Sumly is a revenue and analytics dashboard for founders who run several apps, sites or products. It reads payments from 22 payment providers, including Stripe, Paddle, Lemon Squeezy, Polar, Creem, RevenueCat, the App Store, Google Play, Shopify, WooCommerce, PayPal and Gumroad, and adds them into one MRR after fees and refunds. Next to the money it counts visitors with its own site script, so each payment can be traced to the visit that brought the buyer.
What you see in Sumly:
- MRR, net revenue, profit, customers and churn for each project and for all of them together.
- Visitors by source, page, country and device, live on a map or a globe, with funnels, goals, retention and sessions.
- Revenue by source with first-touch, last-touch or linear attribution. Add your costs and Sumly sets ads, sponsors and creators against what their people paid.
- Web to app: a tap on your App Store or Google Play button is tied to the install and to the payments made later in the app. It is exact on Android and a marked estimate on iOS.
- Mentions on Reddit, Hacker News, Bluesky and YouTube, and your Google Search Console clicks, marked on the revenue chart.
- Clicks on links and buttons, with how many of those people paid later. A clickmap drawn from the page layout instead of screenshots, rage and dead clicks, scroll depth and page speed.
- Session replay for your website. It is off until you turn it on, records only visitors who agreed on your banner unless you choose otherwise, and always masks what people type.
- A monthly package for your accountant: a zip per company with payments by country, EU and outside the EU, payouts to the bank and a summary PDF.
You can ask questions in plain words inside Sumly, or connect ChatGPT and Claude to your numbers over MCP. There is an HTTP API with an OpenAPI 3.1 spec, a server API and mobile SDK for app screens and events, and an Android app with a notice for every sale. The iPhone app is coming soon.
Several companies fit in one account, and team members get one of four roles, limited to companies or projects. Sumly asks for read-only keys wherever a provider offers them, encrypts them with AES-256 and stores no visitor IP addresses.
Every plan is free for 14 days with no card. The live demo at sumly.dev/demo needs no account.
