Act-On
Act-On Software is a Marketing Automation Platform that provides solutions to empower marketers to engage marketing targets at every step of the customer lifecycle. Act-On makes customer data actionable so marketers can dream big and build smart, effective marketing automation programs to grow their businesses and generate higher customer lifetime value – all with the fastest time-to-value. Get a Demo: https://act-on.com/demo/ Act-On empowers marketers to: • Grow and expand their businesses at scale through B2B demand generation, B2C sales and transactions, and customer marketing features. Orchestrate and optimize the entire customer journey — from awareness to advocacy — by building continuous, customized engagement that transforms visitors into prospects, prospects into qualified leads, and qualified leads into lifetime customers. • Deliver exceptional brand experiences throughout the customer lifecycle by automating buying journeys, personalizing communications and campaigns, and improving brand affinity and loyalty. Leverage Act-On’s automated capabilities to attract new prospects, engage your contacts, and guide leads toward more frequent and more lucrative purchasing decisions. • Drive measurable product adoption and customer retention through executing comprehensive onboarding and training programs, product adoption and customer retention strategies, and new products and services promotions. From new contacts to loyal partners, you can use Act-On to engage your audience, turn them into brand ambassadors, and keep them coming back for more. With interactive and dynamic reporting and analytics to assess, showcase, and improve performance, the Act-On Platform is designed to deliver growth marketing value for businesses and marketers of any size, shape, location, and scale. Platform features include: • Automated and adaptable buying journeys • Deep integrations with leading CRM systems and web conferencing • Website visitor engagement tracking and intent reporting • Dynamic lead scoring, segmenting, and nurturing • Social media listening, prospecting, publishing, and advocacy • Easy-to-design web forms, landing pages, and email templates • Event-triggered and transactional emailing • Active contact-based pricing for actual usage billing We get marketing. We understand your challenges. And we’re here to help you excel with every customer and every campaign.
Average Rating: 4.1/5.0
Total Reviews: 1,030
How Do G2 Users Rate Act-On?
- Has the product been a good partner in doing business?: 8.6/10 (Category avg: 9.1/10)
- Third-Party Integrations: 7.9/10 (Category avg: 8.4/10)
- Web Analytics: 7.3/10 (Category avg: 8.4/10)
- E-Commerce Integration: 5.4/10 (Category avg: 8.1/10)
Who Is the Company Behind Act-On?
- Seller: Act-On Software
- Company Website:
- Year Founded: 2008
- HQ Location: Portland, OR
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Twitter: @ActOnSoftware
32,069 Twitter followers -
LinkedIn® Page: www.linkedin.com
197 employees on LinkedIn®
Who Uses This Product?
- Who Uses This: Marketing Manager, Marketing Specialist
- Top Industries: Marketing and Advertising, Computer Software
- Company Size: 49% Medium, 39% Small
What Do G2 Reviewers Say About Act-On?
AI-generated summary from verified user reviews
Pros
- Users love the ease of use of Act-On, highlighting its intuitive interface and stress-free setup for marketing automation.
- Users praise the excellent customer support of Act-On, highlighting their responsiveness and helpfulness in addressing concerns.
- Users value the user-friendly email design tools in Act-On, enhancing efficiency and support responsiveness.
- Users find the user-friendly email builder of Act-On invaluable for creating customizable, high-volume emails easily.
- Users commend Act-On for its excellent support and constant updates, enhancing their email marketing experience significantly.
Cons
- Users report missing features in Act-On, particularly with analytics and CRM integration, affecting usability and targeting.
- Users find Act-On to have a not intuitive interface, causing challenges during implementation and usability.
- Users face email issues with Act-On, including difficulties with the email visual interface and scheduling features.
- Users find the learning curve challenging, especially due to the interface and implementation complexities.
- Users note the limited features of Act-On, wishing for faster updates and enhancements compared to competitors.
What Are Recent G2 Reviews of Act-On?
Rating: 5.0/5.0 stars
— Sarah O.
"Unified Marketing Solution with Great Support and Pricing"
Rating: 5.0/5.0 stars
— Don B.
