written by [Julie Jung](https://research.g2.com/insights/author/julie-jung) Updated Products classified in the overall Marketing Account Intelligence category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Marketing Account Intelligence to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Marketing Account Intelligence category. In addition to qualifying for inclusion in the Marketing Account Intelligence Software category, to qualify for inclusion in the Enterprise Business Marketing Account Intelligence Software category, a product must have at least 10 reviews left by a reviewer from an enterprise business. Show More * * * ## How Do You Choose the Right Marketing Account Intelligence Software? ### What You Should Know About Marketing Account Intelligence Software ### What is Marketing Account Intelligence Software? Marketing account intelligence ultimately comes down to collecting and parsing data. When investing in this type of software, it's crucial to consider the product's data capabilities. First, you want to find out what type of data a product is offering to uncover. The purpose of having a marketing account intelligence tool is to obtain access to granular data on targets and potential accounts to allow you to focus on those that are the best fit for your company. This, in turn, will assist you in improving your lead generation success. Generally, the more nuanced the data the better. While it’s nice to have information like a target’s role in the company, it’s even better if you can acquire information like how long they’ve been at that company, whether they are attending any events soon, or what type of technology they use. Depending on the nature of your business, some of these types of data may be more valuable than others, so be sure to consider your data needs before purchasing. In addition to the types of data, you’ll want to consider where a marketing account intelligence tool sources its data. This is something you can find out when speaking directly with the vendor; the sources used will differ depending on the types of data a product collects. There’s no tool that can provide 100% data accuracy, but the quality of the data is an important consideration when investing in marketing account intelligence software. You can obtain this information by looking at the reviews of products as well as by having the vendor explain their data quality and verification methods. Key Benefits of Marketing Account Intelligence Software - Reduce the amount of time spent by sales teams on long-shot prospects - Fill in the gaps in your database to glean valuable company information - Provide data relating to content strategy to marketers - Help marketers decide where to best place marketing materials - Improve sales forecasting by scoring leads - Limit time spent by sales teams searching for prospect contact data ### Why Use Marketing Account Intelligence Software? This type of software ties in with an account-based marketing (ABM) strategy. Instead of focusing on individual contacts, marketing and sales can use marketing account intelligence software to identify opportunities at targeted accounts, which can include selling to a new account or discovering new upsell and cross-sell opportunities with existing customers. You can gather information to help target specific accounts based on individual job functions, the company’s technology stack, and company size, industry, and location. Marketing account intelligence tools assist marketing and sales teams to obtain a holistic view of their accounts to be able to create targeted content and messaging that will resonate with key personas within those accounts. This type of software can also help sales better prepare for their sales calls with targeted accounts by knowing specific account information and industry and company trends. Not only are you able to collect data for targeted accounts, but you can also create data profiles within marketing account intelligence software to keep all of your key data points in one place. If a marketing account intelligence tool doesn’t have this capability itself, it will have the ability to integrate with a product that can do this for you. Some tools can integrate with [CRM software](https://www.g2.com/categories/crm), [marketing automation software](https://www.g2.com/categories/marketing-automation), and [sales engagement software](https://www.g2.com/categories/sales-engagement) tools to automatically and continuously update and enrich your database. ### Who Uses Marketing Account Intelligence Software? Marketing and sales teams predominantly use marketing account intelligence software to increase the likelihood of success with an ABM strategy. Marketers can use this type of software to help focus resources and marketing budgets on accounts that are the best fit and are most likely to buy, which can increase overall productivity. With the help of artificial intelligence and machine learning, sales and marketing can use marketing account intelligence tools to gather insights into account profiles to better personalize outreach and the overall customer experience. Additionally, with predictive behavior modeling, both teams can use this type of software to combine account profiles with behavior indicators from the web, social media, the news, and various other sources to predict the probability of an opportunity closing. ### Marketing Account Intelligence Software Features Marketing account intelligence software is truly the foundation for an account-based marketing strategy, as it provides marketing and sales with accurate account information and the optimal people to contact at their targeted accounts. This software also helps both teams determine what messaging and content resonates with each contact in prioritized accounts. Below are some features that this type of software can include. **Lead intelligence —** Types of intelligence that this type of software can gather for you can include market insights and account-level insights. These insights assist in building a complete view of what’s happening in the market, as well as an up-to-date view of decision-makers within the accounts you are targeting. Marketing account intelligence software can pull this information from the web, news and social media sources, and various other places. This type of intelligence also keeps your CRM data clean so you can ensure you are reaching out to the best and most appropriate contacts. **Lead analysis —** This feature helps marketers and salespeople prioritize leads through lead scoring based on real-time data related to contacts and their company. It’s important to find out how a tool scores target accounts and what attributes they consider. When done effectively, this feature can be a huge benefit as it ranks target accounts by the likelihood of making a purchase. Some tools will allow you to configure the scoring so that you can decide which attributes you value most in the scoring of accounts. You’ll want to be sure that your marketing account intelligence tool integrates with the CRM tool you use so that you can have all of your target data in the same place you track interactions. This way your sales pipeline starts before first point of marketing contact. **Lead management —** Lead management in marketing account intelligence software features can include segmentation capabilities, which helps marketing and sales prioritize accounts and increase overall effectiveness at closing deals. This feature will offer insights on all of the data that is gathered to help marketing and sales make sense out of it. Additionally, lead management enables you to measure performance throughout your sales cycle, as well as streamline your sales efforts. **Campaign execution —** As previously mentioned, marketing account intelligence doesn’t just pull in data, it also provides insights relating to personalizing content and experiences for specific contacts within accounts. For example, website personalization provides tools that dynamically serve content, messaging, and calls-to-action (or CTAs) and individualize the experience for contacts. Email campaigns can also help you engage prospects and customers through tailored content. For example, if a salesperson receives information about a particular customer that could assist with an upsell opportunity, that person could reach out with targeted content across multiple channels. **Integrations —** Since many marketing account intelligence tools will automatically update prospect data, a tool that integrates with your CRM will prevent salespeople from having to update customer information as it changes. This can benefit your CRM by keeping it cleaner and free of duplicate and incorrect data. Additionally, this type of software can also integrate with marketing automation software, sales development software, email connectors, and others. ### Potential Issues with Marketing Account Intelligence Software **Data accuracy —** It’s important that the marketing account intelligence software you choose pulls in the most accurate data possible. Data decay happens all the time, and at an alarming rate. People change contact informant, they change companies, new physical offices open, companies merge and get acquired, and so on. That being said, it’s crucial that the tool you select gathers accurate, clean data that can help you add any missing information and get rid of irrelevant data that is detracting from your marketing and sales efforts. **Data privacy regulations —** Data privacy regulations are increasing, like the EU’s General Data Protection Regulation, or GDPR and the California Consumer Privacy Act (CCPA). Strict data privacy regulations are created to give consumers control over how their data is used. These types of regulations will proliferate as more consumers request privacy rights. As it relates to marketing account intelligence, it’s important to choose a tool that adheres to these regulations so you can avoid any repercussions of gathering and using data inappropriately. ### Software and Services Related to Marketing Account Intelligence Software **Account-based execution software —** Account-based execution software facilitates the assembly of custom messaging based on prospect persona by delivering content on an account-by-account basis in several forms such as website personalization, targeted advertising, and more. Companies can use marketing account intelligence software to bolster account-based marketing efforts. [**Content experience software**](https://www.g2.com/categories/content-experience) **—** Content experience software enables companies to create personalized experiences geared toward audience engagement. These tools first provide features focused on the centralization and organization of marketing assets via tagging and categorizing based on audience or use case. Once content is organized, content experience products offer personalization functionality to create custom experiences for audiences with the intent to generate specific business outcomes. Marketing account intelligence software provides data relating to content strategy for marketers and helps marketers decide where to best place marketing materials.