The Top 20 Easiest To Use Demand Side Platform (DSP)

See the top Demand Side Platform (DSP) products based on usability ratings. A product’s usability score is calculated by a proprietary algorithm that factors in real user satisfaction ratings of how easy the product is to administer, as well as how well the product meets business requirements, among other ratings. Compare products according to their usability scores to streamline the buying process and quickly identify the best products based on real user experiences.

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Usability Score

Compare

StackAdapt

9.0

Overall Usability Score

9.0

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.7

9.2

Customer Segment Breakdown

Small Business

62%

Mid Market

32%

Enterprise

Gold Lasso

8.7

Overall Usability Score

8.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.6

Ease of Use

Average: 8.6

9.5

Meets Requirements

Average: 8.7

9.7

Customer Segment Breakdown

Small Business

42%

Mid Market

50%

Enterprise

AdRoll ABM (Formerly RollWorks)

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.7

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.7

9.1

Customer Segment Breakdown

Small Business

27%

Mid Market

58%

Enterprise

15%

AdLib DSP

8.5

Overall Usability Score

8.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.4

Ease of Use

Average: 8.6

9.2

Meets Requirements

Average: 8.7

8.8

Customer Segment Breakdown

Small Business

85%

Mid Market

15%

Simpli.fi

8.4

Overall Usability Score

8.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.3

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.7

9.0

Customer Segment Breakdown

Small Business

57%

Mid Market

37%

Enterprise

The Trade Desk

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.7

8.7

Customer Segment Breakdown

Small Business

32%

Mid Market

44%

Enterprise

24%

Vistar Media

8.3

Overall Usability Score

8.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.8

Ease of Use

Average: 8.6

9.4

Meets Requirements

Average: 8.7

9.8

Customer Segment Breakdown

Small Business

59%

Mid Market

24%

Enterprise

18%

illumin

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.6

7.9

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

61%

Mid Market

30%

Enterprise

10%

AdRoll

8.2

Overall Usability Score

8.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.9

Meets Requirements

Average: 8.7

8.6

Customer Segment Breakdown

Small Business

56%

Mid Market

36%

Enterprise

#10

Quantcast Platform

8.1

Overall Usability Score

8.1

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.5

Meets Requirements

Average: 8.7

8.2

Customer Segment Breakdown

Small Business

36%

Mid Market

39%

Enterprise

25%

#11

Viant Technology

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.1

Ease of Use

Average: 8.6

8.4

Meets Requirements

Average: 8.7

8.7

Customer Segment Breakdown

Small Business

39%

Mid Market

41%

Enterprise

20%

#12

Google Marketing Platform

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.9

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.7

9.2

Customer Segment Breakdown

Small Business

26%

Mid Market

47%

Enterprise

27%

#13

Eskimi DSP

7.9

Overall Usability Score

7.9

Usability Score Breakdown

Ease of Admin

Average: 8.7

9.1

Ease of Use

Average: 8.6

9.0

Meets Requirements

Average: 8.7

8.8

Customer Segment Breakdown

Small Business

67%

Mid Market

26%

Enterprise

#14

Basis

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.4

Ease of Use

Average: 8.6

8.3

Meets Requirements

Average: 8.7

8.5

Customer Segment Breakdown

Small Business

64%

Mid Market

28%

Enterprise

#15

BidTheatre

7.7

Overall Usability Score

7.7

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.5

Ease of Use

Average: 8.6

9.6

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

86%

Mid Market

Enterprise

#16

MediaMath by Infillion

7.5

Overall Usability Score

7.5

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.6

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.7

8.0

Customer Segment Breakdown

Small Business

25%

Mid Market

52%

Enterprise

23%

#17

Choozle

7.4

Overall Usability Score

7.4

Usability Score Breakdown

Ease of Admin

Average: 8.7

7.7

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.7

7.9

Customer Segment Breakdown

Small Business

74%

Mid Market

21%

Enterprise

#18

Criteo Commerce Growth

7.3

Overall Usability Score

7.3

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.6

8.1

Meets Requirements

Average: 8.7

8.3

Customer Segment Breakdown

Small Business

41%

Mid Market

47%

Enterprise

12%

#19

Demandbase One

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.0

Ease of Use

Average: 8.6

6.9

Meets Requirements

Average: 8.7

8.7

Customer Segment Breakdown

Small Business

20%

Mid Market

48%

Enterprise

32%

#20

mediasmart

7.2

Overall Usability Score

7.2

Usability Score Breakdown

Ease of Admin

Average: 8.7

8.3

Ease of Use

Average: 8.6

8.2

Meets Requirements

Average: 8.7

8.1

Customer Segment Breakdown

Small Business

72%

Mid Market

22%

Enterprise