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Cohley Reviews & Product Details

Cohley is a software platform that helps brands scale their content strategies — everything from iPhone videos to professional photography to text reviews — to improve their digital performance. In today’s marketing environment, brands need more content than ever. Between optimizing digital ads, ensuring that they’re featuring great content in email marketing campaigns, and consistently posting on social channels and refreshing website content, it’s a lot to keep up with. Cohley’s aim is to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. Whether that’s branded photos or videos shot by creators on iPhones or more polished, high-res photography created by our network of photographers, Cohley is the content engine that provides marketers with the assets that they need to win across digital channels.

Seller

Cohley

Languages Supported

English

Product Description

Changing the way that brands generate content: In today’s marketing environment, brands need more content than ever. Between optimizing digital ads, ensuring that they’re featuring great content in email marketing campaigns, and consistently posting on social channels and refreshing website content, it’s a lot to keep up with. Cohley empowers the world’s best brands to generate the content that they need through vetted 3rd party creators, allowing those brands to scale high volumes of diverse, actionable content for a fraction of the cost. By providing content generation tools and performance analytics in one platform, we drive data-informed content strategies for our customers. Whether the need is for branded photos, videos, or text reviews, Cohley is the content engine that changes the way brands generate content and helps them grow their business.

Overview by

Brian Petracca

Value at a Glance

Averages based on real user reviews.

Time to Implement

<1 month

Return on Investment

7 months

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Cohley Software Integrations and Partners

Cohley Content Review

Cohley Reviews (70)

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Katie C.

Mid-Market (51-1000 emp.)

4/20/2023

"The Best Influencer & Content Creation Partners"

5/5

What do you like best about Cohley?

Cohley has taken our content strategy to the next level. From assisting in brief creation to identifying top-quality creators to managing content development and payment, the Cohley team truly does it all. We have created high-quality content together that we have been able to leverage on social media, email, retail sites, and paid social, which has correlated to direct sales and lift. The platform is constantly innovating, and the development team takes user feedback into account when building out new features. Cannot recommend this platform highly enough. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

Sourcing creators is a lot of legwork on the brand's end, but I know the development team is actively working on a solution to implement new filters. Review collected by and hosted on G2.com.

What problems is Cohley solving and how is that benefiting you?

We use Cohley as part of our "always on" strategy to support product launches, promotions, and seasonality. Our original goal was to utilize the platform to work with smaller-scale creators for a base level of content, but the content we've been able to produce is so high level that we now collaborate with Cohley on macro and VIP level campaigns to support major innovations. Review collected by and hosted on G2.com.

Lisa H.

Marketing Manager

Small-Business (50 or fewer emp.)

11/10/2020

"We Couldn't do it without Cohley"

4.5/5

What do you like best about Cohley?

Our product is hidden within shoes, so it's difficult to highlight our product with visuals. We are so pleased with the content, reviews and testimonials we receive from Cohley creators. The platform is seemless, the customer service from the Cohley team is very responsive and the vetting process is very easy. As the Marketing Manager for the US for CURREX, I can't imagine a better platform for content creation. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

Very few problems with some creators who did not comply with the exact parameters of our campaigns. Happens very infrequently and Cohley is quick to rectify the situation when it does occur. Review collected by and hosted on G2.com.

Recommendations to others considering Cohley:

Be as specific as you can when drafting your creative brief to avoid having people apply to your campaign that may not be the best fit. By stating exactly what you are looking for, requiring, and what you are not looking for tends to weed out those that aren't a good match. It also saves time for you and the content creators by lessening the amount of creators to choose from and minimizes the back and forth needed to receive quality content on the first attempt. Review collected by and hosted on G2.com.

What problems is Cohley solving and how is that benefiting you?

We are able to receive content with all different backdrops and environments without the expense of time and travel for our team. As we market throughout the US, we now have content that matches the areas in which we are selling our product. Review collected by and hosted on G2.com.

Ashley D.

Mid-Market (51-1000 emp.)

4/20/2023

"Easy to use, intuitive platform"

4/5

What do you like best about Cohley?

We've found the Cohley platform to be very easy to use. We're able to launch campaigns quickly and get content from creators that meets our needs. Our account manager has also been incredibly helpful and responsive. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

There is a wide range of talent in the creators that work with Cohley--some are fantastic, some are disappointing. Cohley is continuing to enhance the creator vetting process, which is helping with this, though. Review collected by and hosted on G2.com.

Mike F.

Mid-Market (51-1000 emp.)

4/21/2023

Business partner of the seller or seller's competitor, not included in G2 scores.

"Cohley helps streamline our business."

4.5/5

What do you like best about Cohley?

Cohley helps our small team deliver excellent content at scale. The briefing process is simple, and the deliverables are very high quality and create a strong impact. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

At first, we spent quite a long time reviewing and accepting our preferred content creators. Once we had an established group of creators, we were able to move much faster than the month prior. Like any solution, you get what you put into it. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Enterprise (> 1000 emp.)

4/20/2023

"Cohley has been a great resource for us!"

4.5/5

What do you like best about Cohley?

We have gotten a lot of wonderful content from content creators, including professional photos. It helps us effectively and efficiently create more content that we simply couldn't do on our own. It's also very affordable. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

Some content creators aren't necessarily qualified and a lot of time can be spent sifting through people that aren't the right fit. Review collected by and hosted on G2.com.

Verified User in Consumer Goods

Mid-Market (51-1000 emp.)

4/21/2023

"Invaluable platform for content!"

5/5

What do you like best about Cohley?

Ability to work with creators and brief exactly what you want. Getting retail specific content has been helpful for sales meetings and reaching consumers. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

If using the platform as self-serve, it's laborious. Definitely need to pay the premium for a manged account if you have a small team. Review collected by and hosted on G2.com.

Verified User in Health, Wellness and Fitness

Mid-Market (51-1000 emp.)

6/18/2020

"Cohley helped our brand gain lots of new social media attention."

3/5

What do you like best about Cohley?

Easily connecting with great influencers. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

When influencers wouldn't respond timely. Review collected by and hosted on G2.com.

Recommendations to others considering Cohley:

Lots of influencers agree to the campaign and then don't ever respond after we've sent them product. Sometimes influencers also post before we can approve their content. Review collected by and hosted on G2.com.

What problems is Cohley solving and how is that benefiting you?

Spreading brand awareness on Instagram. Informing our audience of new products and their benefits. Cohley helped us tailor our message through influencers and gain new followers. Review collected by and hosted on G2.com.

Stephanie D.

VP of Marketing

Small-Business (50 or fewer emp.)

6/11/2020

"Cohley is a Game Changer!"

5/5

What do you like best about Cohley?

I love being able to connect with influencers easily in order to procure amazing images of our product. We get a ton of useable images that we can use for our marketing campaigns, website, social, and even a live image feed on our website. We are also exposed to new audiences via social posts featuring our product. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

Nothing. We still get ghosted by influencers from time to time but Cohley follows up on our behalf. It's great to have someone on our side who can follow-up with partnerships to make sure they do what they are supposed to be doing. Review collected by and hosted on G2.com.

Recommendations to others considering Cohley:

If you're considering Cohley, just go for it! They have an amazing database of influencers that can provide varied, high quality content of your product(s). Photos will start flowing in from the first campaign! Review collected by and hosted on G2.com.

What problems is Cohley solving and how is that benefiting you?

Prior to Cohley it was hard to connect with influencers at all, much less quality leads. Now we have access to an entire database and can choose influencers based on work they've already done. The dashboard has been amazing as well instead of trying to keep track of where influencers are at in the process via emails or manual spreadsheets. Review collected by and hosted on G2.com.

Verified User in Entertainment

Small-Business (50 or fewer emp.)

4/19/2022

"Not the platform for young companies"

2.5/5

What do you like best about Cohley?

I like how all the influencers on the Cohley platform opted-in, and that many of the influencers are also creatives (photographers, videographers , etc). That was a key reason we selected the Cohley platform. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

No discovery tool to search the different influencers on the platform. It's also not needed for young startups who are still figuring out product-market-fit. We ended up signing a 1-year contract with Cohley, but never ran a campaign on the platform, because our product strategy was pivoting and we ended up reaching out to influencers directly on Instagram and Tiktok, which was a more effective approach for us. Review collected by and hosted on G2.com.

Recommendations to others considering Cohley:

Cohley seems like a useful platform for more established companies. But not a great fit for young companies still looking to establish product-market-fit. Review collected by and hosted on G2.com.

What problems is Cohley solving and how is that benefiting you?

Trying to amplify brand awareness through influencer campaigns. We didn't realize any benefits, because we never ran a campaign on the platform. Review collected by and hosted on G2.com.

Andres P.

Digital Marketing Manager

Mid-Market (51-1000 emp.)

4/20/2022

"Great but you need to know what you want back!"

3.5/5

What do you like best about Cohley?

Great way for finding content creators all around the country that can create a lot of content for your brand. Review collected by and hosted on G2.com.

What do you dislike about Cohley?

The pictures are not always good, some are mediocre and take longer to answer. Some creators on the platform don't really seem to care. Review collected by and hosted on G2.com.