# Best Influencer Marketing Platforms - Page 18

## How Many Influencer Marketing Platforms Products Does G2 Track?

**Total Products under this Category:** 396

### Category Stats (Aug 2026)

- **Average Rating:** 4.58/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** CreatorDB (+5.56%) - Among all products in this category, CreatorDB recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Influencer Marketing Platforms Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 396+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Influencer Marketing Platforms
 ![G2 Grid® for Influencer Marketing Platforms plotting products by satisfaction and market presence](https://www.g2.com/categories/influencer-marketing-platforms/grids.png?focus%5B%5D=19813&focus%5B%5D=101035&focus%5B%5D=21056&focus%5B%5D=130113&focus%5B%5D=28276&focus%5B%5D=61006&focus%5B%5D=2814&focus%5B%5D=97128)

Highlighted products: impact.com, Sprout Social Influencer Marketing, Later Influence, Insense, Influential powered by Captiv8, PartnerStack, Meltwater, and HypeAuditor.

Underlying data: [Grid® JSON](https://www.g2.com/categories/influencer-marketing-platforms/grids.json?focus%5B%5D=impact-com&focus%5B%5D=sprout-social-influencer-marketing&focus%5B%5D=later-influence&focus%5B%5D=insense&focus%5B%5D=influential-powered-by-captiv8&focus%5B%5D=partnerstack&focus%5B%5D=meltwater&focus%5B%5D=hypeauditor)

**Sponsored**

### Scoro

Scoro is a professional services automation (PSA) software purpose-built for consultancies, agencies, IT firms, architecture companies, and other professional services businesses. It unites projects, resources, and finances in one system, so you don’t need to juggle multiple tools for planning, tracking, and billing for your work. Core features include: - CRM & pipeline – Get a complete overview of your sales funnel and upcoming work - Quote-to-cash – Estimate scope, track progress and budget burn, and bill for work in one system - Capacity & resource planning – Plan ahead with live heatmaps and utilization forecasts - Time & expense tracking – Log time with built-in timers and auto-populated timesheets - Cost & profit forecasts – Understand margins with role or service-level insights - Billing & invoicing – Automate time & material, fixed-fee, and retainer billing - Revenue forecasting – Track project income based on pipeline and committed work - AI-powered insights & actions – Save time with automation and data-driven suggestions - Live dashboards – Monitor progress, profitability, and capacity in real time By uniting this data, Scoro gives you end-to-end visibility across your business. Helping you spot risks sooner, allocate resources smarter, and protect profitability as you scale.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=681&secure%5Bchosen_at%5D=2026-08-03T21%3A45%3A48Z&secure%5Bdisplayable_resource_id%5D=156&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=retargeted_product&secure%5Bplacement_resource_ids%5D%5B%5D=6055&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=6055&secure%5Bresource_id%5D=681&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Finfluencer-marketing-platforms%3Fpage%3D18%26selected_view%3Dgrid&secure%5Btoken%5D=c8b29498dd3523bd1639b468d481169f59708b2d5999a644329b1f16529ef240&secure%5Burl%5D=https%3A%2F%2Fwww.scoro.com%2Fdemo%2F%3Futm_campaign%3D11834511-G2%2520PPC%25202025%26utm_source%3DG2%26utm_medium%3Dppc&secure%5Burl_type%5D=book_demo)

### [Datech Influx](https://www.g2.com/fr/products/datech-influx/reviews)

Datech Influx est une plateforme de marketing d'influence tout-en-un conçue pour TikTok. De la découverte des créateurs les plus performants à l'automatisation des démarches en masse et à la gestion des campagnes, Influx vous connecte avec les bons influenceurs et suit l'impact réel — le tout alimenté par l'API officielle de TikTok et un système SaaS robuste basé sur le cloud. Qu'est-ce qui rend Influx différent ? 🚀 Plus de 30 millions de créateurs TikTok, débloqués Nous avons indexé la plus grande base de données d'influenceurs TikTok sur le marché, vous permettant de contourner les limitations natives de TikTok Shop. 🎯 Filtres hyper-précis (18+ métriques) Découvrez des créateurs performants basés sur quatre dimensions clés : audience, contenu, engagement et ventes. Réduisez le temps de recherche de 80%. 💬 Email + DM + invitations d'affiliation TikTok Contactez à grande échelle avec des modèles de communication personnalisables. Combinez les canaux pour tripler votre taux de connexion. ☁️ Construit sur un système cloud propriétaire Plus de démarches échouées. Notre plateforme s'intègre directement avec l'API de TikTok pour garantir que les messages sont livrés de manière sécurisée et fiable. 📬 Taux d'ouverture d'emails de 70 à 80% Grâce à notre système de domaine personnalisé de haute qualité, vos messages se démarquent et atterrissent dans les boîtes de réception, pas dans les dossiers de spam. 📊 Tableaux de bord de performance avec suivi au niveau GMV Nous suivons tout — des taux de réponse des créateurs aux conversions, GMV et ROI — pour que vous sachiez exactement ce qui fonctionne. 👥 Support multi-équipes et multi-boutiques Que vous soyez un fondateur solo ou une agence avec 20 marques, gérez tout avec un tableau de bord unifié — y compris le suivi des équipes basé sur la performance. Pour qui est Influx ? - Marques et marchands DTC développant le marketing d'influence sur TikTok - Agences gérant des campagnes multi-marques à grand volume - Vendeurs TikTok Shop à la recherche de KOLs à haute conversion - Équipes marketing axées sur le ROI et l'attribution des ventes réelles

#### Who Is the Company Behind Datech Influx?

- **Vendeur:** [Datech](https://www.g2.com/fr/sellers/datech)
- **Emplacement du siège social:** N/A
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8e949529798b24b9260948c9f3665abc3ac04238ad0e0a932e11ab5bc3cda585&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdatech.ai%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employés sur LinkedIn®

### [Dreaminfluencers](https://www.g2.com/products/dreaminfluencers/reviews)

Dreaminfluencers is an influencer marketing platform that enables brands to work with more than 20.000 handpicked European micro-influencers. Dreaminfluencers has a team approach that enables brands to create long-lasting relationships with influencers. The platform has in-depth data that helps brands understand how their influencer teams are performing, brands get direct access to KPI's such as ROAS, CPM, Reach, Virality score, Engagement rate etc. Dreaminfluencers saves brands 100s of hours every year through data collection, ease of communicating with influencers at scale, and lastly, payment automation.

#### Who Is the Company Behind Dreaminfluencers?

- **Seller:** [Dreaminfluencers](https://www.g2.com/sellers/dreaminfluencers)
- **Year Founded:** 2017
- **HQ Location:** Copenhagen, DK
- **LinkedIn® Page:** [dk.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=162b3d695c73d7400da0b15a8d6bad7d1344cb62eb62ad2b0ca04aacaf9286ee&secure%5Burl%5D=https%3A%2F%2Fdk.linkedin.com%2Fcompany%2Fdreaminfluence&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

### [EasyKOL](https://www.g2.com/products/easykol/reviews)

EasyKOL combines influencer discovery, creator analytics, outreach, and campaign tracking in one workflow. You can find creators, evaluate quality, and move directly to collaboration without switching tools.

#### Who Is the Company Behind EasyKOL?

- **Seller:** [Iftech](https://www.g2.com/sellers/iftech)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [ECOMOBI CORPORATION PTE. LTD.](https://www.g2.com/products/ecomobi-corporation-pte-ltd/reviews)

All-in-one Revenue-generated Solutions Provider for Brands, Content Creators, and Publishers. From maximizing monetization strategies to optimizing audience engagement, we offer a tailored approach to drive growth and profitability.

#### Who Is the Company Behind ECOMOBI CORPORATION PTE. LTD.?

- **Seller:** [ECOMOBI](https://www.g2.com/sellers/ecomobi)
- **Year Founded:** 2016
- **HQ Location:** Singapore, SG
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fe764091e0eb032c01e6f1137824cb745f2ef92c749dc1c673973f50ce93041&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fecomobi-pte%2F&secure%5Burl_type%5D=linkedin_company_website)  
160 employees on LinkedIn®

### [Elev8or](https://www.g2.com/products/elev8or/reviews)

Elev8or is a creator marketing platform that helps brands discover creators, manage influencer and UGC campaigns, collaborate with creators, and track campaign performance from one unified workspace. Built for modern marketing teams, Elev8or enables brands to run creator marketing like paid media - scalable, measurable, and performance-driven. From creator discovery and outreach to campaign execution and analytics, everything is managed in one streamlined system.

#### Who Is the Company Behind Elev8or?

- **Seller:** [Elev8or](https://www.g2.com/sellers/elev8or)
- **Year Founded:** 2007
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4911d62fcd61a10c8cb213670dd58ff1ad7841a2d02a1dbbb00edf278aada7ab&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Felev8or%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Endlss](https://www.g2.com/products/endlss/reviews)

Endlss centralizes Influencer Marketing by automating discovery, outreach, gifting, and performance tracking. Connecting directly with Shopify, use Smart referral links to drive qualified traffic directly to your product or checkout pages with pre-applied discounts and attribution. Integrated analytics from Shopify data deliver clear insights into Influencer ROI. By reducing manual tasks and consolidating tools, Endlss boosts efficiency, attribution accuracy, and campaign scalability. - Smart referral links are shareable, trackable, no leak links to your store - Endlss gifting makes it easy to send gifts to your affiliates & influencers - Real-time analytics track influencer-driven sales and ROI.

#### Who Is the Company Behind Endlss?

- **Seller:** [Endlss](https://www.g2.com/sellers/endlss)
- **Year Founded:** 2022
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc066fb62893882d945a79f1e6b68bbc46afe989a282677d12b6c9bf884f0306&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fendlss%2F&secure%5Burl_type%5D=linkedin_company_website)  
18 employees on LinkedIn®

### [Famic](https://www.g2.com/products/famic/reviews)

For influencers, famic.io is a public, online profile and media kit platform. Think of it like LinkedIn designed for influencers. For businesses, famic.io is a comprehensive toolkit to run an influencer marketing campaign. You can discover influencers, invite them to campaigns, and work with them.

#### Who Is the Company Behind Famic?

- **Seller:** [Famic](https://www.g2.com/sellers/famic)
- **Year Founded:** 2020
- **HQ Location:** Dubai, AE
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4446654b932c98623a9de02dfad1ed8f8c9864a1a9ede6190d4020d0e79bfc1e&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F76176048&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Famstar](https://www.g2.com/products/famstar/reviews)

Solving finance for creators

#### Who Is the Company Behind Famstar?

- **Seller:** [Ria Sawhney](https://www.g2.com/sellers/ria-sawhney)
- **Year Founded:** 2021
- **HQ Location:** Chandigarh, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7109609697831c9d92c0819ca5eb9b734fded0e9f6c7355b2b478bd7319112f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffamstar%2F&secure%5Burl_type%5D=linkedin_company_website)  
4 employees on LinkedIn®

### [GetEvangelized](https://www.g2.com/products/getevangelized/reviews)

GetEvangelized helps influencers and micro-celebrities on social media discover endorsement opportunities from brands and agencies.

#### Who Is the Company Behind GetEvangelized?

- **Seller:** [Get Evangelized](https://www.g2.com/sellers/get-evangelized)
- **Year Founded:** 2015
- **HQ Location:** Mumbai, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=252e6dcf6a8679fa1a5c3dc655f3e2109def27c0b82b188ce02a73e5eaee38d7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgetevangelized&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [GoMarketish](https://www.g2.com/fr/products/gomarketish/reviews)

GoMarketish regroupe tous vos outils de marketing d'influence en un seul endroit. Avec un accès à 10 millions d'influenceurs, trouver les créateurs adaptés à votre marque n'a jamais été aussi facile. Que vous recherchiez des stars de TikTok, des créateurs Instagram ou des personnalités YouTube, GoMarketish vous aide à découvrir le partenaire idéal pour vos campagnes en quelques clics. Fini le défilement sans fin ou les suppositions, seulement des créateurs qui correspondent à votre audience, votre style et vos objectifs. Vous travaillez en équipe ? Pas de problème. GoMarketish vous permet de gérer les campagnes de manière collaborative, afin que tout le monde reste sur la même longueur d'onde. Assignez des tâches, suivez les progrès et voyez les résultats en temps réel. Vos campagnes restent organisées, votre équipe reste alignée, et vous ne manquez jamais un battement. La prospection est généralement la partie la plus difficile (mais nous l'avons simplifiée). Vous pouvez connecter votre compte Gmail directement à GoMarketish et envoyer des messages aux influenceurs directement depuis la plateforme. Personnalisez les messages, suivez les réponses et gérez toutes vos communications sans jongler entre plusieurs outils. Cela signifie des réponses plus rapides, des collaborations plus fluides et moins de temps perdu en échanges d'emails. Le suivi des résultats est tout aussi simple. GoMarketish vous aide à surveiller la performance des campagnes, à mesurer l'engagement et à voir clairement le retour sur investissement. Capturez du contenu, lancez des campagnes d'affiliation ou de cadeaux, et sachez exactement comment vos partenariats avec les influenceurs se déroulent — tout en un seul endroit. Oubliez les feuilles de calcul désordonnées et les flux de travail éparpillés. GoMarketish rassemble tout pour que le marketing d'influence fonctionne réellement. Que vous débutiez ou que vous développiez votre marque, il vous donne les outils, les insights et le contrôle dont vous avez besoin pour faire croître vos campagnes de manière efficace et efficiente. En bref, GoMarketish n'est pas juste un outil — c'est votre partenaire pour le marketing d'influence. De la recherche de créateurs à la gestion des campagnes, en passant par la messagerie des influenceurs et le suivi des résultats, il rend tout le processus simple, organisé et productif. Dites adieu au chaos et bonjour au marketing d'influence (qui fonctionne vraiment).

#### Who Is the Company Behind GoMarketish?

- **Vendeur:** [GoMarketish](https://www.g2.com/fr/sellers/gomarketish)
- **Emplacement du siège social:** N/A
- **Page LinkedIn®:** [www.linkedin.com](https://www.g2.com/fr/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employés sur LinkedIn®

### [GrowThunders](https://www.g2.com/products/growthunders/reviews)

Influencer Marketing For Mobile Games And Apps Our company fuses mobile games, apps, AI, and big data-driven marketing, boasting a 90% accurate campaign prediction rate. We aim to deliver high-retention mobile traffic at minimal cost, surpassing conventional online marketing approaches.

#### Who Is the Company Behind GrowThunders?

- **Seller:** [GrowThunders](https://www.g2.com/sellers/growthunders)
- **Year Founded:** 2022
- **HQ Location:** Kraków, PL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=9dd638b4573e427e3f9b49bc2ea55a20633556c464a8dc743060e8297f73ed22&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgrowthunders%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [hafi.pro](https://www.g2.com/products/hafi-pro/reviews)

Hafi.pro is your all-in-one solution for accelerating social media growth and maximizing brand collaboration opportunities for influencers, content creators, and talent managers.We offer essential tools for growth, competitive analysis, and effective brand collaboration: Accelerate your account growth: track your performance analytics to uncover what content resonates and captivates your audience. Gain competitor Insights: find inspiration and opportunities to innovate, set new trends, and distinguish yourself in a crowded space. Create media kits effortlessly: shine in front of brands, showcasing your potential as a partner they can’t afford to miss. Get collaboration opportunities: access a wide range of brand collaboration offers, from product gifts to paid partnerships, tailored to your profile. Receiver brand recommendations: benefit from personalized brand matches, eliminating the need to sift through countless random brand profiles. Stay ahead with trends: keep your content relevant and engaging with weekly updates on the latest trends, top hashtags, and growing accounts. Capitalize on free tools: use our library of tools, including content performance tracking and ideal pricing calculations for brand collaborations. Join hafi.pro and take a step towards maximizing your social media potential in a practical, straightforward way.

#### Who Is the Company Behind hafi.pro?

- **Seller:** [HypeAuditor](https://www.g2.com/sellers/hypeauditor)
- **Year Founded:** 2017
- **HQ Location:** Indianapolis, US
- **Twitter:** @hypeauditor  
1,485 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=83d4bf237f3a0efbed3b9cd89202944c1aa42199b7fb95b7f516ec9226c4df16&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhypeauditor%2F&secure%5Burl_type%5D=linkedin_company_website)  
69 employees on LinkedIn®

### [Hashfame](https://www.g2.com/products/hashfame/reviews)

Discover & Call Influencers faster than ever with HashFame! Search or browse the Influencers you're interested in. Get their verified phone numbers, and reach out.

#### Who Is the Company Behind Hashfame?

- **Seller:** [HashFame](https://www.g2.com/sellers/hashfame)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=024acceb421e3be69c1126a1f5ff27674e7c6b579410f7f45b8fa9ddb7b0227b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashfame%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Hashoff](https://www.g2.com/products/hashoff/reviews)

Hashoff is a social influencer marketing platform that generates instant, contextual audiences via the #hashtag.

#### Who Is the Company Behind Hashoff?

- **Seller:** [Hashoff](https://www.g2.com/sellers/hashoff)
- **Year Founded:** 2014
- **HQ Location:** New York, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4174e21c98ccab3d941dd16bfaaf6665c3a8e6244a9adbda6ecc0ac631fe1c47&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashoff&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Hashtag Collabz](https://www.g2.com/products/hashtag-collabz/reviews)

Collabz is the UGC marketplace where DTC brands hire vetted creators to produce high-performing video and photo content, managed end-to-end, payouts included.

#### Who Is the Company Behind Hashtag Collabz?

- **Seller:** [Hashtag Collabz](https://www.g2.com/sellers/hashtag-collabz)
- **Year Founded:** 2026
- **HQ Location:** London, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c6f61b23e7a88b85b525193420cc5d47d59e89a21d84a61728b5c95d0a0f746c&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fhashtag-collabz&secure%5Burl_type%5D=linkedin_company_website)  
7 employees on LinkedIn®

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Spotlight Categories

[Social Media Management Tools](https://www.g2.com/categories/social-media-mgmt)

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[Revenue Operations & Intelligence (RO&I) Software](https://www.g2.com/categories/revenue-operations-intelligence-ro-i)

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[Conversation Intelligence Software](https://www.g2.com/categories/conversation-intelligence)

Similar Categories

- [Other Social Media](/categories/other-social-media)
- [Social Media Analytics](/categories/social-media-analytics)

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- [Social Media Management](/categories/social-media-mgmt)

- [Social Media Suites](/categories/social-media-suites)

[Browse Influencer Marketing Platforms Themes](/categories/influencer-marketing-platforms/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated October 3, 2024

Influencer marketing platforms provide organizations with an end-to-end solution for discovering social influencers, managing influencer-generated content, and analyzing influencer marketing campaigns. This type of software enables brands to tap into new acquisition channels and promote new products or services through partnerships with celebrities, content creators, micro-influencers, and brand ambassadors. Influencer marketing platforms are most frequently used by marketing and advertising teams in consumer goods industries like retail, fashion, and beauty, as well as e-commerce businesses and direct-to-consumer (DTC) brands.

There are two distinct methods for sourcing influencers through an influencer marketing platform. Some vendors provide a large, searchable influencer database that contains information about verified influencers across multiple social networks. These products often use artificial intelligence to analyze influencers and their audiences. Other providers grant access to a private, opt-in network of social influencers who want to partner with brands. Regardless of the sourcing method, both types of influencer marketing platforms allow businesses to filter through influencers by establishing detailed search criteria. Marketers can then use built-in collaboration and content management features to communicate with influencers, manage influencer-generated content, and analyze the performance of social influencer campaigns.

Influencer marketing platforms are often implemented to support other [social media marketing software](https://www.g2.com/categories/social-media-marketing). Some influencer marketing solutions may offer features of [user-generated content software](https://www.g2.com/categories/user-generated-content) or [customer advocacy software](https://www.g2.com/categories/customer-advocacy) to help brands leverage social proof and convert existing advocates into social influencers.

To qualify for inclusion in the Influencer Marketing Platforms category, a product must:

- Provide tools that enable users to search for social influencers within an influencer network or across social networks
- Allow users to filter through and segment influencers according to a series of factors
- Offer campaign management and communication tools with which users can communicate and manage influencers
- Provide a dashboard through which users can visualize and evaluate influencer campaign performance
- Facilitate importing and exporting of influencer data, including contact information

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