# Best Customer Advocacy Software - Page 5

## How Many Customer Advocacy Software Products Does G2 Track?

**Total Products under this Category:** 168

### Category Stats (Jul 2026)

- **Average Rating:** 4.51/5 The average rating of products in this category, based on all submitted ratings
- **Top Trending Product:** Partnero (+2.83%) - Among all products in this category, Partnero recorded the largest rating increase compared to last month

_Last updated: July 25, 2026_

## How Does G2 Rank Customer Advocacy Software Products?

**Why You Can Trust G2's Software Rankings:**

- 30 Analysts and Data Experts
- 13,300+ Authentic Reviews
- 168+ Products
- Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

## G2 Grid® for Customer Advocacy Software
 ![G2 Grid® for Customer Advocacy Software plotting products by satisfaction and market presence](https://www.g2.com/categories/customer-advocacy/grids.png?focus%5B%5D=19432&focus%5B%5D=73864&focus%5B%5D=58412&focus%5B%5D=4555&focus%5B%5D=4746&focus%5B%5D=19444&focus%5B%5D=35385&focus%5B%5D=4506)

Highlighted products: Birdeye, LoyaltyLion, Okendo, NiceJob, Smile.io, Synup, Buyapowa, and Yotpo.

Underlying data: [Grid® JSON](https://www.g2.com/categories/customer-advocacy/grids.json?focus%5B%5D=birdeye&focus%5B%5D=loyaltylion&focus%5B%5D=okendo&focus%5B%5D=nicejob&focus%5B%5D=smile-io&focus%5B%5D=synup&focus%5B%5D=buyapowa&focus%5B%5D=yotpo)

**Sponsored**

### Referral Factory

Referral Factory helps companies of all sizes launch and scale customer referral programs without developers. Whether you’re a large finance company, a mid-market insurer, a multi-location home services business, or a SaaS team, Referral Factory gives you the tools to promote, track, and reward referrals from start to finish. Our no-code referral software makes it easy to launch a referral program tailored to your business type and industry, with more ways to ask for referrals at the right time and promote your program across every channel. With Referral Factory, you can: 👉 Launch a high-converting referral program in minutes with branded landing pages, built-in email notifications, advanced tracking, and automated rewards. 👉 Fully white-label your program so customers experience your brand, not a third-party tool. 👉 Create referral links for customers in one click, or let customers sign up for their own referral link. 👉 Promote your referral program everywhere using widgets, pop-ups, sticky bars, QR codes, landing pages, and automated email campaigns. 👉 Embed your referral program inside your app or logged-in portal, using widgets, pop-ups, and sticky bars. Ideal for online businesses across all industries. 👉 Ask customers to submit leads using our form submission feature or give your customers a QR code to share with their friends and family. Perfect for offline businesses. 👉 Set up automated emails that trigger on key actions (making new referrals, when referrals convert, when rewards are due). You can also send one-off email blasts to your referrers or leads. 👉 Track referrals end-to-end so you always know who referred who, what converted into paying customers, and who should be rewarded. 👉 Measure campaign performance and ROI with advanced referral analytics and real-time reporting. 👉 Give customers a fully branded referral portal to view their link, track referrals, and view their rewards. 👉 Integrate with 8,000+ apps, including HubSpot, Salesforce, Stripe, Intercom, Zapier, Make, and more, to fully automate your referral program. 👉 Integrate into your custom-built workflows using webhooks and our API. 👉 Reward customers with incentives that they actually want. Referral Factory offers 200+ reward options like gift cards, vouchers, Stripe credits, PayPal payouts, digital cash cards, or custom rewards. 👉 Issue rewards manually or using our rewards integrations with Tremendous, Zapier, Webhooks, Make, N8N and our API. Referral Factory is GDPR, SOC 2, and ISO 27001 compliant, ensuring enterprise-level security on all plans with the option for larger organizations to host their own data on-prem or in the cloud. Referral Factory is built for business owners, marketing teams, and sales teams who want a referral program that looks like their brand and runs on autopilot. Launch in days with a white-labelled referral program, automated referral asks, built-in referral tracking, and rewards. Plans start at $95/month and scale to $1,000+/month, with 24/7 support on all plans and dedicated support and onboarding options on Pro and Enterprise. 🏆 Voted #1 Referral Software by Influencer Marketing Hub and Growth Marketing Pro 🏆

[Visit website](https://www.g2.com/external_clickthroughs/record?secure%5Bad_program%5D=paid_promo&secure%5Bad_slot%5D=category_product_list&secure%5Bcategory_id%5D=1435&secure%5Bchosen_at%5D=2026-07-28T15%3A54%3A32Z&secure%5Bmedium%5D=sponsored&secure%5Bprioritized%5D=false&secure%5Bproduct_id%5D=142296&secure%5Bresource_id%5D=1435&secure%5Bresource_type%5D=Category&secure%5Bsource_type%5D=category_page&secure%5Bsource_url%5D=https%3A%2F%2Fwww.g2.com%2Fcategories%2Fcustomer-advocacy%3Fpage%3D5&secure%5Btoken%5D=6351063b4fdf43d3893903528c9a8974ad3cd2501c14c428a6177849e35fc148&secure%5Burl%5D=https%3A%2F%2Freferral-factory.com%2Fpricing&secure%5Burl_type%5D=paid_promos)

[
Voucherify
](https://www.g2.com/products/voucherify/reviews)

By [Voucherify](https://www.g2.com/sellers/voucherify)

[

4.6/5(24)

](https://www.g2.com/products/voucherify/reviews)

What do users say?

Users consistently praise the flexibility and customization that Voucherify offers for managing promotions and loyalty programs. The platform's excellent customer support and seamless integration with

Pros and Cons

[
Centralization (2)
](https://www.g2.com/products/voucherify/reviews?qs=pros-and-cons)[
Inaccurate Analytics (1)
](https://www.g2.com/products/voucherify/reviews?qs=pros-and-cons)

[
ENDVR
](https://www.g2.com/products/endvr/reviews)

By [ENDVR](https://www.g2.com/sellers/endvr)

[

4.9/5(75)

](https://www.g2.com/products/endvr/reviews)

What do users say?

Users consistently praise the ease of use and engaging training provided by ENDVR, which helps retail staff learn about products while earning rewards. The platform's ability to connect brands with sa

[
Loyoly
](https://www.g2.com/products/loyoly/reviews)

By [Loyoly](https://www.g2.com/sellers/loyoly)

[

4.5/5(5)

](https://www.g2.com/products/loyoly/reviews)

Product Description

Loyoly is a post-purchase engagement platform that brings together Loyalty, Referral and Wallet to orchestrate ultra-personalised customer journeys across every touchpoint. Designed for modern e-comme

Pros and Cons

[
Customer Support (1)
](https://www.g2.com/products/loyoly/reviews?qs=pros-and-cons)[
Limited Rewards System (1)
](https://www.g2.com/products/loyoly/reviews?qs=pros-and-cons)

[
NobleAI
](https://www.g2.com/products/nobleai/reviews)

By [NobleAI](https://www.g2.com/sellers/nobleai)

[

4.8/5(5)

](https://www.g2.com/products/nobleai/reviews)

Product Description

84% of B2B software buyers seek recommendations from friends and colleagues before making a purchase decision, and 50% go on to purchase the software that was recommended to them. Noble connects your

Pros and Cons

[
Ease of Use (3)
](https://www.g2.com/products/nobleai/reviews?qs=pros-and-cons)[
Communication Delays (1)
](https://www.g2.com/products/nobleai/reviews?qs=pros-and-cons)

[
Partnero
](https://www.g2.com/products/partnero/reviews)

By [Partnero](https://www.g2.com/sellers/partnero)

[

4.5/5(16)

](https://www.g2.com/products/partnero/reviews)

What do users say?

Users consistently praise the ease of use and responsive support provided by Partnero, making it simple to manage partner programs effectively. The intuitive interface and straightforward setup help u

Pros and Cons

[
Customer Support (3)
](https://www.g2.com/products/partnero/reviews?qs=pros-and-cons)[
Complex Setup (1)
](https://www.g2.com/products/partnero/reviews?qs=pros-and-cons)

[
Champify
](https://www.g2.com/products/champify/reviews)

By [Champify](https://www.g2.com/sellers/champify)

[

4.8/5(55)

](https://www.g2.com/products/champify/reviews)

What do users say?

Users consistently praise the product for its ease of use and ability to identify warm leads from previous customers who have changed jobs. This functionality allows sales teams to efficiently reconne

Pros and Cons

[
Lead Generation (8)
](https://www.g2.com/products/champify/reviews?qs=pros-and-cons)[
Filtering Issues (2)
](https://www.g2.com/products/champify/reviews?qs=pros-and-cons)

[
InviteReferrals
](https://www.g2.com/products/invitereferrals/reviews)

By [InviteReferrals](https://www.g2.com/sellers/invitereferrals)

[

4.5/5(3)

](https://www.g2.com/products/invitereferrals/reviews)

Product Description

InviteReferrals is Best Referral Software which is Easy to Setup and Affordable. InviteReferrals Trusted by 10k + Enterprise and Small Business Including Microsoft, Motorola, Foursquare, Dominos, Cola

Pros and Cons

[
Customer Support (2)
](https://www.g2.com/products/invitereferrals/reviews?qs=pros-and-cons)

[
XMPie
](https://www.g2.com/products/xmpie/reviews)

By [Xerox](https://www.g2.com/sellers/xerox)

[

4/5(12)

](https://www.g2.com/products/xmpie/reviews)

What do users say?

Users consistently praise the ease of use and intuitive interface of this software, highlighting its effectiveness for variable data printing and marketing campaigns. Many appreciate how it simplifies

[
Antavo AI Loyalty Cloud
](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews)

By [Antavo Limited](https://www.g2.com/sellers/antavo-limited)

[

4.2/5(6)

](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews)

Product Description

Antavo offers the market’s most advanced AI-powered customer loyalty technology, streamlining the entire loyalty program lifecycle. The platform enables businesses to engage their entire customer

Pros and Cons

[
Ease of Use (2)
](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews?qs=pros-and-cons)[
Communication Delays (2)
](https://www.g2.com/products/antavo-ai-loyalty-cloud/reviews?qs=pros-and-cons)

[
Chirpify
](https://www.g2.com/products/chirpify/reviews)

By [Chirpify](https://www.g2.com/sellers/chirpify)

[

4.8/5(2)

](https://www.g2.com/products/chirpify/reviews)

Product Description

Convert social & mobile actions into loyalty & rewards

[
CrewFire
](https://www.g2.com/products/crewfire/reviews)

By [CrewFire](https://www.g2.com/sellers/crewfire)

[

4.5/5(2)

](https://www.g2.com/products/crewfire/reviews)

Product Description

CrewFire is a brand ambassador & micro-influencer management platform that helps brands drive referral sales, user-generated content, shares, and engagement, by turning their customers into their

[
Growave
](https://www.g2.com/products/growave/reviews)

By [Growave.io](https://www.g2.com/sellers/growave-io)

[

4.7/5(21)

](https://www.g2.com/products/growave/reviews)

What do users say?

Users consistently praise the ease of use and excellent support provided by Growave, highlighting how it simplifies managing rewards and reviews in one platform. Many appreciate the intuitive interfac

Pros and Cons

[
Ease of Use (3)
](https://www.g2.com/products/growave/reviews?qs=pros-and-cons)[
Lack of Customization (2)
](https://www.g2.com/products/growave/reviews?qs=pros-and-cons)

[
OneLocal
](https://www.g2.com/products/onelocal/reviews)

By [OneLocal](https://www.g2.com/sellers/onelocal)

[

4.2/5(3)

](https://www.g2.com/products/onelocal/reviews)

Product Description

Grow your business the right way with OneLocal. Marketing your small business isn't just about buying ads anymore. Your customers are looking for you online - you need to give them a way to find you,

[
Prosper
](https://www.g2.com/products/prosper-prosper/reviews)

By [Prosper](https://www.g2.com/sellers/prosper)

[

4.8/5(2)

](https://www.g2.com/products/prosper-prosper/reviews)

Product Description

Prosper enables businesses to create word-of-mouth marketing campaigns anywhere on their website or product in minutes, not months, and rethinks how consumers share products and brands they love.

[
Referral Key
](https://www.g2.com/products/referral-key/reviews)

By [Referral Key](https://www.g2.com/sellers/referral-key)

[

4.5/5(2)

](https://www.g2.com/products/referral-key/reviews)

Product Description

Easily build a business network of referral associates who know and trust you, inviting them to exchange referrals with you.

- [‹ Prev‹ Prev](/categories/customer-advocacy?order=g2_score&page=4#product-list)
- [1](/categories/customer-advocacy?order=g2_score#product-list)
- [2](/categories/customer-advocacy?order=g2_score&page=2#product-list)
- [3](/categories/customer-advocacy?order=g2_score&page=3#product-list)
- [4](/categories/customer-advocacy?order=g2_score&page=4#product-list)
- 5
- [6](/categories/customer-advocacy?order=g2_score&page=6#product-list)
- [7](/categories/customer-advocacy?order=g2_score&page=7#product-list)
- [8](/categories/customer-advocacy?order=g2_score&page=8#product-list)
- [9](/categories/customer-advocacy?order=g2_score&page=9#product-list)
- …
- [11](/categories/customer-advocacy?order=g2_score&page=11#product-list)
- [12](/categories/customer-advocacy?order=g2_score&page=12#product-list)
- [Next ›Next ›](/categories/customer-advocacy?order=g2_score&page=6#product-list)

Spotlight Categories

[Live Chat Software](https://www.g2.com/categories/live-chat)

[Purchasing Software](https://www.g2.com/categories/purchasing-software)

[Employee Recognition Software](https://www.g2.com/categories/employee-recognition)

[Managed File Transfer (MFT) Software](https://www.g2.com/categories/managed-file-transfer-mft)

[Business Continuity Management (BCM) Software Solutions](https://www.g2.com/categories/business-continuity-management-software)

Similar Categories

- [Employee Advocacy](/categories/employee-advocacy)

[Browse Customer Advocacy Themes](/categories/customer-advocacy/themes)

 ![Alanna Iwuh](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alanna Iwuh")
A

Researched and written by [Alanna Iwuh](https://research.g2.com/insights/author/alanna-iwuh)

Updated June 24, 2026

Customer advocacy software, sometimes referred to as Advocacy Marketing or Referral Marketing software, is used by companies to enable their customers to promote their message, content, or products through word-of-mouth. These tools are used to help companies’ marketing, sales, and success teams to gather referrals and testimonials that can be used with prospects. Customer advocates are eager to share anecdotal evidence about their experiences using products and services, and customer advocacy software programs help to facilitate that sharing process. Additionally, the software can be used to motivate companies to be engaged in testing products, providing feedback, and sharing news.

Products in this category are used by businesses in a wide-range of industries. The software can be used to help acquire new customers, develop brand identity, and engage loyal users. These goals are accomplished in a few ways. Some brand advocacy software programs use tracking codes to create customer referral programs which can be monitored from a dashboard. Others feature platforms that simplify the process for users to share a company’s content and marketing narratives, in some cases rewarding them for every share.

Brand advocacy software tends to be focused on either customer advocacy or [employee advocacy](https://www.g2.com/categories/employee-advocacy), although there are a number of products that provide platforms for engaging both employees and customers.

To qualify for inclusion in the Customer Advocacy category, a product must:

- Provide features to create and manage referral programs in order to find and attract the best advocates for each brand
- Deliver engagement and communication tools to establish an ongoing personalized dialogue with advocates
- Have the ability to help marketers share information, content, and documents with advocates, which may be different at each stage of the engagement
- Monitor interactions with advocates and their activities to understand how they can help marketers and what they need to become better at it

Show More