# Best Digital Asset Management Software - Page 23

## How Many Digital Asset Management Software Products Does G2 Track?

**Total Products under this Category:** 366

### Category Stats (Aug 2026)

- **Average Rating:** 4.44/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Amplience (+1.05%) - Among all products in this category, Amplience recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Digital Asset Management Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 19,500+ Authentic Reviews
- 366+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Digital Asset Management Software
 ![G2 Grid® for Digital Asset Management Software plotting products by satisfaction and market presence](https://www.g2.com/categories/digital-asset-management/grids.png?focus%5B%5D=3213&focus%5B%5D=4006&focus%5B%5D=1288&focus%5B%5D=19723&focus%5B%5D=125608&focus%5B%5D=24756&focus%5B%5D=5198&focus%5B%5D=16794)

Highlighted products: Bynder, Canto, Adobe Experience Manager, Cloudinary, Air, Aprimo, MediaValet, and Plytix Cloud PIM & DAM.

Underlying data: [Grid® JSON](https://www.g2.com/categories/digital-asset-management/grids.json?focus%5B%5D=bynder&focus%5B%5D=canto&focus%5B%5D=adobe-experience-manager&focus%5B%5D=cloudinary&focus%5B%5D=air-labs-inc-air&focus%5B%5D=aprimo&focus%5B%5D=mediavalet&focus%5B%5D=plytix-cloud-pim-dam)

**Sponsored**

### Cloudinary

Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 13,000 customers, including Adidas, Bleacher Report, Etsy, Fiverr, Grubhub, Minted, Paul Smith and Rivian, rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com. Brands use Cloudinary to -Boost ecommerce conversion with optimized images, videos, 3D. -Improve operational efficiency by automating management and transformation of visual assets at scale. -Unlock innovative visual experiences with powerful APIs and workflow automation tools.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=260&secure%5Bchosen_at%5D=2026-08-12T06%3A00%3A58Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=19723&secure%5Bresource_id%5D=260&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fdigital-asset-management%3Fframe%3D0%26nav%3D1%26page%3D23&secure%5Btoken%5D=f24ab04bbc368b7bec38326f15c61d63845860d49edb8f4d50c022984607a739&secure%5Burl%5D=https%3A%2F%2Fcloudinary.com%2Fdemos%3Futm_campaign%3D4604-%26utm_medium%3Daffiliate%26utm_source%3Dg2%26utm_content%3Dproducts&secure%5Burl_type%5D=paid_promos)

### [PictureDesk](https://www.g2.com/products/picturedesk/reviews)

FADEL PictureDesk streamlines operations for media companies by aggregating live feeds from multiple media suppliers, owned and licensed content, and final published content onto a single, centralized platform. Lightning-fast response times and AI-powered content search accelerate sourcing and acquisition and encourage content reuse while portal and webstore features enable publishers to open new revenue streams through syndication. Optimize the return on your digital asset investments.

#### Who Is the Company Behind PictureDesk?

- **Seller:** [FADEL](https://www.g2.com/sellers/fadel)
- **Year Founded:** 2003
- **HQ Location:** New York City, USA
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c422788994896e4ba929d555fbd408e6864f731b7215e2f258e6a0549e3eefd5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Ffadel%2F&secure%5Burl_type%5D=linkedin_company_website)  
206 employees on LinkedIn®
- **Ownership:** LSE

### [Picvario](https://www.g2.com/products/picvario/reviews)

Picvario is a Small business and Enterprise Digital Asset Management platform developed for Storing, Searching, and managing digital media files. Picvario offers you and your team a fast and relevant search option, flexible access rights management, API integration including authorization via AD, ADFS, Google G Suite, and Open ID. Picvario DAM system also supports external storage, S3 object compatible storage (AWS, Azure, Google Cloud, etc), and Google Drive, we have been working on adding new cloud storage. You get reliable centralized storage for all your organization’s or personal digital media files. We are making a breakthrough IT product to be the only link between users and media content. Our product is a Smart Media Bank platform for digital organizations.

#### Who Is the Company Behind Picvario?

- **Seller:** [Picvario](https://www.g2.com/sellers/picvario)
- **Year Founded:** 2019
- **HQ Location:** Middleton, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=0d9de3cb38979d31927d9124933124c261c31d1727763e8ec67f3931499ba32f&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpicvario&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

### [PixelAdmin](https://www.g2.com/products/pixeladmin/reviews)

PixelAdmin is an AI-powered studio management and workflow automation platform designed specifically for high-volume commercial and e-commerce packshot studios. It serves as a centralized operating system to manage the entire end-to-end content production lifecycle: from physical sample tracking and studio scheduling to AI-driven quality control and automated asset delivery. Built to replace disconnected spreadsheets, manual file handoffs, and email-based approval chains, PixelAdmin enables creative production teams to scale their output and accelerate time-to-market while maintaining strict brand consistency. Core Capabilities Include: Visual Workflow Automation: Trigger-based workflow builders with conditional routing and custom approval gates that automate the asset journey from initial capture to final delivery. AI-Powered Production: Features include AI Styleguide Analysis, automated metadata tagging, Auto-QC (checking backgrounds, resolution, color profiles, and margins against client guidelines), and an AI Risk Analyzer to monitor project deadlines and studio capacity in real time. Sample & Studio Management: Comprehensive studio booking, shot list management, and barcode/QR sample tracking with automated sample-matching directly to PIM/ERP data. Client Review & Collaboration: Secure, branded client portals equipped with live side-by-side comparisons, on-image visual annotations, comment threads, and trackable version history. Enterprise Integrations: Native connections to business management and accounting tools, professional image editing services, and full extensibility via a documented REST API and Webhooks. Hosted on enterprise-grade infrastructure with strict GDPR compliance, role-based access control, and SSO/SAML capabilities, PixelAdmin provides the structured foundation high-volume studios need to produce faster, collaborate systematically, and eliminate administrative bottlenecks.

#### Who Is the Company Behind PixelAdmin?

- **Seller:** [PixelAdmin](https://www.g2.com/sellers/pixeladmin)
- **Year Founded:** 2024
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=2c5e100822c8a6832e6be73097fe774354d253e11008389f5bc26e9341027aea&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpixeladmin%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [PortfolioPilo](https://www.g2.com/products/portfoliopilo/reviews)

Global Predictions Inc offers a personalized, AI-driven investing guide, simplifying investment decisions.

#### Who Is the Company Behind PortfolioPilo?

- **Seller:** [Global Predictions](https://www.g2.com/sellers/global-predictions-9bd934fe-9329-4350-928d-6cc27a9b9ea1)
- **HQ Location:** San Francisco, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=c0720e59eac17eb8fb2d868b5a78501f566d3067fb310c8cf6a7b634b40428a5&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fglobalpredictions&secure%5Burl_type%5D=linkedin_company_website)  
11 employees on LinkedIn®

### [Precisely Enterworks](https://www.g2.com/products/precisely-enterworks/reviews)

EnterWorks™ software is an enterprise-grade Master Data Management solution that enables you to compete and thrive in today’s fast-paced economy— across your organization, partners and digital channels. Create a single source of truth for your most critical data across the enterprise so you can make timely, consistent, accurate decisions with a multi-domain master data management (MDM) solution. Our low-code/no-code design empowers teams quickly build high-priority master data domains and add new ones as you grow. The platform’s flexibility accelerates cross-domain intelligence, automates master data workflows, and enhances mastered data with quality and enrichment capabilities, all within a single interface.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Precisely Enterworks?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.0/10)

#### Who Is the Company Behind Precisely Enterworks?

- **Seller:** [Precisely](https://www.g2.com/sellers/precisely-0b25c016-ffa5-4f51-9d9e-fcbc9f54cc55)
- **HQ Location:** Burlington, Massachusetts
- **Twitter:** @PreciselyData  
3,963 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=aa7625aac55fc50224b866dc1039c6548253f1616db8a852a37b70885cfb50e8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F64863146%2F&secure%5Burl_type%5D=linkedin_company_website)  
3,006 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Precisely Enterworks?

**["Enterworks Enable really help us to manage oour products. It is flexible and user-friendly."](https://www.g2.com/survey_responses/precisely-enterworks-review-53928)**

**Rating:** 4.5/5.0 stars

_— Verified User in Music_

[Read full review](https://www.g2.com/survey_responses/precisely-enterworks-review-53928)

### [PRShots](https://www.g2.com/products/prshots/reviews)

Online image/video and press release library PRShots is a fantastic vehicle for allowing press and influencers to access high-res images, video and press releases. If you choose PRshots to host your images and press releases you will get immediate access to a community of over 30,000 worldwide media who are attracted to the site by the ability to quickly and easily download images from over 150+ brands including Next, Marks and Spencer, Liberty, Matalan, Primark and many many more, all in one place, with just one login.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### Who Is the Company Behind PRShots?

- **Seller:** [PRShots](https://www.g2.com/sellers/prshots)
- **Year Founded:** 1998
- **HQ Location:** West End, GB
- **Twitter:** @PRShotsonline  
6,743 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=8173d299cd7bcecebe4c0d58975c0281dfdb1877d449fdd3309f5932ce6b9928&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fprshots.com&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of PRShots?

**["Easy Image Access"](https://www.g2.com/survey_responses/prshots-review-1234320)**

**Rating:** 4.5/5.0 stars

_— Verified User in Publishing_

[Read full review](https://www.g2.com/survey_responses/prshots-review-1234320)

#### What Are G2 Users Discussing About PRShots?

- [What is PRShots used for?](https://www.g2.com/discussions/what-is-prshots-used-for)

### [pxn](https://www.g2.com/products/pxn/reviews)

pxn is a solution to all digital asset distribution needs. Powered by technology and managed by a team of experienced.

#### Who Is the Company Behind pxn?

- **Seller:** [Indigo Pearl](https://www.g2.com/sellers/indigo-pearl)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=492caeb29542f735ad6d243a230bd49c36343a970ffdaf2e4a2c2001da4901e7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpxn-digital%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Renaissance](https://www.g2.com/products/renaissance/reviews)

Developed over a number of years, utilising our first hand production and marketing knowledge gleaned from working with some of the UK's biggest brands and retailers, designed to empower Marketing and Production teams with efficiency gains, cost savings and a quicker route to market for your product utilising bespoke Workflow Solutions for your multi-channel publishing deployment. The Renaissance platform encompasses Media Production Management (MPM), Digital Asset Management (DAM), Online Proofing, Publication tools and Product Information Management (PIM), all within a single platform, with full flexibility to use only the components you need.

#### Who Is the Company Behind Renaissance?

- **Seller:** [ec2i](https://www.g2.com/sellers/ec2i)
- **Year Founded:** 2001
- **HQ Location:** Southend on Sea, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=384986f492aabd417878da980838bd293a9e86dd2f1ec3e6dd069b0af0e3925b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fec2i-ltd&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

### [Resourcebase](https://www.g2.com/products/resourcebase/reviews)

Store, Search, Control and Share Brand Assets

#### Who Is the Company Behind Resourcebase?

- **Seller:** [Orchardresourcebase](https://www.g2.com/sellers/orchardresourcebase)
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7886df2ed926834e5eb248c77dcfa8e5c815d3ab1f0fe3132ced0dba45868834&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2FNo-Linkedin-Presence-Added-Intentionally-By-DataOps&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Roseon Finance](https://www.g2.com/products/roseon-finance/reviews)

Roseon Finance is a comprehensive mobile application designed to simplify cryptocurrency management by integrating both decentralized finance (DeFi and centralized finance (CeFi services. Available on iOS and Android, it offers a user-friendly interface that enables users to manage their crypto and NFT portfolios, engage in trading, participate in yield farming, and access various financial services seamlessly. By bridging the gap between traditional finance and the evolving DeFi landscape, Roseon Finance aims to make digital asset management accessible to a broader audience. Key Features and Functionality: - DePIN Light Node: Earn passive income by supporting decentralized networks through running a light node, contributing to network operations, and receiving rewards in the form of XP. - Trading Platform: Execute trades efficiently with a professional-grade platform accessible anytime, anywhere. - Smart Wallet: Securely deposit and withdraw tokens or NFTs across multiple blockchains, including Ethereum, BNB Chain, Polygon, Solana, OKTC, Arbitrum, and Polygon zkEVM. - Staking & Lending: Earn rewards by staking assets or lending crypto at competitive rates. - Yield Farming: Access curated, high-quality farming opportunities to maximize returns. - Launchpad (RoseonPad: Participate in token or NFT sales through a mobile-first launchpad supporting various networks. - Swap & Bridge: Easily swap and bridge tokens across supported blockchains. - Game Center: Engage in multiple Play-to-Earn games and iGames to earn rewards. - NFT Gallery: Manage, store, and trade rare collectibles and in-game assets within an integrated NFT gallery. - Portfolio Manager: Track and manage all crypto assets in one place for comprehensive portfolio oversight. - Fiat On-Ramp: Quickly convert fiat currency to crypto using services like Banxa. Primary Value and User Solutions: Roseon Finance addresses the complexity and fragmentation often associated with managing digital assets by providing an all-in-one platform that combines DeFi and CeFi services. Its intuitive design and comprehensive feature set cater to both novice and experienced users, offering a seamless experience for trading, earning passive income, and managing NFTs. By integrating multiple functionalities into a single mobile application, Roseon Finance empowers users to efficiently oversee their crypto portfolios, participate in emerging financial opportunities, and navigate the digital asset space with confidence.

#### Who Is the Company Behind Roseon Finance?

- **Seller:** [Roseon Finance](https://www.g2.com/sellers/roseon-finance)
- **Year Founded:** 2021
- **HQ Location:** Chicago, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b65df0f8fad291e54a3a5ba1e2dfb0639eb9102cea8ea6a8b82e263eeeec3b32&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsales-therapy-llc%2Fhttps%3A%2F%2Fwww.linkedin.com%2Fcompany%2Froseon%2F&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [Scarabaeus DAM](https://www.g2.com/products/scarabaeus-dam/reviews)

Scarabaeus DAM is a Digital Asset Management system designed to meet both the requirements of a Museum and of any other entity managing digital cultural material.

#### Who Is the Company Behind Scarabaeus DAM?

- **Seller:** [Comic](https://www.g2.com/sellers/comic)
- **Year Founded:** 2013
- **HQ Location:** Athens, GR
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=10a4e2bc31ad7983c2090a821b914833f38f5f6155f59cf0ee14cafc451f6584&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcontent-management-in-culture-comic&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

### [SCC MediaServer](https://www.g2.com/products/scc-mediaserver/reviews)

SCC MediaServer systems provide planning, assignment and production workflow tools for digital media archiving.

#### Who Is the Company Behind SCC MediaServer?

- **Seller:** [SCC MediaServer](https://www.g2.com/sellers/scc-mediaserver)
- **HQ Location:** ALPHARETTA, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=407667e991f130badc0fb9f8ea1129e9d460b04c6853aa562b7f76caa43ae34e&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fscc-mediaserver&secure%5Burl_type%5D=linkedin_company_website)  
1 employees on LinkedIn®

### [SecureDAM](https://www.g2.com/products/securedam/reviews)

Simplify and optimize your digital workflow, centralize and distribute corporate branding, repurpose rich media assets, and provide a catalyst for efficient workgroup collaboration.

#### Who Is the Company Behind SecureDAM?

- **Seller:** [SecureDAM](https://www.g2.com/sellers/securedam)
- **Year Founded:** 2014
- **HQ Location:** United States
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57b5acac4e4f007ca0dc56614bb3a50e96ce26a8762d9a25701a209e2c742219&secure%5Burl%5D=http%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsecuredam&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

### [Signature-IT](https://www.g2.com/products/signature-it/reviews)

Signature-IT provides industrial and technical manufacturers an enterprise level solution to configure, market and quote configurable products online.

#### Who Is the Company Behind Signature-IT?

- **Seller:** [Signature-IT](https://www.g2.com/sellers/signature-it)
- **Year Founded:** 2003
- **HQ Location:** Bene Beraq, IL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b69cf92175267dfbfba256796efb8554f040166a5c53a6eb446813c656c3dc69&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsignature-it&secure%5Burl_type%5D=linkedin_company_website)  
95 employees on LinkedIn®

### [Simple Asset Manager](https://www.g2.com/products/simple-simple-asset-manager/reviews)

Introducing Simple Asset Manager – a modern, streamlined digital asset management solution. Simple. Powerful. Feature-rich. Striking the perfect balance between control and flexibility, Simple's Asset Manager empowers you to store, tag, edit, manage, and swiftly share approved assets, ensuring your brand stays on point and compliant. What is Simple Asset Manager? Simple Asset Manager serves as the centralized hub for all your digital marketing assets. Acting as the 'single source of truth,' it consolidates digital content and brand assets, ranging from logos, images, templates, to videos, brand guidelines, and creative files for various media campaigns. Highlights: • AI-Assisted Tagging: Powerful AI features streamline asset management, making retrieval a breeze. • Collaboration Tools: Foster teamwork with feature-rich review and markup tools, enabling collaboration across teams and partners. • Robust Workflows: Seamlessly navigate approvals with robust workflows, ensuring a smooth process. • Risk-Mitigating Features: Set expiry dates and receive license reminders, minimizing risks associated with asset usage. • Usage Insights: Stay informed about the most used assets across different campaigns, maximizing their impact. In simple terms, it's your Digital Asset Management software (DAM) – a must-have for brands, especially those in highly regulated industries, ensuring strict compliance while extracting maximum value from your brand assets with confidence. Simple Asset Manager: Simplifying, Empowering, and Maximizing your digital asset experience.

#### Who Is the Company Behind Simple Asset Manager?

- **Seller:** [Simple.io](https://www.g2.com/sellers/simple-io)
- **Year Founded:** 2008
- **HQ Location:** Sydney, AU
- **Twitter:** @simplehq  
438 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=e71e071b367ff8bf49ae0d2d8495143737922718f5a40e45fffff40a745bcb87&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fsimplehq%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

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- [Digital Experience Orchestration (DXO) Platforms](/categories/digital-experience-orchestration-dxo-platforms)

- [Digital Experience Platforms (DXP)](/categories/digital-experience-platforms-dxp)
- [Digital Rights Management (DRM)](/categories/digital-rights-management-drm)
- [Document Management](/categories/document-management)
- [Enterprise Content Management (ECM)](/categories/enterprise-content-management-ecm)
- [File Migration](/categories/file-migration)

[Browse Digital Asset Management Themes](/categories/digital-asset-management/themes)

 ![Neeraja Prakash](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Neeraja Prakash")
NP

Researched and written by [Neeraja Prakash](https://research.g2.com/insights/author/neeraja-prakash)

Updated October 8, 2024

Digital asset management (DAM) software stores, organizes, and distributes rich media files in a central location. Rich media files can include photos, creative files, video, audio, presentations, documents, and more. Businesses large and small invest in DAM software for various purposes, often to manage marketing content. DAM software helps businesses get more value from their digital assets by storing them in a centralized digital library, providing employees, clients, contractors, and other key stakeholders controlled access to digital assets.

DAM systems are often implemented by marketing and operations teams across various industries for help in defining and managing their online brands. They can also be used by product teams who require up-to-date assets when building products or by sales teams who need to leverage brand assets when creating presentations. Externally, DAM systems provide PR firms, partners, distributors, retailers, franchisees, or agencies with controlled access to digital assets for on-brand content creation.

These products can also be used to reduce the duplication of an organization’s assets, maintain up-to-date collections, and control security of assets with role-based permissions. Some businesses assign specific individuals as DAM administrators or “librarians" to oversee these assets, build and enforce the taxonomy, tags, and metadata used to organize them, and ensure they follow established brand-specific guidelines. Many modern DAMs include rules-based automation and machine learning to ease administrative overhead.

The value of a DAM system is amplified when it is integrated with other tools in the business. DAM systems are often at the core of creative processes. They connect creative, collaboration, and project management tools to streamline the creation process. They can also connect [web content management software](https://www.g2.com/categories/web-content-management), [enterprise content management (ECM) software](https://www.g2.com/categories/enterprise-content-management-ecm), and [marketing automation software](https://www.g2.com/categories/marketing-automation) to streamline the customer experience process.

While the foundational DAM functionality revolves around storing, organizing, and distributing a company’s digital assets, some products provide advanced organization and search capabilities. Select products utilize AI to autotag assets, provide suggested tags, and automatically organize assets that are uploaded to the DAM based on how similar assets are already organized or based on metadata.

To qualify for inclusion in the Digital Asset Management category, a product must:

- Provide storage for company-wide rich media files, such as photos, sound files, videos, presentations, and graphics, in a centralized library
- Allow users to efficiently organize and search assets through the use of media tags or other advanced search capabilities
- Offer tools for managing rights and permissions of media content for external use and embedding on internal or external websites
- Save and track the history of previous versions of digital assets and ensure the most updated versions are available to use and distribute

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