# Best Influencer Marketing Platforms - Page 24

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Tiger Finder

Tiger Finder is an AI-powered influencer discovery platform for TikTok. It helps marketing teams find and shortlist creators for brand campaigns, cutting research time by about 10x compared to traditional workflows. The software searches a database of 5M+ TikTok profiles using semantic search and visual content analysis. Tiger Finder is built for marketing agencies running campaigns across multiple clients, as well as in-house brand teams and social media managers focused on TikTok. Users type what they need in plain language, such as "beauty creators in France with high engagement." Tiger Finder then returns ranked matches based on the visual content creators publish, their audience data, and engagement signals. Most other tools rely on bio keywords, hashtags, and follower counts, while Tiger Finder looks at what creators actually show in their visual content. Tiger Finder is built by YouScan, a social listening company that has tracked social media content since 2009. YouScan's enterprise clients include Samsung, Coca-Cola, McDonald's, and Vodafone. Core features: - Natural language search across 5M+ TikTok creators, with ranked results in seconds. - Visual AI that finds creators by the themes, products, and aesthetics in their videos. - Contact filters that surface creators with public email addresses for direct outreach. - List tools for organizing creators by campaign, client, brand, or market. - Side-by-side comparison views for building shortlists. Tiger Finder has a free tier with 10 searches per month and 24 results per search. The Tiger's Friend plan costs $99 per month and includes unlimited searches and 100 results per search, with 17% off on annual billing. No credit card is needed to start with the free tier.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T06%3A03%3A51Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1822724&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D24&secure%5Btoken%5D=0cb9b5818a13812a4cddb66b6fec2d0320b90e73e36406574a6612c6534be431&secure%5Burl%5D=https%3A%2F%2Ftigerfinder.com%3Futm_source%3Dg2%26utm_medium%3Dcpc%26utm_campaign%3Dg2clicks&secure%5Burl_type%5D=custom_url)

### [Social Cat](https://www.g2.com/products/social-cat/reviews)

Social Cat is an influencer marketing platform that connects brands with influencers. We make it easy to find the right creators, manage campaigns, and grow through authentic collaborations, no big budgets or agencies required.

#### Who Is the Company Behind Social Cat?

- **Seller:** [Social Cat](https://www.g2.com/sellers/social-cat)
- **Year Founded:** 2021
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d69d8c0a207fbbebce08396b188bc8a4929be716405d4a3412ee13766dabb79c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialcathq&secure%5Burl_type%5D=linkedin_company_website)  
17 employees on LinkedIn®

### [Socialfaim](https://www.g2.com/products/socialfaim/reviews)

Socialfaim is an AI Powered Influencer Marketing and creator management platform. We offer best services and help brands to identify influencers based on reach, demographics and audience across social media platforms. Our AI powered tool help you to connect with best influencers who are authentically engaging with real followers. Socialfaim tool helps you to track your campaign and measure the performance.

#### Who Is the Company Behind Socialfaim?

- **Seller:** [Socialfaim](https://www.g2.com/sellers/socialfaim)
- **Year Founded:** 2022
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=780c5a8281afbea87158700ec671f1adce850c10b468783c2e45a071354c69fc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialfaim&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [SocialTag (India)](https://www.g2.com/products/socialtag-india/reviews)

SocialTAG India is a Mumbai-based, Brand Management and Advertising Agency, which aims to help you and your business to grow with the growing market and competition. With a team of specialists, we excel in building strategies and advertising brands in the Indian as well as International Markets. We are a DPIIT Recognised, Startup India Registered Company.

#### Who Is the Company Behind SocialTag (India)?

- **Seller:** [SocialTag India](https://www.g2.com/sellers/socialtag-india)
- **Year Founded:** 2021
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6023534bf49db1140b0e4e0cc7d3dbfc30df164d28a002bb28ea96c137e1cf36&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialtag-india&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

### [SocialTalk](https://www.g2.com/products/socialtalk/reviews)

SocialTalk is revolutionizing influencer marketing with its AI-powered SaaS platform, tailored for businesses of any size. This platform enhances efficiency with cost-effective features, minimizes manual labor through automation, and utilizes AI-driven predictive models to boost decision-making and ROI. Designed to make advanced technology accessible to all, SocialTalk simplifies and optimizes the management of influencer campaigns.

#### Who Is the Company Behind SocialTalk?

- **Seller:** [SocialTalk](https://www.g2.com/sellers/socialtalk)
- **Year Founded:** 2021
- **HQ Location:** Lisbon, PT
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=75f9010c5ff77166df3697d6f7572e1d0b0fb4f05e66d7902fe0735166c5d177&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialtalksoftware%2F&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

### [Socialveins](https://www.g2.com/products/socialveins/reviews)

Its an Influencer marketing platform where campaign managers can launch and manage their campaigns with 1000s of creators registered on the platform

#### Who Is the Company Behind Socialveins?

- **Seller:** [Socialveins](https://www.g2.com/sellers/socialveins)
- **Year Founded:** 2020
- **HQ Location:** Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d12380a3b9b3983044010d6ab61a9e1c1d0632ea1e43d108c899841406e218b5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsocialveins-ai-influencer-marketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
12 employees on LinkedIn®

### [Sonar Seed](https://www.g2.com/products/sonar-seed/reviews)

Sonar Seed is a specialized e-commerce technology provider built exclusively for the Shopify ecosystem. Designed for growing brands that have outgrown manual spreadsheets, Sonar Seed helps founders and marketing teams scale their influencer programs without increasing their headcount. The platform provides a unified, end-to-end workflow that automates the entire "Gifting-to-Affiliate" loop. Key capabilities include automated product seeding through Shopify order generation, the instant creation of unique, synced discount codes for every ambassador, and real-time ROI tracking. To eliminate onboarding friction, Sonar Seed uses white-labeled "magic links" that give creators a branded, passwordless portal to track their performance. Additionally, the platform features a native Klaviyo integration for seamless email communication and a robust commission review dashboard to ensure total financial governance over payouts. Sonar Seed solves the "manual mess" of influencer marketing by replacing disconnected DMs, manual draft orders, and fragmented spreadsheets with a single, auditable dashboard. By moving the entire process inside Shopify, we solve the problem of attribution gaps and manual data entry errors. Brands regain hours of weekly admin time while gaining absolute clarity on which influencers are driving genuine revenue. Our "no-password" onboarding ensures higher creator participation, while our manual commission approval process protects brand margins from organic sales or fraud, turning influencer gifting from a cost center into a predictable, high-ROI revenue channel.

#### Who Is the Company Behind Sonar Seed?

- **Seller:** [Sonar Seed](https://www.g2.com/sellers/sonar-seed)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=827fdba241b07caaafde7a0f842deb1e38451e75b504bfd9e78330dbd9ded5ce&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsonar-seed%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SparkMatch](https://www.g2.com/products/sparkmatch/reviews)

SparkMatch is a Spanish UGC marketplace connecting brands with Instagram micro-creators. Brands post campaigns for free, receive applications from creators in their niche, and pay only when they approve the video. No agencies, no subscriptions. Authentic content ready for Reels, Stories and ads.

#### Who Is the Company Behind SparkMatch?

- **Seller:** [SparkMatch](https://www.g2.com/sellers/sparkmatch)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=62104d30e112f4eba3c0e4ed720e74a51e8767d65bc87e257cb96941fc2a9c58&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fspark-match&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Sport Endorse Subscription](https://www.g2.com/products/sport-endorse-subscription/reviews)

Sport Endorse is an athlete marketing and sports sponsorship platform that helps brands discover, evaluate, contact and manage 8,000+ verified elite athletes for measurable campaigns, ambassadorships, speaking engagements and content partnerships — with transparent market-based subscriptions, direct in-platform communication, integrated payments and campaign reporting.

#### Who Is the Company Behind Sport Endorse Subscription?

- **Seller:** [Sport Endorse](https://www.g2.com/sellers/sport-endorse)
- **Year Founded:** 2016
- **HQ Location:** Dublin, IE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b27902e3cf8ff470ae0aa468444eefd5fcdcc8e261af5dd9885860c3cfe22b05&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsportendorse&secure%5Burl_type%5D=linkedin_company_website)  
26 employees on LinkedIn®

### [Spray](https://www.g2.com/products/spray-spray/reviews)

Spray is an influencer marketing AI platform born from the extraordinary success of Korean beauty brands that transformed their TikTok presence and market share through strategic creator partnerships. Our platform revolutionizes creator discovery through real-time social media crawling and visual profile similarity matching, not traditional filtering systems. Unlike conventional approaches, Spray identifies perfect-fit influencers based on visual content patterns and audience engagement signatures rather than limiting your search to static parameters—bringing K-beauty's proven influencer marketing strategies to the American market with unprecedented efficiency. We serve ambitious marketing teams and e-commerce brands who understand that in today's cookie-restricted digital landscape, authentic creator partnerships are the key to sustainable growth—but who lack the resources to manage these relationships at scale. With Spray, you can: \* Find 1,000 perfectly matched influencers in under a minute \* Identify creators with genuine viral potential and commercial impact \* Automate outreach and campaign management \* Track and analyze performance with precision Our clients experience a 72.6% reduction in campaign time and can run 3.6x more campaigns with the same resources—turning influencer gifting from a resource drain into your competitive advantage. Join the brands who are transforming their social media impact and e-commerce revenue through AI-powered influencer partnerships.

#### Who Is the Company Behind Spray?

- **Seller:** [Spray](https://www.g2.com/sellers/spray)
- **Year Founded:** 2018
- **HQ Location:** Irvine, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=859a98e16e61601f459f2a6dc7f2812710b31862bb0fcdb5a113e420282c7249&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsprayio%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [Squaredance](https://www.g2.com/products/squaredance/reviews)

Squaredance is a partnership marketplace, helping DTC brands attract new customers and grow sales in every channel. We offer a comprehensive end-to-end solution to power a digital marketer's needs. Connect your digital store, launch unlimited campaigns, get matched with media experts, attribute and track performance, and optimize, while only paying for sales.

**Average Rating:** 4.8/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Squaredance?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Squaredance?

- **Seller:** [Squaredance](https://www.g2.com/sellers/squaredance)
- **Year Founded:** 2022
- **HQ Location:** Toronto
- **Twitter:** @squaredance\_io  
692 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=946690f296447487661675ec00385d6e3c512975bb0334a321b7782f3960bc2d&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsquaredance&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 70% Small, 30% Medium

#### What Are Recent G2 Reviews of Squaredance?

**["Top Tier Network to work with"](https://www.g2.com/survey_responses/squaredance-review-9531117)**

**Rating:** 5.0/5.0 stars

_— Melih D._

[Read full review](https://www.g2.com/survey_responses/squaredance-review-9531117)

**["Grow your sales in every channel"](https://www.g2.com/survey_responses/squaredance-review-9743395)**

**Rating:** 4.0/5.0 stars

_— Soubitya S._

[Read full review](https://www.g2.com/survey_responses/squaredance-review-9743395)

### [squarelovin](https://www.g2.com/products/squarelovin/reviews)

squarelovin helps brands build scalable creator and community programs – from discovery to conversion. With modular solutions for Creator Discovery, Creator Management, UGC Collection, and shoppable content integrations, brands can structure collaborations, secure rights, and connect authentic content directly to the point of sale. Whether used as standalone tools or combined, squarelovin supports community-powered growth across the customer journey.

#### Who Is the Company Behind squarelovin?

- **Seller:** [squarelovin](https://www.g2.com/sellers/squarelovin)
- **Year Founded:** 2016
- **HQ Location:** Hamburg, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b7c2329cfa5b5101f68ac763fdd816c0c5124837912e77fd7456f567b0c3053a&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsquarelovin%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Starbuzz.ai](https://www.g2.com/products/starbuzz-ai/reviews)

Starbuzz.ai is an all-in-one influencer marketing platform that helps brands, agencies, and creators work together seamlessly. Discover, analyze, and select authentic influencers, create and execute campaigns, and track real campaign ROI with AI-powered tools for fake follower detection, and performance analytics. Replace scattered tools and spreadsheets with one powerful system that makes influencer marketing easier, faster, and more efficient.

#### Who Is the Company Behind Starbuzz.ai?

- **Seller:** [Starbuzz.ai](https://www.g2.com/sellers/starbuzz-ai)
- **Year Founded:** 2021
- **HQ Location:** Hyderabad , IN
- **Twitter:** @Starbuzz\_AI  
950 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=acd4690f1ac405c26ae2df65ef2c32f63e8e51394bb26c58be3490d0c2fb7d77&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstarbuzz-ai&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [StarClinch.com](https://www.g2.com/products/starclinch-com/reviews)

StarClinch is India's premier online platform for discovering and booking a diverse range of performance artists and live entertainers. Established in 2015, it has revolutionized the entertainment industry by providing a transparent and efficient medium for connecting event organizers with talented professionals. With a vast database of over 17,000 artists spanning 14 categories, StarClinch caters to various events, including corporate functions, weddings, private parties, and more. Key Features and Functionality: - Extensive Artist Categories: The platform offers a wide array of talent, including singers, live bands, stand-up comedians, DJs, dancers, magicians, models, photographers, and speakers. - User-Friendly Interface: Clients can easily browse artist profiles, view portfolios, and select performers that align with their event requirements. - Secure Booking Process: StarClinch employs an escrow system to ensure secure transactions, releasing payments to artists only after successful performance confirmation. - Nationwide Reach: Operating across 450+ cities, the platform provides access to local and international artists, accommodating events of all scales and budgets. Primary Value and Solutions: StarClinch addresses the challenges of the traditionally unorganized entertainment booking industry by offering a streamlined, transparent, and reliable platform. For event organizers, it simplifies the process of finding and booking suitable talent, ensuring quality performances and secure transactions. For artists, it provides increased visibility, equitable opportunities, and timely payments, thereby professionalizing the industry and fostering trust between performers and clients.

#### Who Is the Company Behind StarClinch.com?

- **Seller:** [StarClinch.com](https://www.g2.com/sellers/starclinch-com)
- **Year Founded:** 2015
- **HQ Location:** New Delhi, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=bf4332b6bd16abf3548936b31b9a3c5cf99b2808eeb97e97bd9f01317a00dace&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstarclinch&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [StreamOptima](https://www.g2.com/products/streamoptima/reviews)

StreamOptima is the next-generation influencer platform platform designed specifically for brands and agencies navigating the complex ecosystems of Twitch and Kick. While traditional influencer marketing tools treat live-streamers like static social media profiles, StreamOptima bridges the gap by providing real-time, live-streaming data intelligence. We empower advertisers to move beyond vanity metrics—like follower count—and focus on the only thing that matters in 2026: verified engagement and brand safety. The Problem with Legacy Analytics In the current creator economy, "reach" is often a hollow metric. Influencer marketing managers are constantly battling bot-driven "inflate-and-dump" tactics and unpredictable content risks. Legacy tools fail to capture the real-time volatility of a live broadcast, leaving agencies to guess their true ROI. The StreamOptima Solution: Audit-First Intelligence StreamOptima redefines how brands vet creators through three core pillars: Advanced Creator Audits: Our proprietary engine goes deeper than surface-level stats. We analyze CCV, Creator Integrity and previous collaborations to ensure you are paying for real human attention, not automated bots. Real-Time Brand Radar: Monitor your brand’s visibility as it happens. StreamOptima tracks sponsorship mentions, logo placements, and "Share of Voice" across 100k+ concurrent streams, giving you a comprehensive view of your market position. Automated Brand Safety: Protect your reputation with instant scans for historical controversies and real-time monitoring of stream content. We ensure your brand is always associated with creators who align with your corporate values. Built for Professional Scale Whether you are a boutique agency managing a handful of creators or a global brand executing massive cross-platform campaigns, StreamOptima provides the transparent data intelligence required to optimize media spend and secure high-performance partnerships.

#### Who Is the Company Behind StreamOptima?

- **Seller:** [StreamOptima](https://www.g2.com/sellers/streamoptima)
- **HQ Location:** Copenhagen
- **Twitter:** @StreamOptima  
15 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=969f3b9b96619d2bea4cbf4028fdf6fcb5a75a0d3672496a7a632c7323c47d6b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fstreamoptima%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Superfiliate](https://www.g2.com/products/superfiliate/reviews)

Superfiliate gives D2C brands one platform to launch, manage, and scale every creator relationship—ambassadors, affiliates, influencers, and paid partners—with unified profiles, automated workflows, and built-in discovery tools that deliver measurable growth. First-party integrations with Meta, TikTok Shop, and YouTube unify the data brands need to source creators, see what content is performing, and prove which partners are driving revenue — turning creator programs into a growth channel that compounds.

#### Who Is the Company Behind Superfiliate?

- **Seller:** [Superfiliate](https://www.g2.com/sellers/superfiliate)
- **Year Founded:** 2021
- **HQ Location:** Venice, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2257f4c957add89b7d2dfa9b034f28f23c064890b5d7475c797e006605dd4755&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsuperfiliate&secure%5Burl_type%5D=linkedin_company_website)  
75 employees on LinkedIn®

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 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
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Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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