Best Attribution Software - Page 9

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 175

Category Stats (Sep 2026)

  • Average Rating: 4.56/5 (↑0.02 vs Aug 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Cometly (+2.09%) - Among all products in this category, Cometly recorded the largest rating increase compared to last month

Last updated: September 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 49,800+ Authentic Reviews
  • 175+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Fibbler, Invoca, and RedTrack.io.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=fibbler&focus%5B%5D=invoca&focus%5B%5D=redtrack-io)

Castlytics

Castlytics is a multi-signal attribution platform designed to measure the ROI of creator-led marketing. While traditional tracking links often fail due to privacy updates and cross-device friction, Castlytics provides a unified view of your campaign performance across podcasts, YouTube, and social media. Our platform moves beyond simple click-tracking by combining vanity URLs, promo code monitoring, and post-purchase survey data into a single source of truth. Key Features & Benefits: Multi-Signal Attribution: Capture every conversion by triangulating web traffic, coupon usage, and customer intent surveys. Creator-Specific Insights: Identify which creators drive genuine business growth versus those that only drive vanity metrics. Cross-Platform Tracking: Seamlessly monitor campaigns running on visual platforms like Instagram and TikTok alongside audio-first channels like podcasts. Privacy-First Data: Future-proof your marketing analytics against the decline of third-party cookies and tracking pixels. Castlytics empowers brands and agencies to scale their influencer and creator partnerships with data-driven confidence and clear ROAS reporting.

Who Is the Company Behind Castlytics?

Causality Engine

Causality Engine is a marketing attribution platform that uses causal inference, not correlation, to show e-commerce brands which marketing channels actually drive sales. Traditional tools like Google Analytics credit the last click. If a customer saw an Instagram ad, opened an email, then Googled your brand name, Google gets 100% of the credit. The ad and the email get zero. This causes marketers to systematically overspend on bottom-funnel channels and underfund the ones that create demand. Causality Engine fixes this. Upload a Google Analytics CSV and get a full causal attribution analysis in minutes. No pixels, no SDKs, no developer needed. The platform reveals 15-25% of revenue that traditional attribution structurally cannot see, and quantifies it as an exact euro amount per channel. Built for e-commerce brands doing €5K+ monthly revenue. All data is EU-hosted. GDPR-compliant from the ground up with right-to-erasure, data anonymisation, and fraud detection built in. Pricing starts at €99 for a single analysis. Pro subscribers (€299/mo) get unlimited analyses, AI chat, and full historical lookback.

Who Is the Company Behind Causality Engine?

Clario Analytics

Clario reveals insights about your customers, their purchases, and the marketing that drove them.

Who Is the Company Behind Clario Analytics?

Clarivoy

Clarivoy offers full-funnel Sales Attribution and Analysis tools so marketers can see the true results of their campaign spend.

Who Is the Company Behind Clarivoy?

  • Seller: Clarivoy
  • Year Founded: 2009
  • HQ Location: Columbus, US
  • LinkedIn® Page: www.linkedin.com
    31 employees on LinkedIn®

Clksy

Clksy is a link tracking and attribution platform built for indie founders and small teams. Create short links with channel tags to see exactly which marketing channel Twitter, newsletter, Reddit, cold outreach is driving your signups and revenue. Includes conversion tracking via a lightweight pixel, multi-touch journey attribution, A/B split testing, QR code generation, custom domains, and a weekly digest email. No click limits. Starts at $9/month.

Who Is the Company Behind Clksy?

Consent Resolve

Consent Resolve is lead generation software that identifies anonymous website visitors through a consent-based mechanism. The platform captures visitor information, such as names, emails, and behavioral data, after homeowners accept a consent banner displayed on contractor websites. The software integrates with systems like Jobber, ServiceTitan, HubSpot, and Klaviyo, delivering leads into existing workflows that include CRM platforms, email marketing tools, and SMS sequences. The consent-first framework creates timestamped audit records for each consent action to support compliance with privacy regulations. Recovered visitors re-enter marketing funnels as warm inbound leads. The platform does not provide raw phone numbers for cold calling. The software supports trades such as roofing, HVAC, and plumbing. The system operates on a pay-per-lead model with exclusive lead ownership, meaning leads are not resold.

Who Is the Company Behind Consent Resolve?

Convultra

Who Is the Company Behind Convultra?

  • Seller: ClickGuardian
  • Year Founded: 2013
  • HQ Location: Canberra, AU
  • Twitter: @ClickGuardian
    309 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Corvidae

Who Is the Company Behind Corvidae?

dashflow

Dashflow is a cutting-edge marketing optimization platform designed to streamline and enhance your marketing efforts from initial reach to maximizing customer lifetime value. By effortlessly unifying and harmonizing marketing data across all major paid and organic channels, Dashflow empowers businesses to integrate their web and CRM data seamlessly. The platform automates marketing governance, providing actionable insights that drive smarter decision-making and maximize return on investment (ROI). With Dashflow, businesses can optimize their marketing activities, ensuring efficiency and effectiveness at every stage of the customer journey.

Who Is the Company Behind dashflow?

  • Seller: dashflow
  • Year Founded: 2025
  • HQ Location: Zurich, CH
  • LinkedIn® Page: www.linkedin.com
    2 employees on LinkedIn®

Deal Oracle

We send closed deals back to your ads, clean up your tracking, and show you what’s actually making money.

Who Is the Company Behind Deal Oracle?

Delivr

Infrastructure for the Connected World.℠ Physical. Digital. Spatial. We’re Delivr — a human-centered software and services company helping brands connect people from the world around them to digital and spatial experiences. Our trigger-agnostic, privacy-first platform makes it simple to engage with media, products, objects, and places. Powered by our Engagement Suite — including the QR Code Generator, Super Simple Serialization℠, GS1 Digital Link, and Intelligent Link Routing℠ — Delivr assembles experiences to spark deeper emotional connections between brands and their audiences. Wonderful things start here.℠ The Delivr Engagement Suite with Dynamic QR Code Generator Delivr’s all-in-one Engagement Suite lets brands build, manage, and measure every interaction — across media, products, campaigns, channels, and real-world experiences, leveraging QR codes, links, and pages. • The Delivr® Engagement Suite • Core℠ Dynamic QR Code Generator • QR Studio℠ Custom Code Design • Aquity℠ Intelligent Link Management • Imprint℠ Super Simple Serialization • Orchestra℠ Campaign & Team Management • Worldview℠ Advanced Analytics • Kit℠ Brand System • Nest℠ Mobile Experiences • Ring℠ GS1-Compliant Digital Link • Hush℠ Privacy-First, Zero-Knowledge • Vault℠ Trust Center

Average Rating: 4.8/5.0

Total Reviews: 18

How Do G2 Users Rate Delivr?

  • Has the product been a good partner in doing business?: 10.0/10 (Category avg: 9.4/10)

Who Is the Company Behind Delivr?

  • Seller: Delivr
  • Company Website:
  • Year Founded: 2009
  • HQ Location: Holbrook, US
  • LinkedIn® Page: www.linkedin.com
    10 employees on LinkedIn®

Who Uses This Product?

  • Company Size: 44% Medium, 28% Large

What Do G2 Reviewers Say About Delivr?

AI-generated summary from verified user reviews

Pros
  • Users highlight the excellent customer support provided by Delivr, enhancing their overall experience with the product.
  • Users love the ease of use and flexibility of Delivr's QR code features for marketing and audience engagement.
  • Users value the ease of QR code generation with Delivr, enhancing integration and analytics for marketing strategies.
  • Users appreciate the analytics feature of Delivr, enabling instant and seamless redirection for optimizing engagement.
  • Users appreciate the ease of use of Delivr, finding implementation and QR code integration seamless and efficient.

What Are Recent G2 Reviews of Delivr?

What Are G2 Users Discussing About Delivr?

Experian Marketing Campaign Measurement (UK)

Experian's Marketing Campaign Measurement solution empowers marketers to comprehensively assess the performance of their campaigns across multiple channels. By providing secure, anonymized, and privacy-compliant measurement tools, it enables businesses to evaluate key performance indicators such as return on investment (ROI), incremental sales, share of wallet, and channel attribution. This holistic approach ensures that marketing efforts are optimized for maximum effectiveness and budget efficiency. Key Features and Functionality: - Impartial and Holistic View: Offers an unbiased assessment of campaign performance, eliminating single-channel biases and providing a comprehensive understanding of marketing effectiveness. - Calculation of Return on Advertising Spend (ROAS): Enables precise measurement of ROAS and other critical metrics throughout the campaign lifecycle, facilitating informed decision-making. - Consumer-Centric Approach: Adheres to a privacy-first ethos, ensuring that all measurement functions prioritize consumer privacy and data protection. - Single or Multi-Channel Attribution: Supports both single-channel and multi-touch attribution models, allowing marketers to understand the impact of each channel individually or in combination. - Location Data Analysis: Provides insights into in-store sales and local geographic market performance, as well as competitor analysis, to inform strategic decisions. - Brand Data Evaluation: Conducts Brand Uplift Studies to measure overall brand impact and recall among the general public, offering valuable insights into brand perception. Primary Value and User Solutions: Experian's Marketing Campaign Measurement solution addresses the critical need for marketers to understand and optimize the performance of their campaigns in an increasingly complex, multi-channel environment. By delivering impartial, comprehensive insights into key performance indicators, it enables businesses to: - Optimize Marketing Budgets: Allocate resources more effectively by identifying high-performing channels and strategies, ensuring maximum return on investment. - Enhance Campaign Effectiveness: Refine marketing strategies based on data-driven insights, leading to improved customer engagement and conversion rates. - Ensure Compliance and Consumer Trust: Maintain adherence to privacy regulations and build consumer trust through secure and anonymized data handling practices. By leveraging this solution, marketers can make informed decisions that drive business growth and strengthen customer relationships.

Who Is the Company Behind Experian Marketing Campaign Measurement (UK)?

  • Seller: Experian
  • Year Founded: 1826
  • HQ Location: Dublin, Ireland
  • Twitter: @Experian_US
    38,771 Twitter followers
  • LinkedIn® Page: www.linkedin.com
    26,648 employees on LinkedIn®
  • Ownership: LSE: EXPNL

Formfilled

Formfilled is a simple, privacy-first way to get marketing attribution data from website form submissions into your CRM. Formfilled helps marketers enrich website form submissions with UTM, referrer and URL data and seamlessly route that data into a CRM, giving marketing, sales and RevOps teams trusted insights into where leads originate and how marketing channels, campaigns and content are performing. Formfilled: • Categorizes attribution details and traffic sources to your liking • Captures UTM, referrer and URL data for form submissions • Auto-fills hidden fields upon form submission • Seamlessly routes attribution data to your CRM • Is fully self-hosted (we never see your data) No platform rip-and-replace. No unused features or dashboards. No sharing of CRM records. No enterprise pricing games. Just a purpose-built tool that helps you enrich form submissions with attribution details in a secure and affordable way. Visit our website at formfilled.io to learn more.

Who Is the Company Behind Formfilled?

https://attrifast.com/

Attrifast is a revenue attribution platform linking website traffic sources to payment transactions. It consolidates visitor data, AI citations, and revenue metrics into a single dashboard, connecting sessions from sources like Google, social platforms, and AI engines such as ChatGPT, Perplexity, and Claude to Stripe and Shopify transactions. The AI citation tracker monitors how often AI models mention a site in user prompts. Metrics include visitor counts, revenue by channel, AI-driven traffic, and session duration. Stripe and Shopify integration matches payments to originating traffic sources, while competitor tracking compares visibility across AI engines. Installation is supported on platforms like Webflow, WordPress, and Shopify via script tags. Operating on a privacy-first architecture, it avoids third-party cookies, fingerprinting, and cross-site tracking, using random first-party identifiers and updated referrer/user-agent signatures to tag AI-driven sessions.

Who Is the Company Behind https://attrifast.com/?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026