Marketing Automation

July 7, 2020
Clara F.
CF
by Clara Flaherty
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.

Popular Marketing Automation Software Questions Discussions
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I like how omnichannel Customer.io is and that it lets me use different channels to reach customers. The AI recommendations are also helpful, especially in the copywriting tool where it feels easy to produce engaging copy. My main challenge is that the interface can feel busy, so it is hard to... Read more
Posted by:
Verified User
G2
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I like Customer.io for its flexible flow building features, but I find the analytics hard to read and the UI a bit tough to navigate. I also wish there were better dashboard features. On the plus side, it is helping us target segments in our growth funnel that we cannot typically reach. How are... Read more
Posted by:
Verified User
G2
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Sales Snap’s multi-channel orchestration and drag-and-drop builder make it easier to run coordinated email, SMS, Viber, and web push campaigns with consistent visual assets. Real-time personalization that swaps images based on user behavior has been especially helpful, but more advanced... Read more
Posted by:
Verified User in Financial Services
G2
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We like EngageLab’s reliability, easy integration with existing IT infrastructure, and the unified dashboard for system notifications, emails, App Push, and SMS. Delivery speed and real-time analytics make it easier to track channel performance, and it replaced multiple separate tools we used... Read more
Posted by:
Verified User
G2
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Dynamics 365 Marketing has been helpful for keeping marketing activities, campaigns, and customer interactions organized in one place, especially with its integration with other Microsoft tools. At the same time, some features can take a while to understand the first time, and more... Read more
Posted by:
Verified User
G2

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