SourceLoop is marketing attribution software for teams that need to know which campaigns produce revenue, not just which produce clicks.
Your analytics tool says a channel drove 400 sessions. Your CRM says a deal closed for $22,000. Nothing connects the two, so budget decisions come down to gut feel and whoever argues hardest in the meeting.
SourceLoop closes that loop in three steps.
#1. Capture every conversion, not just form fills
One lightweight snippet records the full visit history behind each visitor. When that person converts, SourceLoop attaches the complete attribution picture, no matter how the conversion happens:
1. Web forms, including Typeform, Jotform, Gravity Forms, HubSpot Forms, Formstack, Webflow, and 100+ embedded forms.
2. Phone calls through CallRail, CallTrackingMetrics, WhatConverts, Invoca, Twilio, and Aircall, joined to campaign, ad, and keyword
3. Live chat through Intercom, Drift, Crisp, Tawk.to, LiveChat, Zendesk, and Front, so conversations show the real source instead of "Source: Chat"
4. Booked meetings and demos through Calendly, Cal.com, Chili Piper, HubSpot Meetings, and SavvyCal, including held versus no-show
5. Payments and subscriptions through Stripe, Paddle, Chargebee, and Recurly, crediting renewals, trials, and LTV
Untagged traffic still gets attributed. Referrer data, landing-page signals, and direct-traffic detection mean organic search, a LinkedIn post, or a direct visit all resolve to a source instead of falling into a "Direct" bucket.
#2. Connect conversions to pipeline and revenue
Six attribution models ship out of the box: first-touch, last-touch, linear, time-decay, U-shaped, and W-shaped, so paid, content, and sales-led teams can each read the number that fits how they work.
Contacts are created automatically with source, journey, and score, then synced into HubSpot, Salesforce, Pipedrive, which fixes the lead-source pollution those systems accumulate on their own.
Funnel analytics price drop-off by revenue and split it by channel, so you see what a leak is actually costing rather than only that it exists.
#3. Feed real revenue back to the ad platforms
SourceLoop pushes qualified leads, held meetings, and closed-won deals server-side through each platform's Conversions API to Google Ads, Meta, LinkedIn, TikTok, and Microsoft.
There is no CAPI Gateway to host and no server-side GTM container to maintain. Bidding algorithms stop chasing cheap form fills and start finding people who look like your customers.
#4. Reporting people actually open.
Pre-built dashboards cover channel, campaign, content, and ad performance on day one. Drag-and-drop custom dashboards need no SQL and no analyst. Reports schedule to Slack, email, and Looker. Agencies get white-label reporting across client accounts.
#5. Built for the AI stack.
A full REST API and an MCP server let you query attribution data directly from Claude, ChatGPT, Cursor, or any MCP-compatible agent. Ask "which campaign produced our highest-LTV customers last quarter" in plain language and get the answer from your own data.
#6. Privacy-first by design.
First-party and cookieless tracking, never sampled, with full-history retention and no data resale. GDPR and CCPA aligned, with a pre-signed DPA that includes EU Standard Contractual Clauses and the UK addendum. AES-256 encryption at rest, TLS 1.2 in transit, US data residency. A SOC 2 Type 1 audit is in progress.
#7. Live in under an hour. Install the snippet, connect your CRM, point your forms at SourceLoop. No CDP migration, no data warehouse, no sales call before you can try it.
Plans start at $49 a month with a 7-day free trial and no card required.
Who Is the Company Behind SourceLoop?
