Top Free A/B Testing Tools - Page 5

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 150

Category Stats (Oct 2026)

Average Rating: 4.5/5 The average rating of products in this category, based on all submitted ratings
Top Trending Product: CausalFunnel (+0.12%) - Among all products in this category, CausalFunnel recorded the largest rating increase compared to last month

Last updated: October 01, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

30 Analysts and Data Experts
20,100+ Authentic Reviews
150+ Products
Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

Highlighted products: LaunchDarkly, VWO Testing, Statsig, AB Tasty, Bloomreach, Agentforce Marketing (formerly Salesforce Marketing Cloud), Omniconvert, and Confidence by Spotify.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=statsig&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=omniconvert&focus%5B%5D=confidence-by-spotify)