# Best Customer Data Platforms (CDP) - Page 12

## How Many Customer Data Platforms (CDP) Products Does G2 Track?

**Total Products under this Category:** 296

### Category Stats (Aug 2026)

- **Average Rating:** 4.46/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Stibo Systems MDM (+1.38%) - Among all products in this category, Stibo Systems MDM recorded the largest rating increase compared to last month

_Last updated: August 01, 2026_

## How Does G2 Rank Customer Data Platforms (CDP) Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 27,000+ Authentic Reviews
- 296+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Data Platforms (CDP)
 ![G2 Grid® for Customer Data Platforms (CDP) plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-data-platform-cdp/grids.png?focus%5B%5D=1173013&focus%5B%5D=43119&focus%5B%5D=18316&focus%5B%5D=19103&focus%5B%5D=54136&focus%5B%5D=1393260&focus%5B%5D=22329&focus%5B%5D=3435)

Highlighted products: Salesforce Data 360 (formerly Data Cloud), Insider One, Customer.io, Bloomreach, Tealium, Adobe Real-Time CDP, Klaviyo, and Brevo Marketing Platform.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-data-platform-cdp/grids.json?focus%5B%5D=salesforce-data-360-formerly-data-cloud&focus%5B%5D=insider-one&focus%5B%5D=customer-io&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=tealium-2026-07-21&focus%5B%5D=adobe-real-time-cdp&focus%5B%5D=klaviyo&focus%5B%5D=brevo-marketing-platform)

**Sponsored**

### ZEPIC

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list_llm&secure%5Bcategory_id%5D=1202&secure%5Bchosen_at%5D=2026-08-08T00%3A07%3A09Z&secure%5Bdisplayable_resource_id%5D=1202&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1202&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=1402206&secure%5Bresource_id%5D=1202&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-data-platform-cdp%3Fhubs_post-cta%3Dblognavcard-service%26page%3D12&secure%5Btoken%5D=b957f10184cda0c0f4f883a4139e9227ddae428b294786e7c3b6face016c285c&secure%5Burl%5D=https%3A%2F%2Fwww.zepic.com%3Futm_source%3DG2clickads%26utm_medium%3DG2%26utm_campaign%3DCategory%26utm_id%3DG2%26utm_term%3DRetail&secure%5Burl_type%5D=custom_url)

### [next4biz CRM](https://www.g2.com/products/next4biz-crm/reviews)

Next4biz CRM is a new generation CRM with digital behavior analysis, marketing & sales automation, and AI powered end-to-end customer service management features. Marketing & sales features: - Integration to legacy systems with data deduplication - Customer’s digital footprint monitoring - Dynamic segmentation, KPI and scorecard management - Rule-based marketing & sales automation - Opportunity and task management Customer service management features: - Omnichannel communication - AI powered complaint categorization - User interface and agent script design for categories - End-to-end complaint management with workflows - Knowledge base and self service Next4biz CRM is a no-code solution bringing less IT dependency and more agility for sales & service teams. Next4biz CRM can be 2-way integrated with other systems. Next4biz CRM is compliant with GDPR, CCPA, KVKK.

**Average Rating:** 2.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate next4biz CRM?

- **Has the product been a good partner in doing business?:** 1.7/10 (Category avg: 9.1/10)

#### Who Is the Company Behind next4biz CRM?

- **Seller:** [Next4biz](https://www.g2.com/sellers/next4biz)
- **Year Founded:** 2006
- **HQ Location:** İstanbul, Kadıköy
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7d56721ada226aafb777ac29a531b5b2a08e14f1121e8a2cd8ef01d602f41874&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnext4biz%2F&secure%5Burl_type%5D=linkedin_company_website)  
64 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Medium, 50% Small

#### What Do G2 Reviewers Say About next4biz CRM?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **ease of use** of next4biz CRM, finding it uncomplicated compared to other complex options.
- Users find the **intuitive design** of next4biz CRM refreshing, as it simplifies their experience compared to other options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to more complex options.
- Users appreciate the **simplicity** of next4biz CRM, finding it easy to use compared to other complex systems.
- Users appreciate the **user-friendly design** of next4biz CRM, finding it easy to navigate compared to other systems.

##### Cons

- Users are frustrated by the **poor customer support** , with chat representatives unable to adequately answer questions.
- Users express frustration with the **poor support** in next4biz CRM, lacking responsive assistance for their inquiries.
- Users feel frustrated by the **lack of responsive chat support** , leaving questions unanswered during critical moments.

#### What Are Recent G2 Reviews of next4biz CRM?

**["A software system where I can efficiently manage my sales and product management activities."](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)**

**Rating:** 4.0/5.0 stars

_— Elçin B._

[Read full review](https://www.g2.com/survey_responses/next4biz-crm-review-9457530)

### [Nominow](https://www.g2.com/products/nominow/reviews)

Nominow is a RealCDP for Mid-sized/Enterprise B2C companies that have a combination of online and offline channels. Think retail, fashion, sports, events, automotive. Organizations that have customer journeys touching both the on and offline world. With its core functionalities in integration, unification and orchestration efforts Nominow integrates your customer tech stack seamlessly providing real-time capabilities for all your activation channels. Loved by MarTech, Data & CX teams.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Nominow?

- **Seller:** [Nominow](https://www.g2.com/sellers/nominow)
- **Year Founded:** 2015
- **HQ Location:** Amsterdam, NL
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b37737ebefbed1196ca93f350913a1efc7b1d2aa2ccfcfa0efdb86a58e141eec&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnominow%2F&secure%5Burl_type%5D=linkedin_company_website)  
9 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Nominow?

**["Your future right hand in order to really "get" your customers"](https://www.g2.com/survey_responses/nominow-review-1134634)**

**Rating:** 5.0/5.0 stars

_— Maria Daniela C._

[Read full review](https://www.g2.com/survey_responses/nominow-review-1134634)

#### What Are G2 Users Discussing About Nominow?

- [What is Nominow used for?](https://www.g2.com/discussions/what-is-nominow-used-for)

### [ONEcount](https://www.g2.com/products/onecount/reviews)

ONEcount is an actionable customer data platform (CDP) coupled with a robust marketing activation toolsuite. Leveraging a mature history of identity resolution, data consolidation and advanced identification and targeting tools, ONEcount delivers a simple-to-manage ecosystem while streamlining the tech stack. Tools include: • AI Augment - Effortless Content tagging • Journey Builder, drag-and drop interface • ONEcount Q: Ai-powered Audience Query tool • Form, Landing Page & Pop-up Builder • ONEcount BI: Aggregated, identity-driven dashboards • ONEcount's DExTr dynamic ETL engine • Segmentation & Action Manager, Builds AI Segment Clusters • Paywalls, metering & gating tools • Sign Sign-on/Social Log-in, Identity Management • Integrations with leading 10 leading ESPs, GAM/DFP & Broadstreet Ads Full suite to increase subscriptions, registrations/membership, lead-gen, advertising and sponsored revenue. to grow sales and revenue.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind ONEcount?

- **Seller:** [GCN Media Services](https://www.g2.com/sellers/gcn-media-services)
- **Year Founded:** 1996
- **HQ Location:** Coral Springs, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=35ee2a26e0816c8c346406ed1d34b218c9b39932eebc3a13ee5ea8b97adcdc66&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F9313434%2F&secure%5Burl_type%5D=linkedin_company_website)  
5 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of ONEcount?

**["The best customer data and marketing platform"](https://www.g2.com/survey_responses/onecount-review-7703180)**

**Rating:** 5.0/5.0 stars

_— Vinod S._

[Read full review](https://www.g2.com/survey_responses/onecount-review-7703180)

### [Piano Audience](https://www.g2.com/products/piano-audience/reviews)

Cxense collects all aspects of online user behavior, connects it with other data sources, and transforms that raw data into actionable insight about the individual. The Cxense data management platform (DMP) and suite of applications enable publishers, ecommerce retailers and brands to fuse, analyze and activate their own data to deliver truly personalized, 1:1 customer experiences across devices.

**Average Rating:** 2.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Piano Audience?

- **Seller:** [Piano](https://www.g2.com/sellers/piano)
- **Year Founded:** 2016
- **HQ Location:** Amsterdam, North Holland, Netherlands
- **Twitter:** @piano\_io  
1,432 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=57eef671ba769069b302bc98c9b62f841e7fbc1b914dd58b9f4b466d564e4064&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fpiano-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
776 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are G2 Users Discussing About Piano Audience?

- [What is cxense used for?](https://www.g2.com/discussions/cxense-what-is-cxense-used-for)
- [What is cxense used for?](https://www.g2.com/discussions/what-is-cxense-used-for)

### [QuickPivot](https://www.g2.com/products/quickpivot/reviews)

QuickPivot's Customer Data Platform allows marketers to aggregate, clean, mine and unify their data in such a way that marketers can finally have a 360° view of the customer. With this unified view of the customer, marketers can provide true one-to-one personalization for their customers. So, what makes us unique? We excel at making customer data actionable. With QuickPivot, marketers have the ability to seamlessly create and extend segmented customer data into the most intuitive campaign planning tool on the market, and then execute cross-channel campaigns through our integrated ESP. We also offer the only customer data platform that can easily segment your catalog and direct mail customer data into a full mail plan, seamlessly bringing all offline and digital data together. Truly, no more silos. This is why top marketers chose QuickPivot as their trusted customer data management and marketing partner.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate QuickPivot?

- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind QuickPivot?

- **Seller:** [Vericast](https://www.g2.com/sellers/vericast)
- **HQ Location:** San Antonio, Texas
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=fbd9ed634caba6efab1a2a72628fc6e26e0d8cb45b9124ff277a9f7b43011332&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fvericastmarketing%2F&secure%5Burl_type%5D=linkedin_company_website)  
993 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of QuickPivot?

**["QuickPivot: The indispensable ally for data management and smart marketing"](https://www.g2.com/survey_responses/quickpivot-review-8174175)**

**Rating:** 5.0/5.0 stars

_— Victor M._

[Read full review](https://www.g2.com/survey_responses/quickpivot-review-8174175)

### [Raidar.io](https://www.g2.com/products/raidar-io/reviews)

Raidar is a lifecycle management platform powered by a composable CDP. It unifies customer data from POS, e-commerce, loyalty, ticketing, and digital interactions into a single Customer 360 profile, then activates it through automated journeys, AI-driven segmentation, and loyalty programs that drive measurable revenue. Unlike monolithic CDPs that take 12+ months to implement, Raidar is composable — built on Snowflake (data layer), Customer.io (activation layer), and a proprietary loyalty engine. This means faster time-to-value, no vendor lock-in, and architecture that fits alongside your existing stack. Raidar operates in two verticals with deep specialization: Retail & CPG: Unified customer profiles across all channels, lifecycle journey automation, churn prediction, cross-sell optimization, and loyalty programs connected to real purchase behavior. Sports & Entertainment: Fan 360 profiles, mass fan registration via WhatsApp, digital wallet passes (Apple/Google Wallet), gamified loyalty, and sponsor activation based on fan data and affinities. Key differentiator: Raidar doesn't just license software — it operates alongside your team to deliver results, reducing adoption risk and accelerating time-to-value. Categories to select (busca estas en G2): - Customer Data Platform (CDP) - Customer Engagement Software - Loyalty Management Software - Marketing Automation Software Features to list: • Customer 360 / Fan 360 unified profiles • AI-powered segmentation and audience clustering • Churn prediction and propensity modeling • Automated lifecycle journeys • Omnichannel activation (email, SMS, WhatsApp, push) • Loyalty programs with tiers, points, and rewards • Digital wallet passes (Apple Wallet / Google Wallet) • Real-time dashboards and analytics • Composable architecture (Snowflake + Customer.io) • Fan registration via WhatsApp • Sponsor activation based on fan affinities • Cross-sell and reactivation automation

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Raidar.io?

- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Raidar.io?

- **Seller:** [Raidar.io](https://www.g2.com/sellers/raidar-io)
- **Year Founded:** 2022
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=3d27ec8e223fff5f839784ed97f487fff729ec608393a19d1c11a6135dd19765&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fraidar-io%2F&secure%5Burl_type%5D=linkedin_company_website)  
13 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are Recent G2 Reviews of Raidar.io?

**["Raidar.io Unifies Fan Data for Smarter Ticketing, Marketing, and Partnerships"](https://www.g2.com/survey_responses/raidar-io-review-12644311)**

**Rating:** 5.0/5.0 stars

_— Verified User in Sports_

[Read full review](https://www.g2.com/survey_responses/raidar-io-review-12644311)

### [Scaliance](https://www.g2.com/products/scaliance/reviews)

NextUser is a simple solution to collect all types of user data, analyze and act on it in real time to deliver dynamic, personalized experiences. NextUser was specifically built for consumer companies (eCommerce websites, Web Application) with an "open platform" concept that helps orchestrate communication across all the user channels: Website, Email, Customer Support, CRM, and many more.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Scaliance?

- **Seller:** [CloudNCo](https://www.g2.com/sellers/cloudnco)
- **Year Founded:** 2013
- **HQ Location:** New York City, US
- **Twitter:** @NextUser  
1,069 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=b35afc972906afb1045e16e810a906cd82b3be14298118958c3444c991ae5fac&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fnextuser%2F&secure%5Burl_type%5D=linkedin_company_website)  
6 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Small

#### What Are Recent G2 Reviews of Scaliance?

**["Nextuser : An Overeview"](https://www.g2.com/survey_responses/scaliance-review-5021556)**

**Rating:** 5.0/5.0 stars

_— Ashok R._

[Read full review](https://www.g2.com/survey_responses/scaliance-review-5021556)

#### What Are G2 Users Discussing About Scaliance?

- [What is NextUser used for?](https://www.g2.com/discussions/what-is-nextuser-used-for)

### [Session AI](https://www.g2.com/products/session-ai/reviews)

Session AI is the pioneer of In-Session Marketing, the critical capability that leading online retailers need to convert site visitors in a privacy-first world. Using patented machine learning, Session AI predicts purchase intent in five clicks, enabling online retailers to provide each visitor with the right offer in real-time without the need for personally identifiable information or third-party cookies. Learn more about the future of ecommerce marketing at www.sessionai.com.

**Average Rating:** 4.3/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate Session AI?

- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Session AI?

- **Seller:** [Session AI](https://www.g2.com/sellers/session-ai)
- **Year Founded:** 2014
- **HQ Location:** San Jose, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=76ced156eac4f408ba3c5246bea66112e72abc5d50cff863ede9997dac0dfabc&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzineone&secure%5Burl_type%5D=linkedin_company_website)  
22 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Session AI?

**["PayZapp review"](https://www.g2.com/survey_responses/session-ai-review-4644322)**

**Rating:** 4.5/5.0 stars

_— Sanjana B._

[Read full review](https://www.g2.com/survey_responses/session-ai-review-4644322)

**["Very intelligent and user friendly platform"](https://www.g2.com/survey_responses/session-ai-review-4644479)**

**Rating:** 5.0/5.0 stars

_— Verified User in Banking_

[Read full review](https://www.g2.com/survey_responses/session-ai-review-4644479)

#### What Are G2 Users Discussing About Session AI?

- [What is ZineOne used for?](https://www.g2.com/discussions/what-is-zineone-used-for)

### [Solver Customer Hub](https://www.g2.com/products/solver-customer-hub/reviews)

Everything you need to know to understand your customer Collect all the information about your customers and clients in one place. In today’s world, information is the key to successful business operations.

**Average Rating:** 5.0/5.0

**Total Reviews:** 2

#### How Do G2 Users Rate Solver Customer Hub?

- **Predictive Modeling:** 10.0/10 (Category avg: 8.0/10)
- **Data Enrichment:** 10.0/10 (Category avg: 8.6/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Solver Customer Hub?

- **Seller:** [Things Solver](https://www.g2.com/sellers/things-solver-ca47a028-f7af-463e-9e27-b6931b860af6)
- **Year Founded:** 2015
- **HQ Location:** Belgrade, RS
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da4c307365d8c755e6b7652534bb498e2b15865ff70a3f27db08a5bd9c7f69a7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fthings-solver%2F&secure%5Burl_type%5D=linkedin_company_website)  
39 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 50% Large, 50% Small

#### What Are Recent G2 Reviews of Solver Customer Hub?

**["True partner in digital, personalized journey"](https://www.g2.com/survey_responses/solver-customer-hub-review-8378746)**

**Rating:** 5.0/5.0 stars

_— Aleksandar P._

[Read full review](https://www.g2.com/survey_responses/solver-customer-hub-review-8378746)

**["Efficient AI tools with remarkable results!"](https://www.g2.com/survey_responses/solver-customer-hub-review-8511424)**

**Rating:** 5.0/5.0 stars

_— Zdravko R._

[Read full review](https://www.g2.com/survey_responses/solver-customer-hub-review-8511424)

### [SpotLight](https://www.g2.com/products/cards-print-spotlight/reviews)

Our Spotlight platform provides much more than CRM only can offer. Spotlight platform covers additional possibilities regarding marketing and interaction with customers. We know that the future lies in a comprehensive loyalty program that inspires, attracts, and recruits new customers while personalized benefits make the existing ones return and repeat their purchases. An exceptional Customer Data, Loyalty & Engagement solution takes a shortcut to your sales goals. Take this chance and entrust the profitability to a proven and largely certain strategy that yields results. The solution that engages customers on a long-term basis directly boosts your profit and reduces business uncertainty It is a flexible medium for communication with customers Offers numerous possibilities for creating segmentation categories of customers Allows creating, running and managing personalized campaigns through profound understanding of customers’ needs and habits Motivates the members of the loyalty program to spend more Encourages the activities they take as customers by offering them exactly what they want! Encourages customers to visit selling points more frequently, activates and reactivates them through loyalty tiers! Does not let them give up on their brand and guarantees long-term loyalty while at the same time improving customer experience Brings new customers Attracts new customers to join through the use of offline and digital gift cards Boosts sales This way, a comprehensive Loyalty, Customer & Engagement platform plays the vital role in establishing a strong emotional relationship between the company and its customers placing additional value and bringing benefits to members. Our loyalty program gives companies a possibility to show a genuine care for their regular customers. With a personalized approach, loyalty program supports the loyalty of customers and diminishes the likelihood of their leaving and choosing other competitive brands. Loyalty monitors and tracks the habits of your customers assisting you in crafting recommendations and offers that align with their sphere of interests. Integrated with automated marketing tools, Spotlight Customer Data, Loyalty & Engagement platform enables sending timely and relevant messages via different communication channels. It provides insight into precise analytics as well as the possibility of integrating the loyalty program into your e-commerce business for easier access and greater interactivity. Our platform significantly increases the number of conversions in many various ways using RFM and Customer Behavioral principles, incentive awards, and personalized experience. Our platform generates all customer data and offers endless possibilities for their segmentation. It contributes greatly to the allocation of resources optimally and reduces the possibility of wasting them. A platform such as this one is equally convenient for both online and in-store retail shops in the process of establishing long-term loyalty and ensuring business certainty.

**Average Rating:** 5.0/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate SpotLight?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)
- **Expandability:** 10.0/10 (Category avg: 8.6/10)

#### Who Is the Company Behind SpotLight?

- **Seller:** [Cards Print](https://www.g2.com/sellers/cards-print)
- **Year Founded:** 2008
- **HQ Location:** Pancevo, Vojvodina
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=7af1e93de9d8bbb4fd8e5ad372b54d47ed27e0ad86a02a27efcf538d0746a0f7&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fcardsprint&secure%5Burl_type%5D=linkedin_company_website)  
41 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 67% Medium, 33% Small

#### What Do G2 Reviewers Say About SpotLight?

_AI-generated summary from verified user reviews_

##### Pros

- Users appreciate the **seamless marketing automation** of SpotLight, enjoying effective campaigns and enhanced customer engagement.
- Users value the **automation efficiency** of SpotLight, seamlessly integrating loyalty programs and marketing for impactful results.
- Users value the **smart automation features** of SpotLight, streamlining loyalty and marketing effectively for measurable success.
- Users love the **ease of use** of SpotLight, finding its features practical and effective for marketing automation.
- Users love the **smart integration of loyalty programs and marketing automation** , achieving measurable results effortlessly.

#### What Are Recent G2 Reviews of SpotLight?

**["Great loyalty and marketing platform"](https://www.g2.com/survey_responses/spotlight-review-9226019)**

**Rating:** 5.0/5.0 stars

_— Igor A._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-9226019)

**["Powerful Loyalty and Marketing Automation Platform"](https://www.g2.com/survey_responses/spotlight-review-12272848)**

**Rating:** 5.0/5.0 stars

_— Jasna M._

[Read full review](https://www.g2.com/survey_responses/spotlight-review-12272848)

### [Teavaro CDP](https://www.g2.com/products/teavaro-ltd-0-teavaro-cdp/reviews)

Our mission is to connect people, brands, and media owners truly. We believe a true connection is built upon explicit consent and grows over time because of the unique value it provides to all parties. Those connections will be the foundation for people-based marketing at scale, tailoring content and conversations to individuals rather than to segments and providing an opportunity for two-way communication. Only first-party identification meets today´s privacy expectations.

**Average Rating:** 5.0/5.0

**Total Reviews:** 1

#### Who Is the Company Behind Teavaro CDP?

- **Seller:** [Teavaro](https://www.g2.com/sellers/teavaro)
- **Year Founded:** 2014
- **HQ Location:** Teddington, GB
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=da3e749b58deae85450ac73ae1be3ce8f9d23743ca170381f2c7f33f812981b8&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fteavaro-limited&secure%5Burl_type%5D=linkedin_company_website)  
36 employees on LinkedIn®

#### What Are Recent G2 Reviews of Teavaro CDP?

**["Best Identity Resolution CDP"](https://www.g2.com/survey_responses/teavaro-cdp-review-6794129)**

**Rating:** 5.0/5.0 stars

_— Frank W._

[Read full review](https://www.g2.com/survey_responses/teavaro-cdp-review-6794129)

### [Wondaris](https://www.g2.com/products/wondaris/reviews)

WondarisⓇ is a cloud-based customer data platform that helps companies quickly and easily build high-value audiences from their 1st party data and activate them into multiple marketing channels with simple, clickable workflows. With the ability to centralise data from any of the public cloud vendors, including GCP, AWS, Azure and Snowflake, either via the pre-built connectors or businesses’ existing integration stack. WondarisⓇ gives businesses a private, safe, secure and infinitely scalable environment to leverage and manage 1st party data, to drive more effective marketing and better customer experiences.

**Average Rating:** 4.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Wondaris?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)
- **Predictive Modeling:** 8.3/10 (Category avg: 8.0/10)
- **Data Enrichment:** 8.3/10 (Category avg: 8.6/10)
- **Expandability:** 8.3/10 (Category avg: 8.6/10)

#### Who Is the Company Behind Wondaris?

- **Seller:** [Wondaris](https://www.g2.com/sellers/wondaris)
- **Year Founded:** 2019
- **HQ Location:** Sydney , AU
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=453f511d8811ea08eaed37895bfa23eee1dd6157701f7b5d8c181248c258db64&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fwondaris%2F&secure%5Burl_type%5D=linkedin_company_website)  
3 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Large

#### What Are Recent G2 Reviews of Wondaris?

**["good for online saler"](https://www.g2.com/survey_responses/wondaris-review-7946780)**

**Rating:** 4.5/5.0 stars

_— Verified User in Computer & Network Security_

[Read full review](https://www.g2.com/survey_responses/wondaris-review-7946780)

### [Yeti Data](https://www.g2.com/products/yeti-data/reviews)

Yeti Data offers a cloud-based "private data exchange" service that solves the marketer's challenge of managing, transforming and analyzing customer data from many disparate sources while managing use-rights and privacy rules. Yeti Data private data exchanges provide an arena for companies to check-in, and frequently exchange data with partners and customers.

**Average Rating:** 3.5/5.0

**Total Reviews:** 1

#### How Do G2 Users Rate Yeti Data?

- **Has the product been a good partner in doing business?:** 8.3/10 (Category avg: 9.1/10)

#### Who Is the Company Behind Yeti Data?

- **Seller:** [Yeti Data](https://www.g2.com/sellers/yeti-data)
- **Year Founded:** 2013
- **HQ Location:** N/A
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=4fc8743a0f3de046392c424f99909653e2d4a28940ae4921e394bf2a8025b1e6&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2F3256039&secure%5Burl_type%5D=linkedin_company_website)  
2 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 100% Medium

#### What Are G2 Users Discussing About Yeti Data?

- [What is Yeti Data used for?](https://www.g2.com/discussions/what-is-yeti-data-used-for)

### [ZEPIC](https://www.g2.com/products/zepic/reviews)

ZEPIC is an AI-infused, unified Customer Engagement Platform that makes possible hyper-personalised customer experiences. With its built-in Customer Data Platform (CDP), ZEPIC provides a Customer 360 view that acts as a single source of truth for all customer-facing teams. Key capabilities that include Audience Segmentation, Customer Journeys and Omnichannel Activation enable businesses to build real-time, hyper-personalized experiences throughout the customer lifecycle. Used by enterprises and small business alike, the award-winning platform's self-serve, drag & drop interface empowers multiple customer-facing teams to create meaningful connections with their customers.

**Average Rating:** 4.7/5.0

**Total Reviews:** 3

#### How Do G2 Users Rate ZEPIC?

- **Has the product been a good partner in doing business?:** 10.0/10 (Category avg: 9.1/10)

#### Who Is the Company Behind ZEPIC?

- **Seller:** [ZEPIC](https://www.g2.com/sellers/zepic)
- **Year Founded:** 2023
- **HQ Location:** Lewes, US
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=24e135b0ad7d52699d24fda67b2987ed5d52ada011f3faff0fb4f983a11cd97d&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fzepic%2F&secure%5Burl_type%5D=linkedin_company_website)  
34 employees on LinkedIn®

#### Who Uses This Product?

- **Company Size:** 33% Large, 33% Medium

#### What Do G2 Reviewers Say About ZEPIC?

_AI-generated summary from verified user reviews_

##### Pros

- Users love how ZEPIC enhances **customer engagement** , making digital interactions smoother and boosting brand performance.
- Users value the **outstanding customer support** provided by ZEPIC, enhancing their overall experience and brand performance.
- Users love the **customization options** of ZEPIC, enhancing brand engagement and improving customer experiences effectively.
- Users find ZEPIC's **easy integration** highly beneficial, enhancing e-commerce performance and customer support effortlessly.
- Users value the **easy integrations** of ZEPIC, enhancing their e-commerce performance and streamlining customer support.

##### Cons

- While ZEPIC offers support, the **learning curve can be challenging** for newbies adapting to new digital solutions.

#### What Are Recent G2 Reviews of ZEPIC?

**["Zepic - A Valuable Tool"](https://www.g2.com/survey_responses/zepic-review-10630939)**

**Rating:** 5.0/5.0 stars

_— Pavithran R._

[Read full review](https://www.g2.com/survey_responses/zepic-review-10630939)

**["Seamless WhatsApp Coexistence, Smart Segmentation, and Exceptional Support"](https://www.g2.com/survey_responses/zepic-review-13168835)**

**Rating:** 5.0/5.0 stars

_— Mahesh R._

[Read full review](https://www.g2.com/survey_responses/zepic-review-13168835)

### [Abacus ADvance](https://www.g2.com/products/abacus-advance/reviews)

ADvance is an audience engagement platform that enables publishers to create, market, package and fulfil orders, to a target audience.

#### Who Is the Company Behind Abacus ADvance?

- **Seller:** [Abacus e-Media](https://www.g2.com/sellers/abacus-e-media)
- **Year Founded:** 1977
- **HQ Location:** London, GB
- **Twitter:** @abacusemedia  
754 Twitter followers
- **LinkedIn® Page:** [www.linkedin.com](https://www.g2.com/external_clickthroughs/record?secure%5Bsource_type%5D=product_profile&secure%5Btoken%5D=d263b2ada0f1010a67bcf77ed3ffe7f3c22caf3aab85a9a144484f9809dd099b&secure%5Burl%5D=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fabacus-e-media&secure%5Burl_type%5D=linkedin_company_website)  
87 employees on LinkedIn®

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[Account-Based Orchestration Platforms](https://www.g2.com/categories/account-based-orchestration-platforms)

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[Browse Customer Data Platform (CDP) Themes](/categories/customer-data-platform-cdp/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated October 3, 2024

Customer data platforms (CDPs) are used to consolidate and integrate customer data into one single database. These tools offer marketing teams relevant insights needed to run campaigns. A CDP can grab information from online and offline sources such as websites, mobile apps, and email platforms to offer a complete view of the customer. After retrieving this data, a CDP can then help organizations predict the optimal next move with a particular customer. This allows businesses to learn what needs to be done to retain specific customers. A CDP can also be used by customer service teams to cater their support to each individual. [Marketing automation software](https://www.g2.com/categories/marketing-automation), [data warehouse software](https://www.g2.com/categories/data-warehouse), and other platforms that store data can typically integrate with a CDP.

There are a few different types of CDPs to help businesses with varying use cases. A data CDP is the most common system of unified customer data to create a single consumer profile. A campaign CDP is used for campaign management, cross-channel, and multichannel marketing hubs. And an analytics CDP is strictly for the analysis of the type of data it holds.

To qualify for inclusion in the Customer Data Platforms (CDP) category, a product must:

- Provide a 360-degree view of the customer
- Gather data from multiple sources into one platform, including first-party, second-party, and third-party data from online and offline sources
- Unify customer profiles across systems
- Connect with other systems to allow marketers to execute campaigns
- Improve targeting for marketing campaigns

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