Marketing Automation

July 7, 2020
Clara F.
CF
by Clara Flaherty
Marketing automation software automates marketing actions or tasks, streamlines marketing workflows, and measures the outcomes of marketing campaigns. This page is a place for all discussions related to Marketing automation.

Popular Marketing Automation Software Questions Discussions
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EngageBay has been helpful for keeping lead details, recent activity, and ongoing conversations in one place, so it’s easier to pick up where things left off and maintain consistent follow-ups. The main challenge was getting familiar with all the sections and features at first, until focusing on... Read more
Posted by:
Verified User
G2
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ActiveCampaign feels easy to use with a clean design, and the AI features stand out. One frustration is having to click the Save button every time a change is made. On the plus side, it helped solve an information storing error. How do you handle the frequent saving, and have you found ways to... Read more
Posted by:
Verified User
G2
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In Adobe Marketo Engage, email deliverability management has been key for protecting domain reputation and getting critical updates and proposals through strict corporate and municipal filters. Automated email responses also help keep momentum in long, technical sales cycles, and cross-channel... Read more
Posted by:
Verified User in Oil & Energy
G2
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Omnisend feels simple and easy to use, especially for editing dashboards and managing campaigns, and the initial setup was straightforward. It has also helped with managing online transactions by tracking pending transactions for accounting, plus email marketing and push notifications to remind... Read more
Posted by:
Verified User
G2
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I like Omnisend’s UI and how easy it is to use for customer communication, especially for automating emails and messages to save time and improve engagement. The dashboard and reporting make it simpler to track results and manage campaigns, but customizing certain automations and reports felt... Read more
Posted by:
Verified User
G2

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