# Best Customer Advocacy Software - Page 5 *By [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)* Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news. Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share. Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers. To qualify for inclusion in the Customer Advocacy category, a product must: - Provide features to create and manage referral programs in order to find and attract the best advocates for each brand - Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates - Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement - Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it ## Top Customer Advocacy Software at a Glance | # | Product | Rating | Best For | What Users Say | |---|---------|--------|----------|----------------| | 1 | [Birdeye](https://www.g2.com/products/birdeye/reviews) | 4.7/5.0 (4,058 reviews) | Automated review generation with multi-location advocacy | "[Great reputation management/SMS/mobile payment platform](https://www.g2.com/survey_responses/birdeye-review-9182107)" | | 2 | [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews) | 4.6/5.0 (607 reviews) | — | "[Multi Store Loyalty Program with Excellent Support](https://www.g2.com/survey_responses/loyaltylion-review-11277765)" | | 3 | [Okendo](https://www.g2.com/products/okendo/reviews) | 4.7/5.0 (415 reviews) | Shopify-native reviews, loyalty, and referrals | "[Seamless Migration and Outstanding Support from the Okendo Team](https://www.g2.com/survey_responses/okendo-review-13138513)" | | 4 | [NiceJob](https://www.g2.com/products/nicejob/reviews) | 4.8/5.0 (412 reviews) | Automated post-job review capture with CRM triggers | "[Scalable Review Generation for Productized Agency Client Delivery](https://www.g2.com/survey_responses/nicejob-review-12706891)" | | 5 | [Smile.io](https://www.g2.com/products/smile-io/reviews) | 4.6/5.0 (450 reviews) | Shopify-native loyalty and referral advocacy | "[Easy, Affordable Loyalty Program with Seamless Shopify Integration](https://www.g2.com/survey_responses/smile-io-review-12920419)" | | 6 | [Synup](https://www.g2.com/products/synup/reviews) | 4.5/5.0 (309 reviews) | Review-to-reputation advocacy with unified local presence | "[Effortless Automation and Outstanding Support](https://www.g2.com/survey_responses/synup-review-11995460)" | | 7 | [Buyapowa](https://www.g2.com/products/buyapowa/reviews) | 4.5/5.0 (56 reviews) | Automated referral validation and advocate reward fulfillment | "[Helpful Team and Reward System That Lightens Our Workload](https://www.g2.com/survey_responses/buyapowa-review-13116428)" | | 8 | [Yotpo](https://www.g2.com/products/yotpo/reviews) | 4.3/5.0 (255 reviews) | Shopify-native reviews, loyalty, and UGC advocacy | "[Effortless Setup and Customer Engagement with Yotpo](https://www.g2.com/survey_responses/yotpo-review-12262971)" | | 9 | [Talkable](https://www.g2.com/products/talkable/reviews) | 4.5/5.0 (59 reviews) | Managed referral advocacy with fraud-controlled acquisition | "[Hands-Off Success with Talkable](https://www.g2.com/survey_responses/talkable-review-12194798)" | | 10 | [FirstPromoter](https://www.g2.com/products/firstpromoter/reviews) | 4.6/5.0 (34 reviews) | Affiliate referral tracking with automated commission payouts | "[Phenomenal Support and Seamless Setup](https://www.g2.com/survey_responses/firstpromoter-review-13037961)" | --- ## What Are the Most Common Questions About Customer Advocacy Software? *AI-generated · Last updated: May 26, 2026* ### What is the best software for turning customers into promoters? Based on G2 reviews, customer advocacy software buyers often prioritize tools that make it easier to collect reviews, activate referrals, centralize customer proof, and keep advocacy programs organized. According to verified users, leading products in this category help teams reduce manual work, surface testimonials faster, and give sales or marketing better access to advocate content. G2 reviewers mention that ease of use, integrations, and responsive support are common decision factors. For companies focused on turning satisfied customers into promoters, recent reviews point to platforms that streamline referrals, reviews, loyalty, and ambassador workflows rather than relying on spreadsheets or one-off outreach. **Here are some of the top-rated products on G2:** - [Birdeye](https://www.g2.com/products/birdeye/reviews/birdeye-review-12045178) – helps teams automate review requests, manage feedback in one place, and improve visibility across locations - [Okendo](https://www.g2.com/products/okendo/reviews/okendo-review-12837150) – supports review collection, social proof, and customer feedback workflows for ecommerce brands - [Deeto](https://www.g2.com/products/deeto/reviews/deeto-review-12678177) – helps teams activate advocates, gather customer content, and support referrals and reference requests ### What are the top-rated customer advocacy platforms for B2B brands? Based on G2 reviews, B2B buyers in customer advocacy often look for platforms that centralize references, testimonials, customer stories, and program reporting. According to verified users, products that stand out for B2B brands tend to support sales enablement, customer proof management, and integrations with systems like Salesforce or other core workflows. G2 reviewers mention that strong support teams, scalable program structure, and easier reference matching are especially valuable for complex B2B motions. Across recent reviews, buyers repeatedly call out tools that reduce manual coordination, make customer evidence easier to find, and help advocacy teams show internal business impact. **Here are some of the top-rated products on G2:** - [Deeto](https://www.g2.com/products/deeto/reviews/deeto-review-12678485) – supports B2B reference calls, customer proof content, and Salesforce-connected advocacy workflows - [ReferenceEdge](https://www.g2.com/products/referenceedge/reviews/referenceedge-review-12170221) – helps B2B teams search customer references quickly and manage advocacy inside Salesforce - [Peerbound](https://www.g2.com/products/peerbound/reviews/peerbound-review-11965920) – surfaces customer quotes and stories from calls to support sales and marketing teams ### What are the top tools for managing customer referral programs? Based on G2 reviews, customer referral program software is most often valued for automating tracking, reward fulfillment, and referral management. According to verified users, strong tools help teams avoid spreadsheets, reduce manual validation, and give both admins and participants better visibility into referrals and payouts. G2 reviewers mention that easy setup, dependable tracking, integrations, and support quality are common reasons buyers stay with a platform. Recent reviews also show that teams want referral tools that scale from simple campaigns to more structured partner, customer, or ambassador motions without adding heavy operational burden to internal teams. **Here are some of the top-rated products on G2:** - [Referral Factory](https://www.g2.com/products/referral-factory/reviews/referral-factory-review-12477662) – automates referral tracking and integrates with CRM systems for streamlined program management - [Talkable](https://www.g2.com/products/talkable/reviews/talkable-review-12101000) – helps brands run scalable referral programs with testing, fraud controls, and campaign flexibility - [Buyapowa](https://www.g2.com/products/buyapowa/reviews/buyapowa-review-12116069) – supports automated referral validation, reward workflows, and embedded referral experiences ### What is the best platforms for employee-driven advocacy campaigns? Based on G2 reviews, products used for employee-driven advocacy campaigns are typically described through ambassador, affiliate, or internal advocacy workflows that help teams coordinate outreach and participation at scale. According to verified users, the most useful platforms make it easier to onboard participants, assign activities, track engagement, and manage rewards without creating extra admin work. G2 reviewers mention that intuitive dashboards and clear workflows matter for both program managers and participants. Recent feedback suggests buyers should look for software that supports structured campaigns, strong reporting, and scalable community management when employee or ambassador participation is central to the program. **Here are some of the top-rated products on G2:** - [BrandChamp](https://www.g2.com/products/brandchamp/reviews/brandchamp-review-12548513) – helps teams organize ambassador programs, onboarding, activities, and rewards in one platform - [Ambassador Software](https://www.g2.com/products/ambassador-software/reviews/ambassador-software-review-11496536) – supports referral and affiliate program management with tracking and reward options - [Roster](https://www.g2.com/products/roster/reviews/roster-review-12114783) – makes it easier to manage ambassadors, approve participants, and track campaign-driven revenue ### What are the best tools for incentivizing customer advocacy? Based on G2 reviews, the best tools for incentivizing customer advocacy are the ones that make rewards, referrals, loyalty actions, and customer participation easier to manage. According to verified users, buyers favor platforms that let them reward reviews, referrals, repeat purchases, testimonials, or ambassador activities while keeping the experience simple for customers. G2 reviewers mention that automation, flexible reward structures, and strong support are especially important when programs need to scale. Recent review themes also show that businesses value software that can connect incentives to broader advocacy goals, such as boosting reviews, increasing repeat engagement, or encouraging customers to share proof and referrals. **Here are some of the top-rated products on G2:** - [LoyaltyLion](https://www.g2.com/products/loyaltylion/reviews/loyaltylion-review-11907516) – helps brands reward loyal customers, segment audiences, and drive repeat purchase behavior - [Smile.io](https://www.g2.com/products/smile-io/reviews/smile-io-review-12347036) – supports points, tiered bonuses, and referral rewards for customer loyalty programs - [Okendo](https://www.g2.com/products/okendo/reviews/okendo-review-12753458) – combines reviews and loyalty features to encourage engagement and repeat customer actions ### Which platform offers the best customer testimonial collection features? Based on G2 reviews, Birdeye appears most often in recent review volume among eligible products and is frequently described as an easy way to collect, manage, and respond to customer reviews from one place. According to verified users, teams value its automation for review requests, centralized dashboard, and tools for analyzing feedback trends. G2 reviewers mention that it helps reduce manual review collection work while making it easier to keep responses organized across locations and channels. Buyers comparing testimonial collection features should also look for ease of setup, review request workflows, and how well the platform supports ongoing visibility into incoming customer feedback. ### Which software integrates with CRM for advocacy tracking? Based on G2 reviews, Birdeye stands out in recent review activity and is often described by users as integrating with existing systems to automate review requests, communication, and customer follow-up workflows. According to verified users, CRM-connected advocacy tracking is valuable because it reduces manual steps and helps teams trigger feedback and engagement actions from operational systems they already use. G2 reviewers mention integrations with practice management, CRM, or business systems as a major time saver, especially when advocacy activity needs to happen automatically after customer interactions. Buyers should also assess whether the software connects advocacy workflows to reporting, notifications, and centralized customer feedback management. ### Which is the best customer advocacy platform for brand ambassadors? Based on G2 reviews, BrandChamp is the strongest fit for brand ambassador use cases among the recent review set because users consistently describe it as purpose-built for managing ambassador communities. According to verified users, it helps teams centralize onboarding, assign activities, track participation, and reward ambassadors in a structured way. G2 reviewers mention that both admins and ambassadors find the platform intuitive, and several reviews call out its ability to scale as programs grow. For buyers focused specifically on ambassador-led advocacy, recent feedback suggests prioritizing participant experience, campaign organization, and the ability to keep communication, incentives, and reporting in one place. ### What are the top tools for measuring advocacy program ROI? Based on G2 reviews, tools for measuring advocacy program ROI are most valued when they connect customer activity to revenue influence, engagement, or program outcomes. According to verified users, buyers often prioritize platforms that centralize advocacy data, support reporting inside Salesforce or other systems, and make it easier to show how references, stories, or content contribute to business results. G2 reviewers mention revenue influence tracking, dashboards, and content engagement insights as especially useful for internal reporting. Recent reviews suggest that ROI-focused buyers should look for software that not only captures advocacy activity, but also helps teams prove impact to leadership in a structured way. **Here are some of the top-rated products on G2:** - [ReferenceEdge](https://www.g2.com/products/referenceedge/reviews/referenceedge-review-12190433) – helps teams track the impact of reference activity on pipeline, bookings, and program reporting - [SlapFive Customer Marketing Software](https://www.g2.com/products/slapfive-customer-marketing-software/reviews/slapfive-customer-marketing-software-review-12488627) – centralizes advocacy content and supports custom workflows for referral and reference measurement - [Base](https://www.g2.com/products/base/reviews/base-review-12374644) – supports ROI tracking, advocacy activity management, and reporting on customer participation ### Which customer advocacy platform offers gamification features? Based on G2 reviews, Base is a strong match when gamification is a priority because reviewers specifically mention gamification as part of its advocacy and engagement experience. According to verified users, the platform helps teams run advocacy programs with activities, rewards, and customer participation tracking in one hub. G2 reviewers mention that it supports reference management and engagement workflows while making advocacy more structured and interactive for customers. Buyers evaluating gamification features should also consider how easy it is to launch activities, reward participation, and report on advocate engagement over time, since those capabilities often determine whether gamification actually drives sustained involvement. ## G2 Grid® for Customer Advocacy Software ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506) Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo. Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo) ## How Many Customer Advocacy Software Products Does G2 Track? **Total Products under this Category:** 168 ### Category Stats (Jul 2026) - **Average Rating**: 4.51/5 The average rating of products in this category, based on all submitted ratings - **Top Trending Product**: Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month *Last updated: July 25, 2026* ## How Does G2 Rank Customer Advocacy Software Products? **Why You Can Trust G2's Software Rankings:** - 30 Analysts and Data Experts - 13,300+ Authentic Reviews - 168+ Products - Unbiased Rankings G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category. --- **Sponsored** ### FirstPromoter Run affiliate, referral, and influencer programs from one platform. Each program type has its own commission logic, white-labeled partner portal, and tracking setup. Your partners see exactly what they earned and why, which keeps high performers in your program. Connects natively to Stripe, Chargebee, Paddle, and other recurring billing platforms. 15 minutes to launch. Join thousands of companies already tracking $30M+ in partner revenue every month with FirstPromoter. Plans start at $49/month with a 14-day free trial. [Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=ppc&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-26T21%3A44%3A44Z&secure%5Bdisplayable_resource_id%5D=1435&secure%5Bdisplayable_resource_type%5D=Category&secure%5Bmedium%5D=sponsored&secure%5Bplacement_reason%5D=page_category&secure%5Bplacement_resource_ids%5D%5B%5D=1435&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=80501&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=llm_category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D5&secure%5Btoken%5D=8780691ba593b19062d3f5bc238ac2bc70eddccd53ea3cf0b4e4f39fd6bc34f1&secure%5Burl%5D=https%3A%2F%2Ffirstpromoter.com%2F%3Futm_source%3Dg2%26utm_medium%3Dppc&secure%5Burl_type%5D=custom_url) --- ## What Are the Top-Rated Customer Advocacy Software Products in 2026? ### 1. [AdvocateLoop](https://www.g2.com/products/advocateloop/reviews) AdvocateLoop is a referral marketing platform built for appointment-based service businesses — med spas, salons, spas, gyms, and wellness brands — rather than generic e-commerce. It turns satisfied clients into a repeatable acquisition channel with no-code share and claim widgets, hosted brand pages, and automated reward tracking. What sets it apart is where it lives. AdvocateLoop connects to the booking, POS, and payment tools these businesses already run — native WordPress and WooCommerce plugins plus Zapier-powered connections to platforms like Boulevard, Vagaro, Square Appointments, and WellnessLiving — so referrals attribute automatically instead of being tracked by hand on a spreadsheet. Every referral is followed from first click, to claim, to booked and paid conversion, including multi-generation chains, so you can see exactly which advocates drive revenue. The built-in Advisor surfaces transparent, rule-based recommendations — every insight traces back to a rule you can read, not a black-box AI. Customer contact data is encrypted at rest. **Who Is the Company Behind AdvocateLoop?** - **Seller:** [AdvocateLoop](https://www.g2.com/sellers/advocateloop) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 2. [Advocate Marketing Software](https://www.g2.com/products/advocate-marketing-software/reviews) Promoto is a B2B brand advocate marketing SaaS solution with a mission to convert customers into brand advocates. **Who Is the Company Behind Advocate Marketing Software?** - **Seller:** [Promoto](https://www.g2.com/sellers/promoto) - **HQ Location:** Mumbai, India - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 3. [Affilae](https://www.g2.com/products/affilae/reviews) Affilae is an affiliate platform that empowers advertisers, networks, & buyers to create their own dedicated & secure affiliate network. **Who Is the Company Behind Affilae?** - **Seller:** [Affilae](https://www.g2.com/sellers/affilae) - **Year Founded:** 2012 - **HQ Location:** France - **LinkedIn® Page:** https://www.linkedin.com/company/affilae-france/ (55 employees on LinkedIn®) ### 4. [Blunt Agency](https://www.g2.com/products/blunt-agency/reviews) Brand Agency - Blunt Agency builds strategic brand ecosystems for growing category-leading brands. We enable businesses to understand and connect with more of the people their brand serves. **Who Is the Company Behind Blunt Agency?** - **Seller:** [Blunt Agency](https://www.g2.com/sellers/blunt-agency) - **Year Founded:** 2009 - **HQ Location:** Bendigo, AU - **LinkedIn® Page:** https://www.linkedin.com/company/blunt-agency/ (6 employees on LinkedIn®) ### 5. [Bodhi](https://www.g2.com/products/bodhi-bodhi/reviews) Bodhi empowers solar companies to deliver amazing customer experiences with ease by automatically notifying your customers with personalized updates through every stage of the project through a seamless integration with your existing CRM & project management tools. **Who Is the Company Behind Bodhi?** - **Seller:** [Bodhi](https://www.g2.com/sellers/bodhi) - **Year Founded:** 2018 - **HQ Location:** Austin, US - **LinkedIn® Page:** https://www.linkedin.com/company/bodhisolar (19 employees on LinkedIn®) ### 6. [Bonat Loyalty & Customer Engagement](https://www.g2.com/products/bonat-loyalty-customer-engagement/reviews) Bonat is a loyalty and customer engagement platform empowering SMBs to activate and engage with their customers through an easy to build, easy to use loyalty program. **Who Is the Company Behind Bonat Loyalty & Customer Engagement?** - **Seller:** [Bonat](https://www.g2.com/sellers/bonat) - **Year Founded:** 2018 - **HQ Location:** Al Maathar, SA - **LinkedIn® Page:** https://www.linkedin.com/company/getbonat/ (41 employees on LinkedIn®) ### 7. [Bulbshare](https://www.g2.com/products/bulbshare/reviews) We help the world's leading organisations stay ahead of the game through audience collaboration. **Who Is the Company Behind Bulbshare?** - **Seller:** [Bulbshare](https://www.g2.com/sellers/bulbshare) - **Year Founded:** 2018 - **HQ Location:** London, GB - **LinkedIn® Page:** https://www.linkedin.com/company/bulbshare (71 employees on LinkedIn®) **Who Uses This Product?** - **Company Size:** 100% Small-Business ### 8. [Campaigned](https://www.g2.com/products/campaigned/reviews) Campaigned is a SaaS solution helping companies run promotions and referral programs to drive recommendations and sales. **Who Is the Company Behind Campaigned?** - **Seller:** [Campaigned](https://www.g2.com/sellers/campaigned) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 9. [Champion](https://www.g2.com/products/champion/reviews) Champion is customer marketing platform that empowers teams to deliver measurable ROI through their existing customers. Powered by AI, Champion seamlessly identifies an organization's happiest customers and promoters in real-time, and activates them when and where they are needed to drive demonstrable growth at every stage of the customer lifecycle. It's the first platform to clearly attach revenue back to advocates and customer marketing programs. Champion is an all-in-one customer marketing platform with four specific modules: 1. Identification AI - empowers marketers to identify their happiest users by sourcing all their digital touchpoints, and build a community of opted-in customer advocates. 2. Match AI - connects happy customers with prospects in real time to streamline customer references, close deals faster, and create incredible experiences across prospects, customers, and internal teams. 3. Track - follows existing customers as they change jobs, and leverages pre-existing relationships to drive a new source of pipeline, mitigate churn, and scale expansion. 4. Social Proof - Aggregates all an organizations social proof across third party platforms, and consolidates it under one roof. **Who Is the Company Behind Champion?** - **Seller:** [Champion](https://www.g2.com/sellers/champion) - **Year Founded:** 2023 - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/champion-hq (10 employees on LinkedIn®) ### 10. [Champions](https://www.g2.com/products/champions/reviews) Win business when your customer contacts switch jobs. When customer contacts advocate for your business, they become your champions. Yet as many as 1 in 4 change jobs every year! Champions let you easily keep track of every time a customer champion leaves a target account or moves into a new one. **Who Is the Company Behind Champions?** - **Seller:** [Vendisys Inc.](https://www.g2.com/sellers/vendisys-inc) - **Year Founded:** 2021 - **HQ Location:** San Francisco, CA - **LinkedIn® Page:** https://www.linkedin.com/company/getboostrio/ (2 employees on LinkedIn®) ### 11. [Dealsby](https://www.g2.com/products/dealsby/reviews) Dealsby offers SaaS Web and App-based Customer Referral Marketing Technology Solutions to referral dependent industries such as restaurants, retail and professional services industries. Dealsby is a SaaS Referral Marketing Technology Company that helps small businesses virally grow their customer base and loyalty through effective referral programs. Here are some of the benefits of using Dealsby for your business: Increase customer acquisition: By offering attractive referral rewards to your existing customers, you can encourage them to share your business with their friends, family, and social networks. This can help you reach new potential customers and increase your brand awareness and exposure. Dealsby Business Mapping for Consumers: When Dealsby Consumer Subscribers open the Dealsby website or mobile app, they will automatically see member businesses, based on their Geolocation, on a Google hosted map. Consumers can search by industry and search radius, in miles, to see relevant member businesses and their enticing referral rewards offers. Boost customer retention: By rewarding your customers for their referrals, you can increase their satisfaction and loyalty. This can help you retain your customers and increase their lifetime value. Save time and money: By using Dealsby’s web and app-based referral tools, you can easily create and manage your referral campaigns without any coding or design skills. You can also save money on traditional advertising and marketing costs, as referral marketing is more cost-effective and efficient. Track and measure your referral results: By using Dealsby’s analytics and reporting features, you can monitor and evaluate the performance of your referral campaigns. You can see how many referrals you have received, how many new customers you have gained, and how much revenue you have generated. Here are some of the benefits of using Dealsby: Enhanced Customer Acquisition: Dealsby helps small businesses attract new customers more efficiently. By leveraging referral campaigns, hyperlinks, QR codes, SMS, email, and social media, businesses can more easily expand their customer base. Cost-Effective Marketing: The platform offers a lower customer acquisition cost compared to traditional marketing methods. Small businesses can reach potential customers without breaking the bank. Improved Customer Retention: Dealsby’s algorithm-based referral marketing system encourages existing customers to refer others. This leads to higher retention rates and stronger customer loyalty. Seamless Referral Sharing: With integrated web and app-based campaigns, Dealsby ensures a smooth referral sharing experience. Customers can easily refer friends and family to the businesses they love. Direct Connection with New Customers: Small business owners can directly engage with new customers through Dealsby. This personalized approach fosters stronger relationships and trust. **Who Is the Company Behind Dealsby?** - **Seller:** [Virely](https://www.g2.com/sellers/virely) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 12. [Flocktory](https://www.g2.com/products/flocktory/reviews) Flocktory is a social referral marketing platform that enables users to share personalized offers via social networks. **Who Is the Company Behind Flocktory?** - **Seller:** [Flocktory](https://www.g2.com/sellers/flocktory) - **Year Founded:** 2012 - **HQ Location:** Jakarta, ID - **LinkedIn® Page:** http://www.linkedin.com/company/flocktory (96 employees on LinkedIn®) ### 13. [Genius Referrals](https://www.g2.com/products/genius-referrals/reviews) Genius Referrals automates your referral processes, creates brand advocates, and helps you grow your business with less time, cost, and hassle. It integrates with the platforms you already use, automates the time-consuming, frustrating referral process, and transforms your customers into brand advocates. We leverage cutting-edge automation technology to unlock the incredible power of referral marketing, build buzz around your brand, and convert satisfied customers into vocal brand advocates. Genius Referrals is best for brands that need more dynamic solutions and automation on their referral program processes. We provide end-to-end solutions for B2B, B2C, SaaS, Retail, and Enterprise. **Who Is the Company Behind Genius Referrals?** - **Seller:** [Geniusreferrals](https://www.g2.com/sellers/geniusreferrals) - **Year Founded:** 2013 - **HQ Location:** Orlando, US - **LinkedIn® Page:** https://www.linkedin.com/company/genius-referrals (8 employees on LinkedIn®) ### 14. [Gridapps Testimonials](https://www.g2.com/products/gridapps-testimonials/reviews) Gridapps Testimonials is an automated testimonial management platform that helps businesses collect, organize, and showcase customer feedback with minimal manual effort. Built for startups, SaaS companies, agencies, freelancers, and enterprises, Gridapps Testimonials enables teams to automate their entire testimonial workflow, from collection and follow-ups to publishing and promotion. Unlike traditional testimonial tools that require constant manual work, Gridapps Testimonials allows businesses to set up automated workflows once and continuously collect text, image, and video testimonials from happy customers. Automated requests, reminders, and collection forms ensure a steady stream of social proof without chasing customers for reviews. Gridapps Testimonials is often compared with tools like Senja, Famewall, and Testimonial.to for businesses looking to automate testimonial collection and showcase customer success stories at scale. With Gridapps Testimonials, businesses can collect feedback through customizable forms, automated campaigns, and smart follow-up workflows. The platform supports text, image, and video testimonials, helping companies capture authentic customer experiences and turn them into powerful marketing assets. Collected testimonials can automatically be transformed into professional Wall of Love pages, website widgets, portfolios, case studies, and social-proof content. Businesses can showcase customer success stories across websites, landing pages, social media, email campaigns, and sales materials, all from a single platform. Gridapps Testimonials also includes analytics and insights that help businesses understand testimonial performance, engagement trends, and customer sentiment. Brand consistency is maintained through built-in branding controls, allowing teams to apply logos, colors, and brand styles across every testimonial asset. By automating the entire testimonial lifecycle, Gridapps Testimonials saves teams countless hours of manual work while helping them build trust, increase credibility, and improve conversion rates. Trusted by startups, agencies, SaaS companies, and growing businesses, Gridapps Testimonials turns customer feedback into an always-on growth engine that continuously generates social proof and strengthens brand reputation. **Who Is the Company Behind Gridapps Testimonials?** - **Seller:** [Gridapps](https://www.g2.com/sellers/gridapps) - **Year Founded:** 2025 - **HQ Location:** chennai, IN - **LinkedIn® Page:** https://www.linkedin.com/company/gridappshq/ (5 employees on LinkedIn®) ### 15. [GrowthHero](https://www.g2.com/products/growthhero/reviews) GrowthHero is the powerful Affiliate, Influencer & Referral Marketing Software, all in one. Starting at only $49pm, GrowthHero scales with you! Fully flexible tools for your success : - White-labelled partner portal, fully customize no code needed - Share customizable Tracking URLs and/ or Discount Codes - Integrate via Stripe, API, Zapier, Shopify App, BigCommerce App - Suitable for any business type - Market leading API/ Zapier connections, customize and automate even further - Excellent value. Dont overpay for 3 seperate partner software platforms # Affiliate Marketing Software - Recruit Affiliates. Let affiliates find you with Marketplace Listings, search for affiliates with Affiliate Hunt, then let your affiliates recruit more affiliates for you with MLM. - Reward with commission, fixed or manual rewards - Track Sign-Ups, Sales & Subscriptions - Share marketing assets with affiliates, ensuring their content is always on brand. - Run Campaigns - offering bonuses or other additional rewards to meet targets # Influencer Marketing Platform - Search & contact Instagram, Tik Tok & YouTube Influencers to your programs - Create campaigns, where influencers submit content for your approval - Pay influencers with fixed fees for content OR get commission on sales # Customer Referral Marketing Tools - Get customers to refer-a-friend your to their friends. Entice them with an offer on the Post-Purchase Modal and the Referral Widget - Nurture your customers into evangelists, with custom emails - seperate from Influencer and Affiliates - Reward customers with store credit, commission or other fixed rewards - you decide 14 Day Free Trial on all plans! **Average Rating:** 4.3/5.0 **Total Reviews:** 19 **How Do G2 Users Rate GrowthHero?** - **Ease of Use:** 8.2/10 (Category avg: 8.9/10) - **Has the product been a good partner in doing business?:** 7.8/10 (Category avg: 9.3/10) - **Ease of Admin:** 9.2/10 (Category avg: 9.0/10) - **Ease of Setup:** 9.4/10 (Category avg: 8.8/10) **Who Is the Company Behind GrowthHero?** - **Seller:** [GrowthHero](https://www.g2.com/sellers/growthhero) - **Year Founded:** 2018 - **HQ Location:** Minneapolis, Minnesota - **Twitter:** @GrowthHeroApp (16 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/growth-hero/ (1 employees on LinkedIn®) **Who Uses This Product?** - **Top Industries:** Cosmetics - **Company Size:** 84% Small-Business, 16% Mid-Market #### What Are GrowthHero's Pros and Cons? **Pros:** - Customer Support (2 reviews) - Ease of Use (2 reviews) - Access Ease (1 reviews) - Affiliate Marketing (1 reviews) - Communication (1 reviews) **Cons:** - Difficult Learning (1 reviews) - Inaccuracy (1 reviews) - Influencer Management (1 reviews) - Learning Curve (1 reviews) - Limited Data (1 reviews) ### What Do G2 Reviewers Say About GrowthHero? *AI-generated summary from verified user reviews* **Pros:** - Users commend the **dedicated customer support** team for their persistent assistance and problem-solving efforts. - Users find GrowthHero's interface **mostly easy to navigate** and appreciate its user-friendly configuration for affiliate programs. - Users value the **ease of access** with GrowthHero, allowing them to navigate and utilize diverse features effectively. - Users value the **support team's availability** and the user-friendly configuration for starting their affiliate program. - Users commend the **effective communication** from GrowthHero's support team, enhancing the overall user experience and assistance. **Cons:** - Users find the **difficult learning curve** of GrowthHero challenging, especially for beginners or those with general skills. - Users experience **inaccuracy** due to frequent data outages and performance issues that hinder platform reliability. - Users report **unreliable platform performance** , with frequent data outages and issues regarding influencer referrals and load times. - Users find the **steep learning curve** of GrowthHero challenging, especially for beginners and those with general skills. - Users report **limited data availability** on GrowthHero, encountering performance issues and unrecorded influencer referrals. #### What Are Recent G2 Reviews of GrowthHero? **"[Great customer service and very user friendly!](https://www.g2.com/survey_responses/growthhero-review-7014356)"** **Rating:** 5.0/5.0 stars *— Smriti K.* [Read full review](https://www.g2.com/survey_responses/growthhero-review-7014356) --- **"[Outstanding customer service!](https://www.g2.com/survey_responses/growthhero-review-7946206)"** **Rating:** 4.5/5.0 stars *— Wendy W.* [Read full review](https://www.g2.com/survey_responses/growthhero-review-7946206) --- #### What Are G2 Users Discussing About GrowthHero? - [What is GrowthHero used for?](https://www.g2.com/discussions/what-is-growthhero-used-for) - 1 upvote ### 16. [Harviist](https://www.g2.com/products/harviist/reviews) At Harviist we believe that in order to cut through the noise, the future of effective marketing lies in authentic, organic, and trustworthy recommendations. In order to harness the power of customer referrals, we have created a simple and affordable plug-in platform that will enable you to create and track referral campaigns in just a few clicks. 83% of potential customers trust the recommendations of friends and family, with referred customers showing a 37% higher retention rate (Nielsen). Customer Referral Marketing facilitates and encourages these peer-to-peer recommendations by providing channels and campaigns that make it easier for the customer to talk about your product or servic **Who Is the Company Behind Harviist?** - **Seller:** [Harviist - Venturevate Ltd](https://www.g2.com/sellers/harviist-venturevate-ltd) - **Year Founded:** 2019 - **HQ Location:** Sliema, MT - **LinkedIn® Page:** https://www.linkedin.com/company/harviist (1 employees on LinkedIn®) ### 17. [HiveOtter](https://www.g2.com/products/hiveotter/reviews) HiveOtter is an intuitive referral marketing platform designed for SaaS companies, startups, and indie makers. It simplifies the process of turning satisfied customers into brand advocates, driving organic growth through word-of-mouth marketing. Key features include: • Automated coupon code generation and management • Easy-to-use referral link creation • Precise tracking of referral sources and conversions • Seamless integration with popular platforms like Stripe and Lemonsqueezy • User-friendly dashboard for monitoring campaign performance With its focus on simplicity and effectiveness, HiveOtter enables businesses to launch, manage, and optimize referral programs without the complexity often associated with referral marketing. Whether you're looking to boost user acquisition, increase customer loyalty, or amplify your growth strategy, HiveOtter provides the tools to harness the power of customer recommendations. **Who Is the Company Behind HiveOtter?** - **Seller:** [HiveOtter](https://www.g2.com/sellers/hiveotter) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 18. [Incentivefox](https://www.g2.com/products/incentivefox/reviews) Incentivefox makes it easy for local businesses to collect more referrals, re-engage with their customer base and improve employee retention to drive more revenue with less hassle. **Who Is the Company Behind Incentivefox?** - **Seller:** [Incentivefox](https://www.g2.com/sellers/incentivefox) - **Year Founded:** 2015 - **HQ Location:** Frankfort, US - **Twitter:** @Incentivefox (316 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/incentivefox (2 employees on LinkedIn®) ### 19. [Incentivit](https://www.g2.com/products/incentivit/reviews) Incentivit helps online and offline businesses to acquire new customers using referral marketing. **Who Is the Company Behind Incentivit?** - **Seller:** [Incentivit](https://www.g2.com/sellers/incentivit) - **HQ Location:** N/A - **Twitter:** @incentivit (24 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/incentivit (2 employees on LinkedIn®) ### 20. [innercircle](https://www.g2.com/products/innercircle/reviews) Identify, engage and reward your most valued users. **Who Is the Company Behind innercircle?** - **Seller:** [Enlightium](https://www.g2.com/sellers/enlightium) - **Year Founded:** 2016 - **HQ Location:** Herzliya, IL - **LinkedIn® Page:** https://www.linkedin.com/company/inner-circleio (8 employees on LinkedIn®) ### 21. [Invitebox](https://www.g2.com/products/invitebox/reviews) InviteBox enables users to create refer-a-friend programs for products and services and embed them into a website in real time. **Who Is the Company Behind Invitebox?** - **Seller:** [Invitebox](https://www.g2.com/sellers/invitebox) - **Year Founded:** 2010 - **HQ Location:** N/A - **Twitter:** @invitebox (338 Twitter followers) - **LinkedIn® Page:** https://www.linkedin.com/company/invitebox.com/ (2 employees on LinkedIn®) ### 22. [IRefer Club](https://www.g2.com/products/irefer-club/reviews) IRefer Club is a digital platform specializing in search engine optimization (SEO) and geolocation search optimization (GEO). The platform utilizes proprietary technology known as C.A.I.T.L.Y.N., which stands for Comprehensive Artificial Intelligence Targeted Location Yield Network. The system is designed to convert local business information into a "machine-readable" format specifically optimized for retrieval by artificial intelligence assistants and generative search engines. Functionally, the platform combines high-precision GPS indexing with a peer-to-peer trust network to establish a verified data presence. This process, referred to by the company as a "Digital Handshake," is intended to create an authoritative signal that AI models use to identify and select service providers during search queries. The service is provided as a subscription-based utility for a monthly fee of $25. Additionally, the platform’s financial structure is designed to return up to 72% of revenue to the local community through its affiliate and champion programs **Who Is the Company Behind IRefer Club?** - **Seller:** [IRefer Club](https://www.g2.com/sellers/irefer-club) - **HQ Location:** Toronto, , CA - **LinkedIn® Page:** https://www.linkedin.com/company/irefer-club/ (2 employees on LinkedIn®) ### 23. [Kudo Koala](https://www.g2.com/products/kudo-koala/reviews) Kudo Koala is more than just a loyalty and reviews platform. It's a complete suite for customer retention, combining loyalty programs, customer feedback, and an innovative referral system. Engage customers deeply, encourage repeat business, and expand your customer base effortlessly. **Who Is the Company Behind Kudo Koala?** - **Seller:** [Kudo Koala](https://www.g2.com/sellers/kudo-koala) - **HQ Location:** N/A - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ### 24. [LeadFellow](https://www.g2.com/products/leadfellow/reviews) Leadfellow is a modern Partner Relationship Management (PRM) platform built for small and midsize B2B companies that grow through trusted partnerships and referrals. The platform provides a secure partner portal where vendors and connectors collaborate, share leads, exchange information, and track deal progress in real time. Each user role has defined access rights, allowing administrators to control visibility and permissions for vendors, connectors, and internal teams. Leadfellow includes automated workflows, notifications, and reminders that simplify the management of partner programs. Partners receive updates on deal status, commission approvals, and payouts through in-app alerts and email notifications. The system offers deal registration and lead submission workflows that track every opportunity from submission to conversion, ensuring full transparency for both sides. Vendors can approve, reject, or reassign incoming leads and monitor all activities through a unified dashboard. Companies can create structured partner programs that include shared documents, best practices, and training materials, helping partners understand how to represent the brand and succeed as active contributors. Leadfellow automates partner rewards with integrated Stripe payouts and allows companies to measure partner performance, lead quality, and overall program effectiveness through detailed analytics and reporting. This combination of secure partner portals, deal registration, automated workflows, access control, and performance tracking makes Leadfellow a fully qualified Partner Relationship Management (PRM) solution. **Who Is the Company Behind LeadFellow?** - **Seller:** [LeadFellow](https://www.g2.com/sellers/leadfellow) - **Year Founded:** 2016 - **HQ Location:** Tallinn, EE - **LinkedIn® Page:** https://www.linkedin.com/company/leadfellow/ (7 employees on LinkedIn®) ### 25. [LinkMink](https://www.g2.com/products/linkmink/reviews) LinkMink helps SaaS companies grow their revenue by sharing it with the partners who help promote them. Track the leads, referrals and commissions that come from your partners' promotions. Incentivize high paying, long term customers buy offering partners a percentage of recurring revenue. 15 minute integration and accurate tracking of commissions to real revenue through Stripe. **Who Is the Company Behind LinkMink?** - **Seller:** [LinkMink](https://www.g2.com/sellers/linkmink) - **HQ Location:** Boise ID - **LinkedIn® Page:** https://www.linkedin.com/company/No-Linkedin-Presence-Added-Intentionally-By-DataOps (1 employees on LinkedIn®) ## What Is Customer Advocacy Software? [Brand Advocacy Software](https://www.g2.com/categories/brand-advocacy) ## What Software Categories Are Similar to Customer Advocacy Software? - [Review Management Software](https://www.g2.com/categories/review-management-software) - [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) - [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms) - [Loyalty Management Software](https://www.g2.com/categories/loyalty-management) - [User-Generated Content Platforms](https://www.g2.com/categories/user-generated-content-platforms) - [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing)