Best Attribution Software - Page 16

How Many Attribution Software Products Does G2 Track?

Total Products under this Category: 248

Category Stats (Nov 2026)

  • Average Rating: 4.56/5 The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Keitaro Tracker (+8.11%) - Among all products in this category, Keitaro Tracker recorded the largest rating increase compared to last month

Last updated: November 01, 2026

How Does G2 Rank Attribution Software Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 53,000+ Authentic Reviews
  • 248+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for Attribution Software

G2 Grid® for Attribution Software plotting products by satisfaction and market presence

Highlighted products: HubSpot Marketing Hub, CallRail, impact.com, WhatConverts, Dreamdata, Everflow, RedTrack.io, and Fibbler.

Underlying data: [Grid® JSON](https://www.g2.com/categories/attribution/grids.json?focus%5B%5D=hubspot-marketing-hub&focus%5B%5D=callrail&focus%5B%5D=impact-com&focus%5B%5D=whatconverts&focus%5B%5D=dreamdata&focus%5B%5D=everflow&focus%5B%5D=redtrack-io&focus%5B%5D=fibbler)

Sparkfly

Sparkfly is a turnkey, patent protected, technology platform that connects the digital and physical worlds in real-time and allows you to bypass your outdated POS technology.

Who Is the Company Behind Sparkfly?

  • Seller: Sparkfly
  • Year Founded: 2001
  • HQ Location: Atlanta, US
  • LinkedIn® Page: www.linkedin.com
    52 employees on LinkedIn®

Stella

Stella is an advanced AI-driven marketing and content creation platform designed to empower brands and marketers by automating and enhancing their marketing efforts. It offers daily content ideas, facilitates the creation of compelling images and videos, and enables seamless scheduling and publishing across various social media platforms. By leveraging Stella, users can streamline their marketing processes, ensuring consistent and engaging content delivery. Key Features and Functionality: - Daily AI-Generated Content Drafts: Receive fresh, tailored content suggestions every day to keep your audience engaged. - Smart Scheduling: Automatically schedule and publish content at optimal times across multiple social media channels. - AI SEO Blog Access: Enhance your website's visibility with AI-generated SEO-friendly blog posts. - Content Repurposing: Transform existing links or videos into new, engaging content pieces. - Video Script Analysis and Creation: Develop and refine video scripts to produce compelling video content. - Image and Video Generation: Utilize AI tools to create high-quality visuals without the need for external design services. - Influencer Matchmaking: Discover and collaborate with influencers to expand your brand's reach. - Chat Automation: Implement automated chat responses to enhance customer engagement and support. - Cross-Channel Analytics: Monitor and analyze performance metrics across all marketing channels to inform strategy. Primary Value and Solutions Provided: Stella addresses the challenges of time-consuming content creation and inconsistent marketing strategies by automating routine tasks and providing AI-driven insights. This allows marketers to focus on strategic initiatives and creative endeavors. By offering tools for content generation, scheduling, and analytics, Stella ensures that brands can maintain a consistent and effective online presence, leading to increased engagement, traffic growth, and higher conversion rates. Its intuitive design and comprehensive features make it suitable for solo marketers, small teams, and large enterprises aiming to optimize their marketing efforts.

Who Is the Company Behind Stella?

  • Seller: Stella
  • Year Founded: 2024
  • HQ Location: San Francisco, US
  • LinkedIn® Page: www.linkedin.com
    9 employees on LinkedIn®

Sumly

Sumly is a revenue and analytics dashboard for founders who run several apps, sites or products. It reads payments from 22 payment providers, including Stripe, Paddle, Lemon Squeezy, Polar, Creem, RevenueCat, the App Store, Google Play, Shopify, WooCommerce, PayPal and Gumroad, and adds them into one MRR after fees and refunds. Next to the money it counts visitors with its own site script, so each payment can be traced to the visit that brought the buyer. What you see in Sumly: - MRR, net revenue, profit, customers and churn for each project and for all of them together. - Visitors by source, page, country and device, live on a map or a globe, with funnels, goals, retention and sessions. - Revenue by source with first-touch, last-touch or linear attribution. Add your costs and Sumly sets ads, sponsors and creators against what their people paid. - Web to app: a tap on your App Store or Google Play button is tied to the install and to the payments made later in the app. It is exact on Android and a marked estimate on iOS. - Mentions on Reddit, Hacker News, Bluesky and YouTube, and your Google Search Console clicks, marked on the revenue chart. - Clicks on links and buttons, with how many of those people paid later. A clickmap drawn from the page layout instead of screenshots, rage and dead clicks, scroll depth and page speed. - Session replay for your website. It is off until you turn it on, records only visitors who agreed on your banner unless you choose otherwise, and always masks what people type. - A monthly package for your accountant: a zip per company with payments by country, EU and outside the EU, payouts to the bank and a summary PDF. You can ask questions in plain words inside Sumly, or connect ChatGPT and Claude to your numbers over MCP. There is an HTTP API with an OpenAPI 3.1 spec, a server API and mobile SDK for app screens and events, and an Android app with a notice for every sale. The iPhone app is coming soon. Several companies fit in one account, and team members get one of four roles, limited to companies or projects. Sumly asks for read-only keys wherever a provider offers them, encrypts them with AES-256 and stores no visitor IP addresses. Every plan is free for 14 days with no card. The live demo at sumly.dev/demo needs no account.

Who Is the Company Behind Sumly?

AI can help you find the answers. G2 helps you trust them.

Connect G2 to Claude or ChatGPT for answers grounded in G2's trusted reviews, comparisons, and pricing from real user insights.

How it works

Sylvan

Sylvan is a preformance and attribution capability that gives you tools to frequently analyze the sources of return, providing feedback on the investement process.

Who Is the Company Behind Sylvan?

  • Seller: SS&C Advent
  • Year Founded: 1983
  • HQ Location: San Francisco, CA
  • LinkedIn® Page: www.linkedin.com
    1,581 employees on LinkedIn®
  • Ownership: NASDAQ: SSNC

Tellmetric

Tellmetric is attribution software for advertisers whose funnel ends in Telegram instead of on a checkout page. When an ad sends people to a Telegram group, channel or bot, the ad platform records the click and loses track of the person. Tellmetric records the click first, gives each visitor a single-use invite link or bot deep link, and matches the join, message or deposit that follows to that exact click. Conversions are reported server-side to Meta's Conversions API on every plan, and on Pro and Agency also to TikTok, Google Ads (Data Manager API), Snapchat, Reddit, Spotify and X. Email and phone are hashed and sent when available to improve matching. Leaves and refunds are recorded in your reports but not sent. Deposits arrive through a standard postback (the format Keitaro, RedTrack and Voluum use), a documented event API, a hosted confirmation form, or Telegram Stars payments. Telegram Mini App events are supported as well. The dashboard shows clicks, bot starts, joins, messages and deposits by campaign, ad and day, and what was sent to each platform, with sorting, filters and search on every table. Pro adds return on ad spend with spend imported from Meta and Google Ads, cost per join and deposit, match quality, country and cohort reports, and an activity log. Agency adds a custom domain and brand for links and hosted forms, and five workspaces and seats for client funnels. Setup needs no developer: add your bot to your group, enter two values from Meta Events Manager, and use a tracking link as the ad destination. Free costs nothing and needs no card.

Who Is the Company Behind Tellmetric?

the quantic factory

Quanticfy is a revolutionary application designed exclusively for Shopify e-merchants who are determined to achieve maximum profitability in their advertising campaigns. With Quanticfy, you can effortlessly discover the most valuable channels to target your high-end customers in the short, medium, and long-term. Our innovative technology ensures that your ROAS is true. Say goodbye to wasted advertising budgets and hello to unparalleled success with Quanticfy.

Average Rating: 4.3/5.0

Total Reviews: 2

Who Is the Company Behind the quantic factory?

Who Uses This Product?

  • Company Size: 50% Large, 50% Medium

What Do G2 Reviewers Say About the quantic factory?

AI-generated summary from verified user reviews

Pros
  • Users find the automation capabilities of Quantic Factory invaluable for effective email marketing and audience targeting.
  • Users value the detailed customer insights provided by Quantic Factory, enhancing their marketing strategies and growth potential.
  • Users praise the effective email marketing automation of Quantic Factory, helping them reach targeted audiences and gain new customers.
  • Users find the helpfulness of Quantic Factory in email marketing and automation invaluable for growing their customer base.
Cons
  • Users feel the lack of custom data set mapping limits the flexibility of Quantic Factory's data management.
  • Users find the software expensive and suggest improvements in customization and internal communication capabilities.
  • Users feel the software's limited customization options hinder its effectiveness and overall appeal.

What Are Recent G2 Reviews of the quantic factory?

Toovio

Who Is the Company Behind Toovio?

  • Seller: Toovio
  • Year Founded: 2010
  • HQ Location: Minneapolis, US
  • LinkedIn® Page: www.linkedin.com
    8 employees on LinkedIn®

tracerHQ

tracerHQ tracks and improves B2B revenue from search to payment screens. Built for founders, marketers, and growth teams, tracerHQ validates and proves SEO, and Web A/B testing ROI. Instead of guessing which pages matter, tracerHQ connects Search Console to your revenue data and behavioral analytics so you can see what organic traffic is really worth. It helps you identify high-value keywords, compare pages that drive signups versus traffic, and spot the exact points where customers drop off. The result is a simple, evidence-based roadmap for improving SEO, content, and conversion performance.

Who Is the Company Behind tracerHQ?

  • Seller: TracerHQ
  • Year Founded: 2018
  • HQ Location: Londres, GB
  • LinkedIn® Page: linkedin.com
    2 employees on LinkedIn®

Trackeado

Trackeado is a sales tracker for media buyers who run paid traffic in Brazil. Your bot, checkout or sales platform sends each sale to Trackeado, and Trackeado shows which Meta, TikTok, Google or Taboola ad drove it, with profit next to it. The purchase event is sent to the ad platforms from Trackeado's own server, with the buyer data they use to optimize. On 5 November 2026, the Purchase event sent by Trackeado scored 9.3 out of 10 in Meta's Event Match Quality (the score varies by account and period). What you get: - Ad accounts connected by platform login (OAuth), no tokens to paste. - Unlimited ad accounts and team members on every paid plan. - Sales history import from your previous tracker, so a new pixel starts with data. - Creative ranking by hook, hold and profit, and creative download with clean metadata. - AI comment moderator for Meta and TikTok ads that deletes or hides what hurts conversion and learns from your choices. - Funnel view with the share of front, order bump, upsell and downsell in the average ticket. - Scheduled daily budgets, a safety lock on budget and on/off changes, and the last edit with the CPA before it. - Breakdown by age, gender, placement, platform, device and OS next to profit. - Push alerts when a campaign goes negative. Pricing: free up to 30 sales per month; paid plans from BRL 197 per month (up to 2,500 sales), BRL 397 (5,000) and BRL 497 (10,000). Kwai Ads integration is coming soon.

Who Is the Company Behind Trackeado?

  • Seller: Trackeado
  • HQ Location: N/A
  • LinkedIn® Page: www.linkedin.com
    1 employees on LinkedIn®
  • Ownership: 847436f0b7c762fa5ad68605f58edf59.png

Tracking Hippo

Tracking Hippo is managed hosting for server-side Google Tag Manager. Paste your Container Config, point a CNAME at your tagging subdomain, and your container runs on EU-only infrastructure in Madrid or Amsterdam. First-party endpoints keep attribution intact where browser-side tracking degrades, and events are enriched server-side before forwarding to GA4, the Meta Conversions API and other destinations. Flat rate per container per month, 10 million requests included, no tiers, no DevOps.

Who Is the Company Behind Tracking Hippo?

Trackocity

Trackocity is an AI-powered marketing analytics and attribution platform designed for eCommerce brands, digital agencies, and performance marketers who are done guessing and ready to make data-backed decisions. In a post-iOS14 world where pixel tracking is increasingly unreliable and tools like Google Analytics fail to tell the full story, Trackocity steps in to provide accurate, real-time multi-touch attribution and granular campaign insights — all in one sleek dashboard. We help you track every ad, channel, and user journey — across Facebook, Instagram, Google, and other platforms — and connect it directly to your actual revenue, not just vanity metrics. Whether you're spending $1,000/month or $100,000/month, Trackocity answers the one question every marketer wants to know: “Which ad actually drove the sale?” Key Features True Attribution Engine Get visibility with first-click, last-click, linear, and lifetime attribution models. Custom Reporting Dashboard Deep-dive into ROAS, CPA, new vs returning users, product-level performance, and full-funnel journey maps — all by campaign, ad set, or creative. AI-Powered Insights Daily summaries, anomaly detection, and action-focused optimization suggestions to improve performance. Geolocation-Based Tracking Understand conversions and engagement by city, region, and device for sharper targeting. Lead Ads Integration Built-in support for Meta Lead Forms and offline event tracking with no added tools. Agency Multi-Client View Manage multiple brand accounts, switch easily, and export branded reports effortlessly. Why Trackocity? Trackocity offers everything modern marketers need — without the enterprise bloat, rigid pricing, or complicated setup. It delivers tracking accuracy on par with platforms like Hyros or TripleWhale — but at a much more accessible price, with faster support and more flexibility. If you're running paid campaigns and still relying on broken dashboards or guesswork, Trackocity helps you finally see what’s working and what’s wasting money — with clarity, speed, and precision. Whether you're scaling a DTC brand, fixing attribution gaps, or managing high-ticket funnels, Trackocity empowers you to spend smarter, scale faster, and stop flying blind.

Average Rating: 4.9/5.0

Total Reviews: 14

How Do G2 Users Rate Trackocity?

  • Has the product been a good partner in doing business?: 9.6/10 (Category avg: 9.4/10)

Who Is the Company Behind Trackocity?

Who Uses This Product?

  • Company Size: 79% Small, 14% Medium

What Do G2 Reviewers Say About Trackocity?

AI-generated summary from verified user reviews

Pros
  • Users highlight the ease of use of Trackocity, praising its friendly interface and seamless setup process.
  • Users value the deep analytics of Trackocity, allowing for precise optimization of ads and insightful campaign performance tracking.
  • Users find Trackocity's deep analytics and creative insights invaluable for optimizing ad performance and decision-making.
  • Users commend Trackocity for its exceptional customer support, noting fast and friendly assistance during setup and inquiries.
  • Users appreciate the comprehensive attribution tracking of Trackocity, effective in analyzing customer journeys and conversions.
Cons
  • Users criticize the poor design of Trackocity, highlighting the need for improved color palettes and UI consistency.
  • Users report that the dashboard feels too heavy, impacting their overall user experience and efficiency.
  • Users experience occasional time delays with Trackocity, affecting daily optimization and overall efficiency.

What Are Recent G2 Reviews of Trackocity?

TrueROAS

TrueROAS gives your e-commerce shop a centralized truth of where their sales come from and forces fingerprint tracking back into your Meta & Google Ads Manager so you never turn off a winning ad again.

Who Is the Company Behind TrueROAS?

Twik

twik is an award winning startup in the Personalization Automation industry that automatically increasing conversions and retention for all websites to each and every visitor in real-time from the first page view even coming from incognito/private-mode. twik increases sales and revenue for thousands of ecommerce stores WW by assisting in presenting the right product/message at the right time. twik works seamlessly on B2B websites to increase leads and improve the visitors' experience. twik is fully GDPR/CCPA/ICO compliant, doesn’t use Cookies nor requires any prior data from 3rd party platforms as well as non intrusive from the server-side. Twik has apps for marketplaces (like Shopify) where every store owner can increase their sales in 1-click! That's right. In one click clients experiencing a 19% average increase in their revenue dollars. Twik was in the trending section of Shopify several times and featured at the prestigious Staff Picks. twik won the best startup award for innovation in retail and U+CX (User and Customer Experience) in a couple of competitions. twik has a USPTO pending-pending for its one-of-a-kind AI and ML proprietary algorithms which identify automatically all webpages goals and structure along with anonymously targeting each and every user's behavior, psychographics (interests, social media and where they shop) & demographics (age and gender) metrics in real-time and with zero configuration. Twik features an enterprise BI dashboard and connects to all major CRM/CDP platforms. twik utilizes all the aforementioned metrics and KPIs, to analyze and act on with one goal in mind - increase business goals: conversions, engagements, sales and revenue.

Who Is the Company Behind Twik?

  • Seller: Twik
  • Year Founded: 2017
  • HQ Location: Tel Aviv, IL
  • LinkedIn® Page: www.linkedin.com
    23 employees on LinkedIn®

UGCSignal

GCSignal is the revenue attribution and creator intelligence platform for brands that grow through creators. It automatically detects the content creators post about you, ties it to revenue, and shows you which creators and which specific videos actually drive sales. It's the ROAS dashboard your creator program never had.

Who Is the Company Behind UGCSignal?

Alanna Iwuh
A
Researched and written by Alanna Iwuh
Updated April 10, 2026