Best Lead Scoring Software - Page 5

How Many Lead Scoring Software Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Nov 2026)

  • Average Rating: 4.48/5 (↑0.01 vs Oct 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Evergrowth (+1.33%) - Among all products in this category, Evergrowth recorded the largest rating increase compared to last month

Last updated: November 10, 2026

How Does G2 Rank Lead Scoring Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 83,100+ Authentic Reviews
  • 150+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Lead Scoring Software

G2 Grid® for Lead Scoring Software plotting products by satisfaction and market presence

Highlighted products: Salesforce Sales Cloud, GTM Studio - Powered by ZoomInfo, Apollo.io, 6sense Revenue Marketing, ActiveCampaign, 6sense Sales Intelligence, Zoho CRM, and LeadSquared Sales CRM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/lead-scoring/grids.json?focus%5B%5D=agentforce-sales-formerly-salesforce-sales-cloud&focus%5B%5D=gtm-studio-powered-by-zoominfo&focus%5B%5D=apollo-io&focus%5B%5D=6sense-revenue-marketing&focus%5B%5D=activecampaign&focus%5B%5D=6sense-sales&focus%5B%5D=zoho-crm&focus%5B%5D=leadsquared-sales-crm)

Leads Gorilla

LeadsGorilla is the World's #1 Business Lead Finding & Client Closing Cloud-Based software to help Agency Businesses Find, Analyze & Close More Business Leads for digital marketing services.

Average Rating: 3.6/5.0

Total Reviews: 5

How Do G2 Users Rate Leads Gorilla?

  • Analysis: 8.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Leads Gorilla?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Leads Gorilla?

AI-generated summary from verified user reviews

Pros
  • Users find Leads Gorilla affordable, enabling easy and targeted lead generation without breaking the bank.
  • Users find Leads Gorilla quick and easy to use, allowing efficient lead searches and seamless integration into their workflows.
  • Users appreciate the easy integrations of Leads Gorilla, enhancing their lead generation workflow efficiently.
  • Users value the efficiency of Leads Gorilla for quick and targeted lead generation using keywords and filters.
  • Users value the easy integration of Leads Gorilla, seamlessly enhancing their lead generation workflows for better results.
Cons
  • Users find the new interface complex and requiring technical knowledge, complicating the experience with Leads Gorilla.
  • Users find the learning curve steep with Leads Gorilla, requiring technical knowledge for setup and usage.
  • Users find the learning difficulty of Leads Gorilla challenging due to its complex interface and setup requirements.
  • Users find the new interface not intuitive and require technical knowledge for initial setup, complicating usage.
  • Users feel that customer support is lacking, making it difficult to resolve issues and retain users.

What Are Recent G2 Reviews of Leads Gorilla?

LoyaltyBuilders

LoyaltyBuilders is a web-based tool empowers marketers to target individual customers with relevant messages and product recommendations.

Average Rating: 3.5/5.0

Total Reviews: 1

How Do G2 Users Rate LoyaltyBuilders?

  • Analysis: 6.7/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 6.7/10 (Category avg: 9.1/10)

Who Is the Company Behind LoyaltyBuilders?

Who Uses This Product?

  • Company Size: 100% Small

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Paminga

Paminga is enterprise marketing automation built specifically for marketing operations professionals. Where legacy platforms have aged in place, Paminga was designed around how MOps teams actually work today — modern asset builders that don't require specialized skills, conditional content logic that's visual and maintainable, and the complex CRM integrations, multi-touch lead scoring, and campaign architecture that enterprise MOps actually demands. Built to make marketing operations possible. Not harder. Native integrations with Salesforce, Microsoft Dynamics 365, and IFS are built for real enterprise data volumes. Paminga's Salesforce sync averages approximately 250,000 records per hour — eliminating the sync backlogs that plague MOps teams on legacy platforms and ensuring your MAP is always working from clean, current data. Marketing operations has evolved. The platforms running it haven't. Paminga was built to close that gap — purpose-built for the MOps professional who's been working around their MAP for too long.

Average Rating: 5.0/5.0

Total Reviews: 2

How Do G2 Users Rate Paminga?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Paminga?

  • Seller: Paminga
  • Year Founded: 2003
  • HQ Location: Denver, Colorado, United States
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Paminga?

AI-generated summary from verified user reviews

Pros
  • Users commend the responsive customer support of Paminga, enhancing their overall experience with timely assistance.
  • Users find Paminga's interface remarkably easy to use, benefiting from a consistent and efficient building process.
  • Users love how easy creation of forms is with Paminga, making sharing seamless and efficient.
  • Users highlight the easy implementation of Paminga, appreciating its quick setup and responsive support for feedback.
  • Users value the easy integrations of Paminga, enhancing workflow efficiency across various platforms effortlessly.
Cons
  • Users find the price to be too high, especially considering its focus on forms and emails.

What Are Recent G2 Reviews of Paminga?

pharosIQ

CONTENTgine provides B2B buyer insights and intelligence. Deeper and more precise than traditional leads or intent, our content-first approach identifies in-market accounts, unlocks engaged contacts on the buying team, and summarizes the specific challenges they need to solve. Intelligence that helps you win.

Average Rating: 4.6/5.0

Total Reviews: 8

How Do G2 Users Rate pharosIQ?

  • Analysis: 6.7/10 (Category avg: 8.4/10)
  • Conversion Viability: 6.7/10 (Category avg: 8.2/10)
  • Lead Opportunity: 8.3/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind pharosIQ?

Who Uses This Product?

  • Company Size: 50% Large, 25% Medium

What Are Recent G2 Reviews of pharosIQ?

Push it CRM

Push it CRM is a comprehensive customer relationship management solution designed to streamline business operations and enhance customer engagement. It offers a suite of tools that facilitate efficient management of customer interactions, sales processes, and marketing campaigns, enabling businesses to build stronger relationships and drive growth. Key Features and Functionality: - Contact Management: Organize and maintain detailed records of customer information, ensuring easy access and updates. - Sales Automation: Automate sales workflows, track leads, and manage pipelines to improve sales efficiency and effectiveness. - Marketing Integration: Plan, execute, and monitor marketing campaigns with integrated tools that align with sales objectives. - Analytics and Reporting: Gain insights through comprehensive reports and analytics, aiding in informed decision-making. - Customization: Tailor the CRM to fit specific business needs with customizable fields, workflows, and dashboards. Primary Value and Solutions: Push it CRM addresses the challenge of managing customer relationships by providing a centralized platform that enhances communication, automates routine tasks, and delivers actionable insights. This leads to improved customer satisfaction, increased sales productivity, and more effective marketing strategies, ultimately driving business success.

Average Rating: 4.5/5.0

Total Reviews: 1

How Do G2 Users Rate Push it CRM?

  • Analysis: 10.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 10.0/10 (Category avg: 8.2/10)
  • Lead Opportunity: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind Push it CRM?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of Push it CRM?

Scors AI

It’s a lead‑generation, scoring, and automation app designed to help businesses prioritize high‑value sales leads automatically, improving efficiency and conversion rates without manual guesswork.

Average Rating: 4.0/5.0

Total Reviews: 1

How Do G2 Users Rate Scors AI?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Scors AI?

Who Uses This Product?

  • Company Size: 100% Small

What Do G2 Reviewers Say About Scors AI?

AI-generated summary from verified user reviews

Pros
  • Users value the automation features of Scors AI, enhancing efficiency in lead management and deal closure.
  • Users appreciate the data accuracy of Scors AI, enhancing lead scoring and improving outreach effectiveness.
  • Users love the easy integrations of Scors AI, enhancing lead prioritization and boosting workflow efficiency.
  • Users appreciate the seamless integration of AI-powered lead scoring with real-time insights, enhancing their outreach efficiency.
  • Users appreciate the automation of email templates in Scors AI, enhancing workflow and speeding up deal closures.
Cons
  • Users find the limited customization options for reporting in Scors AI restrict their ability to tailor metrics effectively.

What Are Recent G2 Reviews of Scors AI?

Smarketing Cloud

Smarketing Cloud is a single sophisticated Sales & Marketing Platform for smart marketers and advertisers. Our platform delivers real-time omnichannel marketing and campaign optimization with predictive analytics and big data management technologies.

Average Rating: 4.5/5.0

Total Reviews: 1

Who Is the Company Behind Smarketing Cloud?

Who Uses This Product?

  • Company Size: 100% Medium

What Are Recent G2 Reviews of Smarketing Cloud?

What Are G2 Users Discussing About Smarketing Cloud?

UserMotion

UserMotion is a sales intelligence platform that uses predictive lead scoring to help B2B SaaS companies to identify accounts most likely to buy, expand, or churn and engage with them through best practice playbooks.

Average Rating: 5.0/5.0

Total Reviews: 1

How Do G2 Users Rate UserMotion?

  • Analysis: 10.0/10 (Category avg: 8.4/10)
  • Conversion Viability: 8.3/10 (Category avg: 8.2/10)
  • Lead Opportunity: 10.0/10 (Category avg: 8.9/10)

Who Is the Company Behind UserMotion?

Who Uses This Product?

  • Company Size: 100% Small

What Are Recent G2 Reviews of UserMotion?

Verisk Marketing Solutions

Verisk Marketing Solutions is a strategic partner providing foundational data and insights to help brands achieve predictable, profitable, personalized, and privacy-compliant consumer interactions across all stages of the customer funnel. Our award-winning identity resolution and enrichment solutions—coupled with shopping behavior data delivering millions of signals per day—empower brands to craft informed lead management decisions in real time, while maximizing ROI from their campaigns with more precise targeting and propensity capabilities.

Average Rating: 4.3/5.0

Total Reviews: 6

How Do G2 Users Rate Verisk Marketing Solutions?

  • Analysis: 8.3/10 (Category avg: 8.4/10)
  • Conversion Viability: 9.4/10 (Category avg: 8.2/10)
  • Lead Opportunity: 9.2/10 (Category avg: 8.9/10)
  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind Verisk Marketing Solutions?

  • Seller: Verisk
  • Year Founded: 1971
  • HQ Location: Jersey City, NJ
  • LinkedIn® Page: www.linkedin.com
    5,890 employees on LinkedIn®
  • Ownership: NASDAQ: VRSK

Who Uses This Product?

  • Company Size: 33% Large, 33% Medium

What Do G2 Reviewers Say About Verisk Marketing Solutions?

AI-generated summary from verified user reviews

Pros
  • Users value the ability to generate insights that enhance compliance and support business decisions effectively.
  • Users value the powerful insights generated by Verisk Marketing Solutions, benefiting from compliance and a strong user community.
  • Users appreciate the Real-Time Compliance Tools in Verisk Marketing Solutions, enhancing lead generation effectiveness.
  • Users appreciate the Real-Time Compliance Tools of Verisk Marketing Solutions for its exceptional functionality and benefits.
Cons
  • Users feel the dashboard UI needs improvement, although it effectively serves its purpose overall.
  • Users feel the poor dashboard UI could use improvement, despite it being functional for their needs.

What Are Recent G2 Reviews of Verisk Marketing Solutions?

What Are G2 Users Discussing About Verisk Marketing Solutions?

Abacus.ai

Abacus AI is the world's best AI super assistant and general-purpose agent! Customers use Abacus AI as their AI control center from where they can create, deploy, and monitor AI agents. These agents can do any task from creating documents to automating workflows and complex decisions. We are leaders in agentic research, and our state-of-the-art AI agent, Abacus AI Agent, can create entire software systems, including vibe-code SaaS apps, from agentic templates. Thousands of AI-native businesses have been started on our platform! With over 2 million customers and several F500 Companies, we are automating white-collar work and building the AGI control center of the future.

Average Rating: 4.3/5.0

Total Reviews: 13

How Do G2 Users Rate Abacus.ai?

  • Has the product been a good partner in doing business?: 8.3/10 (Category avg: 9.1/10)

Who Is the Company Behind Abacus.ai?

Who Uses This Product?

  • Top Industries: Computer Software
  • Company Size: 57% Medium, 36% Small

What Do G2 Reviewers Say About Abacus.ai?

AI-generated summary from verified user reviews

Pros
  • Users value the ease of use of Abacus.ai, enjoying its no-code and low-code model-building features.
  • Users find Abacus.ai's affordability impressive, offering top AI integrations at nearly half the usual cost.
  • Users find the ease of use of Abacus.ai invaluable, simplifying complex AI tasks for non-experts.
  • Users value the automation Abacus.ai provides, simplifying machine learning tasks for those less experienced in AI.
  • Users love the easy integrations of Abacus.ai, combining top AI tools at an affordable price.
Cons
  • Users find the cost of Abacus.ai to be a concern, especially for small companies or individuals with limited budgets.
  • Users find the filtering issues of Abacus.ai can limit accessibility and integration with other plugins.
  • Users find the pricing and customization limitations may hinder accessibility for smaller companies and advanced users.
  • Users feel that the limited customization options may not suit advanced users or budget-constrained smaller companies.
  • Users find the limited features of Abacus.ai lacking compared to more versatile options like ChatGPT.

What Are Recent G2 Reviews of Abacus.ai?

What Are G2 Users Discussing About Abacus.ai?

ActiveCampaign Sales CRM

ActiveCampaign’s for Sales optimizes your entire sales process with powerful sales automation to improve the way you capture, qualify, and engage leads to win more business. The CRM lets you bring in information from all of your interactions, across all of your channels so you can build stronger pipelines. And helps you use that data to personalize sales experiences and engage leads more effectively so you can invest your effort on connections that are most likely to convert. All the while delivering valuable insights from each and every interaction to improve performance across your team. No matter where you are in building out your sales team, our CRM has the sales tools you need to help your team meet today’s quota and surpass tomorrow’s goals.

Average Rating: 5.0/5.0

Total Reviews: 2

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How Do G2 Users Rate ActiveCampaign Sales CRM?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.1/10)

Who Is the Company Behind ActiveCampaign Sales CRM?

Who Uses This Product?

  • Top Industries: Health, Wellness and Fitness, Marketing and Advertising
  • Company Size: 100% Small

What Are Recent G2 Reviews of ActiveCampaign Sales CRM?

What Are G2 Users Discussing About ActiveCampaign Sales CRM?

ActiveIQ

ActiveIQ is an intent technology that transforms B2B ads and content into leads and sales growth. ActiveIQ helps you improve sales efficiency, shorten the sales cycle and increase revenue by optimizing your sales funnel and filling the pipeline with only the most qualified leads from targeted accounts.

Average Rating: 4.5/5.0

Total Reviews: 2

Who Is the Company Behind ActiveIQ?

Who Uses This Product?

  • Company Size: 50% Medium, 50% Small

What Are Recent G2 Reviews of ActiveIQ?

Adscore

Who Is the Company Behind Adscore?

  • Seller: ADN Realty
  • Year Founded: 2016
  • HQ Location: Levallois-Perret, FR
  • LinkedIn® Page: www.linkedin.com
    13 employees on LinkedIn®

Agent Legend

Automated lead followup for real estate agents and mortgage professionals. Smart response scheduling tools allow you to schedule when and how to respond to your leads. Get access to dozens of campaign templates designed and written by high-performing industry experts. It easily connects with 200+ software platforms and CRMs. The average Agent Legend user saves 19.7hrs a month and has 28-55% response rates depending on campaign type. You work hard. Let Agent Legend help you work smarter.

Average Rating: 4.8/5.0

Total Reviews: 4

Who Is the Company Behind Agent Legend?

Who Uses This Product?

  • Company Size: 75% Small, 25% Medium

What Are Recent G2 Reviews of Agent Legend?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated October 3, 2024