Marketing Automation

July 7, 2020
Clara F.
CF
by Clara Flaherty
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.

Popular Marketing Automation Software Questions Discussions
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I’ve liked Adobe Marketo Engage for building and personalizing emails, sending outbound emails, and setting up automated responses to help automate and scale cross-channel campaigns. It’s also somewhat helped with identifying, nurturing, and prioritizing leads, and made campaigns somewhat more... Read more
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G2
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Addys.Ai has made it feel smooth to find connections, connect quickly, follow up, set up meetings, and even handle note taking and turning notes into tasks. The UI and onboarding were easy, and integrations with apps like Gmail, Docs, Slack, and LinkedIn have been smooth, though I still wish it... Read more
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Verified User
G2
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We like how HubSpot Marketing Hub connects everything in the marketing funnel, especially tying forms and answers to specific journeys and then seeing performance data for our ICP in one place. It has helped us map the customer journey, give sales more accurate data, and refine personas and... Read more
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Verified User
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Adobe Marketo Engage helped me automate and scale cross-channel campaigns, especially for building and personalizing emails, outbound emails, and landing pages and forms. The AI-assisted personalization and content optimization also made campaigns feel much more relevant and somewhat improved... Read more
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Verified User
G2
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I like that AXL connects sales, marketing, CRM, automation, courses, and customer workflows in one place, and the AI assistant helps build or improve pages, emails, funnels, and follow-ups with natural-language commands. The downside is the platform has so many features that it takes time to... Read more
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