# Best Enterprise Landing Page Builders - Page 2

## How Many Landing Page Builders Products Does G2 Track?

**Total Products under this Category:** 291

### Category Stats (Jul 2026)

- **Average Rating:** 4.49/5 (↑0.01 vs Jun 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** LandingAI Agentic Document Extraction (+1.46%) - Among all products in this category, LandingAI Agentic Document Extraction recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Landing Page Builders Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 71,800+ Authentic Reviews
- 291+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Landing Page Builders
 ![G2 Grid® for Landing Page Builders plotting products by satisfaction and market presence](https://www.g2.com/categories/landing-page-builders/grids.png?focus%5B%5D=364&focus%5B%5D=14864&focus%5B%5D=7368&focus%5B%5D=114376&focus%5B%5D=340&focus%5B%5D=2611&focus%5B%5D=16536&focus%5B%5D=2621)

Highlighted products: HubSpot Marketing Hub, Yext, Ceros, The Ansira platform, Agentforce Marketing (formerly Salesforce Marketing Cloud), Wix, Webflow, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/landing-page-builders/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=yext&focus%5B%5D=ceros&focus%5B%5D=the-ansira-platform&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=wix&focus%5B%5D=webflow&focus%5B%5D=getresponse&segment=enterprise)

**Sponsored**

### Vibes

Vibes’ mobile-first platform creates personal, revenue-driving and long-term mobile engagement between consumers and the world-class brands they love. Industry leaders like Chipotle, Kohl’s and Polo Ralph Lauren use Vibes to grow customer relationships with relevant, high-volume mobile messaging and mobile wallet marketing on a global scale. Vibes enables marketers to seamlessly connect with their customers using a data-rich and API-packed solution that beautifully optimizes and unifies their SMS, MMS, RCS and Mobile Wallet campaigns. Vibes is recognized as one of only four Tier 1 aggregators by the The Common Short Code Administration (CSCA).

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=632&secure%5Bchosen_at%5D=2026-07-31T21%3A20%3A13Z&secure%5Bdisplayable_resource_id%5D=1781&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=neighbor_category&secure%5Bplacement_resource_ids%5D%5B%5D=1781&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1569&secure%5Bresource_id%5D=632&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Flanding-page-builders%2Fenterprise%3Fpage%3D2&secure%5Btoken%5D=55f0a1c5d9809696811e822a6f73a327b4413fd56fdab44335b400cec71a537e&secure%5Burl%5D=https%3A%2F%2Fwww.vibes.com%2Ftalk-to-vibes&secure%5Burl_type%5D=custom_url)

### [Instapage](https://www.g2.com/products/instapage/reviews)

Instapage is a complete growth marketing platform with the #1-rated builder for PPC, SEO, demand generation, A/B testing, personalization, and email automation. Convert visitors into customers, engage them at every touchpoint, and optimize performance across your entire marketing funnel.

**Average Rating:** 4.3/5.0

**Total Reviews:** 507

#### How Do G2 Users Rate Instapage?

- **Has the product been a good partner in doing business?:** 8.5/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.5/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.2/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 6.6/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Instapage?

- **Seller:** [airSlate](https://www.g2.com/sellers/airslate)
- **Company Website:** www.airslate.com
- **Year Founded:** 2006
- **HQ Location:** Brookline, Massachusetts
- **Twitter:** @airSlate  
1,234 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a387d416c91f548c7ca2da354b11b960ce5fed9453c45cce8a37df86af1daf78&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fairslate%2F&secure%5Burl_type%5D=linkedin_company_website)  
798 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Digital Marketing Manager, CEO
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 64% Small, 28% Medium

#### What Do G2 Reviewers Say About Instapage?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Instapage's **ease of use** remarkable, enabling quick creation of professional landing pages effortlessly.
- Users value the **superior optimization and extensive block library** of Instapage, enhancing landing page creation efficiency.
- Users love the **easy creation** of landing pages on Instapage, benefiting from its intuitive drag-and-drop editor.
- Users find Instapage's **intuitive interface** exceptional for quickly creating beautiful landing pages with ease.
- Users love the **easy setup** of Instapage, enabling quick navigation and a smooth start to their projects.

##### Cons

- Users find the **unintuitive interface** of Instapage frustrating, making even simple tasks difficult and time-consuming.
- Users desire more **customization options** in Instapage, finding mobile adaptations cumbersome and detrimental to user experience.
- Users find the **limited features** of Instapage restrict their editing capabilities and affect the overall user experience.
- Users express a desire for **missing features** like improved integration options and better customization for landing pages.
- Users find **UX improvement necessary** as controls are unintuitive and mobile customization complicates the experience.

#### What Are Recent G2 Reviews of Instapage?

**["Effortless Landing Pages with Top-Notch Support"](https://www.g2.com/survey_responses/instapage-review-4868415)**

**Rating:** 5.0/5.0 stars

_— Beverly L._

[Read full review](https://www.g2.com/survey_responses/instapage-review-4868415)

**["Outstanding Support, Intuitive Builder, and Reliable Integrations"](https://www.g2.com/survey_responses/instapage-review-12767568)**

**Rating:** 4.0/5.0 stars

_— Ethan S._

[Read full review](https://www.g2.com/survey_responses/instapage-review-12767568)

#### What Are G2 Users Discussing About Instapage?

- [What is Instapage used for?](https://www.g2.com/discussions/what-is-instapage-used-for) - 1 comment

### [Act-On](https://www.g2.com/products/act-on/reviews)

Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.

**Average Rating:** 4.1/5.0

**Total Reviews:** 1,030

#### How Do G2 Users Rate Act-On?

- **Has the product been a good partner in doing business?:** 8.6/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.3/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 5.4/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Act-On?

- **Seller:** [Act-On Software](https://www.g2.com/sellers/act-on-software)
- **Company Website:** www.Act-On.com
- **Year Founded:** 2008
- **HQ Location:** Portland, OR
- **Twitter:** @ActOnSoftware  
32,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=022b5a2aefeebb976fa06cfe87f32e73d268e1d4a06a1f8e5d10887cc9ab93eb&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F375185%2F&secure%5Burl_type%5D=linkedin_company_website)  
200 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Marketing Specialist
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 49% Medium, 39% Small

#### What Do G2 Reviewers Say About Act-On?

_AI-generated summary from verified user reviews_

##### Pros

- Users highlight the **ease of use** in Act-On, complemented by outstanding support and user-friendly features.
- Users commend Act-On's **top-notch customer support** , highlighting quick responses and valuable resources like webinars and success hours.
- Users highlight the **top-notch email builder** of Act-On, enhancing their marketing strategy with powerful features and device previews.
- Users praise Act-On's **exceptional email management** , with a robust builder and excellent support enhancing overall productivity.
- Users commend Act-On for its **excellent support and constant updates** , enhancing their email marketing experience significantly.

##### Cons

- Users express concerns over **missing features** in Act-On, especially regarding AI tools and email composer capabilities.
- Users find the **user interface unintuitive** , leading to inconsistent experiences and difficulties during implementation.
- Users encounter **email issues** such as limited content reuse and a cumbersome visual experience in Act-On’s email composer.
- Users experience a challenging **learning curve** with Act-On, particularly in navigating its interface and implementation issues.
- Users feel Act-On has **limited features** compared to competitors, hindering efficiency and user experience.

#### What Are Recent G2 Reviews of Act-On?

**["Unified Marketing Solution with Great Support and Pricing"](https://www.g2.com/survey_responses/act-on-review-13175213)**

**Rating:** 5.0/5.0 stars

_— Don B._

[Read full review](https://www.g2.com/survey_responses/act-on-review-13175213)

**["Robust e-marketing platform"](https://www.g2.com/survey_responses/act-on-review-17560)**

**Rating:** 5.0/5.0 stars

_— Sarah O._

[Read full review](https://www.g2.com/survey_responses/act-on-review-17560)

### [Unbounce Landing Pages](https://www.g2.com/products/unbounce-unbounce-landing-pages/reviews)

Introducing Unbounce, a high-converting landing page creation and optimization platform that helps you build conversion-optimized campaigns that’ll help you scale your marketing without limits.

**Average Rating:** 4.3/5.0

**Total Reviews:** 380

#### How Do G2 Users Rate Unbounce Landing Pages?

- **Has the product been a good partner in doing business?:** 8.8/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 7.9/10 (Category avg: 8.5/10)
- **Web Analytics:** 7.6/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 7.1/10 (Category avg: 8.1/10)

#### Who Is the Company Behind Unbounce Landing Pages?

- **Seller:** [Unbounce](https://www.g2.com/sellers/unbounce)
- **Company Website:** unbounce.com
- **Year Founded:** 2009
- **HQ Location:** Vancouver
- **Twitter:** @unbounce  
72,651 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76598eff3f18a7c370a68f684b55dacfe22c6115b00daefcd8e2af6dd77e1a65&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F503432%2F&secure%5Burl_type%5D=linkedin_company_website)  
130 employees on LinkedIn®

#### Who Uses This Product?

- **Who Uses This:** Marketing Manager, Founder
- **Top Industries:** Marketing and Advertising, Computer Software
- **Company Size:** 59% Small, 33% Medium

#### What Do G2 Reviewers Say About Unbounce Landing Pages?

_AI-generated summary from verified user reviews_

##### Pros

- Users find Unbounce to be **extremely user-friendly** , thanks to its intuitive and no-code drag-and-drop editor.
- Users appreciate the **seamless integrations** with tools like Salesforce and Google Analytics, enhancing their marketing workflows.
- Users praise the **intuitive drag-and-drop builder** of Unbounce, enabling effortless creation of optimized landing pages.
- Users love the **A/B testing feature** of Unbounce, enhancing marketing strategies and boosting conversion rates effectively.
- Users love the **intuitive drag-and-drop editor** of Unbounce, enabling quick and easy creation of custom landing pages.

##### Cons

- Users are frustrated with **poor customer support** , facing delays and unresolved issues despite multiple requests for assistance.
- Users experience **billing issues** with Unbounce, facing unresponsive support and unexpected charges despite attempts to cancel accounts.
- Users find Unbounce to be **expensive** for smaller businesses, complicating cancellation and support experiences.
- Users find **template constraints and advanced feature limitations** challenging, especially for those without coding skills.
- Users feel limited by the **lack of diverse design templates** for pop-ups on Unbounce Landing Pages.

#### What Are Recent G2 Reviews of Unbounce Landing Pages?

**["Fast, Self-Serve Creation of Great-Looking Landing Pages"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)**

**Rating:** 4.0/5.0 stars

_— Noga M._

[Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-12707370)

**["Unbounce improve Conversion"](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)**

**Rating:** 5.0/5.0 stars

_— Michael D._

[Read full review](https://www.g2.com/survey_responses/unbounce-landing-pages-review-11149411)

### [ShortStack](https://www.g2.com/products/shortstack/reviews)

Build viral contests, giveaways, quizzes, polls, and other interactive digital content. Pick from 150+ fully customizeable templates. Launch campaigns that explode engagement and leads. Try it for free! Customize your content the way you want. No restrictions. - Easily customize, rearrange, or completely remodel any template - Create unique user experiences with granular settings and controls - Collect valuable data with highly customizable smart forms Quickly launch interactive contests with one of our 150+ templates. - Templates include instant win, scratch-and-win, spin-the-wheel, quizzes, puzzles, and more - Gather UGC from followers with a hashtag or comment-to-enter contest - Embed content on your website, publish as standalone landing pages, or pop-ups Run unlimited campaigns for all your projects under one roof with ShortStack. - Organize campaigns by project, division, client – any way you want - Get hassle-free control over entry collection, moderation, and winner selection - Seamlessly analyze campaign data and schedule comprehensive follow-ups with leads

**Average Rating:** 4.5/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate ShortStack?

- **Has the product been a good partner in doing business?:** 9.1/10 (Category avg: 9.0/10)
- **Email Marketing Integration:** 10.0/10 (Category avg: 8.5/10)
- **Web Analytics:** 10.0/10 (Category avg: 8.4/10)
- **E-Commerce Integration:** 10.0/10 (Category avg: 8.1/10)

#### Who Is the Company Behind ShortStack?

- **Seller:** [ShortStack.com](https://www.g2.com/sellers/shortstack-com)
- **Year Founded:** 2009
- **HQ Location:** Reno, NV
- **Twitter:** @shortstacklab  
6,968 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ddff4bdf7eede642b35c7020d790ae54cc2b251115a8ff785f78867954fdeaba&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F1737251%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Marketing and Advertising
- **Company Size:** 52% Small, 31% Medium

#### What Do G2 Reviewers Say About ShortStack?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **customization options** in ShortStack, enabling tailored solutions to meet their specific needs.
- Users love the **ease of use** of ShortStack, with various templates and instant lead notifications.
- Users love the **instant lead generation** from ShortStack, benefiting from real-time leads delivered directly to clients.
- Users value the **immediate real-time leads** that ShortStack generates, significantly boosting their sales growth potential.
- Users value the **ease of use** and appreciate the variety of templates offered by ShortStack.

#### What Are Recent G2 Reviews of ShortStack?

**["Overall good, east to manage contests and winners"](https://www.g2.com/survey_responses/shortstack-review-6809242)**

**Rating:** 4.0/5.0 stars

_— Cassie G._

[Read full review](https://www.g2.com/survey_responses/shortstack-review-6809242)

**["Flexible, Fun, and Effective"](https://www.g2.com/survey_responses/shortstack-review-10533310)**

**Rating:** 5.0/5.0 stars

_— Brent S._

[Read full review](https://www.g2.com/survey_responses/shortstack-review-10533310)

#### What Are G2 Users Discussing About ShortStack?

- [What do you like most about ShortStack for creating marketing campaigns, and what could be improved?](https://www.g2.com/discussions/what-do-you-like-most-about-shortstack-for-creating-marketing-campaigns-and-what-could-be-improved)
- [What is ShortStack used for?](https://www.g2.com/discussions/what-is-shortstack-used-for)

### [Time Sites](https://www.g2.com/products/time-sites/reviews)

Brandcast is the first no-code customer experience platform for enterprise. Funded by Marc Benioff, founder and CEO of Salesforce, Brandcast is designed to transform the way global brands create personalized digital experiences for every stage of the customer journey. With Brandcast, digital transformation becomes real—where it counts the most, happens the fastest, and delivers the highest ROI—by engaging customers with moments that feel alive.

**Average Rating:** 4.4/5.0

**Total Reviews:** 31

#### How Do G2 Users Rate Time Sites?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Time Sites?

- **Seller:** [Vev](https://www.g2.com/sellers/vev)
- **Year Founded:** 2017
- **HQ Location:** Oslo
- **Twitter:** @vevdesign  
550 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=06240d79a250e4c41f08659533410e1a2fcb2cd1362980ed2781f5a8a7ada561&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F25023321%2F&secure%5Burl_type%5D=linkedin_company_website)  
49 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Commercial Real Estate
- **Company Size:** 56% Large, 25% Small

#### What Are Recent G2 Reviews of Time Sites?

**["Website creation"](https://www.g2.com/survey_responses/time-sites-review-4129255)**

**Rating:** 4.5/5.0 stars

_— Lisa B._

[Read full review](https://www.g2.com/survey_responses/time-sites-review-4129255)

**["Brandcast just gets better and better!"](https://www.g2.com/survey_responses/time-sites-review-4190893)**

**Rating:** 4.0/5.0 stars

_— Arthur S._

[Read full review](https://www.g2.com/survey_responses/time-sites-review-4190893)

#### What Are G2 Users Discussing About Time Sites?

- [What is Brandcast used for?](https://www.g2.com/discussions/what-is-brandcast-used-for)

### [Folloze](https://www.g2.com/products/folloze/reviews)

Folloze helps B2B marketing teams target and convert their key accounts. Bring your own AI to create the content. Folloze deploys it, hosts the experience, personalizes it for every account, keeps it on-brand, and captures the first-party engagement signals that move deals forward. Build personalized microsites, campaign emails, content hubs, event pages, and sales rooms from a single brief, no web team or dev cycle required. Activate them across web, email, ABM, events, and field sales with brand governance applied. Signal back to sales and your stack in real time, so the next campaign targets accounts you already know are warm. Folloze is the open execution platform for Claude, ChatGPT, Gemini, internal models, and custom agents. Work in your LLM and deploy through the Folloze MCP server, trigger Folloze from Salesforce, Outreach, Slack, or Clay through the API, or build on-platform with templates and segment rules. Connects with Salesforce, Marketo, 6sense, LinkedIn, and your reporting stack where configured. Why teams choose Folloze over point personalization tools: more use-case coverage, first-party engagement intelligence that goes beyond clicks, and enterprise-grade governance, all in one platform. Conga influenced $6.3M in pipeline. Personalization drives up to 10x engagement. And you are never on your own. Folloze customer success managers work as an extension of your team: hands-on onboarding, campaign strategy, and ongoing optimization from people who know ABM and know the platform.

**Average Rating:** 4.8/5.0

**Total Reviews:** 48

#### How Do G2 Users Rate Folloze?

- **Has the product been a good partner in doing business?:** 9.7/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Folloze?

- **Seller:** [Folloze](https://www.g2.com/sellers/folloze)
- **Company Website:** folloze.com
- **Year Founded:** 2013
- **HQ Location:** San Mateo, CA
- **Twitter:** @folloze  
1,428 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=ed8f7de032b1a98a3068bbb18437eacdb5475313b78f2e4f164bb88cc4c013c9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3240893%2F&secure%5Burl_type%5D=linkedin_company_website)  
52 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Computer Software, Information Technology and Services
- **Company Size:** 39% Medium, 35% Large

#### What Do G2 Reviewers Say About Folloze?

_AI-generated summary from verified user reviews_

##### Pros

- Users love the **ease of use** of Folloze, making it simple for teams to engage and manage campaigns effectively.
- Users value Folloze for its **ease of use** and seamless integration, enhancing engagement and efficiency in marketing efforts.
- Users praise the **exceptional customer support** from Folloze, highlighting their responsiveness and genuine partnership in success.
- Users commend the **extremely easy setup** of Folloze, facilitating streamlined onboarding and efficient use across teams.
- Users value the **robust analytics** of Folloze for effective lead tracking and engaging insights on customer interactions.

##### Cons

- Users note **design limitations** in Folloze, particularly in editing sections and customizing board dimensions.
- Users find **layout issues** in Folloze, as modifying text size and colors can be overly finicky and challenging.
- Users desire **more flexible customization** options with Folloze, wishing to edit section sizes during board creation.
- Users note the **limited functionality** in design options, wishing for more flexibility in templated sections for creativity.
- Users find the **complexity** of setup and design limitations to be challenging, requiring multiple support calls for assistance.

#### What Are Recent G2 Reviews of Folloze?

**["A true Asset for Lead Capturing and Engagement"](https://www.g2.com/survey_responses/folloze-review-12056882)**

**Rating:** 5.0/5.0 stars

_— Matthew W._

[Read full review](https://www.g2.com/survey_responses/folloze-review-12056882)

**["We Don’t Just Use Folloze. We Co-Exist With It."](https://www.g2.com/survey_responses/folloze-review-11979882)**

**Rating:** 5.0/5.0 stars

_— Hannah C._

[Read full review](https://www.g2.com/survey_responses/folloze-review-11979882)

#### What Are G2 Users Discussing About Folloze?

- [What does Folloze do?](https://www.g2.com/discussions/what-does-folloze-do)
- [How does Folloze work?](https://www.g2.com/discussions/how-does-folloze-work)
- [How much does Folloze cost?](https://www.g2.com/discussions/how-much-does-folloze-cost)
- [What is Folloze?](https://www.g2.com/discussions/what-is-folloze)

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 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated 

Products classified in the overall Landing Page Builders category are similar in many regards and help companies of all sizes solve their business problems. However, enterprise business features, pricing, setup, and installation differ from businesses of other sizes, which is why we match buyers to the right Enterprise Business Landing Page Builders to fit their needs. Compare product ratings based on reviews from enterprise users or connect with one of G2's buying advisors to find the right solutions within the Enterprise Business Landing Page Builders category.

In addition to qualifying for inclusion in the Landing Page Builders category, to qualify for inclusion in the Enterprise Business Landing Page Builders category, a product must have at least 10 reviews left by a reviewer from an enterprise business.

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## How Do You Choose the Right Landing Page Builders?

### What You Should Know About Landing Page Builders

### What are Landing Page Builders?

A landing page is a standalone web page designed to drive visitors to complete a specific call-to-action (CTA) or conversion such as making a purchase, signing up for a newsletter, or downloading content. These pages are commonly used for lead generation in marketing promotions, advertisements, and sales funnels. Designing and launching a website or new web page is a daunting task for non-technical users, and some businesses may not have the resources to build unique landing pages for every marketing campaign. Instead, businesses use landing page builders to create, manage, and analyze custom web pages for marketing or sales efforts.

Landing page builders offer a simple drag-and-drop editor or what you see is what you get ([WYSIWYG editor](https://www.g2.com/categories/wysiwyg-editors)), as well as landing page templates, enabling users to create and publish beautiful web pages without the assistance of a web developer or IT team. Landing page creators allow marketers to control every aspect of a page, including design, colors, logos, multimedia, forms, text, HTML, and custom domains. It is common for landing page tools to integrate with other types of software, including CRM software, marketing automation platforms, and email marketing tools, to transfer lead data captured from web forms to a business’ marketing database. 

### What are the Common Features of Landing Page Builders?

Common features of landing page software include a drag-and-drop builder, a template library, advanced customization options, A/B testing, analytics, and marketing integrations.

**Templates:** Landing page builders come with dozens or even hundreds of customizable templates to choose from. This eases the design process considerably, especially for users who may not have much design experience. Templates are typically optimized for a specific use case, such as lead capture, e-commerce, email marketing, or pay-per-click (PPC) advertisements. Users will likely want to customize the template with their company’s brand colors or font styles to ensure a consistent brand experience.

**Advanced customization:** For users with more technical knowledge, landing page platforms offer advanced features for customization. This functionality enables users to edit a page’s existing code or add custom code, such as CSS or JavaScript. Advanced customization may also include search engine optimization (SEO) features such as hiding pages from search engines or updating meta descriptions.

**Multimedia:** A landing page wouldn’t be complete without images. Most software offers a built-in media library where users can upload their own images and add them to their pages. Other multimedia features may include integrations with [stock photos websites](https://www.g2.com/categories/stock-photos) and the ability to embed videos from [video hosting software](https://www.g2.com/categories/video-hosting).

**A/B testing:** An important strategy for conversion rate optimization is [A/B testing](https://www.g2.com/categories/landing-page-builders/f/a-b-testing). Landing page creators typically offer built-in features for running A/B tests, which allows marketers to deploy two different versions of a page and determine which one performs best. After collecting the results of an A/B test, marketers better understand which features of a page lead to more conversions and tweak future pages accordingly. If a landing page tool doesn’t include A/B testing features, it may integrate with [A/B testing software](https://www.g2.com/categories/a-b-testing).

**Digital analytics:** Landing page builders provide analytics features that track page traffic, clicks, and conversions. Analytics tools give marketers real-time insight into how their campaigns are performing. Most landing page creators also integrate with popular [digital analytics software](https://www.g2.com/categories/digital-analytics) so users are able to conduct further analysis.

**Integrations:** Integrations are essential for the success of a landing page. Some landing page builders integrate with [web content management software](https://www.g2.com/categories/web-content-management) to ensure that each page seamlessly replicates the design of a business’s main website. Maintaining a consistent design improves brand awareness and consumer trust; if a consumer clicks on an advertisement and lands on a page that doesn’t align with the company’s brand, they may feel confused or doubtful of the page’s authenticity.

Landing page tools also integrate with other marketing products such as [email marketing software](https://www.g2.com/categories/email-marketing) to transfer leads to email lists, digital advertising channels for running advertising campaigns on search engines and social media, as well as for analytics tools for measuring traffic, SEO, and conversions.

### What are the Benefits of Landing Page Builders?

The use of landing page platforms can help reduce dependence on web developers, enhance lead generation strategies, increase conversion rates, and aid the growth strategy of any business.

**Lead generation:** One of the most common purposes of a landing page is to capture leads for a business. Landing pages for lead generation contain online forms that ask visitors to submit their name and contact information typically to access gated content, such as a webinar recording or whitepaper, or to sign up for an event or giveaway. The visitor’s data is then shared with the company’s CRM or marketing database, allowing sales and marketing teams to continue engaging the prospect, with the eventual goal of converting the prospect into a customer. To facilitate this process, most builders integrate with a company’s technology stack, including marketing automation platforms, email marketing software, and [CRM software](https://www.g2.com/categories/crm).

**Improve conversion rates:** Another popular use of landing page builders is for the creation of unique post-click web pages for advertising campaigns. When a consumer clicks on a digital advertisement on a search engine or social media site, they expect to be sent to a page with content that is relevant to the advertisement. For example, if a meal delivery brand is advertising a discount for first-time customers, users who click on the ad expect the link to bring them to a page with further information about the discount and a registration form to sign up for their first meal kit. If the advertisement brings them to the brand’s main website instead, the user may be distracted by navigation menus and fail to convert. By offering a streamlined, direct path to purchase landing pages help marketers improve conversion rates. Since promotions like this are usually temporary, landing page tools allow marketers to create a distinct page for each campaign.

**Save time and resources:** Landing page creators allow marketers to optimize and scale their lead generation campaigns without the assistance of web developers. These products enable marketers to create more web pages in a shorter amount of time, ultimately improving conversions and return on investment (ROI). Landing page software also frees up time and resources for development teams to focus on other projects that contribute to the company’s bottom line.

### Who Uses Landing Page Builders?

Landing page builders can be used by anyone—beginners who would benefit most from drag-and-drop functionality, marketers already versed in how to create landing pages, and developers who code them from scratch. Small business owners benefit from platforms that offer preset, conversion-ready templates along with integrations with existing tools.

**Marketing teams:** Marketing pros use landing page software to create beautiful, high-converting web pages for digital advertising campaigns. Intuitive drag-and-drop features make it easy for non-technical users like marketers to create a plethora of different pages for each new ad campaign. Marketers may also wish to create distinct pages for different audiences—for example, ensuring the web page content aligns with the visitor’s geographic location or acquisition channel improves user experience and leads to higher conversions. Landing page creators help marketers create content that is highly personalized and relevant to each user, improving the chance that a prospect converts into a paying customer.

**E-commerce managers:** E-commerce businesses use landing page builders to create product pages. While e-commerce sites include built-in product pages, these pages still contain generic CTAs and navigation menus which may distract potential customers from a specific conversion goal. Landing page tools allow e-commerce businesses to create product-specific pages with engaging content and streamlined designs that are optimized for conversion. Additionally, updating an e-commerce site may require involvement from a web development team. Landing page software empowers e-commerce marketers to quickly create web pages for flash sales or holidays without involving developers.

### What are the Alternatives to Landing Page Builders?

While landing page builders are the preferred choice for creating unique pages for marketing campaigns and sales funnels, some other types of software include many of the same features and can be used in its place.

[Website builder software](https://www.g2.com/categories/website-builder) **:** Landing pages are an extension of an existing website. Website builder software allows non-technical users to create and publish websites. Like landing page platforms, these solutions offer a simple drag-and-drop interface with predesigned templates to easily create and maintain a website. A larger investment than landing page software, website builders offer more advanced capabilities including web hosting, e-commerce integrations, and blogging. 

[Marketing automation software](https://www.g2.com/categories/marketing-automation) **:** Marketing automation software acts as a company’s central marketing database and enables marketers to plan, automate, and measure marketing campaigns across multiple channels. This type of software includes features for building landing pages and forms for capturing prospect information. Once a prospect’s information is stored in the company’s database, marketers nurture those leads through targeted, personalized advertisements and marketing content.

#### Software Related to Landing Page Builders

Landing page creators can be used together with various other products in an organization’s marketing tech stack, including CRM software, email marketing platforms, and pop-up builders.

[Email marketing software](https://www.g2.com/categories/email-marketing) **:** Like marketing automation software, email marketing software enables businesses to send marketing messages to their audiences via email. Although email marketing tools don’t offer as many channels as marketing automation software, some products allow users to create landing pages that are used to acquire new subscribers.

[Pop-up builder software](https://www.g2.com/categories/pop-up-builder) **:** Pop-ups are another type of website tool for lead generation and conversion rate optimization. These on-site messages are used to alert website visitors to a new promotion or request a visitor’s email address in exchange for a discount. Pop-up builder software allows marketers to design and deploy on-site messages without the assistance of a developer. Some landing page builders include similar tools for creating pop-ups, overlays, and sticky bars.

### Challenges with Landing Page Builders

While landing page software is designed with ease of use in mind, this focus on simplicity can create several challenges for marketers.

**Responsive design:** Something buyers should consider is the ability for the product to create [responsive landing pages](https://www.g2.com/categories/landing-page-builders/f/mobile-responsive) that are optimized for both desktop and mobile solutions. A web page that looks gorgeous on a desktop computer but looks squashed or stretched out on a mobile is off-putting for mobile users and may result in reduced conversion rates. Make sure to test out a trial or demo version of the product to see if the landing page designs respond to all device types, including mobile devices, tablets, and desktop computers.

**Lack of customization:** Landing pages are utilized by beginners, marketers familiar with the terrain, and experienced developers. That range in users means that products vary in their customization opportunities. Some products allow easy drag-and-drop functionality and some products are very restrictive in the kinds of edits they allow on preset templates. However, for the latter, those preset templates have already been optimized for best conversions, so those products are best for businesses and individuals who are building landing pages for the first time.

### Which Companies Should Buy Landing Page Builders?

Landing page creators are used across all industries and in companies of all sizes, from startups to large enterprises. Both business-to-business (B2B) and business-to-consumer (B2C) organizations can benefit from landing page software.

**B2C companies:** Businesses that sell to consumers primarily use landing pages to sell products. For example, imagine a marketer at an e-commerce brand decides to run a digital marketing campaign on social media to promote a limited-time sale on the brand’s best-selling product. The digital ad links to a page that the marketer has created featuring the product information, images, marketing copy, and a straightforward CTA. This type of post-click landing page allows marketers to tailor page content that aligns with specific digital marketing campaigns. B2C companies also use landing page software to capture leads—for example, a web page for a giveaway or event could be used to collect email addresses that can be added to the company’s email marketing list.

**B2B companies:** Businesses that sell products or services to other businesses primarily use landing page builders for lead generation. B2B organizations often market to different types of personas, and it’s not always possible for a business’ website to personalize content to so many audiences. With landing page creators, B2B marketers can more efficiently customize content to target specific audiences or keywords. These pages include lead capture forms that ask visitors to submit their contact information in exchange for some benefit, such as a free quote or access to gated content.

### How to Buy Landing Page Builders

#### Requirements Gathering (RFI/RFP) for Landing Page Builders

Before researching potential products or sending out requests for information (RFI), buyers should create a list of features their business requires in a landing page builder. Common requirements can include integrations, A/B testing, custom domains, and responsive templates. 

#### Compare Landing Page Builders Products

**Create a long list**

A long list of landing page creators should include any products that meet the core requirements of the business. At this point, buyers should decide if they’re looking for a standalone tool or if they are interested in purchasing or replacing a marketing platform that includes landing page builders.

**Create a short list**

Once the long list has been finalized, buyers should consider additional criteria to narrow down the list of landing page builders. For example, if consumer privacy is a concern, buyers can eliminate products that are not compliant with privacy laws like the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). This is also a good time to decide how many web pages the business will need and approximately how much traffic they expect to receive since many subscription plans place restrictions on the number of pages and visitors.

**Conduct demos**

Once a short list of about three to five products has been finalized, buyers should begin reaching out to vendors to schedule demos of their landing page builders. Demos allow buyers to take a closer look at each platform’s features, integrations, and usability. This may also be the first opportunity to glimpse each vendor’s onboarding style and service levels.

#### Selection of Landing Page Builders

**Choose a selection team**

The organization should involve any relevant personas as early as possible in the selection process. With landing page creators, it will be necessary to consult both managers and individual contributors in the marketing department, as they will likely be the heaviest users of the platform. Sales teams should also be consulted if they will be using the product to create their own pages and sales funnels. The selection team should include a project manager role to coordinate efforts and ensure the process runs smoothly. 

**Negotiation**

Before signing a contract, it is imperative to open up a conversation about pricing and contract length. While a few vendors may not budge on pricing, many will offer flexible pricing plans based on the length of the contract or billing period.

**Final decision**

In the days and months after signing the contract, buyers should monitor the company’s progress with the landing page builder solution. Is the product working as intended? Have employees fully adopted the product and its features? Will the product scale with the company’s growth? If the answer to any of these questions is “no,” the buyer should consider raising the concerns with the vendor. If they are unable to resolve these issues, it may be time to look for alternatives.

### What Do Landing Page Builders Cost?

Landing page creators are sold exclusively on a software as a service (SaaS) subscription basis. When offered as a feature of a broader marketing platform, landing page tools are typically included in the overall cost of the platform subscription. However, some vendors may place a cap on the number of landing pages that can be created while others might offer unlimited pages. Buyers should read pricing information carefully to ensure the tools included in a product subscription will scale with the business.

When sold as a standalone product, landing page builders range in cost from $25 per month to $200 per month, but some vendors may charge more for custom enterprise plans. Subscriptions can be billed monthly, but most vendors will offer discounts for annual billing.

#### Return on Investment (ROI)

ROI for a product can be calculated by dividing the net benefit of the product by the initial cost of the investment. Positive ROI is achieved when the benefit of the landing page software exceeds the cost. However, landing page creators provide benefits that cannot always be measured in financial terms or sales numbers. When considering the tool’s ROI, marketers should weigh the value of generating new leads and building brand awareness. Landing page builders also save businesses time and resources on development, since the pages are created by marketing teams rather than developers.