# Best Email Marketing Software - Page 16

## How Many Email Marketing Software Products Does G2 Track?

**Total Products under this Category:** 519

### Category Stats (Jul 2026)

- **Average Rating:** 4.39/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** ClickReach.io (+4.17%) - Among all products in this category, ClickReach.io recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Email Marketing Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 62,200+ Authentic Reviews
- 519+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Email Marketing Software
 ![G2 Grid® for Email Marketing Software plotting products by satisfaction and market presence](https://www.g2.com/categories/email-marketing/grids.png?focus%5B%5D=933&focus%5B%5D=673&focus%5B%5D=3435&focus%5B%5D=166877&focus%5B%5D=91817&focus%5B%5D=120851&focus%5B%5D=1759&focus%5B%5D=2621)

Highlighted products: Constant Contact, Intuit Mailchimp Email Marketing, Brevo Marketing Platform, Instantly, lemlist, Flodesk, Dotdigital, and GetResponse.

Underlying data: [Grid® JSON](https://www.g2.com/categories/email-marketing/grids.json?focus%5B%5D=constant-contact&focus%5B%5D=intuit-mailchimp-email-marketing&focus%5B%5D=brevo-marketing-platform&focus%5B%5D=instantly&focus%5B%5D=lemlist&focus%5B%5D=flodesk&focus%5B%5D=dotdigital&focus%5B%5D=getresponse)

**Sponsored**

### Letterhead

Letterhead is the all-in-one ESP for teams that run newsletters like products — everything you need to produce, grow, understand, and monetize every newsletter, in one platform. A powerful drag-and-drop builder with global, lockable templates cuts production time by up to 75%. Audience and content intelligence — powered by billions of sends — shows exactly what's working. Built-in monetization (direct ads, programmatic, house promotions, and conversion CTAs) turns engagement into revenue. Deliverability, audience management, agentic tools, and an API-first design with a native MCP server complete the platform, so your team and your AI agents can curate, segment, and send across your entire portfolio. Teams see +32% engagement within 90 days and +22% revenue on monetized sends. The world's leading newsletter teams — including Condé Nast, WIRED, and Townsquare Media — run on Letterhead.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=39&secure%5Bchosen_at%5D=2026-07-29T21%3A27%3A29Z&secure%5Bdisplayable_resource_id%5D=39&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=39&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1282375&secure%5Bresource_id%5D=39&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Femail-marketing%3Fpage%3D16&secure%5Btoken%5D=67515a33ec7d6deb36d69befe08661fc103367d4d65667dbdb72d1bf225b88c5&secure%5Burl%5D=https%3A%2F%2Fwww.tryletterhead.com&secure%5Burl_type%5D=company_website)

### [ClickReach.io](https://www.g2.com/products/clickreach-io/reviews)

ClickReach.io is a cold email sequencing platform purpose-built for B2B sales professionals who prefer quality over volume. It enables users to send a controlled number of highly personalized emails while nurturing prospects through thoughtful, well-timed sequences. The platform includes a lightweight CRM-style workspace that makes it easy to store, organize, and manage prospect data using advanced filtering and structured views. Users can enroll multiple contacts into the same sequence while assigning different sender email accounts per contact, giving full control over outreach strategy. What makes ClickReach.io different While most large competitors focus on scale and automation, ClickReach.io is designed for precision, safety, and clarity. Contact-level Delay Control :- Users can add a custom delay (X days) to any individual contact, ensuring the next email in a campaign is sent only after the defined waiting period. This allows better timing and more natural follow-ups on a per-prospect basis. Master DND (Do Not Disturb) Control :- A single-click master DND button instantly stops all outgoing communication to a specific prospect, preventing accidental emails and ensuring compliance and professionalism. Company / Contact Accordion View :- Managing multiple contacts from the same organization can be complex. ClickReach.io simplifies this with a company-centric accordion view, allowing users to easily manage campaigns and conversations across all contacts within an account. CRM-Inspired Master Lead Table :- Inspired by modern CRMs, ClickReach.io provides a centralized master table where all leads are stored, tracked, and managed—making outreach, segmentation, and follow-ups intuitive and efficient.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate ClickReach.io?

- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind ClickReach.io?

- **Seller:** [ClickReach](https://www.g2.com/sellers/clickreach)
- **Year Founded:** 2025
- **HQ Location:** Ahmedabad, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b77a341d0b2bc4953a4516ba99acc7280195c70e683c84c961351ccb80dc06df&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fclickreach-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of ClickReach.io?

**["Great for Long Sales Cycles—Solid Follow-Up Tool.-- not a crm or alead gen tool"](https://www.g2.com/survey_responses/clickreach-io-review-13042542)**

**Rating:** 4.5/5.0 stars

_— Divya M._

[Read full review](https://www.g2.com/survey_responses/clickreach-io-review-13042542)

**["Streamlined Email Outreach with Room for Integration Improvement"](https://www.g2.com/survey_responses/clickreach-io-review-12773892)**

**Rating:** 4.0/5.0 stars

_— Jay M._

[Read full review](https://www.g2.com/survey_responses/clickreach-io-review-12773892)

### [ConvertFox](https://www.g2.com/products/convertfox/reviews)

ConvertFox offers a suite of products for marketing, sales, and customer success teams to build better relationships and close more deals.

**Average Rating:** 4.0/5.0

**Total Reviews:** 4

#### How Do G2 Users Rate ConvertFox?

- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 5.0/10 (Category avg: 8.9/10)

#### Who Is the Company Behind ConvertFox?

- **Seller:** [ConvertFox](https://www.g2.com/sellers/convertfox-20cf70c9-b22e-459e-8e70-af7d83f13f62)
- **Year Founded:** 2017
- **HQ Location:** Newark, us
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=100de7b7c3434e9d8c584d6e4f0edc44bec26cc850f290fef1cf56126566679f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F59097798&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 75% Small, 25% Medium

#### What Are Recent G2 Reviews of ConvertFox?

**["Developing people group around my photography image"](https://www.g2.com/survey_responses/convertfox-review-9772442)**

**Rating:** 4.0/5.0 stars

_— Arnaud B._

[Read full review](https://www.g2.com/survey_responses/convertfox-review-9772442)

**["ConvertFox ConvertFox is Now Gist - Best Marketing Automation Tool"](https://www.g2.com/survey_responses/convertfox-review-7429072)**

**Rating:** 5.0/5.0 stars

_— Adel G._

[Read full review](https://www.g2.com/survey_responses/convertfox-review-7429072)

### [Copygen.ai](https://www.g2.com/products/copygen-ai/reviews)

Copygen.ai is your specialized AI writing assistant, crafted exclusively for Spanish-speaking entrepreneurs, business owners, and marketing professionals. Accelerate your content creation with Copygen.ai, enabling you to produce high-quality content up to 5 times faster! Whether it's blog articles, social media posts, paid ads copy, or marketing emails, Copygen.ai is your go-to for crafting compelling content in Spanish.

**Average Rating:** 3.8/5.0

**Total Reviews:** 10

#### How Do G2 Users Rate Copygen.ai?

- **Has the product been a good partner in doing business?:** 5.0/10 (Category avg: 8.8/10)
- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Copygen.ai?

- **Seller:** [Copygen.ai](https://www.g2.com/sellers/copygen-ai)
- **Year Founded:** 2023
- **HQ Location:** Madrid, ES
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=480a7d24f50028b7fbdedde2eb7e932a76e5128f42d32c7e7eeaeac7bae03c88&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcopygenai%2F&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 62% Small, 29% Medium

#### What Do G2 Reviewers Say About Copygen.ai?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **effortless Spanish content creation** capabilities of Copygen.ai, enhancing engagement and SEO effectiveness.
- Users find **Copygen.ai incredibly easy to use** , especially for seamless Spanish content creation with helpful templates.
- Users value the **accuracy in multilingual content** from Copygen.ai, enhancing their SEO and language nuances effortlessly.
- Users value how **Copygen.ai empowers overlooked demographics** while helping create engaging and effective campaign content.
- Users value the **automation features** of Copygen.ai, enhancing efficiency in various marketing tasks seamlessly.

##### Cons

- Users find the interface of Copygen.ai **not intuitive** , requiring detailed prompts for satisfactory results.
- Users note that Copygen.ai can sometimes produce **generic and repetitive content** , limiting its creative potential.
- Users find that the **AI performance** of Copygen.ai does not meet expectations, limiting its usefulness for tasks.
- Users find that **editing issues** with Copygen.ai require additional work, as outputs can be overly generic.
- Users find the **price tag steep** , making it less accessible for freelancers and small businesses.

#### What Are Recent G2 Reviews of Copygen.ai?

**["AI content creation real power"](https://www.g2.com/survey_responses/copygen-ai-review-11746500)**

**Rating:** 4.5/5.0 stars

_— Bernardo V._

[Read full review](https://www.g2.com/survey_responses/copygen-ai-review-11746500)

**["Efficient AI Tool for Content Generation"](https://www.g2.com/survey_responses/copygen-ai-review-11567974)**

**Rating:** 5.0/5.0 stars

_— ashraf k._

[Read full review](https://www.g2.com/survey_responses/copygen-ai-review-11567974)

### [CreateSend](https://www.g2.com/products/createsend/reviews)

CreateSend is a low cost, easy-to-use email marketing tool.

**Average Rating:** 3.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate CreateSend?

- **Has the product been a good partner in doing business?:** 9.2/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind CreateSend?

- **Seller:** [CreateSend](https://www.g2.com/sellers/createsend)
- **Year Founded:** 2005
- **HQ Location:** N/A
- **Twitter:** @create\_send1  
156 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=f586ee85175a50ccf4795bd8d24b0cbfcde623615a05cea30d6e44f763dfb2f9&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcreate-send%2Fabout%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of CreateSend?

**["Fantastic Product!"](https://www.g2.com/survey_responses/createsend-review-3112396)**

**Rating:** 5.0/5.0 stars

_— Katelyn W._

[Read full review](https://www.g2.com/survey_responses/createsend-review-3112396)

#### What Are G2 Users Discussing About CreateSend?

- [What is CreateSend used for?](https://www.g2.com/discussions/what-is-createsend-used-for)

### [Diadem Email Marketing](https://www.g2.com/products/diadem-email-marketing/reviews)

Diadem Technologies offers a comprehensive Email Marketing solution designed to empower businesses with effective and efficient communication tools. This service enables organizations to create, manage, and analyze email campaigns, ensuring optimal engagement with their target audience. Key Features and Functionality: - Automation: Utilize autoresponders to send timely welcome messages, updates, and follow-ups, ensuring consistent communication without manual intervention. - Tailored Plans: Choose from flexible plans that align with specific business needs, avoiding unnecessary costs associated with redundant features. - Comprehensive Reporting: Access detailed insights into campaign performance, including open rates, click-through rates, and subscriber behavior, facilitating data-driven decisions. - Email Validation: Maintain a clean and updated email list to prevent messages from landing in spam folders, enhancing deliverability and engagement. - Personalization: Craft personalized emails that resonate with recipients, incorporating elements like automated reminders, birthday coupons, and feedback forms to foster stronger connections. Primary Value and Solutions Provided: Diadem's Email Marketing service addresses the challenges businesses face in reaching and engaging their audience effectively. By offering automation, personalized communication, and insightful analytics, it streamlines marketing efforts, saves time, and enhances return on investment. This solution ensures that businesses can maintain consistent and meaningful interactions with their customers, leading to increased loyalty and growth.

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Diadem Email Marketing?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Diadem Email Marketing?

- **Seller:** [Diadem Technologies Pvt Ltd](https://www.g2.com/sellers/diadem-technologies-pvt-ltd)
- **Year Founded:** 2000
- **HQ Location:** Kolkata, IN
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=72163b25aa19be33ca01829066d9aef9dd214c61d9f635f8569831fc1fc1525b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fdiadem-technologies%2F&secure%5Burl_type%5D=linkedin_company_website)  
15 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of Diadem Email Marketing?

**["Diadem Email Marketing Review"](https://www.g2.com/survey_responses/diadem-email-marketing-review-8188579)**

**Rating:** 4.5/5.0 stars

_— Verified User in Marketing and Advertising_

[Read full review](https://www.g2.com/survey_responses/diadem-email-marketing-review-8188579)

**["Convenient Email Marketing"](https://www.g2.com/survey_responses/diadem-email-marketing-review-8185831)**

**Rating:** 4.5/5.0 stars

_— Shirsendu B._

[Read full review](https://www.g2.com/survey_responses/diadem-email-marketing-review-8185831)

### [Echobox Email](https://www.g2.com/products/echobox-email/reviews)

Echobox Email is the most advanced ESP specifically engineered for publishers. Echobox Email combines the most sophisticated AI-automation with a full suite of functionalities for personalizing both newsletters and marketing emails — all designed specifically for a publisher’s workflow. Don’t waste time on manual workflows that weren’t built for you or newsletter templates that break. Echobox makes scaling your newsletters simple. No Dev work, no extra resources, just higher opens and clicks. Over 2000 publishers in 100 countries rely on Echobox's AI technology. More at www.echobox.com

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Echobox Email?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 7.8/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 6.7/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.9/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Echobox Email?

- **Seller:** [Echobox](https://www.g2.com/sellers/echobox)
- **Year Founded:** 2013
- **HQ Location:** London
- **Twitter:** @EchoboxHQ  
28,551 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=70a9469be78be852eaabf6fbd9afdd78b3214a28a46acfebcc024639d3ec3308&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5268030%2F&secure%5Burl_type%5D=linkedin_company_website)  
58 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Small, 25% Large

#### What Do G2 Reviewers Say About Echobox Email?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **ease of use** of Echobox Email, highlighting its intuitive interface and simple operation.
- Users praise the **exceptional customer support** of Echobox Email, enhancing their overall experience and satisfaction.
- Users appreciate the **easy campaign setup** of Echobox Email, benefiting from advanced features and excellent customer support.
- Users appreciate the **easy setup** of Echobox Email, allowing for minimal effort after launching campaigns.
- Users value the **intuitive interface** of Echobox Email, finding it easy to understand and operate with minimal effort.

##### Cons

- Users note a need for **improvement in bulk email delivery** speed, though recent fixes have helped overall performance.
- Users request **additional features and templates** for Echobox Email to enhance their user experience.
- Users note that the **slow loading** issue can hinder sending bulk emails promptly and needs improvement.
- Users desire more **features and templates** in Echobox Email to enhance their design options and flexibility.

#### What Are Recent G2 Reviews of Echobox Email?

**["A Great Tool for Efficient Newsletter Publishing"](https://www.g2.com/survey_responses/echobox-email-review-13084881)**

**Rating:** 5.0/5.0 stars

_— Carl-Magnus H._

[Read full review](https://www.g2.com/survey_responses/echobox-email-review-13084881)

**["Easy to use with excellent customer service"](https://www.g2.com/survey_responses/echobox-email-review-10958095)**

**Rating:** 4.0/5.0 stars

_— Michalis I._

[Read full review](https://www.g2.com/survey_responses/echobox-email-review-10958095)

### [EmailGreen](https://www.g2.com/products/emailgreen/reviews)

EmailGreen is the perfect simple and easy-to-use solution to help you organize your contacts, keep in touch, and drive bigger results, faster. We provide our users with an all-in-one solution, at an affordable price to help businesses like yours, thrive. EmailGreen is an CRM and email marketing platform designed to help small business streamline their sales and marketing.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate EmailGreen?

- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind EmailGreen?

- **Seller:** [GreenRope](https://www.g2.com/sellers/greenrope)
- **Year Founded:** 2008
- **HQ Location:** Solana Beach, CA
- **Twitter:** @GreenRope  
5,179 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b8aebcb61e78a65ec237d0ab1bbe336c9b7d01d3ff8e92076f50bf189cc4b687&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F2235385%2F&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium, 67% Small

#### What Are Recent G2 Reviews of EmailGreen?

**["A strong alternative to their parent service for smaller businesses."](https://www.g2.com/survey_responses/emailgreen-review-4658793)**

**Rating:** 4.0/5.0 stars

_— Daniel L._

[Read full review](https://www.g2.com/survey_responses/emailgreen-review-4658793)

**["Track Customer Interaction"](https://www.g2.com/survey_responses/emailgreen-review-4175479)**

**Rating:** 5.0/5.0 stars

_— Rasheed P._

[Read full review](https://www.g2.com/survey_responses/emailgreen-review-4175479)

#### What Are G2 Users Discussing About EmailGreen?

- [What is EmailGreen used for?](https://www.g2.com/discussions/what-is-emailgreen-used-for)

### [Emailicious](https://www.g2.com/products/emailicious/reviews)

Delight your customers with targeted email campaigns

**Average Rating:** 4.5/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Emailicious?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Emailicious?

- **Seller:** [Emailicious](https://www.g2.com/sellers/emailicious)
- **Year Founded:** 2011
- **HQ Location:** Brossard, CA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fd5dd14c15259a43352e94f68e845c0112470e2607a51c208826f0ea4fac0944&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F5275895&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Large, 33% Medium

#### What Are Recent G2 Reviews of Emailicious?

**["review"](https://www.g2.com/survey_responses/emailicious-review-5175512)**

**Rating:** 4.5/5.0 stars

_— Sumeet N._

[Read full review](https://www.g2.com/survey_responses/emailicious-review-5175512)

**["Emailicious"](https://www.g2.com/survey_responses/emailicious-review-5172446)**

**Rating:** 4.5/5.0 stars

_— Verified User in Pharmaceuticals_

[Read full review](https://www.g2.com/survey_responses/emailicious-review-5172446)

#### What Are G2 Users Discussing About Emailicious?

- [What is Emailicious used for?](https://www.g2.com/discussions/what-is-emailicious-used-for)

### [ETIYA Campaign Management](https://www.g2.com/products/etiya-campaign-management/reviews)

Etiya’s Campaign Management platform enables businesses to design, execute, manage, and optimise marketing campaigns across all channels, driving customer satisfaction, retention, and revenue growth. By utilising an AI-supported optimisation engine, the platform enables highly targeted, personalised campaigns that deliver exceptional results in a short time. Advanced tracking and reporting features ensure marketers can measure performance and continuously improve their efforts.

**Average Rating:** 4.2/5.0

**Total Reviews:** 3

#### Who Is the Company Behind ETIYA Campaign Management?

- **Seller:** [Etiya](https://www.g2.com/sellers/etiya)
- **Year Founded:** 2004
- **HQ Location:** İstanbul, TR
- **Twitter:** @etiya  
1,183 Twitter followers
- **LinkedIn® Page:** [tr.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=117b9fcb52cd7104292900c4ca1fa3850267ae0ad1a2e13431268f1a71b6ed6f&secure%5Burl%5D=https%3A%2F%2Ftr.linkedin.com%2Fcompany%2Fetiya&secure%5Burl_type%5D=linkedin_company_website)  
1,580 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ETIYA Campaign Management?

**["Great Tool For Marketing Campaign"](https://www.g2.com/survey_responses/etiya-campaign-management-review-6819193)**

**Rating:** 4.5/5.0 stars

_— Ananth P._

[Read full review](https://www.g2.com/survey_responses/etiya-campaign-management-review-6819193)

**["Helpful for new business"](https://www.g2.com/survey_responses/etiya-campaign-management-review-7528437)**

**Rating:** 4.5/5.0 stars

_— Rahul P._

[Read full review](https://www.g2.com/survey_responses/etiya-campaign-management-review-7528437)

### [GenesisAI Email Marketing](https://www.g2.com/products/genesisai-email-marketing/reviews)

GenesisAI's email marketing tool helps you generate leads, schedule meetings, and drive traffic by automatically building custom email servers and using AI to draft and send emails. We developed this cold email marketing tool after discovering that most mainstream email platforms (like Sendgrid and Mailchimp) suspend accounts that send cold emails. Alternative solutions, such as Instantly or Apollo, require excessive work for minimal output, often involving setting up dozens of domains and often limiting sends to fewer than 50 emails per domain per day. Our solution eliminates the risk of account suspension by automatically building custom mail servers for you (so that you are in control of your sending). With these servers, you can send millions of emails per month from a single domain! Using AI-powered automation, we streamline your email marketing process. Our tool manages campaigns from start to finish, taking the entire workload off your plate.

**Average Rating:** 3.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate GenesisAI Email Marketing?

- **Has the product been a good partner in doing business?:** 7.5/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 8.3/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 5.8/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.7/10 (Category avg: 8.7/10)

#### Who Is the Company Behind GenesisAI Email Marketing?

- **Seller:** [GenesiAI](https://www.g2.com/sellers/genesiai)
- **Year Founded:** 2018
- **HQ Location:** Boston, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0033bdf1e1f86f45d887b2cee71c47522bb8e21496dbbe1bad21efc292e7dbcd&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fgenesisai&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

### [Getsitecontrol](https://www.g2.com/products/getsitecontrol-getsitecontrol/reviews)

Getsitecontrol is an email marketing platform for ecommerce brands. With Getsitecontrol, users can: ● Send email broadcasts. Launch targeted newsletters using customizable email templates and smart-sending options powered by AI. ● Build email marketing automations. Create workflows triggered by subscriber actions such as form submission, email link click, checkout abandonment, order placements, and more. ● Segment and tag contacts. Organize email lists based on contact data, behavior, or preferences to deliver personalized, high-converting emails. ● Generate leads. Grow email list using pop-up and inline signup forms, as well as run on-site promo campaigns. Getsitecontrol has a Shopify app, a WordPress plugin, and a Wix app. However, it works on any other website platform, including Squarespace, Bigcommerce, Magento, and others.

**Average Rating:** 4.6/5.0

**Total Reviews:** 24

#### How Do G2 Users Rate Getsitecontrol?

- **Has the product been a good partner in doing business?:** 9.6/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Getsitecontrol?

- **Seller:** [Getsitecontrol](https://www.g2.com/sellers/getsitecontrol)
- **Year Founded:** 2014
- **HQ Location:** Niciosia, Cyprus
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 88% Small, 8% Medium

#### What Do G2 Reviewers Say About Getsitecontrol?

_AI-generated summary from verified user reviews_

##### Pros

- Users praise the **superb customer support** of Getsitecontrol, noting their quick responses and helpfulness in resolving issues.
- Users find **Getsitecontrol extremely easy to use** , appreciating its friendly UX and fast customer support.
- Users commend the **super helpful customer support** of Getsitecontrol, noting quick responses and excellent assistance.
- Users love the **variety of templates** available with Getsitecontrol, enhancing their site's design and functionality.
- Users find Getsitecontrol **affordable** , making it an excellent choice for enhancing website functionality without breaking the bank.

##### Cons

- Users desire more flexibility in **editing options** for sizes, images, and text without needing CSS customization.
- Users find the service **expensive** due to counting pop-up views instead of clicks, impacting the overall value.
- Users desire **more design flexibility** for adjusting sizes, images, and text without relying on CSS options.
- Users criticize the **subscription costs** for counting popups viewed rather than clicks, impacting overall value.

#### What Are Recent G2 Reviews of Getsitecontrol?

**["Great product, excellent service and support!"](https://www.g2.com/survey_responses/getsitecontrol-review-11692409)**

**Rating:** 5.0/5.0 stars

_— Enrico M._

[Read full review](https://www.g2.com/survey_responses/getsitecontrol-review-11692409)

**["Getsitecontrol Review: A First-Class Service for Website Development"](https://www.g2.com/survey_responses/getsitecontrol-review-11306737)**

**Rating:** 5.0/5.0 stars

_— Michael R._

[Read full review](https://www.g2.com/survey_responses/getsitecontrol-review-11306737)

#### What Are G2 Users Discussing About Getsitecontrol?

- [What is Getsitecontrol used for?](https://www.g2.com/discussions/what-is-getsitecontrol-used-for)

### [G-Lock EasyMail7](https://www.g2.com/products/g-lock-easymail7/reviews)

G-Lock EasyMail7 is email marketing automation software for Windows.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate G-Lock EasyMail7?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 8.3/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 8.3/10 (Category avg: 8.7/10)

#### Who Is the Company Behind G-Lock EasyMail7?

- **Seller:** [G-Lock Software](https://www.g2.com/sellers/g-lock-software)
- **Year Founded:** 2009
- **HQ Location:** Wyoming, USA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=616ddc92156aa18e05e242b67790d4896642267fe758bc6f60c9051470dcf78f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fg-lock-software&secure%5Burl_type%5D=linkedin_company_website)  
24 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Medium

#### What Are Recent G2 Reviews of G-Lock EasyMail7?

**["User friendly"](https://www.g2.com/survey_responses/g-lock-easymail7-review-1923749)**

**Rating:** 5.0/5.0 stars

_— Verified User in Non-Profit Organization Management_

[Read full review](https://www.g2.com/survey_responses/g-lock-easymail7-review-1923749)

**["G-Lock EasyMail7 REVIEW"](https://www.g2.com/survey_responses/g-lock-easymail7-review-5300414)**

**Rating:** 5.0/5.0 stars

_— Harold G._

[Read full review](https://www.g2.com/survey_responses/g-lock-easymail7-review-5300414)

#### What Are G2 Users Discussing About G-Lock EasyMail7?

- [What is G-Lock EasyMail7 used for?](https://www.g2.com/discussions/what-is-g-lock-easymail7-used-for)

### [Hello Email](https://www.g2.com/products/hello-email/reviews)

Hello Email is an AI-powered tool for online shops that automates the creation and sending of high-converting emails. In just a few minutes, ready-to-send newsletters with matching images and links are generated—simply by entering three words. The AI creates complete email series, optimizes send times, and increases repeat purchases. With smart segmentation, emails reach the right recipients. Hello Email seamlessly integrates with Shopify and Klaviyo and offers personal support via WhatsApp & Slack. Pricing depends on shop size and products.

**Average Rating:** 4.8/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Hello Email?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 10.0/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Hello Email?

- **Seller:** [Hello Email](https://www.g2.com/sellers/hello-email)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Small, 33% Large

#### What Do G2 Reviewers Say About Hello Email?

_AI-generated summary from verified user reviews_

##### Pros

- Users value the **affordability** of Hello Email, noting it’s excellent for businesses of all sizes.
- Users value the **responsive and professional customer support** of Hello Email, enhancing their overall experience and satisfaction.
- Users value the **customizability** of Hello Email, enhancing efficiency through personalized templates and smart features.
- Users value the **ease of use** of Hello Email, benefiting from its intuitive design and efficient features.
- Users love the **easy setup** of Hello Email, allowing new team members to quickly become productive.

#### What Are Recent G2 Reviews of Hello Email?

**["Reliable and high-performing email tool for professional use"](https://www.g2.com/survey_responses/hello-email-review-11057114)**

**Rating:** 5.0/5.0 stars

_— Sina V._

[Read full review](https://www.g2.com/survey_responses/hello-email-review-11057114)

**["Easy to use, great results"](https://www.g2.com/survey_responses/hello-email-review-11043961)**

**Rating:** 5.0/5.0 stars

_— Verified User in Apparel & Fashion_

[Read full review](https://www.g2.com/survey_responses/hello-email-review-11043961)

### [Liana®Cloud Email Marketing](https://www.g2.com/products/liana-cloud-email-marketing/reviews)

LianaTech is a cloud-based martech provider from Europe, offering a comprehensive suite of essential marketing solutions tailored to meet the needs of modern marketers. Through our unified platform, you gain seamless access to diverse tools with a single sign-on convenience. Spearheading the frontier of data responsibility, Liana champions ethical and responsible data management practices. LianaMailer is an AI-backed email marketing tool. The tool allows you to create visually stunning newsletters easily and ensures that your emails have high deliverability rates. LianaMailer offers two powerful newsletter editors. With our custom-designed newsletter template editor, you can order a unique template that aligns with your brand guidelines, including advanced personalization features. Alternatively, choose newsletter templates from our vast template gallery and effortlessly modify them to fit your needs, making them versatile for any occasion. With a strong emphasis on GDPR compliance, LianaMailer simplifies the collection and management of your contact database, ensuring the foundation for successful email campaigns is firmly in place. LianaMailer enables you to dissect campaign performance, providing insights that fuel continuous improvement.

**Average Rating:** 3.2/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Liana®Cloud Email Marketing?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 6.7/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 6.1/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 6.1/10 (Category avg: 8.7/10)

#### Who Is the Company Behind Liana®Cloud Email Marketing?

- **Seller:** [Liana Technologies](https://www.g2.com/sellers/liana-technologies)
- **Year Founded:** 2005
- **HQ Location:** Oulu, FI
- **Twitter:** @lianatech  
5,876 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fc669e0d2fc6a31b9414d9c47a6eb50b1a3e19f90b9d0b3409374902021d00a4&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fliana-technologies&secure%5Burl_type%5D=linkedin_company_website)  
154 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Liana®Cloud Email Marketing?

**["My Go To Solution on email marketing"](https://www.g2.com/survey_responses/liana-cloud-email-marketing-review-4287492)**

**Rating:** 4.5/5.0 stars

_— Pekka H._

[Read full review](https://www.g2.com/survey_responses/liana-cloud-email-marketing-review-4287492)

**["User friendly service for keeping in touch with our customers"](https://www.g2.com/survey_responses/liana-cloud-email-marketing-review-9633448)**

**Rating:** 5.0/5.0 stars

_— Markus H._

[Read full review](https://www.g2.com/survey_responses/liana-cloud-email-marketing-review-9633448)

#### What Are G2 Users Discussing About Liana®Cloud Email Marketing?

- [What is Liana®Cloud Email Marketing used for?](https://www.g2.com/discussions/what-is-liana-cloud-email-marketing-used-for)

### [LuxSci](https://www.g2.com/products/luxsci/reviews)

LuxSci provides HIPAA-compliant email and secure digital communication solutions for organizations that send sensitive healthcare data at scale. The platform is designed for high deliverability, automated encryption, and compliance across transactional email, user communications, and customer outreach. • Secure High Volume: HIPAA-compliant transactional and application email delivered at scale via API or SMTP. • Secure Marketing: HIPAA-compliant email marketing and outreach campaigns with encryption and workflow automation. • Secure Gateway: Automatic, policy-based encryption for outbound email from Microsoft 365, Google Workspace, and on-premises systems. • Secure Forms: Encrypted web forms for collecting and routing PHI and other sensitive data. • Secure Email Hosting: Secure, compliant email hosting for organizations that require full control and auditability. LuxSci is used by healthcare providers, digital health companies, and regulated organizations that need secure communications without sacrificing deliverability or usability.

**Average Rating:** 4.7/5.0

**Total Reviews:** 83

#### How Do G2 Users Rate LuxSci?

- **Has the product been a good partner in doing business?:** 9.9/10 (Category avg: 8.8/10)
- **Performance and Reliability:** 10.0/10 (Category avg: 8.7/10)
- **Sending Outbound Emails:** 10.0/10 (Category avg: 8.9/10)
- **Building and Personalizing Emails:** 9.2/10 (Category avg: 8.7/10)

#### Who Is the Company Behind LuxSci?

- **Seller:** [LuxSci](https://www.g2.com/sellers/luxsci)
- **Company Website:** luxsci.com
- **Year Founded:** 1999
- **HQ Location:** Boston, MA
- **Twitter:** @LuxSci  
680 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=163754fd484c9577c164cbef85ee518100ea8bdc15a7f499e26b0ae785ec48c5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fluxsci%2F&secure%5Burl_type%5D=linkedin_company_website)  
45 employees on LinkedIn®

#### Who Uses This Product?

- **Top Industries:** Mental Health Care, Hospital & Health Care
- **Company Size:** 77% Small, 19% Medium

#### What Do G2 Reviewers Say About LuxSci?

_AI-generated summary from verified user reviews_

##### Pros

- Users commend the **responsive customer support** of LuxSci, always updating needs promptly and efficiently.
- Users appreciate the **high level of security** provided by LuxSci, ensuring safe and encrypted communications.
- Users admire the **ease of use** in LuxSci, benefiting from a secure and intuitive setup experience.
- Users appreciate the **robust HIPAA compliance** of LuxSci, ensuring secure and confidential email communication for their businesses.
- Users value the **reliability** of LuxSci, consistently providing secure and compliant email services with excellent support.

##### Cons

- Users face **email filtering and integration issues** with LuxSci, leading to missed messages and setup difficulties.
- Users find LuxSci's interface **not user-friendly** , facing challenges in administration without IT expertise.
- Users find the **interface lacking user-friendliness** , often preferring more modern email service layouts.
- Users note the **limited features** of LuxSci, particularly lacking communication tools and web app functionality.
- Users experience **missing features** in LuxSci, affecting email filtering, integration, and custom requests implementation.

#### What Are Recent G2 Reviews of LuxSci?

**["Great E-Mail and Website System"](https://www.g2.com/survey_responses/luxsci-review-7054970)**

**Rating:** 5.0/5.0 stars

_— Verified User in Legal Services_

[Read full review](https://www.g2.com/survey_responses/luxsci-review-7054970)

**["Excellent service for over 25 years."](https://www.g2.com/survey_responses/luxsci-review-4750574)**

**Rating:** 5.0/5.0 stars

_— Verified User in Information Services_

[Read full review](https://www.g2.com/survey_responses/luxsci-review-4750574)

#### What Are G2 Users Discussing About LuxSci?

- [Is MailHippo free?](https://www.g2.com/discussions/is-mailhippo-free)
- [Is email HIPAA compliant?](https://www.g2.com/discussions/is-email-hipaa-compliant)
- [How does LuxSci work?](https://www.g2.com/discussions/how-does-luxsci-work) - 3 comments
- [What is LuxSci email?](https://www.g2.com/discussions/what-is-luxsci-email)

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[Browse Email Marketing Themes](/categories/email-marketing/themes)

 ![Yukta Rustagi](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Yukta Rustagi")
YR

Researched and written by [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Updated April 9, 2026

Email marketing software allows businesses to build and manage email lists, segment audiences, design and send customized campaigns, and monitor subscriber engagement, helping marketing teams, growth teams, and small business owners engage prospects, nurture leads, and retain customers through personalized communication.

### Core Capabilities of Email Marketing Software

To qualify for inclusion in the Email Marketing category, a product must:

- Enable the creation and sending of emails via HTML or a WYSIWYG editor
- Provide email templates
- Allow users to preview and send test emails
- Store, track, segment, and manage email contact lists
- Offer campaign-based reporting and analytics to measure engagement and performance
- Support clear opt-in and easy opt-out options compliant with global regulations such as CAN-SPAM, GDPR, and CASL
- Focus on email as the primary channel and not be categorized as marketing automation

### Common Use Cases for Email Marketing Software

Email marketing tools are used across industries to drive direct communication with prospects and customers. Common use cases include:

- Sending targeted promotional campaigns and newsletters to segmented subscriber lists
- Triggering automated emails based on customer behavior and CRM data
- Running drip campaigns to nurture leads through the sales funnel

### How Email Marketing Software Differs from Other Tools

This category covers point solutions dedicated to email as the primary channel. While email marketing is a common feature within [marketing automation platforms](https://www.g2.com/categories/marketing-automation), those tools go beyond email by offering lead management, dynamic segmentation, landing pages, and full campaign lifecycle analytics. Some email marketing tools extend their reach with [SMS marketing](https://www.g2.com/categories/sms-marketing), [push notifications](https://www.g2.com/categories/push-notification), or [social media management](https://www.g2.com/categories/social-media-mgmt) capabilities via integrations.

### Insights from G2 on Email Marketing Software

Based on category trends on G2, drag-and-drop email builders, list segmentation, and campaign analytics stand out as the most valued features. These platforms deliver ease of use and strong deliverability rates as primary reasons for platform selection.

Show More

* * *

## How Do You Choose the Right Email Marketing Software?

### What You Should Know About Email Marketing Software

### Email marketing software buying insights at a glance

[Email marketing software](https://www.g2.com/categories/email-marketing?utm_source=chatgpt.com) helps businesses create, send, and optimize email campaigns at scale. It’s a core part of the marketing stack, used not only for newsletters but also for lifecycle messaging, promotional campaigns, and customer engagement. Modern tools combine campaign builders, audience segmentation, automation workflows, and analytics to help teams communicate with large audiences while keeping messaging targeted and relevant.

Organizations adopt email marketing solutions to manage recurring communication efficiently and maintain consistent engagement with customers and prospects. Most platforms provide drag-and-drop email editors, contact management, campaign scheduling, and performance tracking. Pricing models usually scale with subscriber counts or sending volume, meaning small teams can start affordably and expand capabilities as their audience grows.

Businesses typically use email marketing software to run newsletters, product announcements, and promotional campaigns quickly without relying on complex design or development resources. Many teams also use these tools to automate follow-up sequences and lifecycle email programs so leads and customers receive timely communication based on their actions or stage in the journey. 

Another major benefit is the ability to segment contact lists, which allows marketers to send more relevant messages to different audience groups rather than broadcasting the same campaign to everyone. 

Email marketing platforms also help teams track engagement metrics such as opens, clicks, and conversions, making it easier to evaluate campaign performance and refine messaging over time. 

### Top 5 FAQs from software buyers

- How well do email marketing platforms scale as subscriber lists and campaign volume grow?
- What reporting and analytics capabilities do email marketing software programs provide for measuring campaign performance?
- How do email marketing solutions support automation for lifecycle campaigns and customer journeys?
- What level of customization do email marketing platforms offer for templates, workflows, and audience segmentation?
- How easily can email marketing software integrate with [e-commerce](https://www.g2.com/categories/e-commerce-platforms), [CRM](https://www.g2.com/categories/crm), and [customer data platforms](https://www.g2.com/categories/customer-data-platform-cdp)?

G2’s top-rated email marketing software, based on thousands of verified reviews, includes [Constant Contact](https://www.g2.com/products/constant-contact/reviews), [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews), [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews), [Instantly](https://www.g2.com/products/instantly/reviews), and [Systeme.io](https://www.g2.com/products/systeme-io/reviews).

### What are the top-reviewed email marketing software on G2?

[**Constant Contact**](https://www.g2.com/products/constant-contact/reviews)

- Number of Reviews: 6,711
- Satisfaction: 100
- Market Presence: 99
- G2 Score: 99

[**Brevo Marketing Platform**](https://www.g2.com/products/brevo-marketing-platform/reviews)

- Number of Reviews: 1,076
- Satisfaction: 97
- Market Presence: 86
- G2 Score: 92

[**Intuit Mailchimp Email Marketing**](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews)

- Number of Reviews: 12,239
- Satisfaction: 91
- Market Presence: 88
- G2 Score: 89

[**Instantly**](https://www.g2.com/products/instantly/reviews)

- Number of Reviews: 3,256
- Satisfaction: 100
- Market Presence: 68
- G2 Score: 84

[**Systeme.io**](https://www.g2.com/products/systeme-io/reviews)

- Number of Reviews: 721
- Satisfaction: 91
- Market Presence: 68
- G2 Score: 80

**Satisfaction** reflects user-reported ratings, including ease of use, support, and feature fit. ([Source 2](https://www.g2.com/reports))

**Market Presence** scores combine review and external signals that indicate market momentum and footprint. ([Source 2](https://www.g2.com/reports))

**G2 Score** is a weighted composite of Satisfaction and Market Presence. ([Source 2](https://www.g2.com/reports))

Learn how G2 scores products. ([Source 1](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5vlk6s*_gcl_au*MTAwMzU5MzUxLjE3NjM0MTg0NzYuNjY0NTIxMTY0LjE3NjQ2MTc0NzcuMTc2NDYxNzQ3Nw..*_ga*NzY1MDU0NjE3LjE3NjM0NzQ3ODM.*_ga_MFZ5NDXZ5F*czE3NjYwODk1MTMkbzY3JGcxJHQxNzY2MDkyMjQyJGo1NyRsMCRoMA..))

### What I Often See in Email Marketing Software

#### Feedback Pros: What Users Consistently Appreciate

• **Drag-and-drop campaign builders simplify email creation for non-technical teams**

_“I like Intuit Mailchimp Email Marketing because it’s easy to use and helps me create professional emails using simple drag-and-drop tools and ready-made templates. The automation and audience tools save time and make it easier to send personalized messages. The reports are clear and help me see what’s working so I can improve my campaigns.”_ - [Ranjit K.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12195737), Intuit Mailchimp Email Marketing review

• **Automation workflows handle sequences, follow-ups, and scheduled campaigns efficiently**

_“I'm a big fan of the automation tools that allow me to set up onboarding journeys, event reminders, and re-engagement sequences with minimal ongoing effort. It is a huge time-saver while still allowing me to deliver personalized experiences at scale. Beyond that, the analytics dashboard is genuinely useful, not just a vanity metrics page. It gives me clear insights into what's performing, who is engaging, and where I can optimize. Those real-time metrics help me make better decisions and prove campaign ROI to stakeholders.”_ - [Ryan P.](https://www.g2.com/products/constant-contact/reviews/constant-contact-review-12423538), Constant Contact review

• **Audience segmentation tools enable targeted messaging across subscriber groups**

_“I like the customizable templates and audience segmentation features in Square Marketing. They allow us to effectively categorize our customers into specific groups. I also appreciate that we can create and integrate coupons and use Google review integration. The integration features are better compared to what we previously used, and the initial setup was completed within a day, which was great.”_ - [Dana G.](https://www.g2.com/products/square-marketing/reviews/square-marketing-review-12271233), Square Marketing review

#### Cons: Where Many Platforms Fall Short

• **Analytics dashboards lack deeper attribution and advanced reporting capabilities**

_“I think more advanced reporting tools and exportable data would be helpful. I want more granular reporting, like mailbox-level metrics for open rates, replies, bounces, and deliverability trends across different domains. It would also be useful to have exportable reports in CSV or PDF format to share performance updates with clients or internal stakeholders.”_ - [Mike R.](https://www.g2.com/products/maildoso/reviews/maildoso-review-12467981), maildoso review

• **Template customization options can feel restrictive for complex layouts**

_“A few areas could be better: Some advanced automation features are less flexible compared to other tools. The reporting dashboard could be more intuitive and visually clear. Certain template designs look a bit outdated. Integrations with some third-party tools can also be slow or limited. Customer support can sometimes take longer to reply during busy periods.”_ - [Ethan R.](https://www.g2.com/products/getresponse/reviews/getresponse-review-12400282), GetResponse review

• **Pricing increases noticeably as subscriber lists and send volume grow**

_“Pricing can scale up quickly as your list grows, and sometimes it feels like key features are locked behind higher tiers. A few parts of the UI are not as intuitive as they should be (especially automations), and the editor can be a little limiting if you want pixel-perfect layouts. Support can also feel slow depending on the plan, so when something breaks, you end up troubleshooting more than you want.”_ - [Diego A.](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews/intuit-mailchimp-email-marketing-review-12005921), Intuit Mailchimp Email Marketing review

### My Expert Takeaway on Email Marketing Software in 2026

Email marketing remains one of the most consistent channels for customer engagement, but the value teams get from these tools depends largely on how well they operationalize campaigns. Across this category, the software averages **4.49 stars and an 8.98 likelihood to recommend,** suggesting strong overall satisfaction among buyers.

High-performing teams typically use email marketing software as a structured communication engine rather than an occasional campaign tool. They rely on segmentation, automation workflows, and performance tracking to continuously refine messaging. From what I observed, marketing and technology companies make up a large share of reviewers, reflecting how frequently these industries rely on repeatable outreach and nurture programs.

Another pattern is that smaller and mid-sized organizations benefit the most from platforms that balance capability with simplicity. Teams that prioritize intuitive editors, flexible segmentation, and clear reporting tend to see faster campaign cycles and better engagement over time. In practice, the best email marketing platforms are the ones that remove operational friction while still giving marketers enough control to experiment, personalize campaigns, and scale communication as their audience grows.

### Email Marketing Software FAQs

#### What is the best email marketing app for Shopify?

If your business runs on Shopify, the best email marketing tools are those that sync directly with your store data, such as orders, customer profiles, and abandoned carts.

Common options include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): A widely used platform that integrates with Shopify to manage subscriber lists, run campaigns, and automate emails triggered by customer activity.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): A beginner-friendly email marketing platform that supports e-commerce integrations and helps businesses send promotional emails, newsletters, and automated follow-ups.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): It connects with e-commerce systems to automate campaigns, manage customer contacts, and track engagement across email marketing programs.

#### How do I choose the best email marketing software?

When comparing email marketing tools, buyers usually evaluate how quickly teams can launch campaigns and automate outreach without adding operational complexity.

Key evaluation criteria include:

- **Campaign creation:** Drag-and-drop builders and reusable templates
- **Automation:** Capable of running lifecycle campaigns, nurture sequences, and triggered emails
- **Segmentation:** Target audiences based on behavior or engagement
- **Analytics:** Reporting on opens, clicks, and conversions
- **Integrations:** Compatibility with CRM, e-commerce, and [marketing tools](https://www.g2.com/categories/digital-marketing)

#### Why use email marketing software?

Email marketing software helps businesses manage campaigns, automate follow-ups, and track engagement from a single platform.

Teams typically use it to:

- Run newsletters and promotional campaigns consistently
- Automate welcome emails and nurture sequences
- Segment audiences for targeted messaging
- Track metrics like opens, clicks, and campaign performance

Instead of manually sending messages, marketers can schedule campaigns and automate communication across the customer lifecycle.

#### Which email marketing software integrates with CRM?

Many platforms integrate with CRM systems, enabling marketers to trigger campaigns based on customer data such as lifecycle stage, sales activity, or engagement history.

Common examples include:

- [Intuit Mailchimp Email Marketing](https://www.g2.com/products/intuit-mailchimp-email-marketing/reviews): Integrates with CRM platforms such as Zoho, enabling teams to sync contacts and trigger campaigns based on engagement data.
- [Constant Contact](https://www.g2.com/products/constant-contact/reviews): Connects with CRM systems like Salesforce and HubSpot, enabling businesses to sync customer contact lists and run targeted email campaigns.
- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Offers built-in CRM functionality alongside email marketing tools, allowing businesses to manage contacts, track customer interactions, and automate campaigns from the same platform.

#### What are some affordable email marketing software options for startups?

Startups often look for tools that offer core campaign and automation features without high entry costs.

**Budget-friendly options include:**

- [Brevo Marketing Platform](https://www.g2.com/products/brevo-marketing-platform/reviews): Combines email marketing, automation, and CRM features with flexible entry plans.
- [Moosend](https://www.g2.com/products/moosend/reviews): Known for simple campaign builders and automation workflows suited for smaller teams.
- [MailerLite](https://www.g2.com/products/mailerlite/reviews): Beginner-friendly platform with templates, landing pages, and basic automation for growing startups.

#### Sources

- [G2 Scoring Methodologies](https://documentation.g2.com/docs/research-scoring-methodologies?_gl=1*5ky9es*_gcl_au*MTY2NDg2MDY3Ny4xNzU1MDQxMDU4*_ga*MTMwMTMzNzE1MS4xNzQ5MjMyMzg1*_ga_MFZ5NDXZ5F*czE3NTUwOTkzMjgkbzQkZzEkdDE3NTUwOTk3NzYkajU3JGwwJGgw)
- [G2 Winter 2026 Reports](https://company.g2.com/news/g2-winter-2026-reports)

Researched By: [Yukta Rustagi](https://research.g2.com/insights/author/yukta-rustagi)

Last updated on March 16, 2026