# Cohley Reviews **Vendor:** Cohley **Category:** [Content Creation Software](https://www.g2.com/categories/content-creation) **Average Rating:** 4.4/5.0 **Total Reviews:** 70 ## About Cohley Cohley is a software platform that helps brands scale their content strategies — everything from iPhone videos to professional photography to text reviews — to improve their digital performance. In today’s marketing environment, brands need more content than ever. Between optimizing digital ads, ensuring that they’re featuring great content in email marketing campaigns, and consistently posting on social channels and refreshing website content, it’s a lot to keep up with. Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. Whether that’s branded photos or videos shot by creators on iPhones or more polished, high-res photography created by our network of photographers, Cohley is the content engine that provides marketers with the assets that they need to win across digital channels. ## Cohley Reviews ### 1. The Best Influencer & Content Creation Partners **Rating:** 5.0/5.0 stars **Reviewed by:** Katie C. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Cohley?** Cohley has taken our content strategy to the next level. From assisting in brief creation to identifying top-quality creators to managing content development and payment, the Cohley team truly does it all. We have created high-quality content together that we have been able to leverage on social media, email, retail sites, and paid social, which has correlated to direct sales and lift. The platform is constantly innovating, and the development team takes user feedback into account when building out new features. Cannot recommend this platform highly enough. **What do you dislike about Cohley?** Sourcing creators is a lot of legwork on the brand's end, but I know the development team is actively working on a solution to implement new filters. **What problems is Cohley solving and how is that benefiting you?** We use Cohley as part of our "always on" strategy to support product launches, promotions, and seasonality. Our original goal was to utilize the platform to work with smaller-scale creators for a base level of content, but the content we've been able to produce is so high level that we now collaborate with Cohley on macro and VIP level campaigns to support major innovations. ### 2. We Couldn't do it without Cohley **Rating:** 4.5/5.0 stars **Reviewed by:** Lisa H. | Marketing Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Cohley?** Our product is hidden within shoes, so it's difficult to highlight our product with visuals. We are so pleased with the content, reviews and testimonials we receive from Cohley creators. The platform is seemless, the customer service from the Cohley team is very responsive and the vetting process is very easy. As the Marketing Manager for the US for CURREX, I can't imagine a better platform for content creation. **What do you dislike about Cohley?** Very few problems with some creators who did not comply with the exact parameters of our campaigns. Happens very infrequently and Cohley is quick to rectify the situation when it does occur. **Recommendations to others considering Cohley:** Be as specific as you can when drafting your creative brief to avoid having people apply to your campaign that may not be the best fit. By stating exactly what you are looking for, requiring, and what you are not looking for tends to weed out those that aren't a good match. It also saves time for you and the content creators by lessening the amount of creators to choose from and minimizes the back and forth needed to receive quality content on the first attempt. **What problems is Cohley solving and how is that benefiting you?** We are able to receive content with all different backdrops and environments without the expense of time and travel for our team. As we market throughout the US, we now have content that matches the areas in which we are selling our product. ### 3. Easy to use, intuitive platform **Rating:** 4.0/5.0 stars **Reviewed by:** Ashley D. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Cohley?** We've found the Cohley platform to be very easy to use. We're able to launch campaigns quickly and get content from creators that meets our needs. Our account manager has also been incredibly helpful and responsive. **What do you dislike about Cohley?** There is a wide range of talent in the creators that work with Cohley--some are fantastic, some are disappointing. Cohley is continuing to enhance the creator vetting process, which is helping with this, though. **What problems is Cohley solving and how is that benefiting you?** Cohley is helping us amass user generated content for social ad campaigns and also giving us a way to quickly get product reviews for newly launched products. We have been able to turn almost all content generated into successful ad creative. ### 4. Cohley helps streamline our business. **Rating:** 4.5/5.0 stars **Reviewed by:** Mike F. | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Cohley?** Cohley helps our small team deliver excellent content at scale. The briefing process is simple, and the deliverables are very high quality and create a strong impact. **What do you dislike about Cohley?** At first, we spent quite a long time reviewing and accepting our preferred content creators. Once we had an established group of creators, we were able to move much faster than the month prior. Like any solution, you get what you put into it. **What problems is Cohley solving and how is that benefiting you?** Cohley simplifies our user-generated content needs. There is nothing worse than chasing down contracts for multiple user-generated content producers. Cohley eliminates that and helps my team focus on delivering the best content. ### 5. Cohley has been a great resource for us! **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Enterprise (> 1000 emp.) **Reviewed Date:** April 20, 2023 **What do you like best about Cohley?** We have gotten a lot of wonderful content from content creators, including professional photos. It helps us effectively and efficiently create more content that we simply couldn't do on our own. It's also very affordable. **What do you dislike about Cohley?** Some content creators aren't necessarily qualified and a lot of time can be spent sifting through people that aren't the right fit. **What problems is Cohley solving and how is that benefiting you?** We've been able to use the Cohley content across multiple channels including social media and e-commerce. ### 6. Invaluable platform for content! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.) **Reviewed Date:** April 21, 2023 **What do you like best about Cohley?** Ability to work with creators and brief exactly what you want. Getting retail specific content has been helpful for sales meetings and reaching consumers. **What do you dislike about Cohley?** If using the platform as self-serve, it's laborious. Definitely need to pay the premium for a manged account if you have a small team. **What problems is Cohley solving and how is that benefiting you?** Getting retailer specific content to help support new product launches and demonstrating to customers that we are committed to launches. ### 7. Cohley helped our brand gain lots of new social media attention. **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Mid-Market (51-1000 emp.) **Reviewed Date:** June 18, 2020 **What do you like best about Cohley?** Easily connecting with great influencers. **What do you dislike about Cohley?** When influencers wouldn't respond timely. **Recommendations to others considering Cohley:** Lots of influencers agree to the campaign and then don't ever respond after we've sent them product. Sometimes influencers also post before we can approve their content. **What problems is Cohley solving and how is that benefiting you?** Spreading brand awareness on Instagram. Informing our audience of new products and their benefits. Cohley helped us tailor our message through influencers and gain new followers. ### 8. Cohley is a Game Changer! **Rating:** 5.0/5.0 stars **Reviewed by:** Stephanie D. | VP of Marketing, Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Cohley?** I love being able to connect with influencers easily in order to procure amazing images of our product. We get a ton of useable images that we can use for our marketing campaigns, website, social, and even a live image feed on our website. We are also exposed to new audiences via social posts featuring our product. **What do you dislike about Cohley?** Nothing. We still get ghosted by influencers from time to time but Cohley follows up on our behalf. It's great to have someone on our side who can follow-up with partnerships to make sure they do what they are supposed to be doing. **Recommendations to others considering Cohley:** If you're considering Cohley, just go for it! They have an amazing database of influencers that can provide varied, high quality content of your product(s). Photos will start flowing in from the first campaign! **What problems is Cohley solving and how is that benefiting you?** Prior to Cohley it was hard to connect with influencers at all, much less quality leads. Now we have access to an entire database and can choose influencers based on work they've already done. The dashboard has been amazing as well instead of trying to keep track of where influencers are at in the process via emails or manual spreadsheets. ### 9. Not the platform for young companies **Rating:** 2.5/5.0 stars **Reviewed by:** Verified User in Entertainment | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Cohley?** I like how all the influencers on the Cohley platform opted-in, and that many of the influencers are also creatives (photographers, videographers , etc). That was a key reason we selected the Cohley platform. **What do you dislike about Cohley?** No discovery tool to search the different influencers on the platform. It's also not needed for young startups who are still figuring out product-market-fit. We ended up signing a 1-year contract with Cohley, but never ran a campaign on the platform, because our product strategy was pivoting and we ended up reaching out to influencers directly on Instagram and Tiktok, which was a more effective approach for us. **Recommendations to others considering Cohley:** Cohley seems like a useful platform for more established companies. But not a great fit for young companies still looking to establish product-market-fit. **What problems is Cohley solving and how is that benefiting you?** Trying to amplify brand awareness through influencer campaigns. We didn't realize any benefits, because we never ran a campaign on the platform. ### 10. Great but you need to know what you want back! **Rating:** 3.5/5.0 stars **Reviewed by:** Andres P. | Digital Marketing Manager, Mid-Market (51-1000 emp.) **Reviewed Date:** April 20, 2022 **What do you like best about Cohley?** Great way for finding content creators all around the country that can create a lot of content for your brand. **What do you dislike about Cohley?** The pictures are not always good, some are mediocre and take longer to answer. Some creators on the platform don't really seem to care. **What problems is Cohley solving and how is that benefiting you?** I can reach a lot of people to cook with my products and see how they use my products. Then I can use their pictures in my social media! ### 11. Easy. As. Pie. **Rating:** 5.0/5.0 stars **Reviewed by:** Danny M. | Marketing Communications Coordinator, Small-Business (50 or fewer emp.) **Reviewed Date:** April 21, 2022 **What do you like best about Cohley?** Cohley has helped us quickly gather a wide variety of photos and videos without having to make and plan photoshoots. **What do you dislike about Cohley?** Most of what we don't like is usually fixed or rectified quite quickly. If anything, I hope that they'll upgrade the UI and maybe add a CRM so we can return to work with creators that we've collaborated with in the past. **What problems is Cohley solving and how is that benefiting you?** Producing lots of diverse, genuine, quality content affordably during covid. ### 12. We use Cohley to help promote the brand and new products. **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Cohley?** I like that we can easily view influencer profiles to determine if they are a good fit for us. **What do you dislike about Cohley?** It's hard to get help when there is an issue with an influencer payment. **What problems is Cohley solving and how is that benefiting you?** It's been a helpful way for us to connect with influencers who are interested in our brand and who fit our brand image. ### 13. Great content! **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Cohley?** Content at your fingertips, no more searching and writing to a million influencers! **What do you dislike about Cohley?** Some of the applicants do not respond very fast. **Recommendations to others considering Cohley:** Take time to thoroughly vet each and every applicant and have conversations with them, be specific as possible with what you are looking for. **What problems is Cohley solving and how is that benefiting you?** UGC for ads, tiktok, reels, etc ### 14. Easy to use, great support **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Alternative Medicine | Enterprise (> 1000 emp.) **Reviewed Date:** April 19, 2022 **What do you like best about Cohley?** The support is wonderful. Whenever I have questions or need tech support, Erik and the rest of his team are immediately available to help. Also, I appreciate how they proactively reach out for feedback on brand user experience. **What do you dislike about Cohley?** There's some awkwardness as you work through campaigns, but appreciate how Erik's an open listener. Also, it seems influencers commonly jump off the platform to others so it's difficult establishing a rapport with well-liked influencers. **What problems is Cohley solving and how is that benefiting you?** Definitely helps generate content that we can use on our platforms. ### 15. Good customer service and easy to use platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.) **Reviewed Date:** November 23, 2021 **What do you like best about Cohley?** I love the variety of images that we're able to get from the campaigns. **What do you dislike about Cohley?** It can be a bit time-consuming vetting influencers. Most have been excellent but there are a few that delivered sub par results. **Recommendations to others considering Cohley:** If content creation is your goal, be prepared to offer a lot of creative direction to the creators. **What problems is Cohley solving and how is that benefiting you?** Our lifestyle photoshoots take up a lot of time and money. Cohley is helping us solve that problem. We also love the social media exposure and great content! ### 16. Amazing For Streamlining Influencer Relationships! **Rating:** 5.0/5.0 stars **Reviewed by:** Savannah B. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** Cohley has been a fantastic platform to use for creating and maintaining influencer relationships. **What do you dislike about Cohley?** Occasionally there are issues with viewing content or getting rid of notifications, but otherwise, I don't have much to complain about! **Recommendations to others considering Cohley:** This is a great platform to use if you are looking to streamline your influencer relationships, create UGC, and obtain reviews on your product or brand! **What problems is Cohley solving and how is that benefiting you?** Time management, having enough high-quality UGC, influencer costs ### 17. Great for quick assets needed on social but lacks creator diversity **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** November 12, 2020 **What do you like best about Cohley?** Great account manager to help you get set up and it's very simple to set up a campaign on Cohley. **What do you dislike about Cohley?** Although Cohley has a great list of creators, they lean heavily into beauty, food, and parenting creators. We would've liked a more diverse group where there would be more lifestyle leaning into interior design, active, wellness. **What problems is Cohley solving and how is that benefiting you?** Quick social assets that we can use, UGC for advertising, ability to run a creative campaign at a smaller budget. ### 18. Good Experience with Influencers at Cohley **Rating:** 4.0/5.0 stars **Reviewed by:** Kayleigh C. | Book Author, Small-Business (50 or fewer emp.) **Reviewed Date:** March 09, 2021 **What do you like best about Cohley?** Ability to connect with new influencers. We are able to reach different people that we normally would not find on social media. This helps with diversifying who we connect with outside of our social media efforts. **What do you dislike about Cohley?** Calibur of influencers, we see the same ones over and over. We have the same ones applying to our campaigns which can make it difficult to reach new and different influencers. We would like a wider variety or ability to reach different influencers. **Recommendations to others considering Cohley:** Keep on using campaigns to the maximum you can. **What problems is Cohley solving and how is that benefiting you?** It gives us the ability for more product seeding. We are getting to see a little more quantity of a product in a streamlined manner. This helps minimize time spent connecting with influencers and sending out products. ### 19. Completely unacceptable company **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Accounting | Mid-Market (51-1000 emp.) **Reviewed Date:** November 14, 2021 **What do you like best about Cohley?** We really didn't like much. The platform is outdated and not fit for our purpose. **What do you dislike about Cohley?** Completely unacceptable company that charged us without delivering the service anticipated. **What problems is Cohley solving and how is that benefiting you?** We tried to work with Beta Tester. That completely did not work. ### 20. Great team, and a lot of content for the price **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Consumer Services | Small-Business (50 or fewer emp.) **Reviewed Date:** November 16, 2021 **What do you like best about Cohley?** The creators we worked with went above the contracted request and provided a lot of extra content to use. Platform itself is pretty easy to use, and the Cohley team really helps you along **What do you dislike about Cohley?** Platform, especially the content review section, feels a bit clunky. But by no means is it unusable **What problems is Cohley solving and how is that benefiting you?** Generating UGC and creator content at scale ### 21. Conley has been a great for gathering UGC but could be a lot better **Rating:** 2.0/5.0 stars **Reviewed by:** Verified User in Cosmetics | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Cohley?** The support is terrific and I like how we can gather text reviews. I also like how all of our assets are in one place where we can organize them. Communication through the platform has been very efficient and the creators we have worked with have been delightful. We have been able to be very straightforward with our campaign guidelines and can rest assured we will receive the requested deliverables in a timely manner through the structure of the platform. **What do you dislike about Cohley?** I dislike that the campaigns are limited. Would be much more satisfied if we could continually run campaigns rather than the stop start of sporadic campaigns throughout the year. We used to do campaigns on a monthly basis with our previous platform. Now we’re only running quarterly campaigns with Cohley. Also, wish there were more search capabilities to find influencers rather than a short window where they can apply for campaigns. **What problems is Cohley solving and how is that benefiting you?** Gathering UGC and recognizing the importance of authentic content. We are able to accumulate product feedback and testimonials during the pre-launch phase of a product. Thus, making our launches more successful. Keeping our influencer communication organized is a huge problem that is solved. Also, vetting and finding the right partners to work with saves us a tremendous amount of time. Overall, one of the biggest benefits is knowing that we can trust the creators whom we are going to be partnering with will deliver. ### 22. Cohley Review **Rating:** 5.0/5.0 stars **Reviewed by:** Wanda C. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 25, 2020 **What do you like best about Cohley?** I like that it is an easy to use platform, very intuitive. That we have the option of approving influencers and content, that the platform deals with influencer payments and we don't need to do a lot of extra paperwork. I use and find very helpful the mass message feature. I like the fact that everything is structured, you can search your content by campaign. That you can approve your content one by one or as a bulk. I like the fact we track the campaign performance as a whole on Instagram posts and stories. I can see within the platform how the influencer's post did in terms of impressions, reach, and media value. One thing I like the most is that we never had a problem, that it didn't get to be resolved by a Cohley representative. Their response is very prompt and on point. **What do you dislike about Cohley?** I don't like that the filters for content aren't that accurate all the time. I've tried to use the Downloaded filter, but it doesn't apply. **Recommendations to others considering Cohley:** Very easy to use platform with lots of awesome features. Great assistance if you need help. **What problems is Cohley solving and how is that benefiting you?** Cohley is helping us gather photo and video content for a variety of social media channels, for organic and ad use. Access to a great community of influencers. They were the first platform that helped us put together our first Tiktok campaign and gather great content. ### 23. Fantastic for Producing User Generated Content and Supportive Customer Service team. **Rating:** 5.0/5.0 stars **Reviewed by:** Justin Y. | Small-Business (50 or fewer emp.) **Reviewed Date:** January 12, 2021 **What do you like best about Cohley?** Received large quantities of UGC easily. **What do you dislike about Cohley?** Nothing, the customer support was great. **Recommendations to others considering Cohley:** Be specific in what you're looking for and what you want! Cohley connects you with influencers, but influencers can easily misunderstand or deliver something subpar. **What problems is Cohley solving and how is that benefiting you?** As a brand new bridal business, we didn't have content of real people in our dresses, besides our product shots. Cohley offered a solution to partner us with influencers on a large scale, which gave us access to much more content very easily. Before that, we had to reach out to influencers individually. Partnering with influencers and working with Cohley has boosted our social presence and given it a much needed natural feel. ### 24. Love working with Cohley! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** Cohley really allows our company to get a large amount of media and work with many different types of photographers all in a small time frame. Cohley really allows us to get what we need for quick campaigns and to spend more time running our business. As long as the campaigns are set up correctly, getting quality applicants and content is easy! **What do you dislike about Cohley?** The only downside with Cohley the platform could use some streamlining. More options to help manage all the content (sub folders, making it easier to move files around, folder menu panel should lock or scroll as you sift through images, duplicate photo warnings) as well as some bug fixes which I'm sure will eventually happen (searching filters sometimes do not work properly, images or page functions not working but a simple refresh on the page usually fixes this). **Recommendations to others considering Cohley:** Try it! You won't be disappointed when that amazing content comes in! **What problems is Cohley solving and how is that benefiting you?** It's extremely hard to find a large variety of photographers to work with on your own so Cohley solves that problem with their large network of photographers, videographers, influencers, etc. For a company to have access to this network it saves a lot of time and money. ### 25. Great resource. **Rating:** 4.5/5.0 stars **Reviewed by:** Verified User in Wine and Spirits | Small-Business (50 or fewer emp.) **Reviewed Date:** February 12, 2021 **What do you like best about Cohley?** Cohley has offered a great way to connect your business to social media influencers, photographers, and videographers to get the content you need to build and/or rebrand your business. They offer accurate analytics to help you pick the best collaborators. **What do you dislike about Cohley?** lDue to Cohley's fast growing, we had to switch to a few different campaign managers. While each manager has been incredibly knowledgeable and helpful, the continuity can be frustrating. **Recommendations to others considering Cohley:** Utilize the expertise of the campaign managers. **What problems is Cohley solving and how is that benefiting you?** Cohley has given us content that would have taken much longer for us to source on our own. ### 26. Makes content curation a breeze **Rating:** 5.0/5.0 stars **Reviewed by:** Lauren M. | Small-Business (50 or fewer emp.) **Reviewed Date:** August 12, 2020 **What do you like best about Cohley?** Cohley is great to achieve a diverse group of assets on a budget. From the type of content we can generate (high quality photography, videos, UGC, reviews) to the group of influencers available, the range of assets we received from just 2 campaigns has proven extremely beneficial to market ourselves in various channels. **What do you dislike about Cohley?** When selecting creators, it can sometimes be hard to make decisions given the format of the platform. It would be useful to be able to see creators information side by side once applicants have been narrowed down. **What problems is Cohley solving and how is that benefiting you?** Not only do we get diverse content, we get it without the cost of elaborate photoshoots and lengthy casting processes. We can also use creators and locations that otherwise would not have been readily available to us on the east coast. This 'outsourcing' benefit also makes creating content during a pandemic safe and easy ### 27. Cohley is highly recommended! **Rating:** 4.5/5.0 stars **Reviewed by:** Blindster M. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Cohley?** Cohley gave us the opportunity to source photographers at a way better price than if we were to have used an agency. **What do you dislike about Cohley?** The interface can use some work...it's difficult to view creators content after they submit. I wish I could blow up the images or have them open in another screen. **Recommendations to others considering Cohley:** Consult your rep constantly throughout your campaigns. They have a wealth of knowledge and can even help you out when you aren't sure what to say to creators regarding deadlines, content reviews, etc. **What problems is Cohley solving and how is that benefiting you?** Quite simply the need for good, varied content for our new website. ### 28. Cohley is EXACTLY what I was looking for! **Rating:** 4.0/5.0 stars **Reviewed by:** Samantha L. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 22, 2020 **What do you like best about Cohley?** I love that as a one-woman social team, Cohley gives me a super easy way to get the exact content I need for our digital channels. It's also a great way to discover influencers that never would have been on my radar before. They also actually listen to the brands and creators on the platform and make changes to the system to make collaborating easier. **What do you dislike about Cohley?** The only downside is the timeline for content creation, sometimes content can take a bit to come through. **Recommendations to others considering Cohley:** I highly recommend Cohley, especially if you have a really small team. Get to know your account manager, they're super helpful and response times are awesome. **What problems is Cohley solving and how is that benefiting you?** We needed a solution for UGC images, we had a tough time getting exactly what we wanted and making sure the content fit our visual guidelines, and the ability to use content in all of our digital spaces. We easily received 200+ images per campaign, ensuring that we had a ton of content to choose from. ### 29. Amazingly helpful and saves so much time! **Rating:** 5.0/5.0 stars **Reviewed by:** Emeline R. | Mid-Market (51-1000 emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Cohley?** Great tool to find influencers to work with and then organize your campaign. All is in one place and organized. You don't need to follow up individually with each influencer and you know where you're at in one glance! **What do you dislike about Cohley?** No downsides but I hope to see more features and more influencers in the platform! **Recommendations to others considering Cohley:** Great tool for any influencer campaign with a great team behind it! **What problems is Cohley solving and how is that benefiting you?** Finding influencers to work with can take a lot of time. Cohley takes care of it - all you have to do is posting an ad! ### 30. Cohley has been a game changer for our content generation **Rating:** 5.0/5.0 stars **Reviewed by:** AUSTIN L. | Denver Forward Operating Base Manager, Small-Business (50 or fewer emp.) **Reviewed Date:** June 26, 2020 **What do you like best about Cohley?** Cohley provides all the necessary information to make an informed decision on which influencers to choose for your campaign. The platform is a one-stop-shop for campaign management and provides notifications when there are any updates. This eliminates any need to constantly monitor campaigns. They are also very growth set minded and will work with you. I requested the ability to have influencers from my campaign be able to submit reviews. They went and created a partnership with Yotpo and Power Reviews. **What do you dislike about Cohley?** So far, there really hasn't been anything that I dislike. Like any platform, it has a learning curve but they have made it pretty intuitive. There are definitely some mismatches in terms of the influencers that are smart matches. I do wish that there was an easier way to eliminate influencers that apply to a campaign. Reviewing 100+ profiles can sometimes be quite daunting. **Recommendations to others considering Cohley:** Take time to consider the number of campaigns and how quickly you need content. Cohley is great about developing a strategy based on your needs but you have to be clear what those needs are. Cohley does a great job of managing the content creators so that everything is done in a timely fashion. **What problems is Cohley solving and how is that benefiting you?** We are small startup and needed help creating more content for our products and brand in general. We solved that with one campaign. We recently hired an ad agency and their first comment was the amount of quality images we have for them to pick from. ### 31. Cohley provides a great platform but their staff makes all the difference **Rating:** 5.0/5.0 stars **Reviewed by:** Linda K. | Small-Business (50 or fewer emp.) **Reviewed Date:** November 10, 2020 **What do you like best about Cohley?** As a start-up business, it is hard to be an expert in every area. Cohley enabled us to optimize our influencer interactions and provide us with valuable assets. **What do you dislike about Cohley?** We thought that everything was well thought out and if we had any questions, a real person walked us through the solutions. **Recommendations to others considering Cohley:** have a clear plan as to target audience - the type of photos and review influencers style. **What problems is Cohley solving and how is that benefiting you?** Cohley made it easy to find qualified influencers who were graded on performance- timeliness, etc. ### 32. "Cohley: Quality content on subscription!" **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** Love how easy to navigate the platform is. I like having X amount of campaigns over time, it gives me a feeling of ease and flexibility. Each campaign can be tailor-made based on your brand's needs. Receiving content from creators is almost fail-proof as the system is set up with deadlines, reminders, nudges, and so on. Paying creators is also easy with the Paypal integration and can be done automatically after receiving your high-quality content, so you don't have to send it to accounting. **What do you dislike about Cohley?** This is all said with love: -The quality of content each creator makes is great, but I wish there was a metric for conversion- a UTM link/tracking link that can show successful each collaboration is for the brand. -There are bugs on the website but they improve it everyday, so kudos! -Please create an export to DropBox button so that my team doesn't have to download heavy files to upload into our DB. **Recommendations to others considering Cohley:** It's a no brainer! I already referred Cohley to my friends who have companies! **What problems is Cohley solving and how is that benefiting you?** -Fresh content without having to physically scout IG and hope a creator replies and agrees to work with you. -Easy to plan and execute creative UGC content -Fair creator prices -Lots of options to choose from ### 33. Wonderful company all-around! **Rating:** 5.0/5.0 stars **Reviewed by:** francie r. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Cohley?** Their team is very responsive and incredibly helpful. I asked a LOT of questions, and they were always ready and able to help me, nicely of course too :) **What do you dislike about Cohley?** The platform at first is difficult to navigate, but I am getting the hang of the site. And they've been very good at fixing and tailoring all the features to make it all as accessible as possible. **Recommendations to others considering Cohley:** Cohley is fabulous, if anyone is on the fence I say absolutely give it a try! Their platform is an excellent way to meet influencers and to generate quality content. We have found several influencers and photographers through Cohley that we know we will maintain a long relationship with now. **What problems is Cohley solving and how is that benefiting you?** Content! As a skincare brand we hold all our content to high standards - especially with Instagram being such huge place to gain and keep new customers. We want our images to be clean, crisp and professional - and using Cohley helps us find those photographers. ### 34. The more effort you put in, the better your results **Rating:** 4.0/5.0 stars **Reviewed by:** Cameron O. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Cohley?** Cohley has a wide range of creators who can appeal to diverse audiences. Working with these creators enables us to reach consumers who would not otherwise organically find our brand. The creators are all very pleasant to work with and the platform makes it easy to stay organized while communicating with all of them. Some creators have truly surprised us with content above-and-beyond the asks of the campaign. Some of the content is professional-grade and we have been able to use it in other marketing and sales materials. **What do you dislike about Cohley?** Finding good creators is very time consuming. Cohley does a good job of listing quick metrics for the creator, but finding out whether they are a "fit" for the brand takes a lot of digging through their feeds. It would be helpful to be able to "star" or "save" creators that are particularly good fits but might not be able to participate in a given campaign so that it is easier to match with them for future campaigns. Additionally, some creators seem to over-use Cohley (or other platforms) to a point where their page looks like an infomercial. It would help to see a metric of "% promotional posts in last 30 days" or something similar. We want to partner with creators who are genuine ambassadors for our brand. **What problems is Cohley solving and how is that benefiting you?** Cohley has let us quickly run campaigns to highlight new product launches and distribution. Working with Cohley lets us reach very broad audiences and run parallel campaigns to support multiple efforts simultaneously, while allowing us to keep our owned social channels more focused. Cohley creators have enabled us to gather content from retail locations that our Marketing team could not otherwise reach due to geography. ### 35. It allows the creation of content in a fairly easy and fast way **Rating:** 4.0/5.0 stars **Reviewed by:** Ariele B. | Mid-Market (51-1000 emp.) **Reviewed Date:** August 25, 2020 **What do you like best about Cohley?** It allows the creation of content in a fairly easy and fast way, highlighting that in the case of videos and photographs the resolution is quite good, not to mention that it allows you to advertise the content created, so it is possible that someone will contact you to create content for your accounts, in addition, allows the search for influencers depending on our area and its impact, being ideal to find influencers if what we want is to start implementing influencer marketing in our social media campaigns to increase the reach of our account and not depend solely on organic growth. Their customer service team is quite responsive and responsive, even though I had a lot of questions at first (and asked all of them), I felt like the Cohley team went to the trouble to take my concerns seriously and answered them all one time. for one and in the best possible way. **What do you dislike about Cohley?** At first the application can be somewhat cumbersome to use, but in a matter of a few minutes of use you already grab the thread. **What problems is Cohley solving and how is that benefiting you?** I decided to use it in conjunction with my marketing strategy to improve the reach of my publications on social networks, in view of Cohley it provided an excellent tool to improve digital marketing campaigns and influences allowed me to completely rethink and reformulate my advertising strategies , giving me the opportunity to see what my audience was really looking for and allowing me to make the necessary improvements based on it, now today my social networks look much more professional and I owe it all to the Cohley team. ### 36. A seamless platform for building quality, brand content! **Rating:** 5.0/5.0 stars **Reviewed by:** Kara M. | Public Relations & Digital Content Specialist, Enterprise (> 1000 emp.) **Reviewed Date:** June 08, 2020 **What do you like best about Cohley?** Being able to run full campaigns entirely through the Cohley platform keeps correspondence with influencers simple and organized every step of the way. The user experience and navigation is straight forward and simple to operate at any level. The quality and breadth of talent offered exceeds expectations and offers a multitude of options for all of our brands to work with. As a company with multiple brands on the Cohley platform, its easy to toggle back and forth between brands and campaigns without hassle. **What do you dislike about Cohley?** The selection process of narrowing down interested influencers who have applied to your campaign can be time consuming to filter through. I would be interested in setting campaign application specifications that filtered out anyone who didn't fall within those specifications to narrow down the pool. **Recommendations to others considering Cohley:** I would recommend Cohley to any brand or company who doesn't know where to start with brand awareness and is looking to build content for social media marketing. **What problems is Cohley solving and how is that benefiting you?** We're able to build really amazing, genuine, diverse content at a great price. Being able to set campaign parameters allows us to customize and control the exact content we are looking for while also setting a price that is reasonable for both parties. This saves time and money on campaigns we'd otherwise run on our own, requiring photographer, models, etc.. We're also able to get our product in the hands of influencers who we otherwise wouldn't have a connection with. ### 37. Perfect addition to our marketing strategy **Rating:** 5.0/5.0 stars **Reviewed by:** Meghan R. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Cohley?** Cohley has been an integral part of our marketing strategy as we have always focused on producing high-quality content as well as representing USG ... our two worlds have collided by using Cohley and its been a great addition to our content. Our account manager helps assist us in finding the right influencers and executes the campaigns seamlessly. **What do you dislike about Cohley?** I haven't had an issue yet and have nothing negative to say! **What problems is Cohley solving and how is that benefiting you?** Using Cohley allows us to execute marketing plans to help pull sales through off the retail shelves as well as create brand equity and awareness online. It's been a win-win for an extremely small startup like ourselves. When you launch into national distribution in retail you are expected to spend high with marketing programs through the stores... we have been able to negotiate this down by illustrating our plans to utilize Cohley campaigns. ### 38. Quick & Easy way to find creators! **Rating:** 3.5/5.0 stars **Reviewed by:** Kimberly D. | Digital Content Creator, Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** I like that the platform is very straight forward to use. It's user friendly. **What do you dislike about Cohley?** Paying out creators is a pain. I wish it was a little more independent after speaking with my cohley manager to process the charge. **Recommendations to others considering Cohley:** N/A - it's straightforward **What problems is Cohley solving and how is that benefiting you?** Having to outreach creators. With Cohley, it's quick and easy and we also have our go to creators. ### 39. Easy to use, effective tool! **Rating:** 5.0/5.0 stars **Reviewed by:** Cheryl M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2020 **What do you like best about Cohley?** We have access to a wide range of creators, and all of our communication and content is in one place so it's very easy for multiple team members to collaborate on projects. **What do you dislike about Cohley?** I suppose the search tool could use more filter options, though of late it's not a tool that we use often. **Recommendations to others considering Cohley:** It's the most comprehensive tool of its kind that we've found- easy to use, and a really great support team! **What problems is Cohley solving and how is that benefiting you?** We're able to generate high quality content from a huge variety of voices quickly, easily, and affordably. Cohley has been integral in the ability of our small company to keep up with the endless need for new images and video that we are unable to create in house, while maintaining creative control. ### 40. With Cohley we looked like a million bucks without spending a million bucks **Rating:** 5.0/5.0 stars **Reviewed by:** Irene K. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 08, 2020 **What do you like best about Cohley?** By using the Cohley platform we could easily connect with influencers that were excited to work with our brand. **What do you dislike about Cohley?** Some of our campaigns bring upwards of 100 applicants. It does take time to look through all of them. **Recommendations to others considering Cohley:** My advice to anyone thinking about using Cohley is to give the Platform a go. There are many creative influencers that are willing to work for a reasonable price. **What problems is Cohley solving and how is that benefiting you?** By working with Cohley influencers we get great social media content and professional pictures for our website and marketing materials. Some of the pictures are just stunning. And they aren't anything we would have created on our own even if we had unlimited time and a top notch crew. The creative talent on the Platform is awesome. ### 41. The Ultimate Content Solution! **Rating:** 5.0/5.0 stars **Reviewed by:** Amy M. | Small-Business (50 or fewer emp.) **Reviewed Date:** July 01, 2020 **What do you like best about Cohley?** As a small business owner, having a "one-stop-shop" platform to manage and organize all of our influencer campaigns has been a game changer. Content management used to feel like an overwhelming task but Cohley is simple to use and offers such a wide range of influencers to choose from to match your aesthetic and brand values. Our online presence has seen exponential growth since we started running campaigns on Cohley and we've developed partnerships with content creators that have been invaluable to our online success. **What do you dislike about Cohley?** Like any online platform, there is a learning curve in navigating the features but their designs are intuitive and the team is eager to help with any questions. **What problems is Cohley solving and how is that benefiting you?** Because I'm running the marketing strategies on my own for my small business, Cohley has saved me so much time and hassle in searching out influencers and developing those key relationships. I used to spend hours scrolling through instagram or searching hashtags to find people that would be a good fit for our brand and Cohley has done all the busy work for me. I never had enough time to take high-quality photos for our online platforms and with these partnerships we now have a consistent stream of content that are not only beautiful and high-quality, but most importantly, effective. ### 42. Cohely is a great option for outsourcing/ streamlining content creation! **Rating:** 4.0/5.0 stars **Reviewed by:** Allie M. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Cohley?** I enjoy the quality and abundance of creators. As someone who was shooting most of our social content in house as well as juggling other responsibilities- Cohley had been a great solution for getting fresh content to use on instagram and our website. Our Account Manager is super helpful and has consistently had great creator recommendations across the 3 campaigns we've run. **What do you dislike about Cohley?** Sometimes I find the UX confusing but that's not a huge issue. **What problems is Cohley solving and how is that benefiting you?** Cohley has allowed me to outsource photography of our products and expand our content library. Not only do I have a larger assortment and variety of photos to pull from, I no longer need to spend as much time shooting content. ### 43. The best resource for quality content on a budget! **Rating:** 5.0/5.0 stars **Reviewed by:** Jenna S. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 12, 2020 **What do you like best about Cohley?** I like that our brand can run quick campaigns when we have product launches or want to spread awareness of key products with new audiences. I also feel that our brand has a good relationship with our rep. which makes it easy to communicate with questions and new ideas for campaigns. **What do you dislike about Cohley?** I would like to see more diversification in the creators and influencers. We would love to see more creators in the age range of 35-55 that can be relatable to our primary audience. **What problems is Cohley solving and how is that benefiting you?** We are getting assets much quicker than having to set up photoshoots and search/vet influencers ourselves. Having a clear system of finding and paying creators is a major time saver! ### 44. Favorite Influencer/Content Generation Platform **Rating:** 5.0/5.0 stars **Reviewed by:** Elise S. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Cohley?** My favorite feature is the detailed space to outline the campaign concepts. It's extremely helpful to be able to outline a timeline, but also add payment details, content samples, and key items we're looking for in the partnership in one place for the influencers. As a smaller brand that is trying to build awareness and have strong brand alignment with our influencer partners, this feature is helpful in letting us communicate our campaign concept clearly. **What do you dislike about Cohley?** The notification system has been a bit of a pain point. Now that there is a section for notifications on the top of the website alongside the reminder emails, that issue has been remedied. The improvements have been great so far. **Recommendations to others considering Cohley:** We suggest looking through your influencer lists and streamlining your process by also having influencers join the platform, as it makes organizing and sorting content from campaigns simpler because everything is in one place. **What problems is Cohley solving and how is that benefiting you?** Cohley allows us to streamline our influencer marketing process. We're able to create relationships with our collaborators, but it also saves us time in the product selection and sending process, as well as the content approvals process because of the way the platform flow is set up. Also, as a fairly new brand, it's a great way to help us gain exposure to and build relationships with collaborators, and has been a great source for UGC to help us enhance our social feeds and marketing efforts. ### 45. Intuitive product and responsive team. **Rating:** 5.0/5.0 stars **Reviewed by:** Jolie M. | Mid-Market (51-1000 emp.) **Reviewed Date:** June 11, 2020 **What do you like best about Cohley?** The platform is straight forward and easy to navigate. They have a variety of options that go beyond just a database of creators. But what I may like more than any of that is the responsiveness of the team behind Cohley. Any time I've had feedback or suggestions there has been action to help navigate or even upgrade features. **What do you dislike about Cohley?** The UI can sometimes be glitchy- but again, the team is super responsive to help fix or navigate through. **Recommendations to others considering Cohley:** If you are part of a small team and/or you're looking to get your feet wet with influencer marketing Cohley is a great option. It's versatile, the team is responsive and you will get the support you need to get the most out of it. **What problems is Cohley solving and how is that benefiting you?** We are small marketing team and content is always a challenge. Cohley connects us with creators to help content fresh. We've been able to exponentially grow our content library through Cohley. ### 46. Cohley Review **Rating:** 3.5/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** February 16, 2021 **What do you like best about Cohley?** The quality of support from Cohley staff and integrations **What do you dislike about Cohley?** We have used Cohley for 2 years and like the UGC but would like to be more choosy on who applies and sees our campaign - we get a lot of people out of the country or off brand applying even though the campaign states what we're looking for **What problems is Cohley solving and how is that benefiting you?** Sometimes creators don't submit on time ### 47. Signing up with Cohley changed our game. We become more relevant and real with our customers. **Rating:** 4.5/5.0 stars **Reviewed by:** Noam K. | Small-Business (50 or fewer emp.) **Reviewed Date:** June 10, 2020 **What do you like best about Cohley?** The fact that for very affordable fees you can get influencers to make pictures and videos that are real and beautiful, and more important you own your content! **What do you dislike about Cohley?** I don't have one thing yet. But even if there was something that I could dislike, the benefits are truly outweighs any dislike. **Recommendations to others considering Cohley:** Everyone needs real people taking pictures with their products, you will be surprise at the level of proficiency this influencers have. Al it takes is one campaign and it will pay for itself. And when you get that extraordinary picture that stops your heart, of maybe a kid with your product you will know it was the right choice for you. **What problems is Cohley solving and how is that benefiting you?** Pictures would normally cost us an arm a leg , we would have to contract a photographer , models, and spend all day, and pay them all. And at the end the photographer will say" I took the pictures so I own the pictures, I am giving the right to use them, but depending on what you use them for I will charge you extra, and that was after you had paid for his services. So with Cohley's platform you get to chose you content creators, and some, a lot of them are truly amazing and they will create content that is beautiful, fresh and that feels real. It really change the way our website and social media looks for a fraction of the price. I never make reviews but this guys deserve one. ### 48. Easy to use platform, great business support **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Apparel & Fashion | Mid-Market (51-1000 emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** The platform is super easy to use. You can see the creators you work with move from one phase of the process to the next. **What do you dislike about Cohley?** I have no dislikes about Cohley. We've had a great experience with the entire Cohley team! **What problems is Cohley solving and how is that benefiting you?** Cohley is helping us solve our content shortage problem. We produce great content in-house but needed a better way to source influencer content with rights to the imagery, Cohley solved that problem! ### 49. Best Content Creation Platform! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Consumer Goods | Small-Business (50 or fewer emp.) **Reviewed Date:** June 09, 2020 **What do you like best about Cohley?** The platform is very user friendly. Campaigns are easy to setup. We are very happy with both the quality and quality of influencers. In addition to the easy navigation I found the creator analytics to be very useful when selecting creators. The team at Cohley is very professional and walked us through every step of the process. **What do you dislike about Cohley?** I would like to see more search and filter options when reviewing creators. **What problems is Cohley solving and how is that benefiting you?** Cohley solved two problems for us. 1. Cost of content creation. We can now create a large volume of quality content at an affordable cost. Previously we were spending more without the transparency and choice. We have tried other platforms before that did not deliver the same results. 2. Streamlined a process that was previously very manual by providing an easy way to ship products through their Shopify integration. It has also made content management more streamlined. ### 50. Easy to use platform. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.) **Reviewed Date:** November 11, 2020 **What do you like best about Cohley?** Love that Cohley is super easy to use and all content and approvals are in one place. **What do you dislike about Cohley?** I've noticed that Cohley can be a little bit glitchy. **What problems is Cohley solving and how is that benefiting you?** We love Cohley because we are able to quickly put together a campaign and all the outreach is logged in one place making it easy for us to send product out and communicate effecively with creators. ## Cohley Discussions - [How do you use Cohley?](https://www.g2.com/discussions/how-do-you-use-cohley) - [What is Fohr verified?](https://www.g2.com/discussions/what-is-fohr-verified) - [What is Collabstr?](https://www.g2.com/discussions/what-is-collabstr) - [What does Cohley do?](https://www.g2.com/discussions/what-does-cohley-do) - [View Cohley pricing details and edition comparison](https://www.g2.com/products/cohley/reviews?section=pricing&secure%5Bexpires_at%5D=2026-05-30+19%3A22%3A10+-0500&secure%5Bsession_id%5D=21baff39-e300-467e-a66e-b472355b41ab&secure%5Btoken%5D=2fcb473130e401716c71ede69e545c1758210b1c0123b553c77b2dad4defd0ed&format=llm_user) ## Cohley Features **Content Creation** - Content Creation Tools - Content Curation - Buyer Personas - Content Management **Visual UGC** - Campaign Customization - Widget Customization - Widget - Media Library **Planning** - Scheduling Integration **Agentic AI - Content Distribution** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Proactive Assistance - Decision Making **Optimization** - SEO - A/B Testing - Dashboards & Reporting - Audience Targeting - ROI Reporting **Integrations** - Social Media - Content Creation - Marketing Automation - Rights Management **Publishing** - Execute Content Publication **Logistics** - Customizable Templated Workflows - Internal Communication - Version Control - Editing and Approval Tools - Distribution Features - Integrations & APIs - User, Role, and Access Management **Support** - Onboarding - 24/7 Client Support **Social Media** - Social Media Integration **Planning** - Collaborative Editorial Calendars / Scheduling Content **Performance** - UGC Analytics - Lazy-Loading **Generative AI** - AI Text Generation - AI Text Generation - AI Text Summarization - AI Text-to-Image - AI Text-to-Video **Agentic AI - Content Creation** - Autonomous Task Execution - Multi-step Planning - Cross-system Integration - Adaptive Learning - Natural Language Interaction - Proactive Assistance - Decision Making ## Top Cohley Alternatives - [Insense](https://www.g2.com/products/insense/reviews) - 4.5/5.0 (376 reviews) - [#paid](https://www.g2.com/products/paid-paid/reviews) - 4.7/5.0 (416 reviews) - [Bazaarvoice](https://www.g2.com/products/bazaarvoice/reviews) - 4.2/5.0 (793 reviews)