# Best Influencer Marketing Platforms - Page 22

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Meltwater

Meltwater empowers companies with a suite of solutions that spans media, social, and consumer intelligence. Since 2001, we’ve helped organizations harness the world’s data in real time to fuel smarter decisions, stronger performance and sustainable growth. By analyzing nearly 1 billion pieces of content each day and transforming them into vital insights, Meltwater unlocks the competitive edge needed to drive results. With 27,000 customers, 50 offices across six continents and 2,200 employees, Meltwater is the industry partner of choice for global brands making an impact. We activate the power of data so businesses can make smarter, faster decisions. With the most robust dataset across media, social, consumer trends – and now insights into how large language models (LLMs) shape brand visibility – we give companies a complete view of the conversations, behaviors, and signals influencing their markets. Our powerful AI turns this breadth of data into actionable insights, empowering teams across PR, communications and marketing to confidently drive strategy. -- Mira Studio (AI-Powered Media, Market, and Brand Intelligence Assistant) Key features - Natural language querying - Automated insights - Structured reports - Trend-spotting and explanations with suggested actions - Integrated throughout the full Meltwater Platform - Integrates with Copilot and Slack What is Mira Studio? Mira Studio is Meltwater’s conversational AI teammate for media, market, and brand intelligence. Mira Studio helps PR, comms, and marketing teams cut through complexity and reduce time spent on manual analysis, with prompt-driven reporting, briefing, simplified data exploration, and real-time answers. Who uses Mira Studio? Teams that need quick and shareable insights while reducing manual time spent digging through data. Mira Studio converts Meltwater data into summaries, visuals, and provides explanations through natural language interaction. Get to the why of what’s happening, not just the what. -- Media Intelligence for PR (Media Monitoring and Analysis Platform) Key capabilities - Monitor 6M different media sources - Unlimited search - Real-time alerts - Journalist identification - Competitive benchmarking - Unified, shareable reporting - Predictive analytics for mention forecasting - Brand-level sentiment What is Meltwater Media Intelligence? Meltwater’s media intelligence platform monitors and analyzes earned media coverage through tracking brand mentions and narratives across news, print, broadcast, podcasts, and social media. This enables faster response times to trends or feedback through real-time awareness of message penetration, emerging risks, and consumer sentiment. Who Uses Meltwater Media Intelligence? PR and comms teams use Meltwater Media Intelligence to strengthen PR strategies with accurate measurement of brand impact across media sources. With journalist outreach capabilities within a single platform, PR efforts are streamlined for better results. -- Social Listening and Analytics Key capabilities - Monitoring 200B+ social conversations - Analysis of 300M+ social profiles - Influencer identification - Shareable reporting across earned, owned, and paid social - Brand-level sentiment and predictive analytics for brand measurement and forecasting - AI agents for Boolean search creation and management - AI-powered insights summarize brand and topic narratives - Access to Meltwater API What is Meltwater Social Listening and Analytics? Meltwater social listening and analytics is an integrated platform providing monitoring and AI-powered analysis for billions of social conversations. Connect consumer insights to social strategy and marketing campaigns for a seamless approach to brand promotion, quicker crisis response, and powerful competitor insights without data caps. Who uses Meltwater Social Listening? Marketing and social teams in charge of consumer, competitor, and industry insights. -- Influencer Management (Klear – Influencer Relationship Management Platform) Key capabilities - Database of 30M+ global creator profiles - AI-driven influencer discovery and recommendations - Influencer vetting and brand safety analysis - AI-driven outreach and relationship management - Campaign management and creator collaboration tools - Performance benchmarking and ROI tracking - Competitive influencer intelligence What is our influencer management solution? Klear is Meltwater’s influencer discovery and influencer relationship management solution. Vet, manage, and measure influencers and campaigns at scale from within a single tool. AI-powered influencer recommendations improves targeting accuracy, providing better matches and influencing better ROI. Who uses our influencer management solution? Marketing, PR, and Influencer teams use Klear for implementing and scaling their influencer campaigns. Outreach, gifting, payment, analysis and reporting can all be managed through our platform. -- Enterprise and Professional Services Key capabilities - Analyst-led insights and reporting - Custom data configurations - Enterprise-grade support and delivery What is Meltwater Enterprise and Professional Services? Customized intelligence solutions and professional services from Meltwater experts supports large enterprises with advanced or bespoke requirements. This service provides complex data analysis and reporting that go beyond standard product workflows, and ensures fast and accurate delivery for high-stakes or large-scale intelligence needs.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-04T13%3A34%3A31Z&secure%5Bdisplayable_resource_id%5D=681&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=681&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=2814&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D22%26selected_view%3Dgrid&secure%5Btoken%5D=262cef10ffbd143e2434a6d315f0e88f82189b3427c5f59d5a7695e82a2dfe85&secure%5Burl%5D=https%3A%2F%2Fwww.meltwater.com%3Futm_source%3Dpaid-3rd-party%26utm_medium%3Dg2%26utm_campaign%3Dpaid-3rd-party-g2%26utm_content%3Ddemo-request&secure%5Burl_type%5D=custom_url)

### [Mikz Alliance](https://www.g2.com/products/mikz-alliance/reviews)

Mikz is a free 360 solution for influencer marketing by Mikz Alliance. It helps you cut costs, save time and work smarter. Full automation – discover influencers, make deals, track campaigns and manage payments. Go to www.mikzmarket.com and sign-up for free. No commissions or other fees apply.

#### Who Is the Company Behind Mikz Alliance?

- **Seller:** [Mikz Alliance](https://www.g2.com/sellers/mikz-alliance)
- **Year Founded:** 2011
- **HQ Location:** Malmö, SE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=030d59e6159268feaa88061be1741e07baa602c71ac4645b9a9b7e082db8c826&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmikz-alliance&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [MOGL Athlete Influencer Platform](https://www.g2.com/products/mogl-athlete-influencer-platform/reviews)

MOGL is the leading Athlete Influencer platform built to help brands win Gen-Z. Through our network of 30,000+ college athletes, MOGL enables brands to: 1. Build authentic awareness with Gen-Z audiences who trust athletes more than traditional influencers. 2. Reach the right customers faster with AI-powered matching and first-party audience insights. 3. Prove ROI with confidence using real-time reporting, deliverable tracking, and automated payments. Top brands like Liquid IV, NBC Sports, Toyota, and Activision partner with MOGL to scale influencer programs that deliver guaranteed impressions at below-market CPMs. Whether you’re testing athlete marketing with a self-serve starter plan or running fully managed campaigns with our Elite offering, MOGL makes influencer marketing simple, efficient, and results-driven.

#### Who Is the Company Behind MOGL Athlete Influencer Platform?

- **Seller:** [MOGL](https://www.g2.com/sellers/mogl)
- **Year Founded:** 2019
- **HQ Location:** New York, US
- **Twitter:** @TheMOGLApp  
1,501 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c7036b2096487295cf9fcdcaf5b1b43799b04d422269e758214860f8aa91dbd8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fmogl-game-respects-game%2F&secure%5Burl_type%5D=linkedin_company_website)  
25 employees on LinkedIn®

### [MoreFans.App](https://www.g2.com/products/morefans-app/reviews)

MoreFans.App is a next-generation creator platform designed for meaningful connection, content monetization, and authentic digital identity. Built for artists, influencers, educators, and innovators, MoreFans empowers users to publish premium content, engage fans directly, and build sustainable communities, without compromise. With built-in subscription tools, tipping, live streaming, and story-style media, creators can turn their passions into income while maintaining full control of their brand. MoreFans.App is optimized for performance, simplicity, and discoverability, making it ideal for both emerging and established creators around the world. MoreFans isn't just another fan platform. It's a social ecosystem rooted in transparency, trust, and creativity.

#### Who Is the Company Behind MoreFans.App?

- **Seller:** [MoreFans.App](https://www.g2.com/sellers/morefans-app)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [MuseFind](https://www.g2.com/products/musefind/reviews)

MuseFind is a solution that connects brands to their best social media influencers to grow through stories on Instagram.

#### Who Is the Company Behind MuseFind?

- **Seller:** [MuseFind](https://www.g2.com/sellers/musefind)
- **Year Founded:** 2018
- **HQ Location:** Vancouver , CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9963bbb3988998f0afc386447a46262655ff8b44e1d4a80250062277e7709397&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Finfluencer-marketing-academy&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Narrators](https://www.g2.com/products/narrators/reviews)

We are an AI-powered influencer marketing platform with a database of 70M influencers .  
One Dashboard: Control each step of your campaigns AI Powered Audience Data: Match best Influencers with your brand Performance Model: Pay per engagement and content Payout Algorithm: Payout auto-calculated and paid to digital wallet Customer Success Managers: Local teams to support managed services No Fraud: We score Influencer based on their real engaged audience

#### Who Is the Company Behind Narrators?

- **Seller:** [One9Social](https://www.g2.com/sellers/one9social)
- **Year Founded:** 2015
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d3908f834e0f274004d58b0968a36b400ba1e7e4676b84598d681b095371b6a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F10504932&secure%5Burl_type%5D=linkedin_company_website)  
19 employees on LinkedIn®

### [NimbusReach](https://www.g2.com/products/nimbusreach/reviews)

NimbusReach.io is a creator sourcing and analytics platform built specifically for OnlyFans management (OFM) agencies and creator-economy teams. Instead of wasting time scrolling through social media or cold-messaging low-value prospects, agencies use NimbusReach to identify the top creators who drive 80% of industry earnings. With proprietary metrics like Fan Devotion Score, cross-platform engagement signals, and smart filtering, NimbusReach.io makes it easy to: • Discover creators with proven earning potential • Prioritize outreach to high-value opportunities • Streamline agency pipelines and scale faster • Reduce guesswork with transparent, data-driven insights Whether you manage 5 creators or 50, NimbusReach.io gives your team the competitive edge to grow revenue, save hours of manual sourcing, and focus on the creators who matter most. Who it’s for: • OFM agencies • Creator talent managers • Growth teams in the creator economy

#### Who Is the Company Behind NimbusReach?

- **Seller:** [NimbusReach](https://www.g2.com/sellers/nimbusreach)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [One Impression](https://www.g2.com/products/one-impression-one-impression/reviews)

One Impression helps you seamlessly activate and scale your Influencer Marketing Campaigns all in one place

#### Who Is the Company Behind One Impression?

- **Seller:** [One Impression](https://www.g2.com/sellers/one-impression)
- **Year Founded:** 2018
- **HQ Location:** Gurgaon, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=19b5c4c26ebd74ec27c7e321936714e035cfd53f08e226bf8182053d83f0c498&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F13323421&secure%5Burl_type%5D=linkedin_company_website)  
96 employees on LinkedIn®

### [Ovonts](https://www.g2.com/products/ovonts/reviews)

Ovonts is the only solution connecting influencer marketing efforts to revenue outcomes with complete control, visibility and predictability on creator & content pipelines.

#### Who Is the Company Behind Ovonts?

- **Seller:** [Ovonts Technologies](https://www.g2.com/sellers/ovonts-technologies)
- **Year Founded:** 2019
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=5e319d907d0d44326dcc0bdc6848804e16d8e64816c3532fee56ee2f2185fca3&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fovonts&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

### [Panel](https://www.g2.com/products/ctrl-pictures-panel/reviews)

Panel is a performance-first influencer marketing platform purpose-built for brands that want to drive real results through creator partnerships. We combine predictive pricing models, contextual offer recommendations, and verified conversion data to help brands source, activate, and optimize campaigns with YouTube creators. Whether you're scaling customer acquisition, promoting a new app, or building your brand presence, Panel gives you the tools to confidently manage your creator program end-to-end.

#### Who Is the Company Behind Panel?

- **Seller:** [Panel](https://www.g2.com/sellers/panel)
- **Year Founded:** 2023
- **HQ Location:** Brooklyn, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e2bf1013c479b04a42095bc4bc061291bcf3e35e34dbcad05f20b5361bb55a8e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpanelxyz%2F&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [ParkLU](https://www.g2.com/products/parklu/reviews)

Identify, activate and measure the impact of the most influential Key Opinion Leaders (KOLs) in China.

#### Who Is the Company Behind ParkLU?

- **Seller:** [ParkLU](https://www.g2.com/sellers/parklu)
- **Year Founded:** 2002
- **HQ Location:** New York, New York, United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0e4f600ae7ea2ab4daa2c5bc0e416cb6f26aa438aaf5f169101684ead81d7551&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Flaunchmetrics%2F&secure%5Burl_type%5D=linkedin_company_website)  
345 employees on LinkedIn®

### [Partipost](https://www.g2.com/products/partipost/reviews)

Partipost is the app that rewards you for sharing about the things you love! Make money by crafting unique content on social media for a variety of brands. It’s easy, hassle-free and absolutely free to use!

#### Who Is the Company Behind Partipost?

- **Seller:** [Partipost](https://www.g2.com/sellers/partipost)
- **Year Founded:** 2016
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=a64f9b050ed0353ef989e97ccbb7446d456cf05480e3aa653916689e5f6fde10&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpartipost%2F&secure%5Burl_type%5D=linkedin_company_website)  
268 employees on LinkedIn®

### [Passionfroot](https://www.g2.com/products/passionfroot/reviews)

Passionfroot lets creators and companies handle sponsorships, collaboration requests, bookings, and payments – in one single place. Passionfroot supports GTM teams at leading B2B and tech companies by facilitating large-scale, creator-led marketing campaigns. Through the Discovery function, companies can easily source, contact, and collaborate with thousands of kindred creators in one click. On the creator side, Passionfroot empowers content creators to manage every aspect of their brand partnerships, including booking, calendar scheduling, collaboration, and payment. This centralized approach ensures efficient communication with sponsors and seamless management of projects, enhancing productivity and creativity. 🚨 Sign up for free and learn more at passionfroot.me!

#### Who Is the Company Behind Passionfroot?

- **Seller:** [Passionfroot](https://www.g2.com/sellers/passionfroot)
- **Year Founded:** 2021
- **HQ Location:** Berlin, DE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9355978d5b6545a53c7c4a65dbcd8a3914380892ec87f86b8251b0671dbf482c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fget-passionfroot&secure%5Burl_type%5D=linkedin_company_website)  
20 employees on LinkedIn®

### [Passo](https://www.g2.com/products/passo/reviews)

Passo connects creator impressions to conversions — even on TV, even days later.

#### Who Is the Company Behind Passo?

- **Seller:** [Passo AI](https://www.g2.com/sellers/passo-ai)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Persollo](https://www.g2.com/products/persollo/reviews)

PERSOLLO enables brands and influencers to convert social media engagement into sales and leads in less than 15 seconds. Persollo's one click buy checkout bypasses online shops and cumbersome shopping carts, capitalising on impulse purchasing behavior at the point of interest, ultimately optimizing conversions. Designed for mobile and social media, the tech allows click through payments straight from social media posts \ digital ads \ videos \ blogs and through the key influencers.

#### Who Is the Company Behind Persollo?

- **Seller:** [Persollo](https://www.g2.com/sellers/persollo)
- **Year Founded:** 2016
- **HQ Location:** Sydney, AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3f2babab34ddc02f6670d88364b49cf0df95c1b7306c474a3cad8fd2a56bbd65&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpersollo&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

### [Pingfluence](https://www.g2.com/products/pingfluence/reviews)

Create an experience worth sharing, approve who you want, collect free UGC, and track every post - all from one platform.

#### Who Is the Company Behind Pingfluence?

- **Seller:** [Ping Culture](https://www.g2.com/sellers/ping-culture)
- **Year Founded:** 2022
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=6fb8bc74d54456436fb26a885d95526f9273b024bc596bd92e1a703b07165975&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F69716828%2F&secure%5Burl_type%5D=linkedin_company_website)  
8 employees on LinkedIn®

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Similar Categories

- [Other Social Media](/categories/other-social-media)
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[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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