Product Avatar Image

Zeta Global

Show rating breakdown
370 reviews
  • 11 profiles
  • 34 categories
Average star rating
4.1
Serving customers since
2007

Featured Products

Profile Filters

All Products & Services

Profile Name

Star Rating

189
130
31
7
13

Zeta Global Reviews

Review Filters
Profile Name
Star Rating
189
130
31
7
13
Thomas K.
TK
Thomas K.
Junior Marketing Automation Specialist
04/21/2026
Validated Reviewer
Verified Current User
Review source: Organic
Incentivized Review

Clear, Easy to Use, and Packed with Useful Features

It’s clear and easy to use. It also offers good support options, and there are plenty of features available that you can actually use.
Stuessy B.
SB
Stuessy B.
03/09/2026
Validated Reviewer
Review source: G2 invite
Incentivized Review

Transformative Personalization, Needs UX Enhancement

I like how powerful Sailthru by Marigold's behavioral personalization and 360° customer profiling are. It really helps us move beyond generic email marketing by understanding user behavior across our website and campaigns. This way, we can deliver hyper-targeted messaging that resonates with our Hong Kong audience. The automation builder is extremely flexible, allowing us to create complex customer journeys without needing any coding skills—covering things like welcome sequences, cart abandonment, and re-engagement flows. I also value the deep analytics and insights it offers, which are crucial for measuring performance clearly and optimizing campaigns in real-time.
Abhishek S.
AS
Abhishek S.
Campaign Management Executive at Uplers | Email Marketing | Demand Generation | B2B Marketing | Lead Generation |
02/19/2026
Validated Reviewer
Verified Current User
Review source: Organic

Advanced Personalization and Predictive Analytics That Drive Engagement

What I like best about Sailthru by Marigold is its advanced personalization and predictive analytics, which enable highly tailored customer experiences across email and web channels. The platform’s ability to use rich behavioral and purchase data to recommend content and products helps increase engagement and conversions. I also appreciate the depth of segmentation and automation, which makes it possible to build sophisticated lifecycle campaigns that feel truly relevant to each individual subscriber.

About

Contact

HQ Location:
New York, NY

Social

@ZetaGlobal

What is Zeta Global?

Zeta Global is a data-driven marketing technology company that specializes in providing customer acquisition, retention, and engagement solutions. Leveraging advanced analytics and a robust data platform, Zeta Global helps businesses optimize their marketing strategies and enhance customer experiences across various channels. Their services include digital marketing, customer insights, and personalized communication, aimed at driving measurable results for clients. For more information, visit their website at https://zetaglobal.com/.

Details

Year Founded
2007
Ownership
NYSE: ZETA
Website
zetaglobal.com