# Best Heatmap Tools - Page 6

  *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)*

   Heatmap tools report on how web or mobile visitors behave when interacting within a singular web page on a website or mobile device. Marketers and web developers use heatmaps to visualize where visitors click, hover, and scroll on a web page. Heat maps visually represent the recorded clicks and mouse movements of the website or mobile visitor and create in-page data for marketers and UI/UX designers to analyze. This information shows how well or poorly the page’s design draws the viewer’s attention and where designs can be improved, thus increasing engagement and conversion.

Heatmap tools are deployed on top of existing web development infrastructure and [web content management software](https://www.g2.com/categories/web-content-management). Often, these products include features of [digital analytics software](https://www.g2.com/categories/digital-analytics) or other [conversion rate optimization software](https://www.g2.com/categories/conversion-rate-optimization), such as [product analytics software](https://www.g2.com/categories/product-analytics) and [session replay software](https://www.g2.com/categories/session-replay). While products in this category have expanded to address heat maps for both web visitors using PC or tablets and mobile devices or mobile apps, features like [mobile app analytics software](https://www.g2.com/categories/mobile-app-analytics) have been an additional product offering for optimizing mobile experiences.

To qualify for inclusion in the Heatmap Tools category, a product must:

- Create or overlay heat maps of or onto screenshots of existing web pages or mobile interfaces
- Track, monitor, or record the number of clicks on specific elements or areas of a web page
- Collect data on a per-page or individual user sessions basis
- Offer report filtration via specific behaviors or visitor demographic





## Category Overview

**Total Products under this Category:** 82


## Trust & Credibility Stats

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 10,200+ Authentic Reviews
- 82+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.


## Best Heatmap Tools At A Glance

- **Leader:** [LogRocket](https://www.g2.com/products/logrocket/reviews)
- **Highest Performer:** [Silktide](https://www.g2.com/products/silktide/reviews)
- **Easiest to Use:** [Glassbox](https://www.g2.com/products/glassbox/reviews)
- **Top Trending:** [Hotjar](https://www.g2.com/products/hotjar/reviews)
- **Best Free Software:** [Smartlook](https://www.g2.com/products/smartlook/reviews)


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## Parent Category

[Conversion Rate Optimization Tools](https://www.g2.com/categories/conversion-rate-optimization-tools)



## Related Categories

- [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)
- [Session Replay Software](https://www.g2.com/categories/session-replay)
- [Product Analytics Software](https://www.g2.com/categories/product-analytics)