Lead Generation Software Resources

Articles, Glossary Terms, and Discussions to expand your knowledge on Lead Generation Software

Resource pages are designed to give you a cross-section of information we have on specific categories. You'll find articles from our experts, feature definitions, and discussions from users like you.

Contents

Lead Generation Software Articles

What Is Demand Generation? Importance, Strategy, and Tools

Launching a new product is exciting, but with so many options available, how do you make sure your product stands out? The real challenge is not just getting noticed but creating real interest that leads to sales.

by Lauren Pope

Lead Generation Software Glossary Terms

Go-to-Market Strategy

A go-to-market strategy is an all-encompassing plan for launching a new product or service. Learn how to create a GTM strategy and why it’s important.

by Holly Landis

Explore our Technology Glossary

Browse through dozens of terms to better understand the products you purchase and use everyday.

Find new features

Lead Generation Software Discussions

Question on: HiHello

Can HiHello help qualify and tag leads in real time at events?

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Yes. HiHello's event lead capture includes custom qualification fields and tagging, so reps can record context — lead quality, product interest, urgency, action item — at the moment of conversation, not hours later from memory. Tags assigned on the floor pass directly to Salesforce, HubSpot, or Marketo, so marketing automation and follow-up workflows trigger automatically based on what the rep captured. No manual re-tagging in the CRM. No information lost between the show floor and the follow-up call. For field marketing teams managing multiple events with different reps: HiHello's team dashboard gives admins real-time visibility into how many contacts each rep captured, how cards were shared, and where the most valuable interactions happened — during the event, not after a slow CSV export.

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Answered: Lily Zay on April 17, 2026

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Question on: HiHello

Is HiHello's event lead capture GDPR compliant?

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Yes. HiHello includes built-in consent capture language that can be embedded directly into lead capture forms, so when a contact exchanges information at an event, consent is recorded at the point of capture, not retroactively. For European events or any org with EU data subjects in scope, this removes a compliance gap that most badge-scanning tools don't address. HiHello is SOC 2 Type II certified, GDPR compliant, and registered under the EU-US Data Privacy Framework and its UK and Swiss extensions. For enterprise event programs where legal is part of the approval process, the Trust Center provides the documentation needed for due diligence without a vendor call.

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Answered: Lily Zay on April 17, 2026

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Question on: HiHello

How does HiHello route event leads to Salesforce or HubSpot?

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HiHello integrates natively with Salesforce, HubSpot, Microsoft Dynamics 365, Marketo, and others. When a contact is captured at an event, whether scanned, manually added, or exchanged via digital card, it syncs to your CRM automatically. You choose whether contacts sync as Leads or Contacts, configure custom field mapping, and pass HiHello tags through to your CRM for segmentation and workflow triggers. For sales ops teams: field mapping is no-code, configurable by CRM or ops admins, and doesn't require engineering support. Tags assigned on the show floor, qualified, hot lead, follow-up needed, travel with the contact into Salesforce or HubSpot, so reps don't have to re-annotate records after the fact. Speed to lead matters after events. HiHello syncs contacts immediately, not in a nightly batch. The lead your rep captured at 2pm is in Salesforce in just a few minutes.

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Answered: Lily Zay on April 17, 2026

Your answer