Top Free A/B Testing Tools - Page 5

How Many A/B Testing Tools Products Does G2 Track?

Total Products under this Category: 126

Category Stats (Aug 2026)

  • Average Rating: 4.5/5 (↑0.01 vs Jul 2026) The average rating of products in this category, based on all submitted ratings
  • Top Trending Product: Personyze (+0.87%) - Among all products in this category, Personyze recorded the largest rating increase compared to last month

Last updated: August 05, 2026

How Does G2 Rank A/B Testing Tools Products?

Why You Can Trust G2's Software Rankings:

  • 30 Analysts and Data Experts
  • 19,400+ Authentic Reviews
  • 126+ Products
  • Unbiased Rankings

G2's software rankings are built on verified user reviews, rigorous moderation, and a consistent research methodology maintained by a team of analysts and data experts. Each product is measured using the same transparent criteria, with no paid placement or vendor influence. While reviews reflect real user experiences, which can be subjective, they offer valuable insight into how software performs in the hands of professionals. Together, these inputs power the G2 Score, a standardized way to compare tools within every category.

G2 Grid® for A/B Testing Tools

G2 Grid® for A/B Testing Tools plotting products by satisfaction and market presence

Highlighted products: LaunchDarkly, VWO Testing, AB Tasty, Bloomreach, Omniconvert, Webflow, Agentforce Marketing (formerly Salesforce Marketing Cloud), and PostHog.

Underlying data: [Grid® JSON](https://www.g2.com/categories/a-b-testing-tools/grids.json?focus%5B%5D=launchdarkly&focus%5B%5D=wingify-vwo-testing&focus%5B%5D=ab-tasty&focus%5B%5D=bloomreach-bloomreach&focus%5B%5D=omniconvert&focus%5B%5D=webflow&focus%5B%5D=agentforce-marketing-formerly-salesforce-marketing-cloud&focus%5B%5D=posthog)

Sponsored

Personizely

Personizely is an A/B testing and experimentation platform for businesses that want to optimize their websites based on real data. Run A/B tests and multivariate experiments on any page, from headlines and layouts to pricing and full-page redesigns, target variations to specific visitor segments, and analyze results to see what drives conversions. Beyond testing, Personizely includes website personalization and on-site widgets (popups) for use cases like list building, promotions, and surveys, so teams can deploy winning variations and tailored experiences to the right visitors. It works on any website via a custom script, with dedicated integrations for Shopify, other ecommerce platforms, major website builders, and marketing tools.

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