Open Influence

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Open Influence is a global, award-winning creator marketing company dedicated to delivering comprehensive influencer marketing solutions across major social media platforms. With over 12 years of experience, Open Influence has successfully partnered with top brands in industries such as fashion, lifestyle, automotive, entertainment, technology, consumer packaged goods, and pharmaceuticals. Their proprietary platform boasts the industry's largest collection of influencer data, utilizing machine learning and image recognition to analyze more than 100 million pieces of content. Notable clients include Under Armour, Pepsi, Puma, Corona, Hyundai, Unilever, Samsung, McDonald's, Universal Studios, and Verizon. Key Features and Functionality: - Strategy & Creative Development: Crafts strategic, attention-grabbing campaign concepts that elevate creators’ creativity, delivering memorable and high-impact brand experiences. - Campaign Management: Provides seamless, end-to-end campaign execution, managing every stage with precision to ensure brand safety, quality assurance, and measurable impact across industries and platforms. - Paid Media Amplification: Employs a strategic paid media approach to ensure that creator content reaches the right audience at the right time, maximizing impact across every stage of the funnel. - Studio OI: Premium Content Production: Produces high-quality content that brings a brand’s story to life, managing creative development to post-production with top creators and celebrity talent for maximum impact. - Omnichannel Campaign Strategies: Develops innovative, multi-channel strategies, including out-of-home and experiential activations, to extend impact beyond social media and create seamless, high-impact brand experiences that drive deeper engagement. Primary Value and Solutions: Open Influence addresses the challenge brands face in effectively engaging and growing their desired audiences through social media. By offering a full suite of creator marketing services under one roof, they streamline the process of influencer collaboration, ensuring brand safety, quality content, and measurable results. Their data-driven approach, leveraging AI and machine learning, enables smarter decision-making and effortless execution, leading to real, impactful outcomes for their clients.